Tips and tricks for authors using BookBub

Whether you’re a new author or one who’s been around the block, the name BookBub has most likely come across your desk. “Well… what is it? Another website? Another login? Another password to remember?!” Oof, we know. There are a few… but don’t miss out on this one!

We here at Books Forward are big fans of BookBub and all the opportunities their services can provide. BookBub is one of the top tier bargain e-book newsletters, with one of the largest networks reaching millions of email subscribers everyday. Authors can advertise their discounted e-books and reach millions of readers who are willing to download cheaper books and try out new authors. In what BookBub calls their “Featured Deal” service, authors have seen their books hit #1 on Amazon. It also helps build numbers of reviews and rankings, and authors have seen downloads in the thousands.

Now despite all the amazing results and testimonials, BookBub isn’t necessarily your golden ticket to the bestseller lists, but can certainly help you build your readership! Here are a few of our tips to get started.

Create a profile: Having a presence on BookBub can help optimize your search engine results. Make sure to update your display picture, biography and even list some of your recommended reads. This is a great way to connect with your peers and to even see where you could advertise your book. (For example: if an author has a large amount of followers on BookBub and their readers would most likely vibe with your book, think about tapping into that network!) We recommend adding new books to your list, every other week or so.

BookBub Ads: BookBub allows you to target other authors on the platform (which is where the last tip can come in handy!) You can create ads by using the system’s templates or design your own. We recommend exploring your genre and targeting similar authors listed in that category.

Featured Deals: Featured deals are where you’ll get the most bang for your buck. But you do have to be patient! Featured Deals don’t happen right away and can take time and persistence. They can be pricey depending on the genre and the regions — if you get a deal within the U.S., expect to pay more. However, the payoff is worth it. Be considerate of the genre you are submitting in and don’t hesitate to try different genres and price points. Be sure to fill out the comment section with any accolades or awards the book has received! Once your feature deal is live, don’t be shy to advertise on other platforms — you can use this promotion to create some really great momentum.

Overall, the most important lesson to learn with BookBub (and book marketing in general!) is the more you put, in the more you’ll get back. If you decide to apply yourself to the BookBub platform, be sure to use it consistently — optimize your profile, try using ads and submit frequently to Featured Deals, and it will be worth the effort in the end! Every reader counts and BookBub is a great place to meet more.

What happens AFTER my book launches?

Authors jump through countless hoops leading up to their publication day. In fact, a massive part of publicity work is typically done before a book is even available for sale. Authors are encouraged to create a website, grow their social media following, send ARCs out for early reviews, set up pre-order campaigns, and coordinate a launch event, all before their book has hit shelves. So, when publication day finally arrives, many authors breathe a sigh of relief. You can kick back, relax, and celebrate all you’ve accomplished. As you should!

Then, after all the party hats are packed away, confusion — maybe even panic —sets in. No one told you how to continue supporting your book after publication day. What can you do to keep the momentum going?

Below are eight tips for what you can do after your book launch. And, if you are working with a professional publicity or marketing agency, they may be able to take some of these tasks off your plate. Ask them how they can support you post-launch!

Keep Posting on Social Media

  • Stay active! It’s important to keep up a consistent posting schedule so that your name stays on reader’s radars, especially when in-between book releases. If you’re worried about time-management, or feel as though you don’t have enough content ideas to fill out 3 posts per week, you can certainly post less frequently, as long as you stay consistent.
  • Share the positive reviews you’ve received. Remember to thank the bloggers and influencers who reviewed your book and posted about it on social media. This group is the backbone of book publicity, and most of the work they do is for free!
  • Host a post-pub day giveaway! Perhaps you have extra swag, bookplates, or signed copies sitting around? Time to clean up, and draw attention back to your new release.
  • Keep celebrating! Your book is in its infancy, and many good things are still to come. Did you hit number one in your category on Amazon? Has your book won a literary award? Will there be a limited-time sale? Is your publisher planning to release the book in new formats, such as paperback or audiobook? Keep sharing the good news!

