Some of our favorite authors to follow on Twitter

We live in a golden age — not only do we get to read masterful books from some truly groundbreaking authors, but we also get to follow them on social media and see what they’re having for lunch and their musings on the latest Taylor Swift album. I’ve been on bookstagram for a while, but recently started getting more into Book Twitter, and while it is a wild and lawless place, it’s also full of hilarious, thoughtful writers. It makes sense that great writing would translate to wonderful social media accounts — check out some of our favorites!

  1. C.L. Polk, author of The Kingston Cycle novels and The Midnight Bargain. Her tweets are somehow relatable and hilarious.
  2. Christina Lauren, author duo who has written 25+ romance books together. They will remind you that being a romance writer isn’t all champagne and flowers.
  3. Kwame Mbalia, author of the middle-grade Tristan Strong series and Last Gate of the Emperor. He is the creator of Gum Baby, Tristan Strong’s snarky sidekick, who is the best thing about the internet.
  4. Saeed Jones, poet and author of How We Fight For Our Lives and Prelude to A Bruise. I follow him for unapologetic takes on the news, politics, writing, and everything else. And for the judgemental cuteness of his dog.
  5. Susan Orlean, writer for The New Yorker, and author of multiple books. Over the summer, a drunken tweetstorm provided some much-needed laughter.
  6. Alexander Chee, author of How to Write an Autobiographical Novel, The Queen of the Night, and Edinburgh. He’s a professor of creative writing at Dartmouth, and his tweets make you realize that the truly great writers see things a little bit differently.
  7. Jasmine Guillory, author of five romance novels. She’s been open and honest about the difficulties of keeping on during the pandemic, which has provided me with some much-needed realism. Her newsletter is also wonderful — I’ve gotten some great recipes from it!
  8. Brandon Taylor, author of Real Life and the upcoming Filthy Animals. My favorite things are his hot takes on centuries-old pieces of art. 
  9. R.F. Kuang, author of The Poppy War trilogy. Readers are constantly tweeting sentiments like “WHY!?” at her as they make their way through her books and terrible things happen to their favorite characters — she seems to take great delight in this, and it’s hilarious to watch.
  10. Nicole Chung, author of All You Can Ever Know, editor of Catapult. She recently started a parenting column, and I’ve found it enlightening and inspiring. Also her Peggy the puppy tweets are a pure endorphin rush.
  11. Roxane Gay, author of several books and contributor to multiple anthologies. Honestly, there are so many reasons to follow her, but I think her pinned tweet sums it up: “I will say it again. My tweets are not meant to be universal. They will not nor cannot account for every reality. If something I say doesn’t include or apply to you that doesn’t invalidate your truth.”
  12. Kristen Arnett, author of Mostly Dead Things and the upcoming With Teeth. The randomness of her thoughts regularly makes me snort with laughter.
  13. Dahlia Adler, author of several novels and book blogger. She regularly champions other authors’ books with boundless enthusiasm and joy, which is truly delightful.
  14. Leah Johnson, author of You Should See Me in A Crown and the upcoming Rise to the Sun. Her small obsessions always make me smile — when she talked about Logan Lerman in Percy Jackson, it ended up making me start the series.
  15. R.O. Kwon, coeditor of Kink, author of The Incendiaries and contributor to multiple outlets. She can tweet back to back tweets about writing panic, political disgust and needing a haircut without breaking a sweat.
  16. Aiden Thomas, author of Cemetery Boys and the upcoming Lost in the Never Woods. He has so much enthusiasm for the things that he loves that it will leap through the screen.
  17. Sabaa Tahir author of An Ember in the Ashes series. Another writer who seems to take pleasure from the pain she causes her readers by putting the characters in her books through pain and suffering.
  18. Alisha Rai, romance author most recently of First Comes Like. She creates excellent TikTok videos and posts them on Twitter for everyone’s enjoyment.
  19. Samantha Irby, blogger and author of several books. No one’s books have ever made me laugh like hers, and this translates well to her Twitter feed. 
  20. Sarah Gailey, author of several novellas and books, most recently The Echo Wife. Their tweets take on the most random of things, and they always stands up for the disabled community.

And special shout out to Mike Lasagna — he’s not an author, but champions them relentlessly in a way that will make you buy way too many books.

