Black Bookish Creators to Follow for Black History Month and Beyond

Happy Black History Month! We hope that February has already been filled with lots of joy for our beloved Black community. We know that 2025 has had a rough start and we want to uplift some Black bookish creators that we think you should follow, support, and engage with. Below you’ll find some excellent influencers to follow and a book that they recommend you check out ASAP! 

Aaliyah, @bookedwithcurls

Hi everyone! I’m Aaliyah and as long as I can remember I liked reading books since elementary school and middle school. It slowly stopped in high school and got back into it after high school. It changed my life and I’m very grateful for it. Making a bookstagram was the best decision I made as I made some really good friends.

I would recommend All I’ve Wanted All I’ve Needed by A.E. Valdez. This book is such a masterpiece! It is a slow burn but the characters will have you fall in love with them! You would love how the storytelling is in this book! I recommend anything from this author!

Jules, @readbyjules

Hi there! I’m Jules, a Haitian-American, quintessential New Yorker, and millennial currently living in the South. As a Reading Rainbow, Scholastic Book Fair, and library kid, I’ve been a book lover and avid reader from the very beginning. My first literary loves were the classics (The Care Bears, Amelia Bedelia, Sweet Valley High and Goosebumps). As an adult, I’ve rekindled my love of reading and my favorite genres include: thrillers, YA, and contemporary romance. However, if the cover catches my eye, I’m giving it a shot (*enter never ending TBR list* IYKYK 😂). 

If you’re looking to dive into a powerful, revelatory read, I highly recommend Girl Gurl Grrrl: On Womanhood and Belonging in the Age of Black Girl Magic. Through personal essays and cultural commentary, Kenya Hunt explores what it means to be a Black woman in today’s world, tackling complex issues of identity, community, and the transformative power of Black girlhood. Unflinchingly honest and beautifully written, this book is a must-read for anyone seeking to better understand the realities of everyday life for Black women. 

Morgan, @prettylittlebookshelf

Morgan Menzies is based in the DMV/NYC area. She is a literary enthusiast, community builder, and founder of prettylittlebookshelf – a space where every reader feels seen and valued. Morgan loves sharing all things books and connecting with fellow book lovers both online and in person through book club discussions, book swaps, DIY workshops and more. When she’s not reading, you can find Morgan exploring independent bookstores and trying new hobbies.

James by Percival Everett completely captivated me—easily making it my favorite book of the year. The way Everett seamlessly blends sharp wit, deeply moving moments, and a thought-provoking exploration of identity and resilience is nothing short of brilliant. Its layered storytelling and unforgettable characters kept me hooked, and I found myself reflecting on its themes long after I turned the last page. James may be a retelling but in my opinion it is the original and an instant classic.

Shannon, @shelf.of.shan

I’m a writer and bookstagrammer living in the Atlanta, GA area. I love reading books by Black women, literary fiction, essay collections, and nonfiction that digs me further into my latest research rabbit hole. When I’m not burrowed into my couch with a book, I’m traveling (and visiting indie bookstores wherever I am!), turning my thoughts and experiences into essays on my blog, Shannon Sometimes, or eating in a new-to-me restaurant in my city.

I recommend Before You Suffocate Your Own Fool Self, an exceptional short story collection by Danielle Evans. Short stories can be hit or miss, but hear me out—these hit. Evans wrote impressively well-developed characters and complex plots that explore themes like race, girlhood, womanhood, and friendship with sharpness, wit, and pure talent.

Bezi, @beingabookwyrm

I’m a marketer and fantasy nerd who loves celebrating Black authors writing speculative fiction and over-analyzing fantasy adaptations! I wrote my M.A. thesis on Black women in fantasy media, and my favorite genres to read include fantasy, Afrofuturist sci-fi, romance, and contemporary YA fiction centering Black characters. I currently work as an assistant marketing manager for Simon & Schuster Children’s Publishing and as a part-time bookseller at The Ripped Bodice.

My recommendation is and will always be Legendborn by Tracy Deonn! As someone who studied Arthurian legends and medieval literature in undergrad and grad school, and then wrote part of my thesis on Gwen in BBC’s Merlin, first reading Tracy’s re-imagining of the lore in 2020 that centered Bree – a contemporary, complex, magical Black girl – was so powerful. I felt so particularly seen. And there’s so many other reasons to love the series: the poignant depictions of grief, the North Carolina setting, the romance, the plot twists. The series has only gotten better and better, and having gotten a sneak peek at book 3, Oathbound (since I work on the series at S&S) I can’t wait for the fans to see what’s coming!!

Keisha, @theblerdlibrary

I was born in Brooklyn, NY, and raised by the weirdest quartet of individuals ever forced together for a common goal. I love comic books, silence, movies, TV, musicals, philosophical discussions, and music. As the resident introvert, I am usually adopted into friend groups and have been known to disappear for extended times to recharge the old battery. I’m an HBCU alumnus (1854) and former educator in Philadelphia with over 10 years of experience in the education system. When I’m not corralling my husband, kids, dog, and chickens, I’m on my blog, Deconstruction & Blerdom, and social media as @theblerdlibrary, where I talk about all things QT+BIPOC speculative fiction in books and comics.

I love Justina Ireland’s writing, so I recommend the YA historical fantasy novel Rust in the Root. Published in 2022, we follow a young Black girl named Laura Ann Langston, whose only goal is to get her mage’s license. Unfortunately, she has two significant obstacles ahead of her: the country’s future is leaning towards the tech industry, so magic is not as accepted. And she’s Black, living in a fantastical United States with the same systemic oppression. We follow her journey from only wanting the simple mage license to seeing her save the world. Ireland does a phenomenal job weaving in American history with mystical elements and creating characters and situations you can’t help but laugh and fall in love with!

Monique, @theroomiesdigest 

Full-time reader and part-time clown, I love discovering new favorite reads and adding way too many books to my TBR. 💖

Death of the Author is one of Nnedi Okorafor’s most recent masterpieces! She expertly weaves a story within a story and challenges how we move throughout the world. Perfect for fans of Octavia Butler or anyone craving masterful storytelling!

Letitia, @bookshelfbyla

I’m Letitia, and I’ve been a bookstagrammer for almost four years. I review books for a site called BookBrowse and have an online and in-person book club called What the Lit Read. I have a soft spot for debut authors, literary fiction, and memoirs. By the end of the story, I seek to experience a rollercoaster of emotions, desire to connect with the characters, and hope to feel that I’ve just spent time with someone real and learned something about life.  

The Rest of You by Maame Blue is a clever and poignant debut novel that chronicles a Ghanaian family of women over three decades, from 1995 Ghana to modern-day London. It delves into how secrets, grief, and trauma can influence our sense of self, family, and friendships, arriving at a bittersweet yet hopeful ending. This book is perfect for fans of Transcendent Kingdom by Yaa Gyasi and Someone Like Us by Dinaw Mengestu.

Candice, @blackbiracialandbookish

Hello, y’all. I’m Dr. Candice Nicole Hale, a friendly and outspoken book lover from Alabama. My favorite genres include historical fiction, women’s fiction, memoir, and YA literature. I’m definitely rooting for everybody Black when choosing, reading, or recommending books.  I love a compelling story, dual timelines, polyvocal perspectives, and well-developed character arcs and Black and other POC’s stories demand a larger space.

When I’m not reading, I binge-watch series across several platforms, or catch a movie matinee on discount Tuesdays with a small popcorn and a blue raspberry ICEE. I also enjoy playing “fake” fetch with my dog Dexter, and spending time with my family.