Advance Your Skills on Your Social Accounts Website, and Newsletter

  • Branch out and learn new skills! The digital realm is complex and always evolving. Each year, there are brand new resources that authors can use to their advantage. Keep abreast of trends, and get inspired by how other authors are adapting and promoting their work online. Here are a few tools that are popular now:
  • Create a content calendar. This will allow you to schedule your social media posts in advance, saving you time and effort throughout the week.
  • Learn how to use Pinned Tweets on Twitter. A Pinned Tweet stays at the top of your page, so it should contain the most important information you’re trying to communicate — i.e. all the key information about your book and where/how to order a copy!
  • Learn how to use LinkTree and add it to your social media profiles. LinkTree helps you keep all your links in one place. You can add purchase links for your book to reduce the number of clicks it takes for a follower to buy your book. The fewer steps involved, the more likely it is that a reader will complete their purchase!
  • Create a TikTok account. TikTok hosts a vibrant community of readers — largely young adults — who are looking to connect over new books. If you are in the YA genre, this is definitely something you should explore!
  • Update your website and social media headers. After publication day, be sure to update your banners with language such as “on sale now” or “available everywhere!”
  • Set up an email newsletter for fans to subscribe to. You should incentivize sign-ups by giving away something for free. A sample of the book (a few chapters long) often works well.

Mobilize Your Personal Network

  • Ask friends, family, and fans to share reviews on Amazon and Goodreads.
  • Ask your network to request a copy of your book from their local library or indie bookstore. The higher the demand is for your book, the more likely it is that these professsionals will order copies in bulk.

Set Up Meet and Greets with Tastemakers

  • Approach booksellers about stocking your book. Bring your book and a copy of your press kit with you, and ask the bookseller for just a few minutes of their time. Give them your quick elevator pitch, and let them know why their customers would be interested in your book. If the store doesn’t agree to order copies right away, that’s OK. Continue supporting their store, and show them that you are serious about a mutual partnership.
  • Get in touch with libraries too! If you are stopping by in person, bring your book and a copy of your press kit. If you are not able to visit, consider mailing out postcards with information on your new release. Let the library know that you are interested in partnering with them, and helping them get more patrons through their doors.

Connect with Other Authors for Dual Promos

  • Partner up with another author for a dual event or panel. Having two authors for an event essentially doubles the audience size, which can make dual events very appealing to bookstores and libraries!
  • Set up a double giveaway. Offer your book along with a friend’s book for a dual giveaway on social media to increase awareness and participation!
  • Set up an IG or FB Live where you two chat, or agree to an interview hosted by a third party.
  • Try a newsletter feature swap! If you both have email newsletters, you can each promote the other’s book to help grow your audience and readership.

Pitch Yourself as an Expert

  • Author-focused media — online, print, radio or TV opportunities that may require you to speak on your expertise — can be set up months or even years after your book’s release. Especially if you are a nonfiction author, or an expert in your field, the media will be interested in what you have to say. So, consider pitching yourself as an expert to journalists and local TV programs!
  • Keep up to date with conferences and festivals, and apply to the ones that interest you. Many events are always looking for expert speakers!

Write Guest Articles

  • Guest articles are beneficial for author branding and are an effective way to keep your name in front of potential readers, especially while in between book releases. For a full list of tips on writing guest articles, check out our previous article here.

Consider an Ad Campaign

  • Digital marketing campaigns can start anytime and do not need to be tied to your publication date. Here are a few options you might consider:
  • Run ads in reader newsletters surrounding a special price drop on your ebook. If you’re going to be running a sale, you’ll want lots of readers to know about it. These ads help to boost exposure to tens of thousands of dedicated readers and tend to be very effective at increasing sales!
  • Plan seasonal ads. Are the holidays coming up? Run an ad campaign surrounding the season in order to take advantage of the festive gift giving. Or, if your book is addressing a serious topic such as Breast Cancer Awareness, consider running ads surrounding the related awareness month to boost exposure and draw attention to a good cause.
  • Check out marketing opportunities with your local bookseller association. If you want to reach booksellers directly, you can purchase an ad in a newsletter that will reach hundreds of indie booksellers in your local region.

As you can see, there are plenty of strategies for building your author brand and growing your readership while you’re in between book releases. Take stock of which strategies play to your strengths and pair well with your book’s genre, and follow that path!

