Interview: Serenity Gerbman–The Southern Festival of Books

The Southern Festival of Books is a large annual book festival that is celebrating its 33rd year in Nashville, Tennessee this year. Today on the blog, we’re sitting down with Festival Director Serenity Gerbman to learn more about how virtual events have transformed the literary event circuit, the secrets of running a successful book festival, and how authors can make the most of festivals and events.

Serenity Gerbman

1). What is The Southern Festival of Books?

The Festival is a celebration of reading and the written word, bringing together readers and writers both in person and online. Our mission is to engage readers of all ages and interests in the joy of reading and in lifelong education. It is entirely free to the public.

2). What is your role with the festival, and how did you get involved?

I am the Festival Director as part of my job as Director of Literature and Language Programs at Humanities Tennessee. My first career was in journalism, where I spent 10 years working for local newspapers. A good friend recommended me for a position at Humanities Tennessee, and my role there has evolved over time.

3). What challenges and new opportunities did the pandemic create for the festival, and how did you adapt?

Everything changed! Rather than our usual three-day Festival in person, we held a 10-day online Festival in 2020, and will hold a hybrid Festival of both online and in person events in 2021. The big challenge for us, like many, was in getting educated as a staff quickly in how to hold online events. We have an incredibly talented program officer, Patrick Shaffner, who guided us through that process and made the online Festival work seamlessly. The opportunity for us has been in seeing how successful online events can be. We are now partnering with a different library in the state every month for an online author event that they present. Many people can now attend these events who were limited before by time, distance, and finances.

4). What kind of planning and work goes into creating a book festival?

It’s a year-round process. Beginning in the winter months, we’re reviewing catalogs, meeting with publishers, reading forthcoming books, and thinking about programming that will be exciting and engaging for readers. Beginning in early spring, we meet regularly with our full events team on site logistics and preparation. As is probably true with all events, we do our best to attend to every tiny detail in advance, as preparation makes an event run smoothly. When the Festival begins, we go into event mode and handle and adjust to issues and changes as they happen.

5). What advice would you give to authors and aspiring writers to get “the most” out of a book festival, signing, and/or speaking events?

If you’re new and haven’t yet built an audience that knows you, be realistic in your expectations and remember that you are there because you’ve already accomplished something tremendous. Be courteous with your co-panelists and moderator. Watch your speaking time. And then, relax and let the audience see the passion that drove you to write your book. Readers are generous and curious souls.

6). Will you do the festival online again this year? Was attendance still pretty good at the online event?

We had really strong attendance for the online event last year, and we will be doing a hybrid event this year, with both online and in person programming. Although attendance at online events is dipping this spring as people experience screen fatigue and are able to go back out into the world, we think that online events have a lot of potential and will continue to be with us in some form or another. The in person dates for us are Oct. 9-10.

7). In your opinion, what does it mean to be a “successful” writer?

To me, a successful writer is anyone who has created the circumstances for themselves that allow them to keep writing. It is a difficult, solitary creative process. If you’re doing the work and are determined to keep getting better, you’re successful. Most people don’t get that far. Everything after that, from finding an agent to pitching to sales to bestseller lists to awards, is business.

Learn more about The Southern Festival of Books here: https://www.humanitiestennessee.org/programs-grants/core-program-overview/southern-festival-of-books

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7 Geeky Reads for Geek Pride Day

Calling all geeks! In honor of May 25th’s Geek Pride Day, we have some notably nerdy, deliciously dorky, and gloriously geeky reads that are perfect to get your geek on! Whether you’re into Lovecraftian horror, quirky romance, or speculative space fiction, we’ve got something for every geek on this list. Check it out!

The Ones We’re Meant to Find by Joan He

AN INSTANT NEW YORK TIMES BESTSELLER. Perfect for fans of Marie Lu and E. Lockhart, The Ones We’re Meant to Find is a twisty YA sci-fi that follows the story of two sisters, separated by an ocean, desperately trying to find each other in a climate-ravaged future.

Cee has been trapped on an abandoned island for three years without any recollection of how she arrived, or memories from her life prior. All she knows is that somewhere out there, beyond the horizon, she has a sister named Kay, and it’s up to Cee to cross the ocean and find her.

In a world apart, 16-year-old STEM prodigy Kasey Mizuhara lives in an eco-city built for people who protected the planet―and now need protecting from it. With natural disasters on the rise due to climate change, eco-cities provide clean air, water, and shelter. Their residents, in exchange, must spend at least a third of their time in stasis pods, conducting business virtually whenever possible to reduce their environmental footprint. While Kasey, an introvert and loner, doesn’t mind the lifestyle, her sister Celia hated it. Popular and lovable, Celia much preferred the outside world. But no one could have predicted that Celia would take a boat out to sea, never to return.

Now it’s been three months since Celia’s disappearance, and Kasey has given up hope. Logic says that her sister must be dead. But nevertheless, she decides to retrace Celia’s last steps. Where they’ll lead her, she does not know. Her sister was full of secrets. But Kasey has a secret of her own.

Rebel Sisters by Tochi Onyebuchi

In the epic, action-packed sequel to the “brilliant” (Booklist, starred review) novel War Girls, the battles are over, but the fight for justice has just begun.

It’s been five years since the Biafran War ended. Ify is now nineteen and living where she’s always dreamed–the Space Colonies. She is a respected, high-ranking medical officer and has dedicated her life to helping refugees like herself rebuild in the Colonies.

Back in the still devastated Nigeria, Uzo, a young synth, is helping an aid worker, Xifeng, recover images and details of the war held in the technology of destroyed androids. Uzo, Xifeng, and the rest of their team are working to preserve memories of the many lives lost, despite the government’s best efforts to eradicate any signs that the war ever happened.

Though they are working toward common goals of helping those who suffered, Ify and Uzo are worlds apart. But when a mysterious virus breaks out among the children in the Space Colonies, their paths collide. Ify makes it her mission to figure out what’s causing the deadly disease. And doing so means going back to the homeland she thought she’d left behind forever.

The City We Became by N.K. Jemison

Three-time Hugo Award-winning and New York Times bestselling author N.K. Jemisin crafts her most incredible novel yet, a “glorious” story of culture, identity, magic, and myths in contemporary New York City.

In Manhattan, a young grad student gets off the train and realizes he doesn’t remember who he is, where he’s from, or even his own name. But he can sense the beating heart of the city, see its history, and feel its power.

