Reaching New Audiences With Guest Articles
We love helping authors think outside of the box — or rather, outside of the book — when it comes to promotion. While book reviews and interviews are essential, guest articles are an often-overlooked yet powerful tool to boost visibility, connect with new audiences and keep a book in the spotlight long after publication.
The Power of Guest Articles
Guest articles offer both fiction and nonfiction authors the chance to tell their stories or share insights that resonate with readers. They boost search engine optimization (SEO) for an author’s name and book title (linked in the article bio), and attract audiences who might not otherwise discover their work. Best of all, guest articles can be published (and by association, boost your book’s search visibility) any time, including post-launch.
Publishing Impactful Guest Articles
For fantasy author Alison Levy, we secured placements that showcased her personal journey in relation to the themes of her novel Magic by Any Other Name. Highlights included:
- A moving piece about the real-life inspiration behind her Young Adult Fantasy for School Library Journal’s Teen Librarian Toolbox
- A powerful essay about processing emotional abuse through writing with Writer’s Digest
- An article on navigating relationships with narcissistic parents for Women Writers, Women’s Books
- Advice on finding self love for Girl Talk HQ
These articles revealed the “story behind the story,” offering readers authentic insights and inviting them to connect in a new way with Alison and her book.
Lasting Results and Broad Reach
These guest articles introduced Alison’s work to audience sizes ranging from tens of thousands to over a million followers, across platforms. Each article continues to attract readers and drive traffic to her author page after publication.
Guest articles are a versatile and impactful tool, and we’re proud to help authors like Alison use them to reach new audiences and share their stories in meaningful ways.