I’ve been part of the bookish community since December 2020 and I cherish the connections I’ve made. I have taught literature, composition, African American Studies, and Women’s and Gender Studies for 17 years at the college level. I hold a Ph.D. in English Literature and turned my hobby into my passion.

I always recommend Kiese Laymon’s Heavy because it resonates deeply with my own experiences growing up in the Deep South. Laymon’s raw vulnerability and reflections on black families, love, and identity are both powerful and transformative. His memoir sparks those tough but necessary conversations that help us unpack our own lives and heal. It’s a book that stays with you, encouraging growth and understanding in ways that are both personal and communal. Heavy shows us how to maintain Black abundance when the world expects us to be “mee-guh” [meager].

V, @simplyreadwithv

Howdy, I am “V” or better known on Booksta as SimplyReadWIthV. June of this year will make it 3 years since I joined the Booksta Community and it was the best thing I’ve done. I have enjoyed connecting with other people who have a love for reading. I am an educator (18 years) by day and a super mom at night (2 littles). I love Hist & Southern Fiction, RomComs, Fantasy, and Lit & Contemporary Fiction. 

In honor of Black History Month I would highly recommend The Darkest Child by Delores Phillips. It is the only book ever written by this author, but it is one of my favorite books. It is based out of rural Georgia in the late 1950’s from the perspective of Tangy Mae who is the darkest and brightest child out of  Rozelle’s 10 children.  Tangy wants to continue her education while her mother rather her become a housekeeper. Rozelle is worse than the mother in the movie “Mommy Dearest”,  because she is outright evil. She will never win mother of the year due to her cruel treatment towards some of her kids. 

Milly, @itsabookishworld_

I’m Milly! A queer, pickle-loving bookworm who balances my passion for reading with a career in clinical research. I thrive on laughter, finding joy in the little things, and happily married to my beautiful wife. Whether I’m diving into the latest novel or savoring my favorite snack, I approach life with a sense of humor and a warm, adventurous spirit.

I recommend The Color Purple for its powerful storytelling and deeply moving exploration of resilience, identity, and the strength of women. Alice Walker’s prose is raw and beautiful, pulling readers into a world of emotional depth, while offering a profound reflection on race, sexuality, and personal growth. It’s a book that stays with you long after you’ve turned the last page. 

Books paired with our favorite Grammy Awards nominees

I feel like 2024 was a great year for music, and I can’t wait to see who gets their hands on the little golden gramophone at this year’s Grammy Awards!

If you’re rooting for Beyoncé’s Cowboy Carter, pick up God’s Country by Percival Everett and Madison Smartt Bell:

The unlikely narrator through this tale of misadventures is one Curt Marder: gambler, drinker, cheat, and would-be womanizer. It’s 1871, and he’s lost his farm, his wife, and his dog to a band of marauding hooligans. With nothing to live on but a desire to recover what is rightfully his, Marder is forced to enlist the help of the best tracker in the West: a black man named Bubba.

If you’re rooting for Sabrina Carpenter’s Espresso, pick up The Pumpkin Spice Café by Laurie Gilmore: 

When Jeanie’s aunt gifts her the beloved Pumpkin Spice Café in the small town of Dream Harbor, Jeanie jumps at the chance for a fresh start away from her very dull desk job. Logan is a local farmer who avoids Dream Harbor’s gossip at all costs. But Jeanie’s arrival disrupts Logan’s routine and he wants nothing to do with the irritatingly upbeat new girl, except that he finds himself inexplicably drawn to her.

If you’re rooting for Charli XCX’s Brat, pick up Luster by Raven Leilani:

Edie is stumbling her way through her twenties—sharing a subpar apartment in Bushwick, with an admin job and a series of inappropriate sexual choices. Then she meets Eric, a digital archivist with a family, including a wife who has agreed to an open marriage—with rules. Edie finds herself unemployed and invited into Eric’s home and becomes a hesitant ally to his wife and a de facto role model to his adopted daughter. Edie may be the only Black woman young Akila knows.

If you’re rooting for Billie Eilish’s Birds of A Feather, pick up There, There by Tommy Orange: 

Twelve characters from Native communities traveling to the Big Oakland Powwow are all connected to one another in ways they may not yet realize. Among them is Jacquie Red Feather, who is newly sober and trying to make it back to the family she left behind. Dene Oxendene, pulling his life together after his uncle’s death. Fourteen-year-old Orvil is performing a traditional dance for the very first time. They converge and collide on one fateful day.

If you’re rooting for Kendrick Lamar’s Not Like Us, pick up The Rap Yearbook by Shea Serrano, illustrated by Arturo Torres

Complete with infographics, lyric maps, hilarious and informative footnotes, portraits of the artists, and short essays by prominent music writers, The Rap Year Book is both a narrative and illustrated guide to the most iconic and influential rap songs ever created. Award-winning writer Shea Serrano deftly pays homage to the most important rap song of each year. He also examines the most important moments that surround the history and culture of rap music–from artists’ backgrounds to issues of race, the rise of hip-hop, and the struggles among its major players–both personal and professional. 

If you’re rooting for Chappell Roan’s Good Luck, Babe, pick up Some Girls Do by Jennifer Dugan:

Morgan, an elite track athlete, is forced to transfer high schools after it turns out that being queer is against her Catholic school’s code of conduct. She meets Ruby, who has two hobbies: tinkering with her 1970 Ford Torino and competing in beauty pageants, the latter to live out the dreams of her overbearing mother. The two are drawn to each other and can’t deny their growing feelings. But while Morgan—out and proud—doesn’t want to have to keep their budding relationship a secret, Ruby isn’t ready to come out yet.

If you’re rooting for Taylor Swift’s Fortnight, pick up Broken (in the best possible way) by Jenny Lawson: 

Jenny brings readers along on her mental and physical health journey, offering heartbreaking and hilarious anecdotes along the way. With people experiencing anxiety and depression now more than ever, Jenny humanizes what we all face in an all-too-real way, reassuring us that we’re not alone and making us laugh while doing it. From the business ideas that she wants to pitch to Shark Tank to the reason why Jenny can never go back to the post office, Broken leaves nothing to the imagination in the most satisfying way. 

If you’re rooting for Shaboozey’s A Bar Song (Tipsy), pick up Juke Joints, Jazz Clubs, and Juice: A Cocktail Recipe Book by Toni Tipton-Martin:

From traditional tipples, such as the Absinthe Frappe or the Clover Leaf Cocktail, to new favorites, like the Jerk-Spiced Bloody Mary and the Gin and Juice 3.0, Toni Tipton-Martin shares a variety of recipes that spotlight the creativity, hospitality, and excellence of Black drinking culture. Drawing on her expertise, research in historic cookbooks, and personal collection of texts and letters, she shows how these drinks have evolved and shares the stories of how Black mixology came to be—a culmination of generations of practice, skill, intelligence, and taste.

If you’re rooting for Lady Gaga and Bruno Mars’ Die With A Smile, pick up The Prince & the Apocalypse by Kara McDowell: 

Wren Wheeler’s senior-year trip to London was supposed to be life-changing, but by the last day, her itinerary was in tatters. When she arrives for breakfast at The World’s End restaurant, it’s closed, but there’s a boy there. A very cute boy with a posh British accent who looks remarkably like the errant Prince Theo. When Wren helps him escape a pack of tourists, the Prince scribbles down his number and offers her one favor in return. She doesn’t plan to take him up on it—until she gets to the airport and sees canceled flights and chaos. A comet is approaching Earth, and the world is ending in eight days. Suddenly, that favor could be her only chance to get home to her family before the end of the world.

