BOOKS TO READ FOR MLK DAY:A reading list for reflection to propel to action

Martin Luther King Jr. Day is coming up on January 20th, and while we take the time to reflect on MLK’s mission, his life’s work, and his unwavering dedication to Black rights in America, we should also use this reflection to propel us to action. This MLK day is particularly poignant as it also falls on inauguration day. It feels a bit on the nose as America ushers Donald Trump into the white house for his second term — a political leader who has consistently stood against MLK’s teachings of antiracism and non-violence. 

Here are some books that we hope will inspire you to get educated on systems of oppression while also learning how to create positive change within your sphere of influence. 

ON THE CIVIL RIGHTS MOVEMENT 

Learning our history is the best way to be informed of the present and understand historical patterns moving forward. To learn more about the civil rights movement, the leaders, and their impact check out these five noteworthy books: 

The Autobiography of Malcolm X by Malcolm X

Through a life of passion and struggle, Malcolm X became one of the most influential figures of the 20th Century. In this riveting account, he tells of his journey from a prison cell to Mecca, describing his transition from hoodlum to Muslim minister. Here, the man who called himself “the angriest Black man in America” relates how his conversion to true Islam helped him confront his rage and recognize the brotherhood of all mankind.

An established classic of modern America, “The Autobiography of Malcolm X” was hailed by the New York Times as “Extraordinary. A brilliant, painful, important book.” Still extraordinary, still important, this electrifying story has transformed Malcom X’s life into his legacy. The strength of his words, the power of his ideas continue to resonate more than a generation after they first appeared.

Waging a Good War: A Military History of the Civil Rights Movement, 1954-1968 by Thomas E. Ricks

In Waging a Good War, the bestselling author Thomas E. Ricks offers a fresh perspective on America’s greatest moral revolution–the civil rights movement of the 1950s and 1960s–and its legacy today. While the Movement has become synonymous with Martin Luther King, Jr.’s ethos of nonviolence, Ricks, a Pulitzer Prize-winning war reporter, draws on his deep knowledge of tactics and strategy to advance a surprising but revelatory idea: the greatest victories for Black Americans of the past century were won not by idealism alone, but by paying attention to recruiting, training, discipline, and organization–the hallmarks of any successful military campaign.

An engaging storyteller, Ricks deftly narrates the Movement’s triumphs and defeats. He follows King and other key figures from Montgomery to Memphis, demonstrating that Gandhian nonviolence was a philosophy of active, not passive, resistance–involving the bold and sustained confrontation of the Movement’s adversaries, both on the ground and in the court of public opinion. While bringing legends such as Fannie Lou Hamer and John Lewis into new focus, Ricks also highlights lesser-known figures who played critical roles in fashioning nonviolence into an effective tool–the activists James Lawson, James Bevel, Diane Nash, and Septima Clark foremost among them. He also offers a new understanding of the Movement’s later difficulties as internal disputes and white backlash intensified. Rich with fresh interpretations of familiar events and overlooked aspects of America’s civil rights struggle, Waging a Good War is an indispensable addition to the literature of racial justice and social change–and one that offers vital lessons for our own time.

Ella Baker and the Black Freedom Movement: A Radical Democratic Vision by Barbara Ransby

One of the most important African American leaders of the twentieth century and perhaps the most influential woman in the civil rights movement, Ella Baker (1903-1986) was an activist whose remarkable career spanned fifty years and touched thousands of lives. A gifted grassroots organizer, Baker shunned the spotlight in favor of vital behind-the-scenes work that helped power the Black freedom struggle. Making her way in predominantly male circles while maintaining relationships with a vibrant group of women, students, and activists, Baker was a national officer and key figure in the NAACP, a founder of the Southern Christian Leadership Conference, and a prime mover in the creation of the Student Nonviolent Coordinating Committee.

In this definitive biography, Barbara Ransby chronicles Baker’s long and rich career, revealing her complexity, radical democratic worldview, and enduring influence on group-centered, grassroots activism. Beyond documenting an extraordinary life, Ransby paints a vivid picture of the African-American fight for justice and its intersections with other progressive struggles worldwide throughout the twentieth century.

Bearing the Cross: Martin Luther King, Jr., and the Southern Christian Leadership Conference by David Garrow

Winner of the 1987 Pulitzer Prize for Biography and the Robert F. Kennedy Book Award, this is the most comprehensive book ever written about Dr. Martin Luther King, Jr. Based on more than seven hundred interviews, access to King’s personal papers, and thousands of FBI documents, Bearing the Cross traces King’s metamorphosis from a young, earnest pastor into the foremost spokesperson of the black freedom struggle. At the book’s heart is King’s growing awareness of the symbolic meaning of the cross as he gradually accepts a life that will demand the ultimate in self-sacrifice. This is a towering portrait of a man at the epicenter of one of the most dramatic periods in our history.

The Three Mothers: How the Mothers of Martin Luther King, Jr., Malcolm X, and James Baldwin Shaped a Nation by Anna Malaika Tubbs

Berdis Baldwin, Alberta King, and Louise Little were all born at the beginning of the 20th century and forced to contend with the prejudices of Jim Crow as Black women. These three extraordinary women passed their knowledge to their children with the hope of helping them to survive in a society that would deny their humanity from the very beginning–from Louise teaching her children about their activist roots, to Berdis encouraging James to express himself through writing, to Alberta basing all of her lessons in faith and social justice. These women used their strength and motherhood to push their children toward greatness, all with a conviction that every human being deserves dignity and respect despite the rampant discrimination they faced.