Influencer Marketing Tips and Tricks for Authors

The term “social media influencer” comes up often these days, though it is vague and meaningless to some people. Books Forward is here to help you find out who these people are, and how you both can work together!

Who are influencers?

Influencers are people who have a decent following on social media, full of an audience of people who are specifically interested in the influencer’s opinions on whatever topics or items it is they discuss. Some influencers are “fitness gurus” who post videos of workout plans, their healthy eating habits and fitness clothing brands they prefer. Other influencers post makeup tutorials and makeup brand preferences. In the book world, there is an entire community of influencers who make posts that center around books they love, books they are reading, books they are planning to read, books they bought six months ago but still haven’t had a chance to pick up, books with beautiful covers, books with sad endings. . . do you see the theme here? There is an entire social media world out there that focuses specifically on books. As an author searching for an audience, it is crucial and beneficial to tap into that!

What do influencers do?

All of the posts that influencers make on social media build their reputation on their platform. Twitter’s #BookTwitter, TikTok’s #Booktok, Youtube’s “Booktube” and Instagram’s “Bookstagram” accounts are popular platforms for booklovers to unite and discuss everything that is books. Twitter is a place where people typically discuss in-depth themes of books, while TikTok features aesthetically pleasing videos of bookshelves with books arranged by color, or book challengers for people to complete together. Youtube is a great place to find people talking through book reviews, and Bookstagram has beautiful, artsy pictures of books with thoughtful captions about the books featured.

Influencers with a large following are often sent book after book from many different publishers, so the books they decide are good enough to read, or have an attractive enough cover to post, hold significant value in the book world. However, large accounts can also be deceiving. Sometimes, sending your book to an account with a smaller following will garner just as many audience members because of engagement of posts and thoughtfulness in posts. People like to get an opinion on a book from somebody they trust, and when a well-respected influencer gives a raving review about a book on their account, it immediately gains leverage.

What Does This Mean for Authors?

This is the most important question, right? Why does this entire “book world” on social media matter? It just sounds like an outlet for people who are obsessed with reading, right? Well, that is right, and that is also why it is important for authors. Just like us, a lot of these influencers have their specific preferences. Maybe there’s one who LOVES historical fiction novels, or YA romance novels. If you are releasing your debut YA romance novel and manage to get an influencer to read and review your book positively, you now have a significant following of people listening. About YOUR book. Even if you only get the influencer to post a picture of your book, saying they are excited to read it, it gets your book in front of people who are potentially interested. You are tapping into a niche audience that was basically formulated for books like yours!

A lot of the time, influencers will be perfectly happy with a free copy of the book in exchange for an honest review. A lot of bookstagrammers don’t post negative reviews so it depends on who you reach out to, but you basically send them the book for a post on their story, or a picture on their feed. Also they aren’t sent as many books as the bigger accounts and can be more thoughtful with posts.

Common Misconceptions

It is not always about the number of followers that a bookstagrammer has. If you get an influencer who has 100k followers to read your post your book, but your book is YA and the influencer prefers mystery books, the audience receiving the message is targeted to people who might not be interested in your book. It is best to find an influencer who’s brand lines up with yours, because the people representing your book are a reflection of it. You want people who support and appreciate your work as an author and your book’s genre. Accounts with smaller followings should not be cast aside because of their size; these accounts may look smaller but could have a high engagement level! This is something you should always consider when picking influencers to work with. Smaller accounts also don’t have as many books coming their way, and the chance of getting a review or post from them is higher. Reach out to a variety of followings, and focus on the branding of the individual influencer.

 

Building a world based on kindness, joy, and writing

This, as we all know, has been a hell of a year. But one thing this year has brought us is the opportunity to create new systems and build the world we want. For much of my life, I’ve been trying to do just that. I even gave my world a name: LoriLand. When things in the “real” world frustrated me, I would declare, “Well, in LoriLand, teachers and artists make the most money,” or, “In LoriLand, critical thinking and empathy are part of every core curriculum.” (Sometimes I would get asked pesky questions such as, “Who makes all the judgment calls?” To which I would answer, “Me! It’s called LoriLand, after all.”)

