Author and renowned work addiction expert Dr. Bryan E. Robinson partnered with Books Forward for the launch of Daily Writing Resilience (January 2018). His book focused on mindfulness and meditation as tools to improve the writing process, and was a hit with both health media and writing/literary outlets.
Shortly after our first campaign with Bryan ended, HarperCollins’ William Morrow imprint accepted his next book #CHILL for publication, and we had the privilege of working with him again on a second book launch for December 2018. With tenacious, personalized pitching, we were able to arrange a regular column for Bryan with Psychology Today, multiple interviews with Forbes and interviews with NBC.
We also opened up a new area of success for Bryan outside of traditional media placements by helping him develop impactful relationships with his regional independent booksellers association. We arranged for Bryan to speak at the Southern Independent Bookseller Association’s summer tradeshow, and we strategically positioned him at our booth so he could network with passing booksellers. Bright and personable, we knew he would make an impression, and he did!
When we began our Fall 2018 publicity campaign for #CHILL, we pitched his books for inclusion at SIBA’s Spring 2019 tradeshow, even though Bryan himself could not attend the event. Our proposal was accepted; booksellers and tradeshow organizers remembered him from his previous SIBA appearance. Better still, #CHILL was picked to be SIBA’s official January 2019 Book Club Selection, meaning thousands of booksellers all over the South were encouraged to read #CHILL (creating more incentive for them to stock and handsell the book in their stores)! Bryan was also featured multiple times in the SIBA email newsletter, which named his book an official New Year’s Reading Pick.
Here’s a great example of how building relationships with influential tastemakers can change an author’s life and boost a book.