A Year-Long Strategy for a Successful Trilogy Launch

When Evette Davis released The Council Trilogy — The Others, The Gift and The Campaign — we wanted to see more than a single launch spike. From the start, this was a year-long campaign designed to build readership, visibility and sales across all three books, with special emphasis on driving discovery of Book 1 and carrying that momentum through the full series.

Laying the Groundwork with Book 1

Knowing that long-term success hinged on a strong foundation, our team positioned the trilogy as a complete arc rather than standalone titles.

For Book 1, we coordinated an extensive ARC mailing campaign with beautifully designed swag boxes to influencers, genre media and libraries, ensuring early exposure among readers most likely to champion the series. Libraries were a key audience for Evette’s work, so we tailored outreach with personal letters and targeted mailers — an approach that helped the book stand out.

Keeping Momentum Alive Across the Series

As subsequent books released, we shifted into sustained digital promotion. Amazon and Facebook advertising proved especially effective, with campaigns strategically driving readers back to Book 1 to encourage full-series read-through. These ads alone resulted in more than 550 Amazon sales and nearly 5 million impressions.

Reader-facing promotions also played a major role. Newsletter features, discounted ebook price promotions and giveaways across Goodreads, StoryGraph and LibraryThing attracted more than 57,000 entrants, significantly expanding exposure. These efforts helped generate nearly 250 reviews across Amazon and Goodreads, reinforcing social proof as the series progressed.

Building Community and Visibility

In parallel, we supported Evette in developing her author platform from the ground up. Through a consistent social media strategy — centered on Instagram Reels, boosted posts and series-wide branding — we grew her audience to more than 3,000 engaged followers. Influencer outreach, supported by custom swag boxes, further amplified visibility, especially during the first book’s launch.

Results That Last Beyond Publication

By the end of the campaign, The Others was close to selling out its initial print run, with continued organic growth across the trilogy. Coverage in outlets such as Kirkus, Publishers Weekly BookLife, Foreword Reviews, Writer’s Digest and SF Weekly, alongside strong influencer engagement (examples here, here, here and here), demonstrated the power of a coordinated, long-term launch strategy.

This campaign shows that with careful planning and sustained effort, a trilogy can build momentum not just at launch — but all the way through the final book.