Books Forward BFFs January Influencer Newsletter

Check out the latest newsletter for our Books Forward Friends. This issue features highlights of our BFFs, fun titles available for review, and special opportunities for our friends.

Download the January 2021 newsletter here!

Books Forward BFFs December Influencer Newsletter

Check out the latest newsletter for our Books Forward Friends. This issue features highlights of our BFFs, fun titles available for review, and special opportunities for our friends.

Download the December 2021 newsletter here!

Books Forward BFFs November Influencer Newsletter

Check out the latest newsletter for our Books Forward Friends. This issue features highlights of our BFFs, fun titles available for review, and special opportunities for our friends.

Download the November 2021 newsletter here!

Enter to win our HallowRead Challenge!

It’s the spookiest (and, dare we say, best) time of the year, and we’re celebrating with a new photo contest! We looovve Halloween decorations and thought it would be so fun to design our own Halloween-themed book stack — and now we want to invite you to create your own, and win a prize!

Enter our HallowRead photo challenge by creating your own Halloween-themed bookstack or shelfie. We want to see: 

  • Your favorite spooky reads! We’re leaving the selection pretty open-ended because we love a good book recommendation. The book does not have to be about Halloween per say (although of course that would be pretty cool!), but it should have a thematic tie-in to the season in some way. Genre suggestions include paranormal, horror, thriller, dark fantasy, speculative fiction, YA, Gothic lit, mystery, etc. etc.
  • A creative Halloween-themed book stack or shelfie design! This is the really fun part: Take your favorite spooky reads and decorate them for Halloween, then send us a pic! Remember we’re judging based on creativity, so let your imagination go wild! 

The winning Halloween-themed bookstack or shellfie will receive: 

The deadline to enter is 11:59 p.m. October 30th, and the winning entry will be announced / featured on our social media on October 31st! Enter by 

  • Posting a photo of your Halloween-themed bookstack or shelfie to Instagram
  • Tagging us (@booksforwardpr) in your post

Don’t have Instagram? You can email your submission pic to

We can’t wait to see your entries! Happy HallowRead! 


How to make the most of the 2020 SIBA/NAIBA Trade Show

Books Forward is so excited for the SIBA/NAIBA Trade Show starting Sept. 21 — check out our exhibitor booth here:! This year’s trade show is going to look a little different from previous years: for the first time ever, SIBA and NAIBA have partnered up to host a virtual, five-day event. We can’t wait to join our favorite indie booksellers, publishers, and authors online for this one-of-a-kind experience — and we also know that new opportunities can create questions for our authors. Here are answers to some of the most frequently asked questions about the trade show to help authors navigate this year’s especially unique event with ease!

What does the SIBA/NAIBA Trade Show look like?
Held Sept. 21-25, the trade show will consist of a series of Zoom events taking place across four different channels. It’s a joint event hosted between SIBA (the Southern Independent Booksellers Association) and NAIBA (the New Atlantic Booksellers Association), united under the name New Voices New Rooms. Booksellers will be eyeing new and upcoming book releases!

What does this year’s schedule look like?
You can find the trade show schedule here: It’s divided into four tracks: Education (panels, roundtables, and more for booksellers), Author Events, Publisher Events, and Networking. It’s interactive and searchable; you can add all events, or just individual events, to your personal calendar; you can subscribe to it; and you can easily share it on social media. You’ll also find all of the participating publishers tagged — just click on the publisher’s name to see all of the events that publisher is participating in.

This schedule is pretty extensive! How will I know what’s happening each day?
Not only is the schedule broken up by day, but the New Voices New Rooms blog will also have a rundown of each day’s events, and is a great hub for finding out info about the show: Their newsletter will also recap daily sessions and events, as will the SIBA and NAIBA newsletters, respectively.

How many people can attend the online trade show?
There is no attendance cap; there are more than 500 booksellers and other industry attendees registered right now.

Can I still arrange to be featured in an author event?
The Author Events schedule is full, but there are still some advertising options available to reach attendees via the email newsletter or trade show website, which is sure to have high traffic during that week! Find more info here:

Do I have to register?
Anyone who is participating in the trade show (including exhibitors) or who wants to attend must register; you can do so here: Registering gets you onto the list of people allowed into the Zoom rooms/events.

