Amplifying an Audiobook’s Success
Kevin Moore published his first horror/paranormal novel Book of Souls with our sister company Books Fluent, and we knew we had a secret weapon in his promotional arsenal: his audiobook, also produced by Books Fluent.
Building Early Buzz Through NetGalley
Our team uploaded the audiobook to NetGalley to attract pre-release excitement. We also coordinated a targeted advertising campaign, which resulted in:
- 2,800 impressions
- 150+ downloads
- 50+ reviews (which were cross-posted on Amazon, Goodreads and other retail sites).
Our early efforts garnered significant exposure, and we strategized to keep the momentum going.
Driving Sales with an Audible Promotion
To further drive sales and visibility, we secured an Audible fantasy promotion. Within a single day we saw major results:
- His audiobook jumped from #1,465 to #380 in Supernatural Thrillers (Audible Books & Originals).
We ensured that his Audible audiobook and his Kindle ebook were linked, so that as demand for his audiobook spiked, exposure and downloads would also increase for his ebook.
- Sure enough, his Kindle ebook jumped from #882 to #497 in Ghost Thrillers.
- Ultimately his novel was selected as an Amazon Editor’s Pick for Best Science Fiction and Fantasy.
Not only was his audiobook selling better than ever, the boost was directly increasing the sales and exposure for his other formats.
Engaging Influencers and Reviewers
To amplify buzz, we curated a custom influencer box tailored to Book of Souls. This creative initiative sparked engagement from key influencers and contributed to the audiobook’s impressive sales trajectory.
We coordinated an audiobook-specific blog tour and secured a variety of reviews for outlets like Chapter Break, Rozier Reads and Wine, Lady Bug Shirls and The Page Sage, with a combined reach of more than 50,000 followers. Through these efforts, Kevin garnered more than 100 pieces of coverage from reviewers, influencers and bloggers.
The Results
By producing an audiobook with Books Fluent and then promoting it with Books Forward, Kevin boosted sales and reviews for his audiobook, while also driving meaningful increases for the book’s print and ebook formats. Our efforts led to high industry acclaim like Amazon choosing Book of Souls as an “Editor’s Pick” for Best Science Fiction & Fantasy, all helping establish Kevin as a rising force in the horror/paranormal genre.