Over the years, I’ve come to realize that kindness, happiness and the arts are some of the things I care about the most. At the end of 2017, as a way to see if anyone else was interested in a mash-up of these three things, I came up with the idea of the 30-Day Writers Happiness Challenge: 30 days of daily, five-minute happiness prompts for writers. I put up a Facebook post, added a page to my website, and waited to see what would happen. And within two weeks, with nearly zero promotion, 500 writers from around the world had signed up.

Turns out it wasn’t just me who cared about this. It was a lot of us.

With this in mind, the Writers Happiness Movement was launched earlier this year. It’s based on two unwavering beliefs: that kindness, inclusion and joy matter and that the written word is one of the most powerful ways to promote courage, empathy and ferocity of the heart. The idea of the movement is to create more happiness for each individual writer, while making the world a better place for all writers.

Here’s how it works: The Writers Happiness Movement offers a plethora of free happiness tools created specifically for writers, all open to everyone without cost. These tools are designed to help writers access more joy, more writing time, and more spaciousness for and around our writing and our lives. They include online writing retreats, online yoga/meditation/breathwork for writers, and weekly 5-minute Writers Happiness exercises. Over a thousand writers have participated in these so far! There also are microgrants, little infusions of cash meant to cheer a writer on. Two of these tiny grants, currently $25 each, go out monthly to writers nominated by a friend. The only requirements are that the nominee has to be some kind of writer and also has to be someone you think is a good person. If you want to nominate someone, you can do so here.

As the movement grows, there will be larger grants, residencies, fellowships, and — the big goal — retirement homes and co-living spaces that are free to writers, completely paid for by the Writers Happiness Movement.

How is this funded, you might ask? Well, it’s LoriLand, so it’s funded in a way that I think is healthy for humans and the planet: through an alternative, community-based, open-handed economic structure that has kindness and equity at its root. While all the happiness tools are free to everyone, if someone would like and is able to, they can become a patron of Writers Happiness at $5/month. This funds the programs that require money. Becoming a patron of Writers Happiness is similar to becoming a patron of an individual artist, except that instead of supporting one writer so that writer can keep creating, you’re supporting programs designed to build a world where all writers can keep creating.

This is meant to be both a revolution and a refuge. There’s nothing you have to do to be part of the Writers Happiness Movement, other than be who you are and write what you write (and sign up for it, of course). Because who you are and what you write are exactly what our world needs.

There are so many people right now consciously choosing kindness over fear. Choosing love over anger. Choosing to write and create even if it sometimes seems impossible. This is a home for all of us.

Let’s rewrite the world, one writer at a time.

Author Bio: Lori Snyder is the founder of the Writers Happiness Movement. She’s also a writer, a long-time yoga teacher, leader of the Splendid Mola Writing Retreats, and a great fan of all things gritty and glittery at the same time. Her debut middle grade fantasy, “The Circus at the End of the Sea” — which is her love letter to delight, the ocean, and Venice, California — is out with HarperCollins in fall 2021. You can find her, and the Writers Happiness Movement, at www.writershappiness.com.

 

4 tips for writing a great book synopsis

 

A succinct, compelling book description is a crucial element in any book marketing campaign. Yet, for many authors, penning a well-constructed description of their work is easier said than done. This is understandable. Who wants to see the fruits of their labor crammed into the space of a couple of paragraphs? No one wants to force their baby into such a little box.

As difficult as it may be, it’s important when writing a book description to think about your book from the perspective of a total stranger. Why should they be interested in you or your beloved book? What are the five main points you think will stand out to them, and why are they important? If you can condense your book to an easily digestible, compelling description, you will have much more luck convincing editors, bloggers, publishers and book reviewers to give it a chance. Try to use brevity to your advantage and give your audience just enough information to get them hooked.

Sure, writing a book blurb can feel like a ruthless, editorial bloodbath. But cutting your book down to the most vital or tantalizing points will give you a new understanding of your work, and your book will be better for it. If you’re feeling uncertain, here are some common book blurb pitfalls to avoid.

1. Don’t over explain the plot.

One of the most common problems we see with book blurbs is when an author can’t decide when to stop describing elements of the plot. The result is usually an overly long book blurb, bloated with plot points, yet short on why we should read the book. While it’s important to give readers an idea of the story they’re about to read, there’s no point in giving away all the twists and turns before they’re even invested in the main character. Try to focus on summing up the main plot and its themes in a single sentence, two at the most. That should be enough for readers to get an idea whether they’re interested.

