A book can do so much more than launch your literary career; it can boost your business as well!
The Books Forward team was thrilled to help Dr. Tiffany Breeding grow her platform as a health expert with the launch of her book, The Metabolic Makeover. With a PhD in Health and Human Performance, and a Masters in Kinesiology/Performance Psychology, “Dr. Tiff” combined exercise, dieting and intention into a transformative strategy for healthy living. Her goals were focused on increasing her local private fitness clients through the sale of her book, and growing her fitness brand through publicity.
We set to work creating a brand-building campaign that resulted in both national and local media attention. We coordinated an interview with NBC, arranged an expert Q&A with Sanctuary magazine, and organized a SiriusXM radio tour that solidified her as a credible fitness expert in the national eye.
Since her customers were primarily Nashville-based, we secured solid local coverage with Nashville Fit magazine, Nashville Lifestyles magazine and News Channel 5’s “Talk of the Town,” one of the city’s most popular morning television programs. We even snagged a feature for her in one of the debut issues of Nashville’s newest lifestyle and health magazine, Nashville Edit. And, we partnered her with local online influencers, fitness instagrammers and lifestyle bloggers for a big online / social media boost.
We are happy to see Dr. Tiff’s brand and business continue to skyrocket. With a little savvy promotion, she was able to get the visibility her business deserves!