LS Hawker is the USA Today bestselling author of the thriller novels The Drowning Game, Body and Bone and The End of the Road, all published by HarperCollins’ Witness Impulse. The Drowning Game was a finalist in the International Thriller Writers “Best First Novel” Awards category, and her books have been translated into eight languages.
After releasing three novels with a major publisher, LS made the jump to independent publishing for her fourth book, a prequel to her USA Today bestseller. Despite changing her publishing strategy, LS wanted to maintain high-level promotion.
Books Forward designed a campaign that would target high-profile genre reviewers and influencers. We arranged coverage with Killer Nashville, Criminal Element, The Crime Fiction Lounge Podcast and influential mystery Bookstagrammers. We also secured interviews for LS in multiple local papers and on local radio so she could continue to expand her sizeable homebase of fans in Colorado.
We targeted local events, organizing speaking and teaching opportunities for LS at local literary festivals and workshops. She became an in-demand speaker in no time! We organized her launch party at Tattered Cover in Denver, one of America’s most prestigious independent bookstores, as well as a speaking opportunity with USA Today’s Storytellers Project.
For many authors, indie publishing can be a way to take creative control of their careers, and it does not need to mean sacrificing prestige. In this case, the LS Hawker reputation only continues to grow!
A former award-winning journalist with national exposure, Marissa now oversees the day-to-day operation of the Books Forward author branding and book marketing firm, along with our indie publishing support sister company Books Fluent.
Born and bred in Louisiana, currently living in New Orleans, she has lived and developed a strong base for our company and authors in Chicago and Nashville. Her journalism work has appeared in USA Today, National Geographic and other major publications. She is now interviewed by media on best practices for book marketing.