In the Bronx, a Lenape gallery director discovers strange graffiti scattered throughout the city, so beautiful and powerful it’s as if the paint is literally calling to her.
In Brooklyn, a politician and mother finds she can hear the songs of her city, pulsing to the beat of her Louboutin heels.

And they’re not the only ones.

Every great city has a soul. Some are ancient as myths, and others are as new and destructive as children. New York? She’s got six.

Wings of Ebony by J. Elle

In this riveting, keenly emotional debut fantasy, a Black teen from Houston has her world upended when she learns about her godly ancestry and must save both the human and god worlds. Perfect for fans of Angie Thomas, Tomi Adeyemi, and The Hunger Games.

“Make a way out of no way” is just the way of life for Rue. But when her mother is shot dead on her doorstep, life for her and her younger sister changes forever. Rue’s taken from her neighborhood by the father she never knew, forced to leave her little sister behind, and whisked away to Ghizon—a hidden island of magic wielders.

Rue is the only half-god, half-human there, where leaders protect their magical powers at all costs and thrive on human suffering. Miserable and desperate to see her sister on the anniversary of their mother’s death, Rue breaks Ghizon’s sacred Do Not Leave Law and returns to Houston, only to discover that Black kids are being forced into crime and violence. And her sister, Tasha, is in danger of falling sway to the very forces that claimed their mother’s life.

Worse still, evidence mounts that the evil plaguing East Row is the same one that lurks in Ghizon—an evil that will stop at nothing until it has stolen everything from her and everyone she loves. Rue must embrace her true identity and wield the full magnitude of her ancestors’ power to save her neighborhood before the gods burn it to the ground.

Axiom’s End by Lindsay Ellis

THE INSTANT NEW YORK TIMES BESTSELLER. The alternate history first contact adventure Axiom’s End is an extraordinary debut from Hugo finalist and video essayist Lindsay Ellis.

Truth is a human right.

It’s fall 2007. A well-timed leak has revealed that the US government might have engaged in first contact. Cora Sabino is doing everything she can to avoid the whole mess, since the force driving the controversy is her whistleblower father. Even though Cora hasn’t spoken to him in years, his celebrity has caught the attention of the press, the Internet, the paparazzi, and the government—and with him in hiding, that attention is on her. She neither knows nor cares whether her father’s leaks are a hoax, and wants nothing to do with him—until she learns just how deeply entrenched her family is in the cover-up, and that an extraterrestrial presence has been on Earth for decades.

Realizing the extent to which both she and the public have been lied to, she sets out to gather as much information as she can, and finds that the best way for her to uncover the truth is not as a whistleblower, but as an intermediary. The alien presence has been completely uncommunicative until she convinces one of them that she can act as their interpreter, becoming the first and only human vessel of communication. Their otherworldly connection will change everything she thought she knew about being human—and could unleash a force more sinister than she ever imagined.

Star Daughter by Shveta Thakrar

This gorgeously imagined YA debut blends shades of Neil Gaiman’s Stardust and a breathtaking landscape of Hindu mythology into a radiant contemporary fantasy.

The daughter of a star and a mortal, Sheetal is used to keeping secrets. Pretending to be “normal.” But when an accidental flare of her starfire puts her human father in the hospital, Sheetal needs a full star’s help to heal him. A star like her mother, who returned to the sky long ago.

Sheetal’s quest to save her father will take her to a celestial court of shining wonders and dark shadows, where she must take the stage as her family’s champion in a competition to decide the next ruling house of the heavens–and win, or risk never returning to Earth at all.

Brimming with celestial intrigue, this sparkling YA debut is perfect for fans of Roshani Chokshi and Laini Taylor.

Gearbreakers by Zoe Hana Mikuta

Two girls on opposite sides of a war discover they’re fighting for a common purpose–and falling for each other–in Zoe Hana Mikuta’s high-octane debut Gearbreakers, perfect for fans of Pacific Rim, Pierce Brown’s Red Rising Saga, and Marie Lu’s Legend series.

We went past praying to deities and started to build them instead…

The shadow of Godolia’s tyrannical rule is spreading, aided by their giant mechanized weapons known as Windups. War and oppression are everyday constants for the people of the Badlands, who live under the thumb of their cruel Godolia overlords.

Eris Shindanai is a Gearbreaker, a brash young rebel who specializes in taking down Windups from the inside. When one of her missions goes awry and she finds herself in a Godolia prison, Eris meets Sona Steelcrest, a cybernetically enhanced Windup pilot. At first Eris sees Sona as her mortal enemy, but Sona has a secret: She has intentionally infiltrated the Windup program to destroy Godolia from within.

As the clock ticks down to their deadliest mission yet, a direct attack to end Godolia’s reign once and for all, Eris and Sona grow closer–as comrades, friends, and perhaps something more…

Interview: Joining Susannah Felts on The Porch

Have you ever wanted to improve your writing through amazing writing classes, participate in absorbing literary events, and meet other fascinating authors, poets, journalists, essayists and wordsmiths? Look no further than The Porch in Nashville, Tennessee. The Porch is a nonprofit writing center, offering workshops, youth outreach, and events to enrich and celebrate the local literary community.

Today on the blog, we’re sitting down with Susannah Felts, co-founder and co-director of The Porch to learn more about what it takes to run a successful writers collective, and how this organization improves not only the individual writing craft of its participants, but elevates the literary community as a whole.

1). What is The Porch? What do you do?

The Porch is a nonprofit literary arts organization, founded in 2014, and our mission is to inspire, educate, and connect readers and writers of all ages and stages through classes and literary events. We offer classes in creative writing year-round, a youth program, public community events, initiatives to expand literary access, local arts partnerships, and the Porch Prize, a writing contest. There’s always something going on!

2). How did The Porch originate, and how did you get involved?

The Porch was founded by myself and Katie McDougall in 2014. We met in a writing group at a moment when both of us were ready for a new challenge, and we shared enthusiasm about the idea of a local literary center for Nashvillle. Prior to founding the Porch, Katie was teaching high-school English and I worked as freelance writer/editor and adjunct college professor. For several years before The Porch came to be, I was also teaching writing workshops in the community on my own, held at a coffee shop near my house (shout-out to Portland Brew East!) or around my dining room table. That small-scale effort was going really well, and I kept thinking, This could be something more, something bigger. But how? Katie had dabbled in offering writing retreats, too. So, together, we made this new thing happen, taking a lot of inspiration and advice from helpful mentors: local arts organizations and established literary centers in other cities.

3). What are the benefits of being involved in a writers community like The Porch? How have you seen writers evolve and grow?

