Scoring Major Media One Year Post-Publication

We love to challenge the misconception that (major) media coverage is achievable only within the first few months of publication. One year after the release of Dr. Tamara J. Walker‘s Beyond the Shores, we saw a unique opportunity to rekindle excitement for this essential exploration of African American travel.

By aligning our campaign with Juneteenth and the peak summer travel season, we targeted the audience most likely to resonate with Dr. Walker’s message and expertise – proving that, with the right approach, a nonfiction author can gain traction long after their book’s initial release.

A Strategic Approach with Quality Gains

An author’s expertise is evergreen, and well-written guest articles pertaining to their book can get major media traction long after publication. That’s why we targeted high-impact placements for Dr. Walker’s guest articles with quality travel media.

Books Forward secured her placement with Smithsonian (twice) as well as TravelWeekly, a magazine for travel industry professionals. We also connected her for podcast interviews with listeners specifically interested in travel, and African American/women traveling in particular. Dr. Walker dazzled on Conde Nast Traveler’s Women Who Travel podcast, as well as niche travel podcasts like Travel N Sh!t and The Black Expat Podcast.

Campaign Highlights and Long-Lasting Reach

Through strategic timing and quality placements that positioned her directly in front of her target audience, Dr. Walker’s book gained renewed visibility. The campaign demonstrated the enduring value of nonfiction when paired with intentional, well-aligned publicity.

We are thrilled to help Beyond the Shores reach new readers and establish Dr. Walker as a leading voice in African American travel literature, showcasing the power of a targeted, timely approach even beyond a book’s initial release window!