Libraries are an essential pillar of all our literary communities. I love my city’s library, and I hope you love yours, too! From promoting literacy, artistic development, and critical thinking skills to offering peaceful moments in a busy world, the library is a vital ambassador of culture and discourse.
The average library in the United States holds around 100,000 physical titles. And while that is a generous amount of books countless authors won’t find their book nestled among their favorite spines.
There’s no fast-tracking your way into libraries, but if you’re passionate about building connections, here’s what to do to get noticed by librarians–
Book Reviews
One of the first places librarians go to look for new books is trusted industry publications such as Library Journal and Booklist. In order to get a feature, you’ll need to submit your book for review consideration several months in advance of your publication day. Reviews aren’t guaranteed, but if you do receive one (and it’s positive!), your book will be more likely to be picked up by libraries.
If you don’t receive a review, you can purchase ads in these publications. Publishers, however, are more likely to buy ads than individual authors due to the high price point.
Meet and Greet
If you receive a stellar review from a trusted industry source, your next step is to meet your local librarians. You should ask to speak with the librarian in charge of collection development for your readers’ age group.
Bring a copy of your book along with a standard sell sheet or press release. This should include your review blurbs and which wholesalers your book is available through.
Master your elevator pitch. You should explain why your book would be a valuable addition to their collection. Mention if it would fill a gap in their collection or match up with current reading trends, mention that!
Here’s an article with more tips to help you stand out in your meet and greet:
https://booksforward.com/tips-for-connecting-with-booksellers-and-librarians/
Nurturing Your Library Connection
If your book is already in stock in a library system, keep your eye open for opportunities to connect further with the community. Many libraries have blogs and podcasts where you can contribute a guest article or partake in an interview.
Of course, an in-person event is another possibility! Whether you host a lecture for adults or a storytime/craft session for kids, connecting with patrons directly can help you build your author brand. This will also increase word-of-mouth support for your book.
Conclusion
Getting librarians to take notice takes a bit of effort. If you follow these strategies and make a good impression, you’ll be well on your way!
Jackie Karneth is a publicist with Books Forward is an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.
Interested in what’s possible for your book sales and building readership? Check out our services, tell us your goals, and get a customized publicity campaign tailored just for you.