Writers, like all artists/creators, need community. You may do the bulk of the work alone at your desk, but the sharing of ideas and feedback and resources that happens in a writing community is what really shapes a writing life. So many sparks fly this way. Writers connect in ways that can both move their work forward and help them navigate the waters of the publishing world, if they choose to wade in. Work evolves, lasting friendships are forged, audiences are found. Art is never really forged in isolation. We’ve seen many writers form lasting writing groups and relationships after taking our classes, and we’ve seen them publish and enter MFA programs. This spring we have someone teaching for us whom we first met when they took a class with us. They went on to earn an MFA out of state, and now they’re back! I love seeing the work come full circle. Seven years in, we’ve seen so many writing lives evolve and intersect in wonderful ways.

4). The Porch organizes a diverse array of literary events and initiatives. What kind of planning and work goes into creating your events? What advice would you give to fellow writers who want to successfully organize and/or participate in an event?

I love this question, because a lot more planning and work goes into running events and programs that some may believe! There are several stages and moving parts to even a small event, and all along you’re hoping to build relationships that will continue to grow long after a single event is complete. It takes a lot of love and effort and stamina to program and to keep programs going. Advice? Start small, and give yourself as much time to plan an event as you can. Collaboration is a beautiful thing, but maybe be mindful not to bring too many cooks into the kitchen. But above all, just learn as you go, and know that you’re going to make mistakes and that is absolutely a healthy part of the process.

If you’re eager to participate in an event — for example, to read in a regular reading series — try to be an enthusiastic audience member first. Show up for others, listen to and read their work. Be a genuine part of the world you want to see your work highlighted in, and the rest will probably come naturally.

5). In your opinion, what does it mean to be a “successful” writer?

Being a successful writer means figuring out what feeds your creative spirit and then consistently doing and thinking about those things, then acting on that “source material” to create work that matters to you. I could go on at length about this, but there are all kinds of ways, small and large, that you can shape your life to make it more conducive to writing, and doing that in itself is a kind of success. You don’t have to write every day, but some level of consistency will make a huge difference; as with other practices of all kinds, it pays to use those muscles regularly. Being a successful writer means reading, reading, reading, and learning to see books as your mentors, as Katie always says. Don’t confuse a successful writing life with a successful publishing life; these often intertwine, but they are two separate things. And try not to get too hung up on the idea of success at all. “Success” is such an emotionally loaded concept, and not always a useful one for a creative life. Much of a writing life feels or looks or smells like failure — is failure — and honestly, you have to be OK with that.

Learn more about The Porch here: https://www.porchtn.org
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10 Great Reads for Earth Day

We’re commemorating Earth Day 2021 with a mix of unforgettable old and new “climate change” books that make us think, make us feel, and most importantly, make us ready to take a stand. Here are 10 of the best Earth Day reads!

The Ones We’re Meant to Find by Joan He

The world is in the spasms of climate disaster, but from within the peaceful confines of an eco-city built for the world’s elite, Kasey Mizuhara has only two things on her mind: how she can use her prodigious intellect to preserve the remainder of humanity, and how she can locate the only person she’s ever felt a true connection with: her recently-vanished sister, Cecilia. Meanwhile, Cecilia has awoken marooned on an island with no knowledge of how she got there, and one memory: She has a beloved sister, Kasey, and she must find her. Kasey’s search for Cee leads her into the underbelly of her stratified city, where she meets a mysterious fellow prodigy named Actinium who joins Kasey’s mission—but who knows more than he’s telling and has an agenda of his own. Told from the sisters’ dual perspectives, the mystery of Cee’s whereabouts–and Kasey’s plans–twists into an exhilarating and terrifying exploration of how far people will go to achieve their objectives. A perfect balance of the melancholic beauty of Never Let Me Go and the most intriguing parts of Lost, The Ones We’re Meant to Find is a surprising, compelling, and even profound dive into the nature of memory, the meaning of humanity, and the bonds that we form with those we love, crafted from gorgeous prose that crawls under your skin and sticks with you long after the last page.

The Memory of Water by Emmi Itäranta 

An amazing, award-winning speculative fiction debut novel by a major new talent, in the vein of Ursula K. Le Guin. 

Global warming has changed the world’s geography and its politics. Wars are waged over water, and China rules Europe, including the Scandinavian Union, which is occupied by the power state of New Qian. In this far north place, seventeen-year-old Noria Kaitio is learning to become a tea master like her father, a position that holds great responsibility and great secrets. Tea masters alone know the location of hidden water sources, including the natural spring that Noria’s father tends, which once provided water for her whole village.

But secrets do not stay hidden forever, and after her father’s death the army starts watching their town–and Noria. And as water becomes even scarcer, Noria must choose between safety and striking out, between knowledge and kinship.

Imaginative and engaging, lyrical and poignant, Memory of Water is an indelible novel that portrays a future that is all too possible.

Flight Behavior by Barbara Kingsolver

Flight Behaviour has featured on the NY Times bestseller list and is Barbara Kingsolver’s most accessible novel yet. On the Appalachian Mountains above her home, a young mother discovers a beautiful and terrible marvel of nature: the monarch butterflies have not migrated south for the winter this year. Is this a miraculous message from God, or a spectacular sign of climate change. Entomology expert, Ovid Byron, certainly believes it is the latter. He ropes in Dellarobia to help him decode the mystery of the monarch butterflies.  

Oryx and Crake by Margaret Atwood

From the #1 New York Times bestselling author of The Handmaid’s Tale

Oryx and Crake is at once an unforgettable love story and a compelling vision of the future. Snowman, known as Jimmy before mankind was overwhelmed by a plague, is struggling to survive in a world where he may be the last human, and mourning the loss of his best friend, Crake, and the beautiful and elusive Oryx whom they both loved. In search of answers, Snowman embarks on a journey-with the help of the green-eyed Children of Crake-through the lush wilderness that was so recently a great city, until powerful corporations took mankind on an uncontrolled genetic engineering ride. Margaret Atwood projects us into a near future that is both all too familiar and beyond our imagining.

War Girls by Tochi Onyebuchi

Two sisters are torn apart by war and must fight their way back to each other in a futuristic, Black Panther-inspired Nigeria.

The year is 2172. Climate change and nuclear disasters have rendered much of earth unlivable. Only the lucky ones have escaped to space colonies in the sky. 

In a war-torn Nigeria, battles are fought using flying, deadly mechs and soldiers are outfitted with bionic limbs and artificial organs meant to protect them from the harsh, radiation-heavy climate. Across the nation, as the years-long civil war wages on, survival becomes the only way of life. 

