When Kristen Kittscher launched her second middle-grade mystery, The Tiara on the Terrace, our team had terrific fun working on out-of-the-box promotions!
First, Books Forward organized a special mailing to booksellers and librarians nationwide. Our box included some usual goodies–a copy of the book and swag like bookmarks, stickers, etc.–but we wanted to go bigger. Kristen’s mystery relies on code-breaking tween sleuths, so we designed and produced an interactive scavenger hunt game, complete with a decoding activity to solve the final puzzle. Needless to say, it was a huge hit with libraries!
Second, we coordinated her national book tour with over a dozen events at prestigious bookstores, including Warwicks, Chevaliers, RJ Julia and a massive NYC launch party at Mysterious Bookshop. We also organized school visits for Kristen, so she could connect with her favorite audience–her middle school readers!
Last but not least, we organized great media coverage for her with School Library Journal’s Fuse #8, a Publisher’s Weekly Photo of the Day and a book trailer feature in Shelf Awareness.
We’re pleased to say that The Tiara on the Terrace hit the SoCal Indie bestseller list. It was a royal win!