Building Momentum for a Trilogy’s Second Act

When Noah Lemelson‘s second fantasy book in his The Slickdust Trilogy was set to release, we had an exciting opportunity: expanding on the solid foundation laid by book one to create a compelling, buzzworthy campaign that would both satisfy returning fans and intrigue new readers. Our approach harnessed both the established reputation of book one, and a targeted strategy to expand book two’s reach.

Leveraging a Strong Foundation for Success

Since Noah’s first book had garnered widespread interest and positive reviews, we strategically re-engaged media outlets and influencers who had championed the first installment. We spotlighted key accolades from the debut, positioning book two as an eagerly awaited continuation. This approach resonated with both the book community and established media contacts, many of whom were thrilled to dive back into Noah’s compelling story. Accolades for book 2 began piling in: reviewers gushed that they were “thoroughly enjoying reading this steampunk fantasy“, finding it “quite fun” and “truly impressive.”

Strategic Outreach and Community Engagement

We engaged Bookstagram and BookTok influencers, and crafted tailored outreach to magazines that value in-depth storytelling. This community approach paid off: the campaign yielded an impressive volume of thoughtful, in-depth reviews across platforms. Major magazine interest paired with social media buzz fostered an organic momentum, highlighting both the quality of the writing and readers’ genuine investment in the story’s progression.

Campaign Highlights and Lasting Impact

With readers eagerly diving back into the series, book two saw substantial positive coverage, marked by numerous glowing, detailed reviews and an National Indie Excellence Award win—a testament to Noah’s storytelling. The book’s captivating cover and the solid backing from a supportive publisher also played a crucial role in driving enthusiasm. By building on a strong foundation, we crafted a campaign that not only honored the series but expanded its reach, setting the stage for continued success as Noah’s trilogy unfolds.