If my publisher/editor/representative got me scheduled to participate in a trade show author event, do I still have to register?
Anyone who is attending or participating in the trade show must be registered for the event; this is how you get on to the list of Zoom room attendees. However, it’s possible that SIBA/NAIBA registered you on behalf of your publisher/editor/representative; it’s best to check with your participating organization to make sure.

I am, or my publisher/representative is, participating in the trade show. How will ARCs/galleys/review copies of my book be available?
If an author is featured at an event, New Voices New Rooms will send a Google form to all session participants at the end of the event to incentivize people to sign up for copies; publishers will then receive a list with all the book requests. Exhibitors can also feature galley request forms on their pages in the Virtual Exhibitor Hall!

What is the Virtual Exhibitor Hall?
While we may miss the crowded and bustling exhibitor halls of previous years, New Voices New Rooms has created a really excellent Virtual Hall for Exhibitors, which you can peruse here: When you hover your cursor over each logo, the digital placard flips over to reveal a sentence or two about that exhibitor. Click on the logo to “enter” the exhibitor’s virtual booth, where you can learn more about their offerings and services, and even enter an online raffle! There’s also a searchable directory of exhibitors in the dropdown menu between the sponsor logos and exhibitor logos.

How do I know which booksellers are in attendance?
New Voices New Rooms has created a pretty awesome searchable list of all registered booksellers who will be in attendance — check it out here!

Will I be tagged on social media?
New Voices New Rooms is creating graphics and videos that can be shared on social media by publishers and exhibitors; each piece of content will include a list of participating authors’ social media handles so they can be easily tagged online. This is perfect for promoting and sharing specific authors and events!

Books Forward Welcomes SIBA / NAIBA Attendees to New Orleans

Bienvenue to all SIBA / NAIBA indie booksellers and other lovers of literature! At Books Forward, we are passionate about elevating important messages and stories from diverse voices, as well as championing independent bookstores. And we are so excited to extend our Southern hospitality to the attendees of 2020’s joint SIBA / NAIBA tradeshow! Welcome, y’all!

If you want to discover some incredible new authors, enjoy some fun NOLA swag, or receive a free consultation about boosting your social media presence, check out what we have in store for you this year. Connect with us during the conference by participating in a few of our offerings below: 

Visit our virtual booth in the exhibitor’s hall: 

Check out our booth and come meet the amazing Southern authors and books we’re representing this year! You may request galleys for any of our titles.

Ask us for a free social media consultation 

Are you a bookseller looking to boost your social media presence? Our digital marketing team will review your social media accounts and offer constructive feedback and advice for increasing your online engagement, hosting virtual events and bringing more patrons to your online store! Email us at to schedule your consult.

You may also be interested in scheduling some of our authors and leading experts for free (live or pre-recorded) virtual learning opportunities.

Learn New Orleans lingo 

Think you know how to say “Tchefuncte,” “Vieux Carre,” “Ouachita” and “Burgundy?” Think again! Let our New Orleans team teach you how to pronounce the trickier words you’ll see while virtually visiting the Big Easy, and we’ll have you speaking like a local in no time. Laissez les bon temps rouler!

Pick up some fun swag 

We have a present for you! Check your conference box to snag your grab bag of NOLA flavor, including a snazzy sticker and (of course) a fun Mardi Gras bead courtesy of Books Forward! 

Meet our authors face-to-face

Our authors want to say a big “thank you!” to indies and share some cool news with you via video! Check out Big Freedia’s (New Orleans’ one and only Queen Diva and Bounce music icon) shout-out to indie booksellers, bestselling author Rea Frey talking about the importance of indie bookstores, bestselling author Jenny Milchman (known for what Shelf Awareness called the “World’s Longest Bookstore Tour”) reading from her newest thriller, and Washington Post journalist and Jeff Goldblum biographer Travis Andrews sharing some fascinating facts about “Jurassic Jeff”.

Join us on social media 

Be the first to enter our giveaways (often for indie bookstore gift cards, but also for other literary themed gifts!), get tagged in our shout-outs, chat with us online, and see our posts, streams, and stories during the tradeshow and beyond! Follow us on social media by clicking the links below: 

A sincere THANK YOU for all you do for the literary community. We’re sending a big virtual hug your way!