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Links used: https://booksforward.com/tips-for-writing-great-guest-articles/

A Writer’s Guide to Goodreads

Readers and authors alike flock to Goodreads to find new books, enter giveaways, rate books, write reviews, and monitor stats of the unending sea of books that can be found online. So, what are the key things to keep in mind as a writer who wants their book to gain traction on Goodreads? We’ve put together a list of tips that can be helpful for first time authors breaking into this site.

  1. Use The Site
    This may seem obvious, but the most important part of entering a new digital space is understanding how it works. Participate as a reader and look at other author pages to build an idea of what your page might look like. Rate and review books, enter some giveaways to see how they work, check out the array of lists readers can vote books onto, and join the community. Integrating yourself first allows you to not only understand the site, but also understand the kinds of people who use it.
  2. Build Your Author Profile
    Create an author profile page that gives all the information you want to share with your readers to make finding you and your book easier. Include a short bio, a professional headshot, the genres you write in, and links to any website or social media accounts you have. You want them to be able to follow you easily across the web for updated book information so be sure to use links that are updated.
  3. Optimize and Claim Your Book Page
    In order for people to find your book, you will need to input its information. Be sure to include a good quality cover photo, an optimized description, and updated metadata like ISBN, publishing information, and price. Then you will need to claim the book as your own from your author profile so that it is connected to your account. If you are interested in what we can help with on the Goodreads optimization side, let us know, and we can tell you what we’ve done for our previous authors.
  4. Set Up a Giveaway
    One of the best ways to get your book in front of more readers on Goodreads is to offer a giveaway. You are able to list both print and online giveaways and you can set the number of copies you are willing to give. The great thing about giveaways is that whoever enters the giveaway keeps the book in their “want to read” list whether they win or not. This means that your book will be on their mind for future book purchases they will make, and it shows up in their friends’ feeds. It’s great exposure and can really help you gain interest.
  5. Add Your Book to Lists
    Goodreads has hundreds of lists that you can vote your book onto. Some fairly generic like “100 Must Read Books” and others that are hyper specific like “Fictitious Shipwrecks.” The more people that vote for the book on these lists, the higher they move and the more visibility your book has. Doing a mix of both broader and more specific lists is the best way to approach this aspect of Goodreads. Get your friends and family to help you raise your ranking and post about them on your socials to get readers involved.
  6. Engage with Readers
    Goodreads is a social platform so don’t forget to be social! Respond to positive reviews or post them on your other socials. Host Author Q&As on your Goodreads profile to answer questions about your writing process or your characters. Continue to use the site as a reader as well to stay current on what books and authors are popular at the moment. Social channels are always changing so staying up to date is your best chance for success!

 

Tips for building mood boards and create brand aesthetics

A big part of author branding is making sure your personal social media and blogging efforts follow a particular theme, or have a certain aesthetic that associates your book with something that readers will notice and in turn, associate with you!

As a blogger myself, my aesthetic has often been described as colorful and coffee-obsessed. I almost always include a coffee mug and some sort of hot beverage in my photos, and I allow my photos to be bright, often including plants and greenery. I’ve had so many readers send me coffee-related posts and gifs from other bloggers, which warms my heart, knowing that they have gleaned something about me and thought of me in context with something I love.

Below, you’ll find tips and tricks for creating your own aesthetic, and opportunities to work on your brand!

Express Yourself

This sounds like it should be obvious, but I have a lot of authors that ask about sharing too much of their personality on social media, wondering if their platform should be book-specific. To that I say, sort of. Of course, we want the book to be present, you are an author! But if there are other things you enjoy, hobbies, professions, etc. – post those things too! They make you unique, and they might attract non-traditional readers who connect with something other than books, and that can open you up to a completely different audience! Don’t be afraid to show YOU without the pen in hand!

Be Consistent

Consistency is KEY, especially in a visual sense. It’s important for readers to see recurring patterns in your posts. For me, it’s the greenery. When friends come over, they always remark that they’ve seen my plants in all of my photos, and are often so excited to see “where the magic happens”. I’ve had friends gift me plants because they know that’s something I really enjoy from how often they appear in my photos. You want your readers to get to know you in that way, and also to create that association for them, so that when they see something that reminds them of you, they are reminded of your books and have the desire to continue reading throughout your career!