2. Don’t oversell your book with “filler” adjectives.

Another dubious feature of many book descriptions is when the author appears to be reviewing, rather than describing, their own book. Sure, maybe your book really is a “compelling,” “heart-rending,” story, “perfect for readers of all ages,” but why should anyone take your word for it? Too many superlative descriptions act as filler and, unless they can be attributed to an actual reviewer, often make the author look specious. Rather than wasting your word count, try to focus on why your book is compelling or heart-rending and tell that to the reader.

3. Highlight your book’s primary conflict.

Something we often see with book descriptions is that authors will get so overwhelmed with information that they forget to outline the main conflict of their book. It should go without saying that conflict is an essential element to every good story, and since it’s likely the thrust of your narrative, it’s good to make the central conflict of your story clear from the outset. Is your protagonist struggling with illness? Social oppression? Evil god-like forces? The conflict of your narrative is more often than not what will draw your readers in, so why not make it clear from the outset?

4. Avoid clichés and overused descriptors.

By trying to be thoughtful about outlining the details of your main plot, themes, and central conflict, you’re also telling the readers about why your book is unique. Yes, at the end of the day, your story may be a classic tale of a protagonist’s struggle between the forces of good and evil. But should you describe it that way? Surely, it’s not as generic as that, right? Try as much as possible to avoid these clichés and describe your book with language its unique qualities and highlights your individuality as an author. Don’t let your book blurb sell your book short!

One rule of thumb: think of your book blurb less as a description of your book and more as an adaptation. Rather than just telling readers about your book, imagine you’re adapting your book into a new poetic format, that gives its complexities in miniature condensations of narrative description. And, as always, consider cutting a sentence or two when you’re done!

Relax and read with an ambiance room


My focus has been a little … scattered in recent months. But one thing that has helped me concentrate is ambiance rooms! These videos are usually a scene or several scenes that run for hours. You can keep them on the in background — some have music, and some are just accompanied by light sounds from the visuals around the site, but all of them are calming.

Whether you are trying to sit down and read or work or just sit with your thoughts for a few minutes, we’ve collected some of our favorite rooms for to you to relax in!

  1. My personal favorite place to virtually visit? The Shire. Just the thought of visiting Bilbo in his little house under the hill and having a cup of tea makes me sigh with relief.
  2. Even though we can’t go work in a coffee shop in person right now, you can recreate a similar vibe with some light jazz and the pitter patter of rain. 
  3. Want to take a quick trip to Scotland with Jamie Fraser (who doesn’t)? Check out this video with babbling brooks and Outlander music
  4. If someone asked me my ideal writing situation, I would simply show them this vibrant desk set up in front of gently falling autumn leaves with the sound of wind chimes in the background.
  5. And if I could read anywhere, I’d choose to settle in among these magnificent stacks with a thunderstorm pounding at the windows.
  6. Or perhaps I’ll take a quick jaunt through the wardrobe to visit the peaceful winter woods of Narnia under a blanket of snow.
  7. If being indoors in winter is more of your thing, settle in by the fireplace and let the crackling wood and flickering candles relax you. 
  8. Need some alone time? Try this scene of nighttime in the mountains under the stars with the chirps of crickets and no one else around for miles.
  9. Or if a tropical getaway is what you’re looking for, escape to this bookstore on an island — the quiet background noises are so soothing.
  10. And, of course, there’s the classic sound of waves crashing on the shore under palm trees that is sure to bring you peace.

6 Fun Things You Can Do While Procrastinating On Your NaNoWriMo 2020 Novel

NaNoWriMo 2020 is here y’all! Annnd…we’re tired. Like, really tired. Maybe you can relate.

Maybe the events of this year have you bursting with pent up angst creative energy, ready to channel all of your insecurity anxiety anger ideas onto the page, allowing yourself to be absorbed by the escapism of writing. Or maybe you’re sitting in front of that blank blinking cursor trying to mobilize your brain into some semblance of sentence structure, tea gone tepid as you wonder “Where do I even start?” Or, “Why is all of this garbage?”