#BooksForward reading challenge celebrates how books provide connection, even with social distancing

Reading is one of the most powerful tools for connection and comfort. Let’s make meaningful virtual connections and share our love for literature during this isolating time.

Before settling in for another Netflix binge or anxiety-inducing scroll through your newsfeed, consider that self-quarantine can be an opportunity to catch up on the books you’ve missed. Good reads simultaneously relax and stimulate our brains, entertain us and connect us through shared recommendations, and take us to far away places. In our #BooksForward Reading Challenge, we invite you to read, discuss, and share new books with us and other readers. It’s the perfect way to connect, even when practicing social distancing. Choose books (any books!!) that pertain to the suggested themes, then join us on social media to share and discuss!

Each week, Books Forward will be giving away ebooks to our reader friends. Enter by using the #BooksForward hashtag on Instagram, Twitter or Facebook with your reading choices. One reader who completes the challenge will win a $100 gift card to your indie bookstore of choice.

If you’re new to ebooks and audiobooks, and need some help learning how to download reading material, visit for tips and more book recommendations. We’ll teach you how to use your library’s app and still order books in a way that supports independent bookstores, along with other ebook and audiobook app information.

Need inspiration on what to read? Below are some potential themes, along with recommendations from our incredible roster of Books Forward authors, and head over to our Books Forward Instagram ( to discuss more!

A how-to book that teaches you something you’ve wanted to learn
Ever wanted to learn next-level origami, the secrets of time-management gurus or how to build that studio space you’ve been dreaming about? Now is your chance to learn something new!

  1. Get inspired and create your perfect work-from-home space with Donald M. Rattner’s My Creative Space: How to Design Your Home to Stimulate Ideas and Spark Innovation.
  2. Embrace the indoor lifestyle with this hilarious handbook full of tips and tricks to help you thrive at home in self-quarantine with John Driver’s The Ultimate Guide for the Avid Indoorsman: Life is Better in Here, and be sure to take the accompanying Indooreagram Quiz!
  3. Learn how to cook restaurant-worthy meals from your stockpiled staples using this tongue-in-cheek cookbook based on AMC’s hit TV series, The Walking Dead: The Official Cookbook and Survival Guide by Lauren Wilson.

A book set in a futuristic society
Literature can sometimes predict the future. To be well-read is to be prepared.

  1. Ponder author Pat Mckee’s question of if artificial intelligence can learn morality in his exciting new legal techno-thriller Ariel’s Island.
  2. Examine the dangers of data mining and the dark side of surveillance in Michael C. Bland’s thrilling sci-fi title The Price of Safety, an eerie depiction of the not-too-far future that reveals humanity’s dependence on both technology and family.
  3. Follow Lieutenant Sandy Attiyeh as she returns from being either a celebrated hero or war criminal, depending on who you ask in Sayde Scarlett’s near-future sci-fi read Clouds & Earth

A book from a genre you don’t typically read
Don’t remember the last time you’ve picked up a memoir, high fantasy or horror novel? Time to give a new or unfamiliar genre a test drive. 

  1. Meet the secret society of high-end escorts and the men who hire them in Jami Rodman’s delicious tell-all memoir, The Las Vegas Madam: The Escorts, the Clients, the Truth.
  2. Get swept away by a YA fantasy series about a teen girl who stumbles into a school for those who possess powerful magic — and who are threatened by a dark force — in D.E. Night’s The Crowns of Croswald.
  3. Get sucked into this vivid first-person narrative as Special Operations Joint Terminal Attack Controller Wes J. Bryant and his commanding general Dana J.H. Pittard give fascinating and detailed accounts of America’s fight against ISIS in Hunting the Caliphate.

A book about an interesting time in history
Whether it’s a romance novel set during France’s Reign of Terror, the biography that inspired the musical Hamilton or a nonfiction profile of America’s first serial killer during the Chicago World’s Fair, let’s get historical. 