Looking for more blogs like our Grammy Awards recommendations? Check out our Lit Happens blog here!

To pay or not to pay: The pros and cons of paid influencer collabs 

If you’re online (or alive and breathing!) you’ve probably heard about the phenomenon of BookTok (book influencers on TikTok) or Bookstagram (book influencers on Instagram). But you also probably know that not every post you see is organic. Some of those posts are sponsored. There’s a whole world of paid influencer partnerships out there to explore.

What are paid influencer opportunities? 

Great question, I’d love to tell you! Paid influencer opportunities or collaborations (the kids call them “collabs” these days) are when a brand, person, etc. reaches out to a social media influencer to help promote their product. Bookish collaborations have exploded online, especially with the rise of BookTok. We always encourage authors to try and get their books out on social media. Sometimes you need a little extra push to get the right book to the right readers. 

Tons of influencers have rate kits where they can tailor a specific post to your needs for a certain rate. This depends on the influencer, the book, and the type of collaboration you’re looking for. Typically, we see influencer promotions range from $100- $3,000. It comes down to a case-by-case basis! 

Finding the right influencer

The right influencer paired with the right book can be like lightning in a bottle. This was true for our very own Thomas R. Weaver when he collaborated with the dynamic sister duo on TikTok, Kris and Mads. Here they are on IG and YouTube if they’re no longer available on TikTok! 

If you want to get into the nitty gritty of Tom’s success with paid influencers, check out his case study here. I’ve pulled out the important bits for you below: 

Putting in the work for the perfect collab

All this to say, we can’t all be Tom Weavers of the world when it comes to influencer partnerships. Tom is a great example of what can happen, but that’s not always what does happen. 

Paid influencers will dedicate time, resources, and their platform to give your book the space to really shine. Below are some examples of paid influencer sponsorships we’ve collaborated on recently: 

Finally, the best news about paid partnerships is that you have a guarantee that the influencer will post about the book. This is helpful because an influencer could accept a complimentary copy of the book and never read or post about it. 

There are downsides

The limitations of paid influencer partnerships are pretty clear: 

  • There’s no way to know ahead of time how the post about your book will perform, no matter how large an influencer’s platform 
  • These promotions can be costly, depending on the influencer 
  • If you’re paying for a review, then there is a possibility that the influencer might not like the book and won’t give it a glowing review 

Not every book’s a good fit

Your book must be a good fit for the specific influencer and the influencer’s audience. Making sure you have a strong book-to-audience match is the best way to set up your book for success for social media paid promotions. 

And you might be asking yourself, well, how do I make sure it’s a good book-to-audience match? That’s where Books Forward comes in! We research influencers interested in your genre who have favorably reviewed comparable titles who we think will genuinely love your story! 

Final thoughts on social media and book promotion

Bookish social media influencers have such a strong place in my heart for a few reasons: 

While you can never 100% predict how a paid partnership will shake out, I do believe they’re an important element to explore in publicity if your book and story are the right fit for the platform. Reach out to us today to see how influencers could impact your book promotion! 

Martin Luther King Jr. Day: A reading list for reflection and action

Martin Luther King Jr. Day is coming up on January 20th, and while we take the time to reflect on MLK’s mission, his life’s work, and his unwavering dedication to Black rights in America, we should also use this reflection to propel us to action. This MLK day is particularly poignant as it also falls on inauguration day. It feels a bit on the nose as America ushers Donald Trump into the white house for his second term — a political leader who has consistently stood against MLK’s teachings of antiracism and non-violence. 

Here are some books that we hope will inspire you to get educated on systems of oppression while also learning how to create positive change within your sphere of influence. 

ON THE CIVIL RIGHTS MOVEMENT 

Learning our history is the best way to be informed of the present and understand historical patterns moving forward. To learn more about the civil rights movement, the leaders, and their impact check out these five noteworthy books: 

The Autobiography of Malcolm X by Malcolm X

Through a life of passion and struggle, Malcolm X became one of the most influential figures of the 20th Century. In this riveting account, he tells of his journey from a prison cell to Mecca, describing his transition from hoodlum to Muslim minister. Here, the man who called himself “the angriest Black man in America” relates how his conversion to true Islam helped him confront his rage and recognize the brotherhood of all mankind.

An established classic of modern America, “The Autobiography of Malcolm X” was hailed by the New York Times as “Extraordinary. A brilliant, painful, important book.” Still extraordinary, still important, this electrifying story has transformed Malcom X’s life into his legacy. The strength of his words, the power of his ideas continue to resonate more than a generation after they first appeared.

Waging a Good War: A Military History of the Civil Rights Movement, 1954-1968 by Thomas E. Ricks

In Waging a Good War, the bestselling author Thomas E. Ricks offers a fresh perspective on America’s greatest moral revolution–the civil rights movement of the 1950s and 1960s–and its legacy today. While the Movement has become synonymous with Martin Luther King, Jr.’s ethos of nonviolence, Ricks, a Pulitzer Prize-winning war reporter, draws on his deep knowledge of tactics and strategy to advance a surprising but revelatory idea: the greatest victories for Black Americans of the past century were won not by idealism alone, but by paying attention to recruiting, training, discipline, and organization–the hallmarks of any successful military campaign.

An engaging storyteller, Ricks deftly narrates the Movement’s triumphs and defeats. He follows King and other key figures from Montgomery to Memphis, demonstrating that Gandhian nonviolence was a philosophy of active, not passive, resistance–involving the bold and sustained confrontation of the Movement’s adversaries, both on the ground and in the court of public opinion. While bringing legends such as Fannie Lou Hamer and John Lewis into new focus, Ricks also highlights lesser-known figures who played critical roles in fashioning nonviolence into an effective tool–the activists James Lawson, James Bevel, Diane Nash, and Septima Clark foremost among them. He also offers a new understanding of the Movement’s later difficulties as internal disputes and white backlash intensified. Rich with fresh interpretations of familiar events and overlooked aspects of America’s civil rights struggle, Waging a Good War is an indispensable addition to the literature of racial justice and social change–and one that offers vital lessons for our own time.

Ella Baker and the Black Freedom Movement: A Radical Democratic Vision by Barbara Ransby

One of the most important African American leaders of the twentieth century and perhaps the most influential woman in the civil rights movement, Ella Baker (1903-1986) was an activist whose remarkable career spanned fifty years and touched thousands of lives. A gifted grassroots organizer, Baker shunned the spotlight in favor of vital behind-the-scenes work that helped power the Black freedom struggle. Making her way in predominantly male circles while maintaining relationships with a vibrant group of women, students, and activists, Baker was a national officer and key figure in the NAACP, a founder of the Southern Christian Leadership Conference, and a prime mover in the creation of the Student Nonviolent Coordinating Committee.

In this definitive biography, Barbara Ransby chronicles Baker’s long and rich career, revealing her complexity, radical democratic worldview, and enduring influence on group-centered, grassroots activism. Beyond documenting an extraordinary life, Ransby paints a vivid picture of the African-American fight for justice and its intersections with other progressive struggles worldwide throughout the twentieth century.

Bearing the Cross: Martin Luther King, Jr., and the Southern Christian Leadership Conference by David Garrow

Winner of the 1987 Pulitzer Prize for Biography and the Robert F. Kennedy Book Award, this is the most comprehensive book ever written about Dr. Martin Luther King, Jr. Based on more than seven hundred interviews, access to King’s personal papers, and thousands of FBI documents, Bearing the Cross traces King’s metamorphosis from a young, earnest pastor into the foremost spokesperson of the black freedom struggle. At the book’s heart is King’s growing awareness of the symbolic meaning of the cross as he gradually accepts a life that will demand the ultimate in self-sacrifice. This is a towering portrait of a man at the epicenter of one of the most dramatic periods in our history.