For those who may be feeling a little less than inspired this year — we get it. And it’s time to plan your procrastination strategy. Wait wait, here us out. Exhaustion naturally results in a lack of creative energy, difficulty focusing, and (you guessed it) procrastination. This year we invite you to skip the guilt trip and plan ahead. Don’t just schedule your well-earned writing breaks; actually allow for time off that isn’t tied in any way to your productivity. You can even add a space to your calendar titled “Time I ‘should’ be working on my NaNoWriMo novel but I’m procrastinating and no one can stop me.” Procrastination sans guilt can be very edifying, and may even give you a little creative boost.

How should you fill your procrastination time? The answer is, of course, however you’d like. But before you fall into another mind-numbing social media rabbit hole, consider that there may be more fun, interesting ways to procrastinate. Here are a few:

Make a funny photo series or video about procrastinating. Documenting your NaNoWriMo journey does not have to be all pretty Instagram images of steamy beverages beside computers or humble brags about your word count. Plenty of authors are procrastinating just like you; they’re just not showing it online. Create a tongue-in-cheek photo series or video about the trials, tribulations, and procrastinations of NaNoWriMo; no doubt countless authors can relate (and will be relieved that they’re not the only one!).

Make an over-the-top snack or dessert. Good procrastination needs food fuel, and procrastination fuels the best food. You don’t have to be a Master Chef or a Great British Bake Off contestant to whip up a dish worthy of either (at least as far as your taste buds are concerned). Imagine the best possible snack you could eat right now, the most delicious thing you could think of piling together. Then go make it. You can also look up a new recipe for an especially tasty dish or dessert, something you wouldn’t normally give yourself time to make, and give it a try!

Do a random chore or run an errand that you’ve been putting off. Isn’t it funny how when we’re procrastinating on one task, suddenly we must go accomplish another task we’ve been putting off RIGHT NOW? Lean into that. Go buy that fancy cooking item you meant to get that one time. Rearrange your bedroom furniture, or organize your closet by color. Go drop off that dog grooming kit you should have taken to your aunt months ago. Look at how productive you are! No matter how big or small, now’s the time to prod-crastinate.

Design a wardrobe for each of your character(s). Use Pinterest, draw, create a photo file or PowerPoint, or even cut out pictures from magazines. What elements define your characters’ individual styles? What would their activewear look like? How would they dress for an elegant event? What about their casual day-to-day attire? If they could time travel, what would they wear in various eras?

Create a mood board for your ideas and aesthetics. When you imagine the “feel” of your book — its settings, mood, character styles, and various aesthetics, what do you think of? Collect various images that you associate with the world you’re building. These can be literal or figurative interpretations; totally up to you. Digital Pinterest boards are perfect for this, but physical boards with collaged cut-outs can be great as well.

Write a 1-3 page short story or a poem you intend to delete. Feel like what you’ve written is trash that you want to burn in a fire? Good _ let’s do some more of that. Write a silly, random, and/or bad short story or poem that is unrelated to your NaNoWriMo project. You can even use a random idea generator to get started. Pour that frustration into this; show that page what bad writing really is. You even start having fun with how over the top you can go. Delete the piece at the end — or, you might find that you actually enjoyed it enough to keep it.

How to write an author bio that stands out

Nothing can strike fear into an author’s heart quite like the author bio. Sure, you may have just finished off the final touches of the next great American novel. But the task of condensing an entire career into a couple short paragraphs is a lot trickier than it may seem. Plus in today’s age of digital media, your author bio may follow you from one corner of the internet to another for years. You’ve suddenly got quite a potential challenge on your hands. Luckily, you can follow a few tips to ensure that your author’s bio is positioned to paint as complete (and efficient) a portrait of you as possible for years to come.

Don’t date yourself!

To be clear, I’m not talking about ’80s references here. One of the biggest mistakes authors tend to make when writing an author bio is churning out long lists of previous publications, awards, and “forthcoming” works. This makes a lot of sense in a professional CV, but not so much in an author’s bio. Anticipate that any bio you’re going to write will be repopulated around the web for the rest of time. It’s not going to look fresh in 2020 if you’re talking about that “forthcoming” Writer’s Digest piece from fall 2007.

