Helping A Debut Author Build Her Brand

When Lori Rader-Day joined our Books Forward family in 2014, we knew she was one of a kind. Her debut mystery novel The Black Hour won starred reviews in Booklist, Publishers Weekly and Library Journal, and her writing has since been honored by the Edgar, Macavity, Thriller, Barry, and Mary Higgins Clark Awards. For the past five years, we have been honored to help her build her brand (including four subsequent releases!), and to come alongside her amazing efforts to ensure her books get the recognition they deserve.

During Lori’s first epic book tour around the Midwest, we helped confirm her status as a star on the rise by securing local media coverage around her events, building buzz at her various tour stops. Awards recognitions can also help grow a new author’s reputation in the industry, so we managed nominations for an Indie Next Pick, and celebrated with her when she won!

Now, we are continuing to help grow her author brand and expand her fanbase by targeting well-known literary events with established audiences. Lori’s made the long journey from first-time novelist to established author, and we are looking forward to seeing where her literary career takes her next!