The Three Mothers: How the Mothers of Martin Luther King, Jr., Malcolm X, and James Baldwin Shaped a Nation by Anna Malaika Tubbs

Berdis Baldwin, Alberta King, and Louise Little were all born at the beginning of the 20th century and forced to contend with the prejudices of Jim Crow as Black women. These three extraordinary women passed their knowledge to their children with the hope of helping them to survive in a society that would deny their humanity from the very beginning–from Louise teaching her children about their activist roots, to Berdis encouraging James to express himself through writing, to Alberta basing all of her lessons in faith and social justice. These women used their strength and motherhood to push their children toward greatness, all with a conviction that every human being deserves dignity and respect despite the rampant discrimination they faced.

These three mothers taught resistance and a fundamental belief in the worth of Black people to their sons, even when these beliefs flew in the face of America’s racist practices and led to ramifications for all three families’ safety. The fight for equal justice and dignity came above all else for the three mothers.

These women, their similarities and differences, as individuals and as mothers, represent a piece of history left untold and a celebration of Black motherhood long overdue.

ON SYSTEMS OF OPPRESSION 

Learning the insidious ways in which racism, the patriarchy, and other systems of oppression impact our daily lives is essential to deconstructing their influence. Take a deep dive into how oppression is woven into the fabric of our country and check out these books: 

Caste: The Origins of Our Discontents by Isabel Wilkerson

Beyond race, class, or other factors, there is a powerful caste system that influences people’s lives and behavior and the nation’s fate. Linking the caste systems of America, India, and Nazi Germany, Isabel Wilkerson explores eight pillars that underlie caste systems across civilizations, including divine will, bloodlines, stigma, and more. She shows the ways that the insidious undertow of caste is experienced every day using riveting stories about people, including Martin Luther King, Jr., baseball’s Satchel Paige, a single father and his toddler son, and Wilkerson herself. Finally, she points forward to ways America can move beyond the artificial and destructive separations of human divisions, toward hope in our common humanity.

Women, Race, & Class by Angela Y. Davis

Angela Davis provides a powerful history of the social and political influence of whiteness and elitism in feminism, from abolitionist days to the present, and demonstrates how the racist and classist biases of its leaders inevitably hampered any collective ambitions. While Black women were aided by some activists like Sarah and Angelina Grimke and the suffrage cause found unwavering support in Frederick Douglass, many women played on the fears of white supremacists for political gain rather than take an intersectional approach to liberation. Here, Davis not only contextualizes the legacy and pitfalls of civil and women’s rights activists, but also discusses Communist women, the murder of Emmitt Till, and Margaret Sanger’s racism. Davis shows readers how the inequalities between Black and white women influence the contemporary issues of rape, reproductive freedom, housework and child care in this bold and indispensable work.

Freedom Is a Constant Struggle: Ferguson, Palestine, and the Foundations of a Movement by Angela Y. Davis

In these newly collected essays, interviews, and speeches, world-renowned activist and scholar Angela Y. Davis illuminates the connections between struggles against state violence and oppression throughout history and around the world.

Reflecting on the importance of black feminism, intersectionality, and prison abolitionism for today’s struggles, Davis discusses the legacies of previous liberation struggles, from the Black Freedom Movement to the South African anti-Apartheid movement. She highlights connections and analyzes today’s struggles against state terror, from Ferguson to Palestine.

Facing a world of outrageous injustice, Davis challenges us to imagine and build the movement for human liberation. And in doing so, she reminds us that “Freedom is a constant struggle.”

Angela Y. Davis is a political activist, scholar, author, and speaker. She is an outspoken advocate for the oppressed and exploited, writing on Black liberation, prison abolition, the intersections of race, gender, and class, and international solidarity with Palestine; the author of several books, including Women, Race, and Class and Are Prisons Obsolete?;  the subject of the acclaimed documentary Free Angela and All Political Prisoners; and is Distinguished Professor Emerita at the University of California, Santa Cruz.

One of America’s most provocative public intellectuals, Dr. Cornel West has been a champion for racial justice since childhood. His writing, speaking, and teaching weave together the traditions of the black Baptist Church, progressive politics, and jazz. The New York Times has praised his “ferocious moral vision.” His many books include Race Matters, Democracy Matters, and his autobiography, Brother West: Living and Loving Out Loud.

Frank Barat is a human rights activist and author. He was the coordinator of the Russell Tribunal on Palestine and is now the president of the Palestine Legal Action Network. His books include Gaza in Crisis and Corporate Complicity in Israel’s Occupation.

Algorithms of Oppression: How Search Engines Reinforce Racism by Safiya Umoja Noble

Run a Google search for “Black girls”–what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls,” the results are radically different. The suggested porn sites and un-moderated discussions about “why Black women are so sassy” or “why Black women are so angry” presents a disturbing portrait of Black womanhood in modern society.

In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.

Noble exposes a culture of racism and sexism in the way discoverability is created online through an analysis of textual and media searches as well as extensive research on paid online advertising. As search engines and their related companies grow in importance–operating as a source for email, a major vehicle for primary and secondary school learning, and beyond–understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.

An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.

White Rage: The Unspoken Truth of Our Racial Divide by Carol Anderson

As Ferguson, Missouri, erupted in August 2014, and media commentators across the ideological spectrum referred to the angry response of African Americans as “black rage,” historian Carol Anderson wrote a remarkable op-ed in The Washington Post suggesting that this was, instead, “white rage at work. With so much attention on the flames,” she argued, “everyone had ignored the kindling.”

Since 1865 and the passage of the Thirteenth Amendment, every time African Americans have made advances towards full participation in our democracy, white reaction has fueled a deliberate and relentless rollback of their gains. The end of the Civil War and Reconstruction was greeted with the Black Codes and Jim Crow; the Supreme Court’s landmark 1954 Brown v. Board of Education decision was met with the shutting down of public schools throughout the South while taxpayer dollars financed segregated white private schools; the Civil Rights Act of 1964 and Voting Rights Act of 1965 triggered a coded but powerful response, the so-called Southern Strategy and the War on Drugs that disenfranchised millions of African Americans while propelling presidents Nixon and Reagan into the White House, and then the election of America’s first black President, led to the expression of white rage that has been as relentless as it has been brutal.

Carefully linking these and other historical flashpoints when social progress for African Americans was countered by deliberate and cleverly crafted opposition, Anderson pulls back the veil that has long covered actions made in the name of protecting democracy, fiscal responsibility, or protection against fraud, rendering visible the long lineage of white rage. Compelling and dramatic in the unimpeachable history it relates, White Rage will add an important new dimension to the national conversation about race in America.

FOR WHITE WOMEN 

White women hold a precarious position in society — we can be the oppressor or the oppressed depending on how we leverage our identity and privilege. For an intersection look at how white women can negotiate our privilege to benefit marginalized folks read these compelling books: 

White Tears/Brown Scars: How White Feminism Betrays Women of Color by Ruby Hamad 

Taking us from the slave era, when white women fought in court to keep “ownership” of their slaves, through the centuries of colonialism, when they offered a soft face for brutal tactics, to the modern workplace, White Tears/Brown Scars tells a charged story of white women’s active participation in campaigns of oppression. It offers a long overdue validation of the experiences of women of color.