Two sisters, Onyii and Ify, dream of more. Their lives have been marked by violence and political unrest. Still, they dream of peace, of hope, of a future together.

And they’re willing to fight an entire war to get there.

Acclaimed author, Tochi Onyebuchi, has written an immersive, action-packed, deeply personal novel perfect for fans of Nnedi Okorafor, Marie Lu, and Paolo Bacigalupi

Parable of the Sower by Octavia E. Butler

Parable of the Sower is the Butlerian odyssey of one woman who is twice as feeling in a world that has become doubly dehumanized. The time is 2025. The place is California, where small walled communities must protect themselves from hordes of desperate scavengers and roaming bands of people addicted to a drug that activates an orgasmic desire to burn, rape, and murder. When one small community is overrun, Lauren Olamina, an 18 year old black woman with the hereditary train of “hyperempathy”—which causes her to feel others’ pain as her own—sets off on foot along the dangerous coastal highways, moving north into the unknown.

Gold Fame Citrus by Claire Vaye Watkins

Named a Best Book of the Year by The Washington Post, NPR,  Vanity Fair, LA Times, San Francisco Chronicle, Huffington Post, The Atlantic, Refinery 29, Men’s Journal, Ploughshares, Lit Hub, Book Riot, Los Angeles Magazine, Powells, BookPage and Kirkus Reviews 

The much-anticipated first novel from a Story Prize-winning “5 Under 35” fiction writer.

In 2012, Claire Vaye Watkins’s story collection, Battleborn, swept nearly every award for short fiction. Now this young writer, widely heralded as a once-in-a-generation talent, returns with a first novel that harnesses the sweeping vision and deep heart that made her debut so arresting to a love story set in a devastatingly imagined near future:

Unrelenting drought has transfigured Southern California into a surreal, phantasmagoric landscape. With the Central Valley barren, underground aquifer drained, and Sierra snowpack entirely depleted, most “Mojavs,” prevented by both armed vigilantes and an indifferent bureaucracy from freely crossing borders to lusher regions, have allowed themselves to be evacuated to internment camps. In Los Angeles’ Laurel Canyon, two young Mojavs—Luz, once a poster child for the Bureau of Conservation and its enemies, and Ray, a veteran of the “forever war” turned surfer—squat in a starlet’s abandoned mansion. Holdouts, they subsist on rationed cola and whatever they can loot, scavenge, and improvise.

The couple’s fragile love somehow blooms in this arid place, and for the moment, it seems enough. But when they cross paths with a mysterious child, the thirst for a better future begins. They head east, a route strewn with danger: sinkholes and patrolling authorities, bandits and the brutal, omnipresent sun. Ghosting after them are rumors of a visionary dowser—a diviner for water—and his followers, who whispers say have formed a colony at the edge of a mysterious sea of dunes.

Immensely moving, profoundly disquieting, and mind-blowingly original, Watkins’s novel explores the myths we believe about others and tell about ourselves, the double-edged power of our most cherished relationships, and the shape of hope in a precarious future that may be our own.

The Water Knife by Paolo Bacigalupi

In the near future, the Colorado River has dwindled to a trickle. Detective, assassin, and spy, Angel Velasquez “cuts” water for the Southern Nevada Water Authority, ensuring that its lush arcology developments can bloom in Las Vegas. When rumors of a game-changing water source surface in Phoenix, Angel is sent south, hunting for answers that seem to evaporate as the heat index soars and the landscape becomes more and more oppressive. There, he encounters Lucy Monroe, a hardened journalist with her own agenda, and Maria Villarosa, a young Texas migrant, who dreams of escaping north. As bodies begin to pile up, the three find themselves pawns in a game far bigger and more corrupt than they could have imagined, and when water is more valuable than gold, alliances shift like sand, and the only truth in the desert is that someone will have to bleed if anyone hopes to drink.

Orleans by Sherri L. Smith

First came the storms.

Then came the Fever.

And the Wall.

After a string of devastating hurricanes and a severe outbreak of Delta Fever, the Gulf Coast has been quarantined. Years later, residents of the Outer States are under the assumption that life in the Delta is all but extinct…but in reality, a new primitive society has been born. 

Fen de la Guerre is living with the O-Positive blood tribe in the Delta when they are ambushed. Left with her tribe leader’s newborn, Fen is determined to get the baby to a better life over the wall before her blood becomes tainted. Fen meets Daniel, a scientist from the Outer States who has snuck into the Delta illegally. Brought together by chance, kept together by danger, Fen and Daniel navigate the wasteland of Orleans.  In the end, they are each other’s last hope for survival.

Sherri L. Smith delivers an expertly crafted story about a fierce heroine whose powerful voice and firm determination will stay with you long after you’ve turned the last page. 

Friend of the Earth by T. C. Boyle

One of LitHub’s “365 Books to Start Your Climate Change Library”

It is the year 2025. Global warming is a reality. The biosphere has collapsed and most mammals—not to mention fish, birds, and frogs—are extinct. Tyrone Tierwater is eking out a bleak living in southern California, managing a pop star’s private menagerie that “only a mother could love”—scruffy hyenas, jackals, warthogs, and three down-at-the-mouth lions.

It wasn’t always like this for Ty. Once he was a passionate environmentalist, so committed to saving the earth that he became an eco-terrorist and, ultimately, a convicted felon. as a member of the radical group Earth Forever!, he unwittingly endangered both his daughter Sierra and his wife Andrea. Now, just when he’s trying to survive in a world torn by obdurate storms and winnowing drought, Andrea comes back into his life.

C. Boyle’s eighth novel blends idealism and satire in a story that addresses the ultimate questions of human love and the survival of the species.

Interview: Brynn Markham on Finding Writing Community and Support Through James River Writers

“Writing is hard and it can be isolating. Community provides the vital support to keep going. James River Writers provides that community.” This was the ethos that inspired James River Writers, and it has kept this dynamic, active, and connected collective of wordsmiths thriving ever since.

Today on our blog, we’re sitting down with Brynn Markham, Director of Programs and Communications for JRW, to discuss how this multifaceted group helped revitalize Richmond’s literary scene, and why writing communities can help improve and support each member’s individual craft.

1). What is and who are James River Writers? What does your writing community do?