  1. Get a shudder-inducing (and surprisingly relevant) look at how our ancestors bathed, how often they washed their clothes, what they understood cleanliness to be, and why our hygienic habits have changed so dramatically over time in professor Peter Ward’s  The Clean Body: A Modern History.
  2. Discover how the first African-American basketball player in the Southeastern Conference, Perry Wallace, transformed the game — as well as civil rights and race relations in America — in the New York Times bestselling nonfiction Strong Inside.
  3. Take a deep dive into WWII history with bestselling author Samuel Marquis’ gripping, accurate historical fiction books, including his newest release Soldiers of Freedom.

A book that’s fun for the whole family
Children’s and middle grade books can be especially poignant, hilarious and fun. Find a book you’d want to share with the fam!

  1. Inspire young minds to build their own castles and change the damsel in distress narrative to one of self-reliance (with the power of science behind it) in Rachel Kowert’s Pragmatic Princess.
  2. Unravel mysteries and crack secret codes with two tween girls who start their own sleuthing business in Kristen Kittscher’s delightfully clever and funny middle grade duo, The Wig in the Window and The Tiara on Terrace.
  3. Learn what school kids have to say about their experiences living in a big city in Katie Burke’s family-focused Urban Playground, which includes conversation-starting questions to ask your own kids like “If you could have one lucky weekend with a parent, what would you want to do together?” or “If you made your own salad, what would you put in it?”⁣⁣

A book that’s been recommended to you
Remember that book your best friend, co-worker or great aunt wouldn’t stop talking about? Time to see what the buzz is about! May we also suggest:

  1. Discover the shockingly true story of a young woman who must fight for her independence and her dreams after discovering her family secretly covered up her mother’s death in Barbara Donsky’s poignant memoir, Veronica’s Grave: A Daughter’s Memoir.
  2. Dive into Tori Eldridge’s The Ninja Daughter, a Kill Bill meets The Joy Luck Club action-packed thriller about a woman who must fight the Los Angeles Ukrainian mob, sex traffickers and her own family.
  3. Giggle your way through Suzanne Park’s The Perfect Escape, as a budding teen romance begins in a zombie-themed escape room. The delightful #ownvoices YA rom-com is also a thoughtful exploration of diversity and classism.

A book about self-improvement, health and/or wellness
Keeping ourselves and our communities healthy is at the top of everyone’s minds. Books can help us learn something new about ourselves, our mental health, our emotional well-being, our fitness and how to improve our health.

  1. Be kind to your neighbors and communities, especially in times such as these. Donna Cameron inspires and shows us the impact kindness can have in her award-winning A Year of Living Kindly.
  2. Take some spare time you have at home in the coming weeks to practice self-care and break unhealthy work addiction habits, with Bryan Robinson’s #CHILL.
  3. Prepare for extra “togetherness” with David and Julie Bulitt’s The Five Core Conversations for Couples. The married couple of 33 years (a divorce and family lawyer, and a family therapist), offer a unique expertise on how to keep family relationships healthy, especially through times of uncertainty.

A book that’s been adapted for film or TV
Check out a book that’s been made into a movie. Then grab some popcorn and watch how the big screen adaptation lives up to its literary roots! 

  1. Fragments features an all-star cast of celebs like Forest Whitaker and Dakota Fanning — but did you know it was adapted from Roy Freirich’s first novel, Winged Creatures? We wonder if his most recent psychological thriller that unravels a small town stricken by mass insomnia, Deprivation, might be seeing Hollywood stars as well?
  2. Mark Wahlberg is set to bring Eric Maikranz’s The Reincarnationist Papers to life in Paramount’s upcoming Infinite. You’ll get a glimpse of the Cognomina — a secret society of people who possess total recall of their past lives, leading to near immortality.
  3. While you’ll have to wait a bit to see the TV version, prepare for the Wreckage of two seemingly brave plane crash survivors who happen to be keeping the true story a secret, written by Wall Street Journal bestselling author Emily Bleeker.

And if you’re a fast and eager reader, may we offer these additional themes for inspiration:

  • A bestseller you’ve been meaning to read. What chart-topper has been sitting on your to-read list? Time to dive in!
  • A book you loved when you were younger. Dust off one of your favorite books from when you were a kid, teen or younger adult. How does it read now?
  • A book that is a guilty pleasure. We all have them: those books that you know won’t impress your “literary” friends, but that you can’t. Stop. READING. C’mon, let’s dish.
  • A book you started but never finished. Maybe you got busy. Maybe your reading list got too long. Maybe Netflix released the next season of Stranger Things. Whatever the reason, it’s time for a second crack at an unfinished read.

