How to develop an elevator pitch
Describe yourself in three words. I’m sure you’ve been faced with this dreaded, near-impossible task at some point. The longer you consider your options, the
December 5, 2025
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What does author success look like?
Most authors forget to ask the one question that determines how their literary publicity campaign — and by extension, their book launch — will take
October 16, 2025
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What is the difference between marketing and publicity?(And why authors need both)
Maybe you’ve heard the phrase: Advertising is what you pay for; publicity is what you pray for. It’s accurate and can almost perfectly sum up
July 2, 2025
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What is an ideal publicity timeline?
What is an ideal book publicity timeline? And when should I reach out to prospective publicity firms? If you’re thinking of querying publicity firms to
June 6, 2025
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Tips for submitting to book award contests
Ready to see how your book stacks up against the competition? As literary publicists, the Books Forward team has submitted our authors to numerous book
May 26, 2025
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BookTok Tips: 25 ways to promote your book and build a fanbase
If you’ve written a book in the past few years, you might be looking for some BookTok tips. With almost 2 billion users, TikTok is
May 14, 2025
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How to leverage publicity wins to supercharge your social media strategy
Maybe you hired a publicist. Perhaps you’ve created your own press release and have mastered pitching yourself to media outlets. Once you’ve put yourself out
May 9, 2025
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How to make your social media content more accessible for disabled folks
Social media is an ever-growing landscape, and it has the power to connect people in ways that we previously never thought imaginable. We have the
April 9, 2025
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Books Forward celebrates 25 years of rewriting the rules of book publicity
.Book marketing agency offers free author webinars, book promotion consultations NEW ORLEANS — Book promotion, digital marketing and publicity leader Books Forward is organizing innovative
March 31, 2025
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How to set up Google Alerts for your book
For authors, there are few things more exciting than checking your inbox and seeing an alert with your name on it. Google Alerts are a
March 28, 2025
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