Rather than getting too specific, it’s best to simply list publications and awards in the past tense with as few specific dates as possible and only where they make the most sense. See, for example, Books Forward author Tori Eldridge:

Tori Eldridge is the Anthony and Lefty Awards-nominated author of The Ninja Daughter, which was named one of the “Best Mystery Books of the Year” by The South Florida Sun Sentinel and awarded 2019 Thriller Book of the Year by Authors on the Air Global Radio Network. Her short stories appear in several anthologies, and her screenplay ‘The Gift’ earned a semifinalist spot in the prestigious Academy Nicholl Fellowship.

This paragraph tells us a lot about Tori. We know that she’s published in several anthologies and been nominated for several awards, but we don’t need to know all of the specifics. Only in one case is the date necessary — the 2019 Thriller Books of the Year award — and it’s used here to maximum effect. If you can help from bogging your reader down with specifics, the achievements you do choose to highlight become a lot more interesting!

Slipping in the goods

We’re all interesting people, and we all have exciting things to share about ourselves. But for authors, it’s crucial that your author bio only shares information that’s most pertinent to your brand and the kind of promotion you’re trying to do. For instance, if your book is about running an effective workplace, you might not want to fill your author bio with information about how much you love raising ferrets or decorative pinecone collecting.

The information listed in your author bio is likely to come up repeatedly in author interviews and media coverage, so it’s best to include information that you’re comfortable talking about that will help drive interest to your book.

Here again, we can look to author Tori Eldridge for a good example:

Before writing, Tori performed as an actress, singer, dancer on Broadway, television, and film. She is of Hawaiian, Chinese, Norwegian descent and was born and raised in Honolulu where she graduated from Punahou School with classmate Barack Obama. Tori holds a fifth-degree black belt in To-Shin Do ninjutsu and has traveled the USA teaching seminars on the ninja arts, weapons, and women’s self-protection.

Here it’s clear from Tori’s bio that she would be an interesting media interview, she’s comfortable in front of a camera or behind a microphone, she has interesting stories to tell about growing up in Hawaii, and that she has expertise in one of the main subjects of her book, The Ninja’s Blade, and can speak further on the topic of self-defense.

If you find you have less colorful facts to include in your author bio, don’t force it! Maybe you can take one or two important facts about yourself and interestingly frame them. Perhaps you can focus on mentioning one or two achievements or self-defining experiences. Try to include a couple of pertinent facts to your book or make good interview questions. Don’t be afraid to sound boring; less is more!

All roads lead to social media

Finally, another key to a good author bio includes links to personal websites and social media accounts. In fact, think of the author’s bio as more of a prologue to the information that interested readers will find by visiting your personal website and social media pages. The key here is that you want to just give readers enough to paint a broad picture of who you are and what you’re bringing to the table as an author. That’s why it’s best to keep the bio short, sweet, and always pointing tantalizingly toward these personal accounts for more information.

To Promote or Not to Promote: The Pros and Cons of Facebook Advertising

Authors are always doing what they can to get their books in front of more people. But the real goal should be to get your book seen by the most people in your target audience. Number of eyes doesn’t mean anything if they are not likely to turn into sales.

That’s where targeted Facebook ads come into play. Advertising on social media is an extremely effective strategy for promoting your book or building up your social media accounts. As always with promotion strategies, there are pros and cons to Facebook advertising.

The Pros

  1. Targeting a Specific Audience: Blanket advertising is not always the best strategy when trying to get more people to purchase your book. You want there to be a larger click through rate on your ad, which is more prone to happen if the audience seeing the ad is interested. By using the data on Facebook, you can target people based on their interests, gender, age, and location. You can always change these parameters as well, depending on how well an ad is performing.
  2. Number of Users: You can reach so many people on Facebook. There are currently 2.7 billion users on the platform, so even with targeting you are reaching a wider audience than you would on other platforms.
  3. Different Ad Options: There are multiple types of ads that you can run depending on your goal. The ads fall under three different categories: awareness, consideration, and conversion. You can choose what you’re wanting to accomplish (more traffic to a website, more page likes, more sales, more brand awareness, etc.) and Facebook will run an ad tailored to that goal.
  4. Comparison Opportunities: Facebook allows you to run multiple ads at a time, which allows you to monitor which ads are performing better than others. They allow you to set up an ad with an A/B Test which means the same ad runs with two different ad sets (different target demographics/psychographics) so you can see which audience is responding more. This allows an efficient way to monitor who you should be targeting and can save you money by only spending money on the ad that is giving you the most engagement.
  5. Easy to Change: Facebook ads are also easy to tweak if needed. You can go in and change the target audience at any time. You aren’t locked in to the ad set you originally create. Having the ability to change demographics as well as the image/copy at any time is helpful in making sure you are getting the best results possible.