We can’t wait to hear what you pick to read!

And check out our tips for book clubs going virtual if you’d like to discuss with your book club buddies and bring an author in as well.

Do you have a book that moves the world forward? Enter to win free publicity!

Our mission at Books Forward is to promote authors who have engaging stories that empower, inspire and uplift.
In celebration of our 20 years, we’re giving away one FREE book publicity campaign worth over $20,000 to share one writer’s meaningful work with our wide-ranging network. A winner will be chosen and announced in early November 2020, for a 2021 book release and promotional campaign.
Enter here.


JKS Communications celebrates 20 years with launch of Books Forward publicity and Books Fluent publishing

Veteran book publicity firm JKS Communications has been moving books forward for 20 years, and the company is proud to celebrate this anniversary with the launch of two new companies under its brand. Books Forward will continue the signature creative, customized book marketing and author publicity campaigns, and a new indie publishing division, Books Fluent, will provide professional editorial, design and publishing services. 


JKS has promoted more than 700 authors, small presses, literary award programs and publishing houses since 2000. The Books Forward team will continue to represent both traditionally published authors and independently published books that meet high industry standards. Services include traditional publicity through mainstream and book-centric media, book tour development, author branding and digital marketing.

Books Forward has a particular passion for books that empower, inspire and move the world forward. Clients include New York Times bestselling author Andrew Maraniss, whose award-winning historical nonfiction examines race and social justice through sports; USA Today bestselling author Jenny Milchman, famous for the “world’s longest book tour”; YA author J. Elle, set to release her #ownvoices debut after garnering attention through a social media campaign; Mary Higgins Clark award winner and national president of Sisters in Crime Lori Rader-Day; indie published success story S.B. Alexander, who later helped Books Forward build its digital marketing division; “The World is Just a Book Away” anthology of stories from Nobel Peace Prize laureates, Academy Award and Golden Globe winning actresses and other world leaders; Chaithanya Sohan, who explores themes of home and belonging in the U.S. through immigrant stories; Holocaust survivor and scholar Laureen Nussbaum, who shines light on unsung heros; and #1 YALSA Top Ten Quick Pick author Cheryl Rainfield, an international child abuse and feminist advocate.

“Our foundation is built on veteran journalists, giving our team a unique strength. Through national media outlets, we share books to make the world a better and brighter place,” the company’s President Marissa DeCuir said. “And it’s that love of meaningful stories that powers our team to share authors’ important messages, and inspire readers with engaging fiction and nonfiction. The world needs some positivity, and readers crave books that matter — to them and to our world.”


JKS’ new indie publishing company, Books Fluent, transforms manuscripts into high-quality commercial books that equal or exceed industry standards. 

Having guided authors through the self-publishing process for years, Books Fluent’s team of industry experts expands upon these services. The company offers professional book editing, on-trend cover design and interior layout, savvy distribution plans, and management of ISBNs, copyrights, and other nitty gritty tasks.

Books Fluent’s expertise empowers authors to learn the unique language of this industry and become successful publishers, rising above the competition of more than 3 million books released every year.


Books Forward and Books Fluent will celebrate their launches throughout 2020 with prizes, special announcements and exclusive opportunities for authors and readers alike — including one grand prize of a free book publicity campaign for an author working to help move the world forward. To enter, submit an application here

As part of the company’s continued mission to elevate voices, Books Forward is also launching the #booksforward campaign to celebrate all the incredible ways stories have made the world a better place. Book lovers are encouraged to join the conversation by using the hashtag and sharing about literature that has impacted their lives.

Social media:

Win a free campaign with Books Forward!

Part of our mission is to help promote authors who have engaging stories that inspire and uplift. To celebrate the launch of Books Forward, we’re offering a free campaign worth over $20,000 in 2021 to share one writer’s meaningful work with our wide-ranging network. Winner will be announced in early November 2020!
Enter here.