Turning a Dynamic Publicity Partnership Into Collaborative Success

When Bridey Thelen-Heidel released her memoir, Bright Eyes, she approached her campaign with the determination of a true go-getter. Bridey’s campaign is an excellent example of what we tell our authors: that a dynamic publicity partnership yields better results!

Tandem Strategies for Maximum Impact

Bridey’s proactive approach was the cornerstone of this campaign. She scheduled nearly two dozen book events and appearances, reaching readers directly and building personal connections.

To complement her efforts, we secured local media coverage in her event cities, ensuring her story reached even broader audiences.

Notable placements included multiple features in the Tahoe Daily Tribune and South Tahoe NOW, with pending features in The Seattle Times, Alaska Public Media, Juneau Empire, Reno News & Review and Howie’s Morning Rush. We also organized in-depth, book-themed articles in Jenny Magazine and WE Magazine for Women. These outlets amplified Bridey’s visibility and created a groundswell of interest in her memoir.

Even when a full event wasn’t feasible, we coordinated stock signings for Bridey to ensure Bright Eyes was prominently displayed and available in key locations. This strategy supported her publisher’s distribution efforts, helping to pull additional copies through stores and maintain momentum.

Building Small Wins into Big Success

Our collaborative efforts led to a significant achievement: Bright Eyes sold out its initial print run!

While individual gains may have seemed modest at first, the cumulative impact was substantial, demonstrating the power of teamwork between a motivated author and a supportive publicity team.

This campaign underscores the importance of a dynamic partnership. Bridey’s drive to personally connect with readers, paired with our strategic media and distribution support, created a campaign that was greater than the sum of its parts. Together, we turned small, consistent wins into a big result, proving that the best campaigns thrive on collaboration.