James River Writers (JRW) is a nonprofit that builds community by connecting, supporting, and inspiring writers. We provide programming year-round to help writers at all skill levels develop their craft, as well as the business side of their work. In addition to our signature event, the Annual James River Writers Conference, we offer Master Classes, a Writing Show series, on-demand Encore! classes, and opportunities to socialize and connect through our monthly Writers Wednesday events.

2). How did JRW originate, and how did you get involved?

JRW was founded 20 years ago (next year!) when local writers in Richmond, Virginia, saw a need for supporting the growth of its budding literary community. This small group of writers hosted its first conference the following year, and James River Writers has continued to grow its membership and program offerings exponentially since then.

As a nonprofit communications professional in the Greater Richmond area, my work with public media (VPM PBS/NPR) connected me to James River Writers through my community engagement efforts. As a lover of writing, especially poetry, I always admired JRWs work from afar, and wanted to get involved with their efforts, both professionally and personally. In the fall of 2019, I made the decision to leave my work at VPM, in order to provide space for the perfect opportunity to come along. I wanted a flexible workplace that fueled my passions and allowed me to continue to work in Richmond’s nonprofit sector. James River Writers was the perfect fit. I now have the opportunity to add value to the community I live in, while also (selfishly?) benefiting from being inspired by talented writers every day!

3). What are the benefits of being involved in a writers community like JRW? How have you seen writers evolve and grow?

I joined JRW in February of 2020, right before COVID hit. As a result, I was only able to host two in-person events before we made the pivot to online programming, including hosting our signature event, the Annual James River Writers Conference, virtually.

I definitely had reservations about whether I would be able to effectively connect to our community in a meaningful way when there were no “live” options to do so. But this community of writers is nothing short of amazing, and my reservations were completely unfounded. Our membership is highly engaged and extremely supportive of one another. I’ve mentioned several times to everyone that you can plan all the details of an event or program, but if the participants and presenters are not authentic and personable, your planning is for naught. It’s the people that make an organization. The relationships within James River Writers are what make it such a success. Our seasoned presenters and instructors, like Newbery Medalist Meg Medina and Emmy Award-Winner Hank Phillippi Ryan, genuinely want to see our budding writers succeed. Our new members want to learn and be in community with one another. As one of our long-time members, accomplished author Karen A. Chase has said, “JRW…is so wonderful at championing all writing genres, encouraging diversity, and giving rise to varied viewpoints. If you’re a JRW member, as you grow and gain successes, you’re always welcomed back in to share that knowledge with writers coming up. JRW is the ladder of success, and it’s always there for everyone whether they’re on their first book, or their fourteenth.”

Writing is hard and it can be isolating. Community provides the vital support to keep going. James River Writers provides that community.

4). The James River Writers Conference appears to be your flagship event. What goes into creating a successful writers conference? What advice would you give to writers who want to make the most of their participation in a writers conference (whether they’re part of a panel or event, or just going as an attendee)?

Yes, our Annual James River Writers Conference, held in October every year, is our flagship event.

Because my first JRW Conference was hosted online, one of our main concerns was whether or not we would be able to recreate that sense of connection and community that keeps everyone coming back to us. Luckily, our attendees and speakers overwhelmingly told us that they were amazed at how connected they felt during our conference, in this online space. To do so, we not only incorporated the important professional development opportunities to teach the business and craft of writing, we also included ample opportunities to network and connect with other writers, as well as time to benefit from one anothers’ perspectives in more relaxed settings. As a writer, to make the most out of your time, force yourself to come out of your shell (so many of us tend to fight this), establish some new contacts, and then continue to connect after the conference. Writing is most definitely a marathon. You need someone to cheer you on, and to offer you refreshment along the path when you need it.

5). What suggestions would you make to writers who want to join–or get “more” out of–a dedicated writing group or workshop?

I would suggest that, in order to get the most out of writing groups, you do actively have to participate. Don’t just pop in to ask a specific question, or to make a specific contact, and then never be seen again. Some of the best moments that result in next steps for writers come from conversations with others before and after our programs. And, whatever time and energy you put into your community of writers, you’ll get back tenfold. Our community celebrates the successes of one another, both privately and publicly. Many times, they collaborate on events when their works present natural opportunities to do so. Writers are some of the most supportive people because they know how hard it can be. You’ll never see a successful writer only singing their own praises.

I also highly recommend building up your contacts on social media, and following those writers, agents, and publishers that align with your work. This will help you stay informed of submissions opportunities and industry trends, and feel inspired and seen on the days you just can’t seem to get any words on paper.

6). In your opinion, what does it mean to be a “successful” writer?

This is a tricky question, because the answer is most definitely different for everyone. And, depending on where you are on your writing journey it also changes for the individual. Success for a writer can be as simple as setting a goal and keeping to the measures you set to get there. Showing up each day and putting “pen to paper.” If you start measuring your success by industry standards, then that’s likely to keep you from getting you where you want to be. As a recent presenter on one of our panels put it – Are you still having fun? Enjoying yourself? If not, then stop and think about why that is. Are you constantly stopping the flow of ideas because you’re obsessed with the editing or word choices, at every turn? If so, change course. You’re probably not focusing on the writing, but on that goalpost.

If you’re interested in checking out James River Writers, a great entry point is our free monthly Writers Wednesdays events. Now offered online, and open to writers at all levels of expertise, Writers Wednesdays offer a chance to network and socialize in a relaxed environment. We’d love for you to join our community of writers.

Learn more about James River Writers here: https://jamesriverwriters.org
Follow James River Writers on Facebook and Twitter.

 

publishing journey

Moving Forward After Rejection as an Author

Every author we’ve ever met has experienced a rejection of some kind: from an agent, a publisher, a writing program, you name it! While it can be frustrating or disheartening, it’s totally normal and part of a writer’s life.

This week on our blog, we’re asking our authors to share about a time they’ve experienced a rejection during their writing career — and also how they moved past it, and where they’re at now in their publishing journey. These relatable, thoughtful stories remind us that we’ve all “been there,” and hopefully encourage and inspire us to keep writing!

20+ Rejections, 19 Drafts — and an Instant NYT Bestseller
“I received 20+ rejections by literary agents on WINGS OF EBONY while querying and several from editors. And yet, WINGS OF EBONY debuted as an instant NYT bestseller. Back when I was querying, when all I had were those rejections in my hands and not a glimpse of what could be possible if I’d persisted, hope is what held me together. A sense of stubborn tenacity that wouldn’t accept I couldn’t get this book on shelves.