Discussing subjects as varied as The Hunger Games, Alexandria Ocasio-Cortez, the viral BBQ Becky video, and 19th-century lynchings of Mexicans in the American Southwest, Ruby Hamad undertakes a new investigation of gender and race. She shows how the division between innocent white women and racialized, sexualized women of color was created, and why this division is crucial to confront.

Along the way, there are revelatory responses to questions like: Why are white men not troubled by sexual assault on women? (See Christine Blasey Ford.) Hamad builds a powerful argument about the legacy of white superiority that we are socialized within with rigor and precision.

Hood Feminism: Notes from the Women That a Movement Forgot by Mikki Kendall

Today’s feminist movement has a glaring blind spot, and paradoxically, it is women. Mainstream feminists rarely talk about meeting basic needs as a feminist issue, argues Mikki Kendall, but food insecurity, access to quality education, safe neighborhoods, a living wage, and medical care are all feminist issues. All too often, however, the focus is not on basic survival for the many, but on increasing privilege for the few. That feminists refuse to prioritize these issues has only exacerbated the age-old problem of both internecine discord and women who rebuff at carrying the title. Moreover, prominent white feminists broadly suffer from their own myopia with regard to how things like race, class, sexual orientation, and ability intersect with gender. How can we stand in solidarity as a movement, Kendall asks, when there is the distinct likelihood that some women are oppressing others?

In her searing collection of essays, Mikki Kendall takes aim at the legitimacy of the modern feminist movement, arguing that it has chronically failed to address the needs of all but a few women. Drawing on her own experiences with hunger, violence, and hypersexualization, along with incisive commentary on reproductive rights, politics, pop culture, the stigma of mental health, and more, Hood Feminism delivers an irrefutable indictment of a movement in flux. An unforgettable debut, Kendall has written a ferocious clarion call to all would-be feminists to live out the true mandate of the movement in thought and in deed.

White Women: Everything You Already Know about Your Own Racism and How to Do Better by Regina Jackson & Saira Rao

A no-holds-barred guidebook aimed at white women who want to stop being nice and start dismantling white supremacy from the team behind Race2Dinner and the documentary film, Deconstructing Karen

It’s no secret white women are conditioned to be “nice.” But did you know the desire to be perfect and to avoid conflict at all costs are characteristics of white supremacy culture?

As the founders of Race2Dinner, an organization which facilitates conversations between white women about racism and white supremacy, Regina Jackson and Saira Rao have noticed white women’s tendency to maintain a veneer of niceness, and strive for perfection, even at the expense of anti-racism work.

Jackson and Rao pose urgent questions: How has being “nice” helped Black women, Indigenous women and other women of color? How has being “nice” helped you in your quest to end sexism? Has being “nice” earned you economic parity with white men? Beginning with freeing white women from this oppressive need to be nice, they deconstruct and analyze nine aspects of traditional white woman behavior–from tone-policing to weaponizing tears–that uphold white supremacy society, and hurt all of us who are trying to live a freer, more equitable life.

White Women is a call to action to those of you who are looking to take the next steps in dismantling white supremacy. Your white supremacy. If you are in fact doing real anti-racism work, you will find few reasons to be nice, as other white people want to limit your membership in the club. If you are not ticking white people off on a regular basis, you are not doing it right.

Against White Feminism: Notes on Disruption by Rafia Zakaria

Upper-middle-class white women have been heralded as “experts” on feminism. They have presided over multinational feminist organizations and written much of what we consider the feminist canon, espousing sexual liberation and satisfaction, LGBTQ inclusion, and racial solidarity, all while branding the language of the movement itself in whiteness and speaking over Black and Brown women in an effort to uphold privilege and perceived cultural superiority. An American Muslim woman, attorney, and political philosopher, Rafia Zakaria champions a reconstruction of feminism in Against White Feminism, centering women of color in this transformative overview and counter-manifesto to white feminism’s global, long-standing affinity with colonial, patriarchal, and white supremacist ideals.

Covering such ground as the legacy of the British feminist imperialist savior complex and “the colonial thesis that all reform comes from the West” to the condescension of the white feminist-led “aid industrial complex” and the conflation of sexual liberation as the “sum total of empowerment,” Zakaria follows in the tradition of intersectional feminist forebears Kimberlé Crenshaw, Adrienne Rich, and Audre Lorde. Zakaria ultimately refutes and reimagines the apolitical aspirations of white feminist empowerment in this staggering, radical critique, with Black and Brown feminist thought at the forefront.

White Feminism: From the Suffragettes to Influencers and Who They Leave Behind by Koa Beck

Written “with passion and insight about the knotted history of racism within women’s movements and feminist culture” (Rebecca Traister, New York Times bestselling author), this whip-smart, timely, and impassioned call for change is perfect for fans of Good and Mad and Hood Feminism. Addressing today’s conversation about race, empowerment, and inclusion in America, Koa Beck, writer and former editor-in-chief of Jezebel, boldly examines the history of feminism, from the true mission of the suffragists to the rise of corporate feminism with clear-eyed scrutiny and meticulous detail. She also examines overlooked communities–including Native American, Muslim, transgender, and more–and their ongoing struggles for social change. With “intellectually smart and emotionally intelligent” (Patrisse Cullors, New York Times bestselling author and Black Lives Matter cofounder) writing, Beck meticulously documents how elitism and racial prejudice have driven the narrative of feminist discourse. Blending pop culture, primary historical research, and first-hand storytelling, she shows us how we have shut women out of the movement, and what we can do to correct our course for a new generation. Combining a scholar’s understanding with hard data and razor-sharp cultural commentary, White Feminism “is a rousing blueprint for a more inclusive ‘new era of feminism'” (The Boston Globe).

FOR THE KIDS 

Are you a parent looking to start your kiddo early on fighting for equity and equality? Check out these fantastic kid’s books aimed to help young people understand racism and how to advocate for change: 

Be a King: Dr. Martin Luther King Jr.’s Dream and You by Carole Boston Weatherford, illustrated by James E. Ransome 

You can be a King. Stamp out hatred. Put your foot down and walk tall.

You can be a King. Beat the drum for justice. March to your own conscience.

Featuring a dual narrative of the key moments of Dr. King’s life alongside a modern class as the students learn about him, this engaging story highlights principles that readers today can emulate in their own lives. As times change, Dr. King’s example remains, encouraging a new generation of children to take charge and change the world . . . to be a King.

Through My Eyes by Ruby Bridges 

In November 1960, all of America watched as a tiny six-year-old black girl, surrounded by federal marshals, walked through a mob of screaming segregationists and into her school. An icon of the civil rights movement, Ruby Bridges chronicles each dramatic step of this pivotal event in history through her own words.

Stories of the Spirit of Justice by Jemar Tisby

We are living in the civil rights movement of our day. But the challenges of the present call us to remember the past. Throughout American history, there has always been a resilient group of people who, motivated by their faith, resisted oppression and pushed for greater equality and liberty for all. From well-known figures like Dr. Martin Luther King Jr., Rosa Parks, and Harriet Tubman, to those time has nearly forgotten, all these people tapped into an abiding spirit of justice to pursue the dignity of all people.

Stories of the Spirit of Justice is the companion book for young readers ages 8-12 to Jemar Tisby’s The Spirit of Justice and tells the story of the justice movement through short biographies of the figures who did the work. With illustrations depicting the people profiled and practical tips connecting readers to the continued fight for justice, this is essential reading for everyone who still dreams of a land where all are truly free.

