How to use social media to promote your book
We get it — social media is daunting. But here’s the secret: There is no single right way to be on social media. *Sigh of
March 4, 2026 No Comments
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Networking tips for authors
It’s true that the writing life is often a solitary one — long nights alone at your computer, anyone? — and perhaps for that very
February 12, 2026 No Comments
How authors can make the most of working with their publicists
There are so many great duos: Sonny and Cher. Peanut butter and jelly. Calvin and Hobbes. An author and their publicist. If you’ve hired a
February 5, 2026 No Comments
What is bookish swag, and how do I use it?
As an author, you have a lot to think about, and as you make your way through your publishing journey, you might be wondering, “What
February 2, 2026 No Comments
How to get author blurbs
An endorsement or “blurb” is a positive statement about a book, most typically quoted on book covers, from other authors, experts, or celebrities. You’ll also
January 8, 2026 No Comments
How to develop an elevator pitch
Describe yourself in three words. I’m sure you’ve been faced with this dreaded, near-impossible task at some point. The longer you consider your options, the
December 5, 2025 No Comments
What does author success look like?
Most authors forget to ask the one question that determines how their literary publicity campaign — and by extension, their book launch — will take
October 16, 2025 No Comments
What is the difference between marketing and publicity?(And why authors need both)
Maybe you’ve heard the phrase: Advertising is what you pay for; publicity is what you pray for. It’s accurate and can almost perfectly sum up
July 2, 2025 No Comments
What is an ideal publicity timeline?
What is an ideal book publicity timeline? And when should I reach out to prospective publicity firms? If you’re thinking of querying publicity firms to
June 6, 2025 No Comments
Tips for submitting to book award contests
Ready to see how your book stacks up against the competition? As literary publicists, the Books Forward team has submitted our authors to numerous book
May 26, 2025 No Comments