I wish I had some kitschy practical six steps with funky cool alliteration you could do to handle rejections to your writing, fix the problem, or write a book that’ll never see a rejection! But I don’t. Because that’s impossible for many reasons, one of which is the very nature of writing is incredibly subjective so what’s good to one agent or editor may not resonate with another. The same is true for readers. Rejection can also be instructive, motivating, depending on how you frame it. Just try to not let it frame YOU. Remember, the greatest tool in your toolkit when facing rejection — because it’s inevitable and recurring — is persistence.

I rewrote WINGS OF EBONY multiple times. The copy on shelves is draft nineteen. NINETEEN. As cliche as it sounds, keep trying. Belief in yourself is what’s ultimately going to get you there.”

— J. Elle, author of the New York Times bestseller Wings of Ebony

All About the But
“It’s always about the but.

‘Hi Sid, thanks so much for sending! I did receive and I dove in this past weekend but I’m afraid it’s not quite right for my list. I’m so sorry to disappoint. Thank you again for sharing your work with me. It was a pleasure to connect and best of luck with the book!’

This ‘but’ came from a prominent agent, and I received a few more before finding an agent and a publisher for the first installment in my Seventh Flag trilogy. It was a new experience for me. As a Pulitzer-nominated war correspondent for a major news agency, I would write several stories a day knowing that they would be accepted, edited and published. I found inspiration knowing that Robert Pirsig’s Zen and the Art of Motorcycle Maintenance, one of the best-selling books of all time, was rejected by more than 100 publishers, and that Vincent Van Gogh never sold a painting while he was alive. Thankfully, I lived to see my art published, and you will too if you stay positive and resolute.”

— Sid Balman, author of the Seventh Flag Trilogy (second installment due out Aug. 3, 2021)

The Art of Not Giving Up

“It was November 2017. I had finally finished writing, editing, and polishing the manuscript for my debut novel, a manuscript that took me ten years to complete. I had done my research and had my list of agents to go. Fingers crossed, I plunged into the querying trenches.

At first, it was great. Most of my queries turned into full or partial manuscript requests. My hopes started to build even as the dreaded waiting process began. By mid-December, one by one the rejections started to come in. Everyone knows that querying is brutal, and one usually gets more rejections than requests for representation. Still, I was heartbroken.

One of the criticisms I kept hearing was that my book was too long for middle grade. Typically, the word count for middle grade novels is between 50,000-70,000 words while mine was 91,000. Yikes!

As hard as it seemed, I knew it was the right thing to do. During the last two months of my pregnancy in mid 2018, I cut down 23,000 words and rewrote large sections of the book. Once my baby arrived, I sent the manuscript back to my beta readers to see if the new revisions maintained the plot, pace, and character growth. I began querying again. Long story short, I signed with my publisher in September 2019 and my debut novel, Rea and the Blood of the Nectar, releases June 2021!

Perseverance is key when it comes to writing a novel, and sadly, rejections are a big part of being a writer and becoming an author. But in my experience, it is through these rejections, setbacks, and challenges that we find what it takes to make our manuscripts better, our writing skills stronger, and determination greater. So, hang in there and don’t give up!”

— Payal Doshi, author of Rea and the Blood of the Nectar (releasing June 1, 2021)

An Unexpected Save

As our family struggled with my mom’s Alzheimer’s, I wrote a children’s picture book about Alzheimer’s disease and dementia, Granny Can’t Remember Me. I heard from agents and editors that they liked the story but already had a book on the topic published or one in the works. After hearing this form of rejection time and again, I decided to publish it myself, and I floundered through three separate illustrators, dealt with many minute questions I’d never conceived of before (font type, size, bleeds), and waded into promotion and marketing. I was extremely happy with the end result and happy also that this lovely story has a voice.

I also write cozy murder mysteries, and wrote my first Fog Ladies book a long, long time ago. When I pitched this one to agents and editors, I was told, ‘We love cozies, but there’s no market for them right now. We want noir and edgy, vampires and zombies and goth and unreliable narrators.’ Then the world turned edgy, and cozies were back in. After years of trying to get my cozy published, I had two small publishers vie for my manuscript.

However, I did not waste all those years. The mystery was a much better version of itself when it was published, after I listened to critiques from conferences, agents, and a developmental editor. I reworked the story and made some crucial changes that I would have regretted not having if the book had been published in its original form. One feisty character, eighty-year-old Enid Carmichael, the apartment building’s unfiltered busybody, steals her neighbors’ grande latte coupons, unknowingly discovers whodunnit, and winds up in the ICU. Originally, she died at the hands of the killer, but several agents advised against killing off a great character, so she lives on now to bother tenants in the future books. Without the years of rejection allowing me time to reshape and rethink, she would be dead.”

— Susan McCormick, author of The Antidote (releasing May 5, 2021) 

An Evolutionary Solution

“I knew I had a story to tell, but figuring out how to tell it took years. I tried it as a novel, but kept hitting walls. I wrote it as a play. Then as a memoir. Sixteen years later, on the third rewrite, each with a different point of view, I finally nailed it. There is something to say for having an obsessive gene.”
— Margo Krasne, author of What Would I Do Without You?: A Collection of Short Stories About Friendships

Keep On Playing

“As a young professional singer, I encountered the ups and downs of trying to get my foot in the door. I managed, despite the challenges, to make my way in this world and am now spreading my writers’ wings. I wrote a poem about my former life as a singer trying to make it in New York City. The following is a portion of that poem:

‘Persistence’

Audition after audition after audition circles round and round and round
like an old phonograph turntable playing the same song over again and again.
Will someone not lift the needle and get me off this merry go around and around?
Singing careers teeter totter up and down, up and down on the great seesaw of auditions.
One letter of rejection follows another letter of rejection following yet another until
one day a miracle appears in the form of black typeset words on a white sheet of paper.
“We are happy to inform you….”

The above segment from my poem is analogous to writing. With persistence and determination, we craft our works in hopes that we/they will receive validation. For me, life as an artist has been my journey. Any successful artist has had to deal with disappointment and rejection at some point. The following quote from Sister Mary Lauretta (1905-1995), a Wisconsin science teacher, sums up my belief as an artist: ‘To be successful, the first thing to do is fall in love with your work.’”

— Christine Isley-Farmer, author of Finding My Yip

 

How to Connect with Readers Who Have Reviewed Your Book Online

Seeing early positive reader reviews on Goodreads and Amazon can feel thrilling and gratifying. Finally, after all your hard work, real people are reading your book, and they felt invested enough to take the time to review it online!

But should you “do” anything after receiving a positive reader review — and if so, what? And when?

