Driving Sales and Visibility with Amazon and Facebook Ads

Julie McGue‘s debut memoir, Twice a Daughter: A Search for Identity, Family, and Belonging, tells the powerful story of her journey as an adoptee navigating closed adoption laws. To complement the initial book launch publicity campaign, we designed a robust digital marketing campaign that radically boosted Julie’s recognition, all resulting in her consistently receiving media and speaking requests (including from TEDx, Sirius XM programming and book clubs) more than two years after her book’s publication.

The Game-Changer: Amazon and Facebook Ads

Our targeted Amazon and Facebook advertising campaigns moved the needle for Julie’s book. These ads were strategically designed to reach adoptees, families interested in memoirs and readers drawn to personal growth and family dynamics. The results were remarkable:

• Twice a Daughter sold over 10,000 copies across paperback and ebook.
• The book reached #1 in Personal Growth on Amazon.
• Over 1,000 Amazon reviews were generated, a significant milestone for any author.

Julie shared her satisfaction with the campaign:

“I have heard through many sources that all the buzz on social media that you are doing is creating true brand awareness for my book. I wanted you to know how pleased I am and that I am so glad that I extended my contract with Books Forward.”

Sustaining Interest Through Digital Marketing

In addition to online advertising, we supported Julie with ongoing digital marketing strategies. These included securing a BookBub deal and coordinating regular ebook price drop promotions, which maintained visibility and drove additional sales. Our audiobook marketing efforts, coordinated through NetGalley, audiobook bloggers and social media influencers, also generated interest from major outlets, including the BBC.

A Foundation for Continued Growth

Julie’s success with Twice a Daughter has paved the way for future collaborations. We partnered with her on her new memoir, Twice the Family: A Memoir About Love, Loss, and Sisterhood. Julie’s enthusiasm for continuing the partnership is a testament to the power of sustained, strategic digital marketing in driving book sales, increasing visibility and achieving long-term success.