Building a Brand for a Breakout Children’s Poet

Creating a Buzz-Worthy National Initiative

To give Brett’s work an attention-grabbing boost, we asked him to write an original poem for “Take Your Child to a Bookstore Day.” We paired the poem with a custom poster and shared it with hundreds of indie bookstores nationwide.

The response was enthusiastic: independent bookseller associations shared the poem with thousands through their networks, and the piece was picked up and featured in Shelf Awareness, providing Brett with national visibility among booksellers and book lovers.

We also secured reviews and features in Kirkus, Midwest Book Review, Book Riot and influential children’s book blogs, which helped librarians, educators and parents discover his work. This wave of coverage supported his growing readership and reinforced his identity as a distinctive new voice in children’s poetry.

Connecting Brett With His Core Audience: Kids

Introducing Brett directly to young readers was essential in building his long-term brand. We partnered with ReadBoston to arrange a series of school visits that allowed him to share his poetry in person.

We also coordinated special events for him at the Boston Children’s Museum and the Boston Children’s Festival, placing him in front of families and educators.

To expand his reach even further, we connected Brett with the Lowell Spinners minor league baseball team, where he collaborated with them to write an official promotional poem, creating a memorable way to introduce his work to new fans.

A Strong Brand Built on Creativity and Connection

By combining inventive promotional ideas with strategic partnerships, we helped Brett establish a vibrant author brand rooted in creativity and genuine connection with young readers. The campaign not only elevated his visibility but ensured that his poetry reached the audiences who would cherish it most.