The Cons

  1. Costs: While you can set up a Facebook ad with any size budget, the bigger the budget the better an ad will perform. This doesn’t mean that your $5/day ad won’t generate more engagement, but if you want substantial numbers, it could become expensive. Also, if your targeting is off, it can be a lot of cost for not enough return.
  2. Limitations to Facebook: While you are reaching a wide amount of people, it is only Facebook users that you are reaching and a lot of people who have accounts have started to move on to other, more progressive social platforms. This fact could lead to lower numbers of engagement on your ads. But again, a lower percentage of 2.7 billion, is still a pretty large number.
  3. Diminished Organic Views: Only a small percentage of your customers will stumble onto your post organically since the Facebook algorithm limits brands visibility, so to reach more people you may have to boost your posts.

Marketing your book can definitely be overwhelming, and understanding your options is key. It is important to take all of these things into consideration before creating an ad, however the pros usually outweigh the cons when it comes to advertising your book or your brand as an author on Facebook.

How to make the most of the 2020 SIBA/NAIBA Trade Show

Books Forward is so excited for the SIBA/NAIBA Trade Show starting Sept. 21 — check out our exhibitor booth here: https://newvoicesnewrooms.org/books-forward/! This year’s trade show is going to look a little different from previous years: for the first time ever, SIBA and NAIBA have partnered up to host a virtual, five-day event. We can’t wait to join our favorite indie booksellers, publishers, and authors online for this one-of-a-kind experience — and we also know that new opportunities can create questions for our authors. Here are answers to some of the most frequently asked questions about the trade show to help authors navigate this year’s especially unique event with ease!

What does the SIBA/NAIBA Trade Show look like?
Held Sept. 21-25, the trade show will consist of a series of Zoom events taking place across four different channels. It’s a joint event hosted between SIBA (the Southern Independent Booksellers Association) and NAIBA (the New Atlantic Booksellers Association), united under the name New Voices New Rooms. Booksellers will be eyeing new and upcoming book releases!

What does this year’s schedule look like?
You can find the trade show schedule here: https://newvoicesnewrooms.org/schedule/. It’s divided into four tracks: Education (panels, roundtables, and more for booksellers), Author Events, Publisher Events, and Networking. It’s interactive and searchable; you can add all events, or just individual events, to your personal calendar; you can subscribe to it; and you can easily share it on social media. You’ll also find all of the participating publishers tagged — just click on the publisher’s name to see all of the events that publisher is participating in.

This schedule is pretty extensive! How will I know what’s happening each day?
Not only is the schedule broken up by day, but the New Voices New Rooms blog will also have a rundown of each day’s events, and is a great hub for finding out info about the show: https://newvoicesnewrooms.org/nvnr-news/. Their newsletter will also recap daily sessions and events, as will the SIBA and NAIBA newsletters, respectively.

How many people can attend the online trade show?
There is no attendance cap; there are more than 500 booksellers and other industry attendees registered right now.

Can I still arrange to be featured in an author event?
The Author Events schedule is full, but there are still some advertising options available to reach attendees via the email newsletter or trade show website, which is sure to have high traffic during that week! Find more info here: https://newvoicesnewrooms.org/sponsors/.

Do I have to register?
Anyone who is participating in the trade show (including exhibitors) or who wants to attend must register; you can do so here: https://newvoicesnewrooms.org/registration/. Registering gets you onto the list of people allowed into the Zoom rooms/events.

If my publisher/editor/representative got me scheduled to participate in a trade show author event, do I still have to register?
Anyone who is attending or participating in the trade show must be registered for the event; this is how you get on to the list of Zoom room attendees. However, it’s possible that SIBA/NAIBA registered you on behalf of your publisher/editor/representative; it’s best to check with your participating organization to make sure.