Reader reviews can be more than just validation that you wrote an engaging book; they also provide an opportunity to connect with people who have already shown investment in your work, which can also be a valuable tool for growing your author platform. Here’s how you can better connect with reviewers, and keep growing their investment in and engagement with you — and your future books!

Respond on Goodreads, not Amazon.
Goodreads allows authors and other users to respond to reviews and questions; Amazon does not. Goodreads is the better platform for responding to reader feedback anyway, because it’s a social media platform targeted specifically for readers who want to engage with books and authors!

Thank readers for their feedback.
Have you ever had the thrilling sensation of reviewing, tweeting about, or otherwise making social media commentary on the work of someone you admire, and then the person in question actually responds? It can be a wonderful, personalized moment that can make you feel “special” and “seen.” By thanking your readers for their positive and/or thoughtful reviews, you’re showing that you’re engaged with them, and this incentivizes them to continue to engage with you.

Answer readers’ questions.
If a reader asks a question about your book, characters, plot, etc. on Goodreads (or other social media platform), feel free to answer them (providing that it’s something you’d like to answer, and isn’t too personal and doesn’t give away spoilers)! This continues to build the relationship between you and your readers. We love seeing readers actively engaged with their audiences, and creating communities around their work!

Don’t feed the trolls.
It is a truth universally acknowledged that not everyone is going to like your book. Some may go so far as to leave a negative review or comment. Try not to take this personally. People are entitled to their own opinions. Plus, some readers assume that authors don’t read the reviews — which of course we know couldn’t be further from the truth!

If the reviewer expresses not liking your book, you can choose to ignore the comment, or you can simply and politely thank them for their feedback (and perhaps recommend another book of yours that they may enjoy more). If a reader points out an obvious plot hole or error, you can respond in a good natured way and thank them for catching it (and perhaps even lightheartedly joke that they should go into editing!).

However, if a reader is intensely critical of you or your work, or tries to argue with you in the comments, do not engage. Avoid being drawn into online arguments of any kind by always being respectful, polite, and knowing when to step away from the computer. It’s not your job to “win” anyone over!

Tell readers how they can engage with you further.
When you reply, let readers know that they can stay connected with you on social media (include your handles), get the latest news about giveaways and exclusives from your newsletter (include a link), and tell them more about your other books by linking to your website. (Note, it is overwhelming to include ALL of these things in each message, but mentioning 1-2 of these things can go a long way!). If a reader is asking a lot of questions, encourage them to follow you on socials so they can stay updated. Never be pushy or salesy; but don’t be afraid to ask people to follow you or check out your other work. These readers have demonstrated that they’re invested in you, so give them opportunities to connect with you further, and (when appropriate) ask for their support!

Readers and reviewers want to feel like they have a relationship with you, and cultivating those relationships can make a lasting impact on your current and future releases.

 

book publicist

What you should know about hiring a publicist

*This article originally appeared in the September 2020 issue of Writer’s Life Magazine. 

Five reasons a book publicist may be your secret weapon in an oversaturated market

By Marissa DeCuir

You’ve spent years creating storylines, developing characters and polishing your book. Now you want it to have the best chance of success and the widest possible readership. But with millions of books published in the U.S. alone each year (including more than one million self-published books languishing on Amazon), how do you make your book stand out so that people actually see it, let alone read it? 

That’s where a book publicist comes in: a publicist connects an author to the media who will boost the book’s visibility, the event venues where connections are made, and, ultimately, to the readers you want to reach. That’s why you published a book, right?

Whether you’re a traditionally published author who needs more publicity support, an indie-published author eager to rise above the competition, or a first-time writer wanting to establish a brand presence, having your own publicist can make the difference in whether or not your book gets the buzz it deserves. 

Here are five reasons why hiring a book publicist may be your secret weapon to publishing success:

1. They already know the media gatekeepers, event coordinators and other literary tastemakers you’re trying to reach — and they introduce you in the right way.

Launching a book is kind of like going to a crowded party where you don’t know anyone: It’s exciting to be invited, but it’s so much better when you go with a friend who knows everybody and introduces you to all the right people! That’s what your publicist does. They already have connections with reviewers, media outlets, bookstores, event venues and other tastemakers you need to reach. They cut through the media “vetting” process for you, and introduce you in a professional and effective way that makes the best possible impression. 

2. They are your insider experts within the publishing industry.

Have questions about publishing technicalities, processes or lingo? Need to bounce new ideas off someone who actually understands the complex publishing world? Your publicist is your resource for getting your questions answered. They actually have the industry experience and behind-the-scenes expertise you’ve been seeking, and they want to help you as true bibliophiles! 

3. They free up your time and resources by doing the heavy PR lifting for you, so you can focus on what you do best.

Life is busy whether you’re a full-time writer or not. It’s hard enough to write a book, but having time to pursue and coordinate PR opportunities, juggle interviews and event appearances, and continue writing (on top of other work, family or social commitments) can be even more challenging! A publicist arranges promotion for your book and author brand, so you can spend your time doing the fun stuff (such as interviewing with the media, participating in an event, working on a guest article or writing your next book)! 

4. They can generate new creative ideas and opportunities you never knew existed.

When you think of PR, you might imagine things already mentioned above: media interviews and events. But what about hosting a scavenger hunt in a public library based on your book? Or organizing “the world’s longest book tour?” How about creating a scholarship contest for indie bookstores to get booksellers excited about your title? Or reaching out to #bookstagrammers or YouTube book vloggers? Maybe creating an interactive white box mailing to key influencers? Publicists can guide you in new promotional directions that you might not have considered or be able to access on your own. And they can help implement those creative initiatives to get your book on the map in new, innovative ways. 

5. They’re your biggest cheerleader and publishing support system–really! 

Let’s face it, being an author can be a pretty lonely job, but it doesn’t have to be! A publicist is your book’s champion, and your biggest fan. Some writers are introverts and don’t feel confident “promoting” their own work. When you find a publicist who genuinely enjoys and believes in your book, you finally have someone in your corner who is ready to tell the world how great you are! They give you support, enthusiasm and encouragement so you don’t have to go it alone. 

To recap: Authors should consider hiring a publicist if they want more effort and expertise put into promoting their work than a). their traditional publisher is able to provide, or b). they have time, energy and industry knowledge to handle personally. By teaming up with your own publicist, you’ll give your book it’s best opportunity to succeed, and you’ll give yourself the opportunity to have some fun along the way!