Add in a Pop of Color

One of the easiest and most essential pieces of author branding comes down to color, and ensuring that you are using the same colors across your multiple platforms. It comes back to the idea of consistency, but it can be helpful when readers are seeing you in different places that they have an association with! Select colors that resonate with you or are featured on your book cover, and be sure to use those same shades and colors for your website and social media alike!

Presets

In the world of Instagram, presets are quite popular. Presets are essentially filters that you can add to each and every photo you take to ensure that they have a similar aesthetic and appear related and consistent. This can be a simple way to ensure your photos are consistent and appear clean to viewers. The only downside to presets is that you often have to pay for them. They aren’t entirely too expensive, but it is something to consider!

Have Fun

None of this matters if you can’t have a bit of fun with it! Social media and branding, while a great way to connect with your audience, are still personal platforms where you are meant to be yourself. If your creative outlet looks different, allow for it to look different! You know yourself and your brand better than anyone! Don’t be afraid to try something outside of the box, especially if that means you’re going to find enjoyment!

12 Tips for Writing Impactful Guest Articles

Today, we’re back again to discuss everyone’s favorite tool for author branding: guest articles! While each individual publication or blog will have its own set of rules you’ll need to follow, these general guidelines are designed to help you get started.

Side note: if you’re wondering what exactly guest articles are and why they’re worth your time, check out my previous article here. Then, return back to this page and read up on these specific writing tips.

Exclusivity matters

Most outlets want first-publication rights for an article — they’re looking for content that was written exclusively for them. This means that the article you submit should not have previously appeared anywhere else, in print or online. Once it’s published, you’re free to link to it on your website and social media pages.

Tailor Your Topic

Before you begin writing, brainstorm topic ideas that both fit within your realm of expertise and meet the expectations and interests of the publication you’ll be pitching.

Ask yourself: Who is going to read this article, and what are they interested in? What is a timely, relevant topic that I can write about? What qualifications do I have that make me an authority on this topic? What makes my perspective unique, something that no one else seems to be saying right now?

If your topic is unique, timely and tailored to both your expertise and the reader’s interests, then you’ve hit the jackpot.

Self-promotion is not always your friend

This is incredibly important. While it’s our job at Books Forward to promote you and your book, it’s not the job of an editor. Their job is to provide meaningful content to their readers. Guest articles and op-eds are meant to position you as an expert, give your name exposure and cement your brand. If an editor feels like you’re blatantly selling a product, it will likely turn them off.

That said, book bloggers are a different breed. They may not mind helping you promote your book via a guest article, because their audience is primarily interested in learning about authors and the books they write. They want to hear about a character’s development, the setting, your insights into your chosen genre, your experience as a writer and how this book came to be.

Keep and eye on word count

Most media outlets and blogs will provide a word count, so try your best to stick to it. Editors and bloggers know their readers better than anyone else, so that’s why they provide specific word count guidelines. If they don’t specify how long your article should be, take a look at other guest articles they’ve published in the past.

Cut the jargon

Write as if you’re having a conversation with someone. Write in terms that readers will understand and identify with. If the subject you’re writing on is complicated, give examples or explain the concept in detail. If people can’t interpret what they’re reading, they’ll move on without a second thought.

Craft a catchy but informative headline

The editor may or may not use what you suggest depending on their needs — SEO, anyone? — but it makes their lives easier if you give them a title to start with.

Tips and lists

People love “quick hit” information that they can apply to their own lives. If you can, provide some tips related to your topic or an easy-to-read bulleted list of takeaways.

Back up your claims

If there are statistics, case studies or real life examples that support your opinions, consider including them in your article. It will lend you credibility and readers will be more likely to trust what you have to say.

Provide links

If you’re referring to a specific news article, organization or anything that has a website associated with it, provide a link. This helps with website hits and can get more eyes on your piece!

Include a bio

Write a 2-3 sentence third-person bio to plug into the bottom of your article. This should at least include your name, expertise, your book title with the publication date, where you live and your website. If you’re sending along a headshot, make sure to include photo credits as well.

Prepare to make changes

If the editor or blogger looks over your article and asks you to make edits, be flexible and accommodating to their requests. It’s great news that they want to work with you on your piece! Let them know that you’re willing to meet them in the middle in order to provide the best article for their readership.

