Rachel Lachney

Publicist & Digital Marketing Strategist

“I’m excited at the attention my book has received and genuinely grateful for you work in helping to get it out there and visible to so many and through different channels. I’ve enjoyed having you as my PR team and appreciate your enthusiasm for my book and your insight throughout the process, which was a new experience for me.” – Kalyani Adusumilli, author of the Amazon-bestselling novel The Invisible Canvas

As a book publicist and digital marketing strategist, Rachel helps Books Forward authors optimize their books online so they can effectively reach their respective readerships. And as a graduate in film studies, you’ll often catch her starring in our company’s Bookstagram and BookTok videos, and helping coach authors on the best social media marketing for books.

Previously, Rachel worked in property management before deciding to apply her marketing insights to her first true love: books. She understands that every book is special and is passionate about helping find the ideal audience who will give it the love it deserves.

In Rachel’s spare time, she can be found pestering her Australian Shepherd named Ray-Ban, filling every possible inch of her bookcase with romance novels and knick-knacks, and crying over how much she loves her friends.

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