Stamped (for Kids): Racism, Antiracism, and You by Jason Reynolds & Ibram X. Kendi, adapted by Sonja Cherry-Paul, illustrated by Rachelle Baker

This chapter book edition of the #1 New York Times bestseller by luminaries Ibram X. Kendi and Jason Reynolds is an essential introduction to the history of racism and antiracism in America

RACE. Uh-oh. The R-word.

But actually talking about race is one of the most important things to learn how to do.

Adapted from the groundbreaking bestseller Stamped: Racism, Antiracism, and You, this book takes readers on a journey from present to past and back again. Kids will discover where racist ideas came from, identify how they impact America today, and meet those who have fought racism with antiracism. Along the way, they’ll learn how to identify and stamp out racist thoughts in their own lives.

Ibram X. Kendi’s research, Jason Reynolds’s and Sonja Cherry-Paul’s writing, and Rachelle Baker’s art come together in this vital read, enhanced with a glossary, timeline, and more.

Antiracist Baby by Ibram X. Kendi, illustrated by Ashley Lukashevsky

Take your first steps with Antiracist Baby! Or rather, follow Antiracist Baby’s nine easy steps for building a more equitable world.

With bold art and thoughtful yet playful text, Antiracist Baby introduces the youngest readers and the grown-ups in their lives to the concept and power of antiracism. The book provides the language necessary to begin critical conversations at the earliest age. Antiracist Baby is the perfect gift for readers of all ages dedicated to forming a just society.

Featured in its own episode in the Netflix original show Bookmarks: Celebrating Black Voices, Good Morning America, NPR’s Morning Edition, CBS This Morning, and more!

Jumpstarting your Substack, and 7 easy tips to start building readership

You’ve published a book, you wrote it, edited, published, and publicized it, and now it’s out into the world. The buzz and excitement around the launch is slowly dying down. Now, you’re ready to crack your knuckles and work on your next writing project. So, how do you keep your audience engaged in the lull between books? 

A great way to “bridge the gap” is through author newsletters. A platform that has been rapidly growing in popularity, is Substack. Let’s dive into the ins and outs of the author-friendly platform! 

What is a substack?

Substack is a powerful platform for writers, content creators, journalists, etc. looking to monetize their content. You can write content, and personal stories, share guest articles and so much more with readers and subscribers on a free or paid basis. Substack offers a tiered approach to subscription. You can decide how much content you want subscribers to access based on the tier they subscribe to. 

The platform launched in 2017 as an accessible way for writers to directly monetize their content or to reach a wider audience by bypassing the traditional, oftentimes gatekeep-y, aspects of publishing. No more pitching, no more hoops to jump through. If you want to publish an article, write a newsletter, or network with authors then full steam ahead with Substack. 

How does it work?

When you create a substack you can publish your content directly on the platform. This will get pushed out to your subscribers via a paid or free newsletter subscription. Substack users publish anything from guest articles, opinion pieces, news articles, open letters, and much much more. This is also a fantastic opportunity for you to connect directly with readers in the lull between books. Fans of your work can subscribe to your Substack and get your content delivered directly to their inbox. 

How do I get subscribers?

Great question! You’ve created the profile, and published your first article, now what? Below are some tips and tricks to get folks to follow along: 

  • Use a “call to action” on your substack: Calls to action are helpful because they get the reader engaged with your content. Try to use a button in every post, and ask readers to subscribe, comment, and share widely! Leave some open-ended questions at the end of your posts to encourage discourse in the comments. 
  • Turn on recommendations on Substack: The recommendations feature in Substack helps writers be discovered by new readers. According to Substack, “writers that make a recommendation are three times more likely to be recommended in return.” If you haven’t already, check out how to turn on recommendations here
  • Post about your substack on social media: If you have an active following, even if it is on the smaller side, on social media, be sure to post an announcement about your Substack. Incorporate a clickable link so folks can immediately subscribe. 
    • Author Jen Wilde posts about their Substack regularly on their Instagram. This encourages new subscribers in addition to alerting folks that do subscribe and follow their Instagram that a new post has dropped: 

  • Add a subscription button to your website: This might be a no-brainer, but don’t forget about your website! When readers Google your name, your website is oftentimes the first thing to appear in the search. Make sure everything you want viewers to see is all in one place. This includes a link to subscribe to your shiny new Substack. 

  • Find similar writers on Substack to connect with: Substack, like other social media platforms, is better when you use it and interact with it! Connect with other authors, writers, and content creators by subscribing to their Substack. Who knows, they might even return the favor!  
  • Line up interviews with people who share your niche: Collaboration is always helpful when trying to put yourself on the map of a new platform. Look for other writers in the community who you can interview that might, in turn, help you spread the word about your platform. 

Once you’ve tried out some of these tactics to jumpstart your Substack, check out some more recommendations from the platform itself here. And for even more recommendations on how to maximize your reader list, check out our blog post here. 

 

What are the different types of posts on Instagram and how do I use them?

Social media is a powerful tool to help you market your book and get it into the hands of readers! If you’ve settled on Instagram as your primary platform (or one of a few!) to get in touch with readers in your audience, you should take the time to learn all about the different types of posts (yes, there are more than one!). 

But before you dive in, be sure to give us a follow on Instagram! We love to post about our authors and what our staff is reading and hop on all the latest social media trends. Who knows, you might get some inspiration from our posts! 

Instagram Posts 

You’re probably most familiar with Instagram posts – these have been around since the inception of the app. Posts are single photos that you upload onto the app with a caption. 

Here’s how you create a post from the app: 

  1. Head to your profile
  2. Click the + sign in the top right of your screen 

  1. Select ‘post’ 

  1. Select a photo you’d like to post 

  1. Select a filter (if you’d like to use one) 

  1. Write a caption! When writing your caption be sure to use Alt Text or alternative text! This is important for a few reasons, but most importantly to make sure that your caption is accessible to disabled folks who may have visual impairments using Instagram. 

  1. Post! 

Not sure what to post? Here’s some inspiration from our Books Forward authors: 

Instagram Carousels 

Carousels are similar to posts, but there is more than one photo, graphic, or video in one post. Carousels are helpful because followers will need to ‘swipe’ through each slide, keeping them on your post for a longer period of time, which alerts that algorithm that your content is of particular interest to that follower.

Here’s how you create a carousel: 

  1. Head to your profile 
  2. Click the + sign in the top right of your screen 

  1. Select ‘post’ 

  1. Select the carousel icon 

  1. Select more than one photo, video, or graphic that you’d like to post. The limit used to be 10, but some people have a recent update that allows them to post as many as 20!

  1. Select a filter (if you’d like to use one) 

  1. Write a caption 

  1. Post! 

Not sure what to post? Here’s some inspiration from our Books Forward authors: 

Instagram Stories 

Instagram stories are posts that are not shown permanently on your Instagram account or feed. These are posts that are only available for 24 hours and they are used for timely announcements, news that might not warrant a full spot on the feed, or to ‘repost’ something someone else has posted. 

Where can I find Instagram stories? When you open the Instagram app on your phone you will immediately see the accounts that you follow if they have an active story on their page: 

Let’s see what Books Forward author, Anne Abel, is up to! Tap on the profile photo of the account whose story you’d like to view: 

Anne posted on her story 7 hours ago to let her followers know that she posted a new reel! If you tap on the video you will be automatically redirected to her post. 

Why are stories important? 

