Rachel Lachney

As a book publicist and digital marketing strategist, Rachel helps Books Forward authors optimize their books online so they can effectively reach their respective readerships. And as a graduate in film studies, you’ll often catch her starring in our company’s Bookstagram and BookTok videos, and helping coach authors on the best social media marketing for books.

Previously, Rachel worked in property management before deciding to apply her marketing insights to her first true love: books. She understands that every book is special and is passionate about helping find the ideal audience who will give it the love it deserves.

In Rachel’s spare time, she can be found pestering her Australian Shepherd named Ray-Ban, filling every possible inch of her bookcase with romance novels and knick-knacks, and crying over how much she loves her friends.