Thinking “Outside the Bookstore” for a Creative Launch
When setting up a book launch event, local independent bookstores are often the go-to venue—and for good reason. But it can also be effective to reach your target audience when thinking outside the box (or bookstore). That’s exactly what we did for Cole Williams’ Dr. Brainchild and Radar: A Popcorn Discovery.
Targeting a Built-In Audience of STEM-Interested Kids
This unique children’s book follows a young scientist as she uncovers the power of the microwave, blending storytelling with science. To match its innovative spirit, we researched and pitched local children’s museums in the author’s area—knowing these venues attract families already engaged in science and education.
A Museum Partnership That Went Beyond the Launch
The Bakken Museum enthusiastically agreed to host the event. Cole’s launch was not only well-attended, but deeply resonated with her ideal target audience of STEM-interested kids. The museum later stocked the book in its gift shop and invited Cole to participate in their upcoming “Women in Science” event—further extending her visibility and reach.
Cole’s campaign is proof that with thoughtful research and creative outreach, offsite venues can offer powerful connections with your ideal readers!
