Helping a Genre Publisher Find a Mainstream Audience
As one of the most respected Christian publishers in the industry, Tyndale’s authors have traditionally found success among Christian booksellers and readers (also called the Christian Booksellers Association or CBA market). The publisher knew their titles could also find a wider readership beyond the CBA market. When Tyndale approached us about creating a strategy to promote their titles to a more mainstream audience, we were happy to assist!
Christian and mainstream markets intersect the Southern U.S., (which was also where some of the Tyndale authors were based), so targeting booksellers and readers in that geographic region was a natural first step to not only maximize Tyndale authors’ genre influence, but extend to a broader, receptive audience. We positioned Tyndale’s authors for optimum visibility at the Southern Independent Booksellers Association Tradeshow (SIBA), where they were able to network with and promote to thousands of mainstream Southern booksellers and influencers who were not exclusively faith-based.
We also coordinated blog tours and secured coverage for Tyndale’s authors, including now New York Times bestseller Lisa Wingate, with online reviewers and influencers who cover a diverse variety of genres, which helped expose these wonderful books to mainstream readers across the worldwide.
With some strategic geographic positioning and creative online exposure, we’re pleased to say that Tyndale’s titles did indeed find a host of new fans beyond their original genre market, growing the publisher’s and authors’ platforms!
A former award-winning journalist with national exposure, Marissa now oversees the day-to-day operation of the Books Forward author branding and book marketing firm, along with our indie publishing support sister company Books Fluent.
Born and bred in Louisiana, currently living in New Orleans, she has lived and developed a strong base for our company and authors in Chicago and Nashville. Her journalism work has appeared in USA Today, National Geographic and other major publications. She is now interviewed by media on best practices for book marketing.