Show some love

After your piece is published, be sure to share it with your readers! This not only shows the publication or blog that you appreciate them for hosting your article but also helps your article get more attention.

With these tips in mind, you’re on your way to creating impactful guest articles. Double check that your article draft complies with the specifications outlined by the individual publication or blog you plan on pitching, and you’ll be all set!

How authors can support indie bookstores on Small Business Saturday

If you asked a group of people where they purchased their last book, chances are the majority of them would say Amazon. You might get a few people saying Barnes and Noble. But you will probably only get one or two who mention an independent bookstore. So what are some ways we can support indie bookstores so that they stick around alongside the bigger stores?

  1. The first one is obvious: Visit your local indie bookstore!
    Next time you get the book browsing bug, head to your local bookstore and purchase a book (or two) there. Chances are the customer service will be more personal than the big name stores or scrolling through Amazon. I find that the people working at my local bookstore are WAY more knowledgeable about the things on their shelves than other bigger retailers. Ask for a recommendation and you might walk out of the doors with your new favorite book!
  2. Buy through independent bookstores online
    Yes, Amazon can allow you to purchase a book from the comfort of your couch, but so do indie bookstores! If you don’t have a local bookstore to support, don’t worry. There are sites like IndieBound where you can find independent stores to support or sites like Bookshop.org who financially support indie bookshops with the money you use to purchase on their site.
  3. Participate in virtual or in person events
    Support doesn’t have to mean financial support — we know that sometimes that is not an option. But you can still participate in author events and share their events on any social media you might have! When authors see that independent bookstores have a lot of events with pretty good turnouts, they are more likely to come and have an event as well. Also, sharing that an event is happening gets the word out about a local bookstore some of your friends may not be aware of.
  4. Engage with indie bookstores across social media
    Follow your favorite independent bookstores on social media and sign up for their newsletters to keep up to date on events, book deals, and new arrivals. Also interact with hashtags like #AskABookseller where booksellers across the country are answering questions on book recommendations to questions on getting books stocked. Chances are if you ask, a bookseller will answer. This is also a great way to find indie bookstores to support who are interacting with customers online.
  5. Buy gift cards for the holidays
    The holidays are fast approaching and we all have book lovers in our family​​! Find out what their favorite local bookstore is or their favorite indie bookstore and get a gift card for them this holiday season. As a book lover myself, I can tell you that a gift card to buy more books is exactly what I want.

It’s so important to keep independent bookstores running and there are so many ways to support them. Supporting small businesses is something that we don’t always think about, but can make all the difference for those stores. So let’s all do our part next time we buy a book!

Ask an Expert: A Conversation with Alex J. Cavanaugh on the Insecure Writers Support Group

Have you ever felt insecure as a writer? You’re not the only one. Today we’re sitting down with Alex J. Cavanaugh to discuss the Insecure Writer’s Support Group, an online community of writers that provides encouragement and advice to one another.

1). How would you describe Insecure Writer’s Support Group to those who are not familiar with it?

It’s a safe haven for writers at all stages in the process. We began as a monthly blog posting before founding the website, which is the database of databases of all things writing related, plus there are weekly articles from experts. We also have a Facebook group where members can share and help one another, plus an Instagram, Twitter, and Goodreads book group. We also hold an anthology contest and host #IWSGPit on Twitter.

2). How long has IWSG been operating?

The blogging began on September 7, 2011 (ten years ago!) and the website was founded the following year. The site has been named a top writing site by Writer’s Digest, The Write Life, and UK Writers Club.

3). How many members do you have?

Bloggers – 150, Twitter – 10,900, Facebook – 4,800, Instagram – 1,180, Goodreads Book Club – 440, and following the website – tons!

4). What kinds of writers can we find in IWSG? (Traditionally or indie published, unpublished, specializing in certain genres over others, debut or seasoned authors, etc.)

It’s a total mix, which is perfect as there is always someone one step ahead who can offer advice. But otherwise, we are all equal here.

5). In your opinion, what can writers who participate in IWSG expect to get out of the community? What purpose / benefit does IWSG serve for writers?

They will get support, encouragement, advice, find critique partners and editors, help with marketing, maybe land a book deal, and all while learning along the way.

6). Does your IWSG exist only online, or are there physical branches as well?