A former award-winning journalist, Marissa DeCuir now helps authors share their stories and messages with the world as president and partner of Books Forward publicity and Books Fluent publishing. Under the 20-year-old JKS Communications brand, the companies are committed to elevating voices, breaking barriers, and promoting books that empower, inspire, and move the world forward.

Is TikTok the next Bookstagram?

You’ve seen it in the headlines, heard about it incessantly from your teenage niece, or (perhaps) you’ve even downloaded it yourself. Let’s talk about TikTok. 

TikTok is a very popular app that promotes the creation of short-form video content and slideshows of no more than 1 minute in length. The app is designed so that videos have a much greater chance of going viral than, say, content on Instagram or even YouTube. 

As of the time of writing this blog, TikTok has approximately 800 million monthly users, ranking just behind Instagram (1 billion monthly users). However the app is only two years old, so its growth rate is substantial. It also received a huge download boost during March-July 2020 due to Covid-19 lockdown. 50% of users in the US are under the age of 35, with the majority of users being 16-24

Like Bookstagram, TikTok has a healthy book community. YA is the most popular genre on TikTok due to its demographic, with YA Fantasy and YA Romance/Rom-Com being among the top most popular subgenres

Just like Bookstagrammers, BookTokers are influencers who review books, offer recommendations, and flex the extensiveness of their shelves (such as @zacharyjamesoffical, @treofpaperbacks, and @amysbooknook. Authors are beginning to find very influential platforms on TikTok as well, and since the app is still relatively new, it’s not inundated/saturated with authors just yet. TikTok viewers (who are often young, aspirational writers themselves), love connecting with authors writing in their favorite genres, or engage with videos of fellow writers explaining their successes, tips, and struggles. 

There is a niche on TikTok for EVERYTHING. So what makes a video become popular or go viral? Here’s the thing: Nobody knows. TikTok’s algorithm is notoriously “uncrackable” (as far as users are concerned, at least) meaning that even frequent users don’t really know why some content becomes popular and others, well, doesn’t. The pro is that technically anything can go viral; the con is that “trying to go viral” is a mystifying and frustrating endeavor. But there are a few indicators of success. 

When you publish a TikTok video, the video will not be visible to 800 million users — instead, it will be introduced to a pool of a few dozen (based on what content those users have engaged with previously). If your video is watched from start to finish, liked, and shared by that small pool of users, TikTok will then “show” it to a pool of a few hundred, and then if engagement is still high, they’ll “show” it to a few thousand, and so on and so on.

Videos with high engagement get exposed to more viewers. Engagement is measured by likes, shares, comments, duets, and view time (watching the video from start to finish is best). Videos tend to get highest viewership (aka most exposure to viewers/higher engagement) within the first three hours of posting, but not always — every person who engages with your video can give it a little “boost” in the algorithm (meaning suddenly more people see it), so videos can go viral “later,” like 3-5 days after posting. This is the exception though, not the norm.

Again: No one knows the exact formula for making something go viral. Success can feel very arbitrary. However, popular TikTok content is pretty much always entertaining, authentic, and relatable. Seriously, leave your sales pitches at the door — no one is interested. But if you entertain, are authentic, or are relatable (or best, a combination of all three), the influence/following you’ll gain is extensive and unlimited. Telling people to “buy my book!” on TikTok is content-death — but authentically demonstrating your passion for your work and then asking people to check out your book / showing why it’s appealing can have a huge effect. Viewers on TikTok want to support creators; demonstrate why they should support you. 

Why do virtual events have higher attendance but lower sales?

 

After a monumental shift to hosting 2020 author events online, many bookstores reported that attendance for virtual events is higher (sometimes much higher) than for physical book events–but event-related sales are way down.

In fact, during a briefing at the SIBA/NAIBA trade show in September 2020, Brooklyn bookstore Greenlight Books (who had hosted 150+ virtual events since March!) shared that one event drew 80 online attendees, but they only sold 12 books. And this rate is actually above average: many booksellers are reporting an average sales conversion of 10% for virtual events. So what’s happening?

There could be any number of reasons for this, but one intriguing possibility revolves around active vs. passive investment.

It takes effort to attend a physical event: you have to get ready (even if you just put on your shoes), travel to the venue, potentially spend money on fuel or food while you’re out, and spend at least a couple of hours outside of your home. That’s active investment; you’ve put work into being in that space, and this increases your stake in what you “take away” from the event at the end of the night, whether intangible (general enjoyment) or tangible (a book or other purchase).

Subtle social pressures may also influence sales at physical events: the signing and sales are public, and choosing to buy–or not buy–the book may feel “noticed” by other attendees, booksellers, or the author. At physical events, you have an opportunity to connect with an author directly, and even this brief interaction can create a positive impression, even a feeling of “relationship,” that incentivizes you to support the author with a book purchase.

Contrast this to a virtual event, where there’s no expectation to dress to “go out,” no travel is required, and you can turn off your video and “disappear” from the event at any point without scrutiny. This is more passive investment. You can’t peruse store shelves, or mingle with other participants in a physical space. The bar to attendance is lower than ever–but “attending” is not the same thing as engaging.

In addition, the instant gratification of the book signing a challenge. At traditional author events, attendees who buy a book during the event leave with it in-hand. Physical book signings also enable readers to have direct, personalized experiences with authors. Not so with virtual events: Book plates and mass-signed stock don’t have the same personalized feeling, and waiting on a book delivery is not as satisfying as leaving with it. A lack of physical connection and instant gratification also contribute to lower sales and event engagement.

During virtual events, book sales are handled privately and not publicly, and (much like any online shopping experience) passive investment, distraction, apathy, lack of peer pressure, and even the subtle inconvenience of writing in your payment/shipping details can result in fewer purchases.

Virtual events have lowered the bar for participation, which dramatically increases attendance — but not sales. It’s important to understand that, for the time being at least, online events revolve less around sales and more around:

  1. pure necessity (as some stores just aren’t able to physically reopen right now),
  2. enabling participants to join regardless of location (meaning you now have a better chance of working with bookstores that aren’t necessarily “local,” and involving nonlocal participants from around the world), and
  3. engaging with your audience in fresh new ways.

Online events are still your time to shine. Even if there’s not an immediate sales boost, increased attendance and exposure during virtual events can have a positive impact on growing your readership, relationships, and sales long-term. So if you’re wondering if you should participate in virtual events, the answer is a resounding: yes! Understanding the challenges and opportunities of this unique virtual space will help you set better expectations, get creative, and strategize how to best invest your own time and energy during your event!