I am, or my publisher/representative is, participating in the trade show. How will ARCs/galleys/review copies of my book be available?
If an author is featured at an event, New Voices New Rooms will send a Google form to all session participants at the end of the event to incentivize people to sign up for copies; publishers will then receive a list with all the book requests. Exhibitors can also feature galley request forms on their pages in the Virtual Exhibitor Hall!

What is the Virtual Exhibitor Hall?
While we may miss the crowded and bustling exhibitor halls of previous years, New Voices New Rooms has created a really excellent Virtual Hall for Exhibitors, which you can peruse here: https://newvoicesnewrooms.org/virtual-exhibit-hall/. When you hover your cursor over each logo, the digital placard flips over to reveal a sentence or two about that exhibitor. Click on the logo to “enter” the exhibitor’s virtual booth, where you can learn more about their offerings and services, and even enter an online raffle! There’s also a searchable directory of exhibitors in the dropdown menu between the sponsor logos and exhibitor logos.

How do I know which booksellers are in attendance?
New Voices New Rooms has created a pretty awesome searchable list of all registered booksellers who will be in attendance — check it out here! https://newvoicesnewrooms.org/booksellers/

Will I be tagged on social media?
New Voices New Rooms is creating graphics and videos that can be shared on social media by publishers and exhibitors; each piece of content will include a list of participating authors’ social media handles so they can be easily tagged online. This is perfect for promoting and sharing specific authors and events!

Books Forward Welcomes SIBA / NAIBA Attendees to New Orleans

Bienvenue to all SIBA / NAIBA indie booksellers and other lovers of literature! At Books Forward, we are passionate about elevating important messages and stories from diverse voices, as well as championing independent bookstores. And we are so excited to extend our Southern hospitality to the attendees of 2020’s joint SIBA / NAIBA tradeshow! Welcome, y’all!

If you want to discover some incredible new authors, enjoy some fun NOLA swag, or receive a free consultation about boosting your social media presence, check out what we have in store for you this year. Connect with us during the conference by participating in a few of our offerings below: 

Visit our virtual booth in the exhibitor’s hall: https://newvoicesnewrooms.org/books-forward/ 

Check out our booth and come meet the amazing Southern authors and books we’re representing this year! You may request galleys for any of our titles.

Ask us for a free social media consultation 

Are you a bookseller looking to boost your social media presence? Our digital marketing team will review your social media accounts and offer constructive feedback and advice for increasing your online engagement, hosting virtual events and bringing more patrons to your online store! Email us at info@booksforward.com to schedule your consult.

You may also be interested in scheduling some of our authors and leading experts for free (live or pre-recorded) virtual learning opportunities.

Learn New Orleans lingo 

Think you know how to say “Tchefuncte,” “Vieux Carre,” “Ouachita” and “Burgundy?” Think again! Let our New Orleans team teach you how to pronounce the trickier words you’ll see while virtually visiting the Big Easy, and we’ll have you speaking like a local in no time. Laissez les bon temps rouler!

Pick up some fun swag 

We have a present for you! Check your conference box to snag your grab bag of NOLA flavor, including a snazzy sticker and (of course) a fun Mardi Gras bead courtesy of Books Forward! 

Meet our authors face-to-face

Our authors want to say a big “thank you!” to indies and share some cool news with you via video! Check out Big Freedia’s (New Orleans’ one and only Queen Diva and Bounce music icon) shout-out to indie booksellers, bestselling author Rea Frey talking about the importance of indie bookstores, bestselling author Jenny Milchman (known for what Shelf Awareness called the “World’s Longest Bookstore Tour”) reading from her newest thriller, and Washington Post journalist and Jeff Goldblum biographer Travis Andrews sharing some fascinating facts about “Jurassic Jeff”.

Join us on social media 

Be the first to enter our giveaways (often for indie bookstore gift cards, but also for other literary themed gifts!), get tagged in our shout-outs, chat with us online, and see our posts, streams, and stories during the tradeshow and beyond! Follow us on social media by clicking the links below: 

A sincere THANK YOU for all you do for the literary community. We’re sending a big virtual hug your way!