Evolving “Thought Leaders” into “Industry Authorities”
The term “thought leadership” has become passé, and we’re always helping our clients stay ahead of cultural shifts and connect deeply with their target audiences in new ways, as established “industry authorities.”
Justin Dauer: Designing a New Way to Connect with Audiences
When the pandemic curtailed in-person events, we helped designer and author Justin Dauer—a passionate advocate for human-centered workplace culture—become one of the first to take advantage of virtual opportunities. We reached out to design organizations U.S.-wide, securing Justin guest article opportunities with design leader UxMatters, which led to an invitation for Justin to be a keynote speaker at international design conference UXPA (still virtual at the time) and many other speaking invitations. The events expanded Justin’s global reach, proving that a creative approach can build long-term authority in any industry.
Chuck Wallington: Growing Leadership in Niche Spaces
For Dr. Chuck Wallington’s book, A Seat at the C-Suite Table, we identified niche-but-influential platforms that aligned with his focus on leadership and representation. We secured coverage with outlets like The HBCU Career Center, podcasts like “You Belong in the C-Suite“, his local TV Fox 8 and more. Our outreach also extended to organizations like the National Association of Black Journalists, where Chuck’s speaking engagement promises further opportunities. Targeting topic-relevant spaces where his expertise would resonate most, we positioned Chuck as a leading voice in corporate diversity, paving the way for ongoing media features, including a USA Today article.
Alice LoCicero: Creating Influencers with Real-Time Relevance
When psychologist Alice LoCicero’s book on terrorist recruitment coincided with the Boston Marathon bombing trial, we helped her provide her timely, valuable expertise with major media. We connected Alice with journalists covering the trial, positioning her as a trusted source for expert commentary on the motivations and psychology behind acts of terror. This real-time relevance established Alice as a go-to authority for media outlets seeking nuanced perspectives on terrorism. Securing the perfect timing strategically secures our clients’ reputations as industry experts whose insights resonate far beyond a book’s publication date.
We help our clients enter the new age of “industry authorities” first. Whether through virtual events, niche platforms or real-time media commentary, we help authors connect authentically with their audiences, establishing their authority in ways that feel modern, dynamic and impactful.
