Utilizing a Tech CEO’s Career to Promote Her Debut Fiction
Lois Melbourne’s journey from tech CEO to debut author is a testament to how professional experience can enhance an author’s promotional campaign, including in fiction! Lois and her husband Ross’ co-written novel, Moral Code, used her deep understanding of artificial intelligence and ethics to craft a compelling sci-fi narrative, and we leveraged that expertise to connect her with media and audiences passionate about STEM and storytelling.
From Tech Leader to Storyteller
Our campaign focused on emphasizing Lois’s unique perspective as a female tech CEO-turned-author. This approach led to standout guest article placements, such as “Ethics, Equity, and Women in STEM” on Book Club Babble and “Representation Matters” on Girl Talk HQ. These pieces showcased her commitment to encouraging women in STEM while connecting her to readers interested in tech and ethical AI.
Interviews with outlets like Authority Magazine, Women in STEM Podcast,Conversations on Applied AI Podcast, Ordinarily Extraordinary Podcast and My Best Friend is an Engineer Podcast allowed Lois to share her insights on technology, ethics, and her transition into fiction writing. Meanwhile, strong reviews from influencers like She Just Loves Books, Grace the Biochemist, and Frost Galaxy brought her novel to life for readers, building momentum across social media.
Lois’ enthusiasm for STEM advocacy translated into speaking engagements, such as at the iconic Wild Detectives bookstore and an event with “Girls in STEM Dallas.” These appearances highlighted her dual role as an author and STEM mentor, expanding her audience while inspiring young women in tech.
A Dynamic Campaign with Tangible Results
This campaign demonstrates how even fiction authors can leverage professional expertise to create meaningful connections with media and readers. By blending Lois’s passion for storytelling with her STEM background, we helped position Moral Code as a thought-provoking novel that bridges technology and humanity. Together, we proved that an author’s career experience can open new doors, and hook great media in fresh ways!