  • IG stories will automatically refresh every time you post a story, keeping your profile photo at the front of your most dedicated follower feeds
  • IG stories are always at the top of the app, which means that this could increase your page’s visibility among followers 
  • Replies to stories from followers come through as direct messages, encouraging engagement.
  • Some followers might not organically see your posts on their feed, so reposting your own post to your stories to let followers know there’s something new on your page and will drive more traffic to your account 
  • Having stories lets potential followers know you’re active on the app 
  • You can share posts of folks who have reviewed your book 
  • You can share posts from other authors to create relationships and network with other authors in your genre 

What if I don’t want my stories to disappear after 24 hours? No worries, there’s a way to save important stories on your account, they’re called Instagram Highlights.

Instagram Highlights 

Instagram highlights appear on a person’s profile and are used to house important announcements that have been previously featured on their story. 

Check out Books Forward author Evette Davis’ highlights which feature press, events, characters, blog posts, and more: 

Feeling overwhelmed by social media? Still need some ideas about what to post? Get in touch with us! 

Books Forward has a talented team of digital marketing staff members who can audit your Instagram and additional social media accounts to create personalized recommendations to help you grow on socials based on your ideal reader, genre, and author brand. Together, we can get creative to promote your book!

How Authors Maximize Award Wins

Congratulations, you can now call yourself an award-winning author! Now what? How do you make sure you use these awards to your advantage? Below are a few strategies to use that award win to help promote your book and boost your author brand. 

Announce it to friends, family, and followers

We know that sometimes bragging about your accomplishments can feel a bit self indulgent, but you deserve it – you won an award! Here are some places where you can announce your accomplishment so friends, family, and fans can celebrate with you! 

  • Have an author newsletter? Be sure to add it there! 
  • Reach out to your Books Forward publicist to add to our author newsletter
  • Post about your achievements on social media.
  • Update your social media bios to show off your award-winning or bestselling status: 

Add it to your email signature

Adding your award win to your email signature is a great way to keep your network up to date on your wins, even if they don’t subscribe to your author newsletter: 

Update your website 

Books Forward author Anne Abel, is a fantastic example of an author who is leveraging her success on the very first page of her website.

She’s also utilizing Instagram’s pinned post feature to ensure that her book’s accolades are front and center when new followers visit her account:

Contact your publicist or publisher to add it to your book listings 

You want to make sure that your award-winning status is updated on your book’s buy pages so that new readers can see your wins. Awards can lend credibility to a book and the author’s writing, so new readers are more likely to check out your story if your award win is featured on the book page. 

Books Forward author Evette Davis has her award seal featured on the book cover listed on Amazon: 

Books Forward author Ava Reid has “A Study In Drowning” listed as an “Instant New York Times Bestseller” at the top of the book description on Amazon: 

Authors can also use Amazon A+ content to leverage their book’s accolades: 

Ask your publicist to add your wins to your press kit and pitches

At Books Forward, our publicists are your champions, and we’re always looking for ways to leverage your wins! Keep your publicist in the loop if you’ve entered into any contests for your book and we’ll be sure to add them to your press release and our personalized pitches. This will help ensure that your book stands the best chance of receiving the media attention it deserves! 

Looking for more ideas on leveraging your book’s awards and accolades? Need a passionate publicity team that will tailor a plan to your personal needs? Get in touch with us today! 

Creating and Setting Up Your Author Facebook Page

Now that you’re on the path to publishing a book you’re probably exploring ways that you can get the word out about your accomplishment. A great tool for spreading the news is social media! Particularly, if you’re looking to specifically set up a Facebook Author Page then you’re in the right place. 

Step One: Make sure you have a personal Facebook account 

Facebook does not allow users to make public pages without first having a regular Facebook account. 

Wait, I thought that my Facebook account was my “author page”… 

Some people do use their personal Facebook page as their author page, but you are missing out on valuable tools if you only use your personal page for your author updates.

Facebook “business pages” are public sites where you can “follow” a business, brand, or person. As a result, your friends and family that you’ve connected with on your personal Facebook account won’t be inundated with posts about your author brand and book unless they officially “follow” your author page. 

This is also helpful because you can allow readers, fans, and other people you might not know personally to follow along with updates on your Author Page without being connected to the posts that you share on your personal Facebook page. 

Step Two: Log in to your Facebook account 

Once you create a personal Facebook account, be sure to log in so you can get started setting up an Author Page. 

Already have a Personal Facebook account? Great news! Get started by logging on. 

Step Three: Scroll down on the left-hand side of your screen and select ‘pages’ 

Step Four: Click the ‘Create new page’ button 

Step Five: Create your author page! 

Congratulations! You’ve just created your Author Page, woo-hoo! So now it’s time to get it set up to make sure that you’re putting your best foot forward on social media. 

Setting Up Your Author Facebook Page

Step One: Select your page name

Start by adding a name to your Facebook page. We usually recommend adding “author” or “writer” or something similar after your name so visitors know exactly what your page is for when they first visit: 

Step Two: Select your category 

Categorizing your page helps Facebook users find it depending on their interests and social media algorithm. We’ve included some examples of how to categorize your page in the image below: 

Step Three: Add your author bio 

Facebook has a character limit on your page bio, so we recommend keeping this short and sweet! Make sure the most important information appears in your bio: 

  • Title and release date of your upcoming book 
  • Title(s) of any books you’ve previously published 
  • Awards or accolades such as “award-winning author,” “bestselling author,” “Amazon #1 release,” etc. 

Step Four: Create your page! 

Step Five: Finish setting up your page

Facebook will prompt you to add in some contact information; provide the information you feel comfortable with and know that some of these items could be shown publicly on your profile. To protect your privacy, we recommend that you either do not include sensitive information such as your address, phone number, etc., or toggle your privacy settings to hide information you do not want to share publicly. 

However, we would strongly recommend including your author website! 

Step Six: Add your cover photo and author headshot

We recommend you keep your headshot consistent across all your social media platforms and your author website. This is not necessary, but it helps readers identify all your accounts across platforms easily! 

What is a cover photo? A cover photo appears at the top of the Facebook page and it provides the visitor with immediate additional information about your page. This space is prime real estate, so use it for timely announcements or the highest leverage information you want a visitor to take away when visiting your page. 

Need help designing a beautiful, professional, and informative cover photo? We’ve got you covered (ha)! Reach out to us here to inquire about our design services! 

Here’s an example of how your headshot and cover photo will look on your author page using Books Forward author Evette Davis as an example

  • Evette’s cover photo conveys the most important information: her latest book, THE OTHERS, is out now. 
  • The featured headshot is professional and consistent across her social media platforms. 
  • Her bio is short and contains the most important information: 
    • Release of her most recent book 
    • The titles of her previous books 
    • The type of author she is: “sci-fi and dystopian” 
    • And where she’s located 

Step Seven: Add a call to action

We recommend choosing the “learn more” call to action button and linking where visitors can buy the book. Because your website will be in your contact section, and thus there is no need to list your website again here. Consider linking your buy page on Bookshop.org, as this website supports independent bookstores, which readers love supporting! 

Step Eight: Invite your friends

When you click “invite your friends” Facebook will send invitations to all your Personal Facebook friends to “like” and “follow” your account. Before sending off the invitations, there will be an option to send the invites to your entire friend list or choose a select number of people to invite. 

Indeed, this is helpful because this feature allows you to kickstart your follower base on your Facebook Page. 

Step Nine: Start posting!

Above are some examples of Evette Davis’ posts on Facebook. Firstly, she started out posting a little bit more about herself in her Meet The Author post. For more posting inspiration, check out her full page here.

