What’s the difference between blog tours and influencer tours?
To blog tour or to influencer tour, that is the question! The biggest hurdle when promoting your book is getting it into the hands of
October 15, 2024
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May the Odds Be Ever in Your Favor: Getting Noticed by the Celeb Book Club Holy Trinity
If you’re a reader (or alive and breathing on planet Earth) then you’ll be familiar with the three most powerful celebs in terms of book
September 24, 2024
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What makes a good pitch?
Whether you plan on marketing your book on your own or hiring help from a professional, you’ve likely heard of the importance of “the pitch.”
September 13, 2024
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Selecting the right genre to successfully market your book
*Points to the sign* If I’ve said it once, I’ve said it a million times, book marketing is daunting! And understanding how to effectively position
September 10, 2024
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Tips to help prepare for radio and podcast interviews
Part of publicizing your book means spreading the word about you! Some authors love this, while others dread it, but whatever side you’re on, it’s
September 2, 2024
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Bridging techniques for smoother interviews
When promoting a new book, authors often find themselves in the spotlight, eager to discuss their work, ideas and passions. Yet, amid the excitement of
June 25, 2024
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Maximize the power of your author email list
Authors often ask the Books Forward team: How important is it to have an email newsletter? Do I really need one? I don’t even know
May 10, 2024
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Creative ways authors can utilize social media to build their brand
Keeping things fresh on social media can be a challenge! Creativity comes and goes, and not every idea works for every author. Here are some
May 3, 2024
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Crafting your author brand vs. your series brand
Creating an author brand can be tricky — it’s supposed to be you, but which parts of you? An author brand is all about how
April 29, 2024
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Dealing with Negative Reviews: A Guide for Authors
The dreaded negative review is an unfortunate if realistic part of putting a book out into the world. Every book gets them, so try not
April 15, 2024
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