No physical groups, although you can own a piece of the IWSG from our swag store – https://www.insecurewriterssupportgroup.com/p/iwsg-merchandise.html

Bonus question: In your opinion, what does it mean to be a “successful” writer?

One who is still moving forward, still growing, and still finds joy in writing!

Alex J. Cavanaugh works in web design and graphics and is experienced in technical editing. A fan of all things science fiction, his interests range from books and movies to music and games. Online he is the Ninja Captain and founder of the Insecure Writer’s Support Group. Find more at http://alexjcavanaugh.blogspot.com and https://www.insecurewriterssupportgroup.com/.

How does a book publicity firm decide which authors to represent?

Many writers dream of publishing a book, but few realize that publishing is just the first step in a dynamic journey of getting your book in front of–and loved by–readers. Our book publicity firm Books Forward has represented more than 700 amazing authors during our 20 plus years in business, and a question I hear frequently is “How do you decide which authors you represent?”.

We are so lucky to hear from incredible authors every day interested in using our services. While we wish we could help everyone (seriously, I’d love to help every writer fulfill their biggest book dreams!), we have to be selective about the authors we represent for a number of reasons. And with thousands of books launching daily in the U.S. alone, I want to share our selection process with writers so they can make the smartest, best choices before querying publicists for representation.

Our team at Books Forward choose the authors we represent by asking ourselves the following questions:

First and foremost, are we excited about the book? As avid readers ourselves, we love great books, and we read a lot of them! Our team has diverse reading tastes, so we embrace a variety of genres and content, but across the board we are looking for books that pull us in and keep us hooked.

Do we see specific ways to promote this book to its target audience, and help it stand out among the competition? We want to help our authors reach as wide an audience as possible, but we also want to help them reach their specific target audiences–aka the readers who gravitate towards (and are engaged enough to buy) this specific type of literature. The better we understand a book’s target audience, the better we are able to help get that book into the hands of fans.

Does our team have experience in this genre? Can we bring our A-level expertise to this project? We always want to bring our best to every project. We’ve worked with all kinds of authors in almost every genre, and our publicists and digital strategists each specialize in different areas. We always consider if we are a strong match for a campaign, and if we’re not, we may refer authors to another firm. We’re always transparent about the best options for them and their books!

Will the author be a partner in publicity? We bring a vast amount of work and expertise to every campaign; however, publicity is a partnership. We are looking for authors who will be available for interviews, open to writing guest articles, active on social media and willing to promote the book to their own networks. We want our books to succeed, and author participation is essential for establishing a brand and a loyal readership.

Will the author have awesome goals, but also realistic expectations? After more than two decades in the publishing industry, we have seen (and continue to see!) publishing evolve constantly. The industry is more competitive than ever, and we seek to partner with authors who understand that the promotional tactics that worked even just 1-3 years ago may no longer be as effective. Our best clients are those who are open to trying promotional strategies that are innovative and out-of-the-box, as well as tried-and-tested publicity tactics.

Is there a budget in place for publicity and marketing? If they are indie publishing, are they willing to work with a book-specific editor and designer to get the book into the best shape possible? While we always seek to find promotional solutions that work within an author’s specific budget, quality publishing and promotion requires both time and money. A book is, in many ways, a product–and cutting corners reduces the quality of the product, as well as its ability to reach its target market. We look for authors willing to invest time and resources to publish and promote their book, so that together we can give each title its best chance of success.

And lastly, does this book help move the world forward? Here at Books Forward, we want to represent books that elevate voices from a diverse group of authors, break barriers in the publishing industry and convey a story that will resonate with readers. We’ve been fortunate to work with so many authors who are doing just that–and we are thrilled and grateful to continue representing incredible, innovative authors for years to come.

I hope this helps you on your journey to publishing and planning promotion for your book!

This post originally appeared on https://www.teenink.com/ in July 2021.

Marissa DeCuir is the president and partner of Books Forward publicity and Books Fluent publishing. As a former journalist, she’s always looking for the best hooks to utilize in author publicity and book marketing and believes in taking a personal and strategic can-do approach to help authors reach their goals.

Making the most of a festival appearance as an author

Attending a festival or book event as an author can seem intimidating, especially if it’s your first time. But it can be so much fun, and hugely helpful to your writing career! As things (maybe) start to be in-person again, here are some tips to help you make the most of your time.

