Leveraging TikTok to Grow a Fanbase

For many authors, social media is an afterthought — but for Tim Facciola, it became an integral part of his book marketing strategy. With Books Forward’s guidance, Tim more fully embraced TikTok as a platform for engaging with fantasy readers and adapting viral trends for his readership — ultimately fostering a dedicated online fandom. His commitment to social media, coupled with our targeted strategy, helped him grow his audience and drive positive reviews on Goodreads and Amazon.

A TikTok Strategy Built for Engagement

When we began working with Tim, he was already posting content, but we knew that a more strategic approach could maximize his reach particularly as an author. We conducted a full BookTok audit, providing him with a customized roadmap to expand his presence.

Our strategy included:

• Trend Tracking & Content Creation: We sent monthly roundups of emerging TikTok trends, offering tailored suggestions on how Tim could create content that aligned with his book and author brand.
• Hashtag Optimization: We advised him on how to better optimize his hashtag use, ensuring that his content became easily searchable for potential readers.
• Community Engagement: We sent a personalized list of key BookTokers for Tim to follow and interact with, building relationships with content creators who could authentically help amplify his reach.
• Thematic Content: Since Tim’s book featured gladiators and Ancient Rome, we encouraged him to create content around historical combat, weaponry and even critiques of Gladiator I and II — capitalizing on trending topics in media and history communities.

Measurable Growth and Book Promotion

Tim’s dedication to the platform paid off. His TikTok following has grown by more than 35% since we began working together.

His momentum also helped Books Forward secure media features in outlets like Famous Writing Routines and Am Writing Fantasy, as well as with major BookTubers.

The exposure also increased his Goodreads and Amazon reviews, helping to further establish his book’s reputation and visibility.

The Power of an Author-Driven Campaign

While Tim did the heavy lifting of content creation, Books Forward provided the framework, strategy and support that allowed him to maximize his efforts.

His success highlights the power of a collaborative social media strategy — where the right guidance, combined with an author’s authentic engagement, can transform online presence into real-world influence. By working with Tim to harness the potential of BookTok, we helped him develop an engaged community that will continue to grow with his career.