Identifying Military History Enthusiasts to Create “Must Read” Buzz

When Charles Lachman, Inside Edition’s executive producer, released Codename Nemo, he didn’t just want to reach any readers – he wanted to connect with the dedicated community of military history enthusiasts who would truly appreciate this WWII Navy story. We focused on connecting Charles with audiences that aligned with his narrative’s historical depth and relevance, ensuring Codename Nemo formed a dedicated reader base who would most resonate with its gripping, historically rich storytelling – a solid foundation for prolonging sales after release.

Targeted Outreach to a Dedicated Fanbase

The campaign focused on military and WWII-focused media that spoke directly to history lovers. This niche targeting complemented Charles appearance on CBS Mornings by broadening his reach within the communities where his story would have the most enduring impact. We secured features in key outlets like Military.com, Navy Times and The Archive. We also coordinated interviews with American Warrior Radio, Spycraft 101, Veterans Breakfast Club, WW2 Podcast, Veterans Radio and naval history museum’s podcast Preble Hall. This targeted approach built excitement among military history fans and positioning the book as a must-read within the genre.

Creating a Sell-Out Impact

The campaign’s success was evident in the book’s initial performance, with Codename Nemo quickly rising to #1 on BN.com and nearing sell-out, necessitating additional print runs to keep up with demand. These results showcased the value of connecting with specific audiences whose interest could sustain the book’s visibility well beyond the initial release.

By strategically targeting its audience, Codename Nemo avoided the “flash in the pan” publicity that can follow mainstream coverage alone. Instead, we built a campaign with longevity, connecting Lachman with readers who are likely to support and recommend his work long-term.