Before the event

  • Connect with previous attendees: ask them what they enjoyed last year and if they will be there again this year.
  • See if the event has a list of people who will be there this year, and reach out to anyone you’re excited to meet and tell them just that. Try to set up a time to meet for coffee or something similar.
  • After registering, see if there is a panel or discussion you can take part in. If you don’t see one, email the organizer to let them know what you can speak on — it can’t hurt to try!
  • Look at the schedule of events ahead of time to plan your days. You will likely not be able to do everything, so you want to maximize your time.
  • Check the social media hashtag for the event and engage with fellow attendees.

During the event

  • Have an elevator pitch for your book. You are likely to meet a lot of people and not spend a ton of time with each of them, so you need to be able to sell yourself quickly.
  • Bring lots of business cards, bookmarks, postcards or other swag that people will hang on to! Networking is likely to be one of the most valuable things you can do at a book event.
  • Get contact info from people you meet or speak with, when appropriate, so you can follow up with them later!
  • Support your fellow authors — buy their books, join their mailing lists and talk with them! They’ll likely want to support you as well.
  • Share photos and videos from the event on your social media – allowing your readers to follow along with you!

After the event

  • Follow up with anyone you met with, thanking them for their time and referencing something specific you spoke about if possible. Make sure to have a link to your website in your signature, and encourage them to reach out if they have any questions about your book.
  • Post recap photos to social media – and tag the appropriate people, publishers, etc. in them.

Eight bookish podcasts to check out on International Podcast Day!

Happy International Podcast Day! As readers, we don’t just read books — we also participate in tons of extracurricular activities involving books. We talk about books, join book clubs, look for great reviews, and writte as well.

One of the biggest ways we discuss books is through podcasts, and not only are there shows about specific books, but there are podcasts on books for your radar, book club podcasts, and even writing podcasts for authors. There’s a little bit for every reader and author on this list, so I hope you give one a listen.

All the Books at Book Riot

If you want to keep up with what’s new and cool in the bookish world, then All the Books from Book Riot is your go-to. With new episodes every week, the hosts share what’s new and trendy that’s being published. With expert recommendations, you’ll definitely keep abreast of what’s publishing at all times.

The Stacks Podcast

If you’re looking to join a book club without the stress of going to meetings, hearing expert author interviews, or discovering books you may not have heard before, then The Stacks Podcast may be the one for you. Offering everything you’d need to be as prolific a reader as you can be, the Stacks Podcast hosted by Traci Thomas has it all.

The Maris Review

If you’re a fan of listening to author interviews, then this is the podcast for you. Hosted by Maris Kreizman, the podcast features some incredible authors of today, includes exciting topics to discuss, and learning a little bit about the authors we all so love and adore.

Minorities in Publishing

Unlike the other podcasts on this list, Minorities in Publishing discusses the deeper and wider expanse of publishing. Specifically, it discusses the diversity (or lack thereof) in publishing, sharing interviews with publishing experts and authors and their experiences within the publishing industry.

Deadline City

Hosted by YA authors Zoraida Cordova and Dhonielle Clayton, get a look into the process of creating a book, expert author interviews, and learning what it’s like to be a popular writer! If you’re an author trying to get your book going, this podcast may give you the encouragement you need.

Beyond the Trope

If you’re a fan of SFF books, then this is the podcast for you. With interviews from today’s greatest SFF authors, you’ll not only find new books to read but completely unraptured by why these authors wrote these books. It’s a great way to dive deeper into the writing process, especially for those massive SFF worlds.

Black Chick Lit

If you’re looking for more diversity in your reading life, check out Black Chick Lit. This bi-monthly podcast covers not only books written by Black women, but also about Black women. Discussing some of the latest novels from BIPOC authors, these two intrepid hosts dive deep into the themes and stories that shape Black women’s narrative in modern literature.

Books and Boba

If you’re looking for a book club that focuses on the Asian American community and experience, look no further than to Books and Boba. With monthly book picks, author chats, and more, the hosts of Books and Boba covers all things coming out from Asian and Asian American authors. Find some great new reads, listen to some interesting author conversations and immerse yourself in the world of Asian American writing.