Even Brand Builders Need Brand Builders

When Fabian Geyrhalter released Bigger Than This: How to Turn Any Venture Into an Admired Brand, he was already a respected voice in the branding world. As the founder of FINIEN and host of a growing business podcast, Fabian knew how brands are built — but he also understood that launching a book requires a different kind of strategic amplification. That’s where Books Forward came in.

Activating an Existing Network

We helped facilitate introductions with influential figures and organizations Fabian referenced in his work, including mission-driven brands like Bucketfeet, SAME Café, Everlane, Combat Flip Flops and Everytable.

By getting the book into the right hands, we set the stage for organic relationship-building that Fabian was able to carry forward himself.

Connecting With The Perfect Audience — Strategically 

Our team secured a mix of book industry and business-facing opportunities to broaden the book’s reach. This included coverage with media tailored to his target audience like CEO World, On Brand, Business Insanity Talk Radio, LifeSelfMastery and Sustainable Brands, as well as local business publications and book industry trade reviews like with Foreword Reviews.

We also secured a promotional partnership with MentorBox, which introduced the book to a highly engaged audience of entrepreneurs and lifelong learners.

The campaign helped create momentum that led to strong industry blurbs — including praise from the founder of Fast Company — reinforcing the book’s authority within the branding space.

Sustained Growth Beyond Launch

Since publication, Bigger Than This has become an authoritative book in the brand-building space, supported by Fabian’s long-running podcast, Hitting the Mark, which launched the same year as his book. Fabian has since released multiple books and continues expanding his influence as a brand strategist and author.

Even brand experts need support, and we are proud to help them build visibility for their own ideas!