Once you’ve set up an Author Facebook Page you can also advertise through Facebook, which can help open up more opportunities for you and your book! Interested in learning more about how to use social media to your advantage? Drop us a line to learn more about our social media management services! 

What’s the difference between blog tours and influencer tours?

To blog tour or to influencer tour, that is the question!

The biggest hurdle when promoting your book is getting it into the hands of readers who will enjoy it. And where else to turn to but the wonderful World Wide Web? 

There are thousands of voracious readers on the internet posting reviews to social media platforms like Instagram and Facebook. Some dedicated reviewers have started their own blogs to house their long-form reviews. 

It can be hard to narrow down which platform and which reviewers are the best fit for your story with so many platforms out there. Here’s a quick breakdown of the differences between blog tours and influencer tours.

First things first: What is a blog or influencer tour?

A virtual book tour is similar to a traditional book tour (heading to bookstores to meet and greet readers). Still, it is much more accessible because it’s done entirely online. Nowadays, there are so many wonderful bloggers, bookstagrammers, and booktokkers who can champion your book online to create additional buzz! 

Organizing a blog or influencer tour can be a lot of work — there are a lot of moving parts. That is why an experienced publicist at Books Forward can help coordinate on your behalf!

What is the key difference between a blog tour and an influencer tour? 

A blog tour is a collection of bloggers who post about your book on their individual blogs. Below are some examples of blog tours: 

An influencer tour is a collection of social media reviewers who post about your book on their platforms. This could be on Facebook, X, Instagram, TikTok, etc! Here are some examples of an influencer book tour: 

A note that some blog tours might incorporate influencers in some of their tour stops. If you want to limit tour stops to blogs only, read the fine print or speak with the company directly about who participates in their tours.

What is your main goal? 

Before booking a blog or influencer tour you need to think about your main goal. Here are some guiding questions that can help narrow your focus: 

If your answer is “yes, all of that!” then we’d encourage you to prioritize 1-2 things that matter the most to you. Not all tours are of the same caliber, and there are pros and cons to every company. 

Who is your target audience? 

This is one of the biggest questions in book marketing. You should always think about and prepare to have your “ideal reader” in mind when considering a tour! There are a few genres that we have seen do incredibly well with online book tours.

For example, YA novels — particularly YA fantasy — receive an overwhelming amount of exposure on social media. Additionally, romance books (especially romantasy or smut) perform extremely well in the Bookstagram and BookTok communities

We recommend booking a Facebook influencer tour or a blog tour if you gear your writing toward an older audience. Older readers are more likely to have a limited presence on social media (Facebook is the most popular platform among Boomers and older generations) or they might follow specific reviewer blogs if they are avid readers. 

Where do you spend your time on the internet? 

You also want to factor in what you like to do when you’re on the internet! If you don’t have a TikTok account then you might want to organize a tour on a platform that you’re more familiar with, that way you can repost, comment, and share reviews or spotlights from the tour hosts. 

If you don’t have social media but would love to spotlight reviews on your website, then a blog tour might be a better option for you. 

How will this affect my SEO? 

Both blog tours and influencer tours will help boost your SEO because tour hosts will include your name and book title in their posts. These tours are a fantastic way to get a concentrated amount of buzz in a particular online community to help spread the word about your story straight from the source: a credible book reviewer. 

I want to organize an influencer tour, but I’m not active on social media!

Don’t worry, we have a service for that! If you’re interested in Books Forward helping you out with social media, then get in touch with us about our social media management opportunities. 

Key takeaways: 

  • Influencer tours are likely to “go viral” because social media apps have been designed for engagement, sharing, and a wide reach of content. But blogs can be harder to find organically because there is no “for you feed” for bloggers — just your Google search results. 
  • Bloggers tend to write longer-form reviews. If you’re looking for a platform that will have more space to discuss the book in a written format, that might be the avenue for you. 
  • Do you have ebooks or physical copies available for the tour? Booktokkers and Bookstagrammers operate on visual platforms that require images or videos. They likely will want physical copies of the book to make content with. Bloggers are usually more amenable to digital copies because they tend to focus on written reviews rather than aesthetic photos or videos. 

Ready to get started? 

To learn more about which blog or influencer tours might be a good fit for you fill out our contact form and get in touch with our sales team!

Already a part of the Books Forward family? 

Reach out to your publicist or digital marketing strategist to learn more about which tours will be the right fit for you and your book. 

 

May the Odds Be Ever in Your Favor: Getting Noticed by the Celeb Book Club Holy Trinity

If you’re a reader (or alive and breathing on planet Earth) then you’ll be familiar with the three most powerful celebs in terms of book recommendations – Reese Witherspoon, Jenna Bush-Hager, and Oprah Winfrey. You’ve probably observed the overnight celebrity effect that any of these women can have on debut novelists to seasoned authors. Their book club blessings can skyrocket a novel’s success and oftentimes launch it onto bestseller lists. It’s no wonder that these celebrity endorsements are attractive to many if not all, writers.

So, how do these book clubs work? 

A lot of folks assume that these book clubs are brand extensions of the celebrity and to a degree, that’s true. After all, Reese Witherspoon has famously turned her book club into a movie/ TV show pipeline with her picks Little Fires Everywhere, Daisy Jones and the Six, The Last Thing He Told Me, and Tiny Beautiful Things having been adapted (or are in the stages of being adapted) to movies/TV shows. 

However, these women chose to run book clubs – not hair product lines like Blake Brown Beauty from Blake Lively or shapewear like Skims from Kim Kardashian – so one can assume that they genuinely love being connected to readers and chatting about books. Oprah has even stated, publicly and frequently, that she reads every single book that she picks. For a recent selection, The Covenant of Water, she said You know, for this most recent book I knew three pages in.”

But how likely are they to pick my book

The short answer is, not likely! I’m not going to sugarcoat that for you. As expert book publicists, we want to ensure that you use your resources wisely and effectively. There are plenty of fantastic opportunities to reach your audience and build your readership. In most cases, it would not be a fruitful use of your time and resources to directly pitch these clubs.

Why won’t they pick my book as their book club pick? 

Reese, Oprah, and Jenna read voraciously – which is why they started book clubs. There has been discourse among the bookish community that they don’t actually read the books, but this Esquire article that does a deep dive into the inner workings of the clubs would beg to differ. 

So first and foremost, you would have to get the book in their hands. And that is no easy feat because they historically don’t like to receive pitches for their book club picks. Reese, allegedly, has her own “book scout” that directly coordinates with the big five publishers. 

And here’s a real-life example of what happens when you cold mail out your book to Reese’s club for consideration:

So, what are the criteria for selecting books? 

I know it might be a shot in the dark, but can you still send them a pitch? 

At the end of the day, that’s a conversation you can have with your publicist. Prepare for them to be frank about the likelihood of anything coming to fruition! We want your book to have the best shot at success. This is why it is essential that we save one of your most valuable resources (books!) for media outlets that are more likely to cover your work. 

Our team strives to champion your story and advocate for appropriate media and influencer coverage. We will absolutely take big swings at higher-level outlets that are open to receiving pitches that make sense for their beat. Reese, Oprah, and Jenna, however, have their own method of selecting and promoting books for their book clubs. 

We value authors who are an active participant in their publicity campaigns. We’re always open to hearing any ideas or suggestions they have regarding coverage for their books. Authors know their stories and messaging better than anyone else! Don’t lose sight of the fact that there are other great – and attainable – opportunities, media outlets, influencers, and reader book clubs for your book’s promotion.

Looking for a publicist to represent your work and find the best ways to reach your audience? Drop us a line here!