These three mothers taught resistance and a fundamental belief in the worth of Black people to their sons, even when these beliefs flew in the face of America’s racist practices and led to ramifications for all three families’ safety. The fight for equal justice and dignity came above all else for the three mothers.

These women, their similarities and differences, as individuals and as mothers, represent a piece of history left untold and a celebration of Black motherhood long overdue.

ON SYSTEMS OF OPPRESSION 

Learning the insidious ways in which racism, the patriarchy, and other systems of oppression impact our daily lives is essential to deconstructing their influence. To deep dive into how oppression is woven into the fabric of our country check out these books: 

Caste: The Origins of Our Discontents by Isabel Wilkerson

Beyond race, class, or other factors, there is a powerful caste system that influences people’s lives and behavior and the nation’s fate. Linking the caste systems of America, India, and Nazi Germany, Isabel Wilkerson explores eight pillars that underlie caste systems across civilizations, including divine will, bloodlines, stigma, and more. Using riveting stories about people–including Martin Luther King, Jr., baseball’s Satchel Paige, a single father and his toddler son, Wilkerson herself, and many others–she shows the ways that the insidious undertow of caste is experienced every day. Finally, she points forward to ways America can move beyond the artificial and destructive separations of human divisions, toward hope in our common humanity.

Women, Race, & Class by Angela Y. Davis

Angela Davis provides a powerful history of the social and political influence of whiteness and elitism in feminism, from abolitionist days to the present, and demonstrates how the racist and classist biases of its leaders inevitably hampered any collective ambitions. While Black women were aided by some activists like Sarah and Angelina Grimke and the suffrage cause found unwavering support in Frederick Douglass, many women played on the fears of white supremacists for political gain rather than take an intersectional approach to liberation. Here, Davis not only contextualizes the legacy and pitfalls of civil and women’s rights activists, but also discusses Communist women, the murder of Emmitt Till, and Margaret Sanger’s racism. Davis shows readers how the inequalities between Black and white women influence the contemporary issues of rape, reproductive freedom, housework and child care in this bold and indispensable work.

Freedom Is a Constant Struggle: Ferguson, Palestine, and the Foundations of a Movement by Angela Y. Davis

In these newly collected essays, interviews, and speeches, world-renowned activist and scholar Angela Y. Davis illuminates the connections between struggles against state violence and oppression throughout history and around the world.

Reflecting on the importance of black feminism, intersectionality, and prison abolitionism for today’s struggles, Davis discusses the legacies of previous liberation struggles, from the Black Freedom Movement to the South African anti-Apartheid movement. She highlights connections and analyzes today’s struggles against state terror, from Ferguson to Palestine.

Facing a world of outrageous injustice, Davis challenges us to imagine and build the movement for human liberation. And in doing so, she reminds us that “Freedom is a constant struggle.”

Angela Y. Davis is a political activist, scholar, author, and speaker. She is an outspoken advocate for the oppressed and exploited, writing on Black liberation, prison abolition, the intersections of race, gender, and class, and international solidarity with Palestine. She is the author of several books, including Women, Race, and Class and Are Prisons Obsolete? She is the subject of the acclaimed documentary Free Angela and All Political Prisoners and is Distinguished Professor Emerita at the University of California, Santa Cruz.

One of America’s most provocative public intellectuals, Dr. Cornel West has been a champion for racial justice since childhood. His writing, speaking, and teaching weave together the traditions of the black Baptist Church, progressive politics, and jazz. The New York Times has praised his “ferocious moral vision.” His many books include Race Matters, Democracy Matters, and his autobiography, Brother West: Living and Loving Out Loud.

Frank Barat is a human rights activist and author. He was the coordinator of the Russell Tribunal on Palestine and is now the president of the Palestine Legal Action Network. His books include Gaza in Crisis and Corporate Complicity in Israel’s Occupation.

Algorithms of Oppression: How Search Engines Reinforce Racism by Safiya Umoja Noble

Run a Google search for “Black girls”–what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls,” the results are radically different. The suggested porn sites and un-moderated discussions about “why Black women are so sassy” or “why Black women are so angry” presents a disturbing portrait of Black womanhood in modern society.

In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.

Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance–operating as a source for email, a major vehicle for primary and secondary school learning, and beyond–understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.

An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.

White Rage: The Unspoken Truth of Our Racial Divide by Carol Anderson

As Ferguson, Missouri, erupted in August 2014, and media commentators across the ideological spectrum referred to the angry response of African Americans as “black rage,” historian Carol Anderson wrote a remarkable op-ed in The Washington Post suggesting that this was, instead, “white rage at work. With so much attention on the flames,” she argued, “everyone had ignored the kindling.”

Since 1865 and the passage of the Thirteenth Amendment, every time African Americans have made advances towards full participation in our democracy, white reaction has fueled a deliberate and relentless rollback of their gains. The end of the Civil War and Reconstruction was greeted with the Black Codes and Jim Crow; the Supreme Court’s landmark 1954 Brown v. Board of Education decision was met with the shutting down of public schools throughout the South while taxpayer dollars financed segregated white private schools; the Civil Rights Act of 1964 and Voting Rights Act of 1965 triggered a coded but powerful response, the so-called Southern Strategy and the War on Drugs that disenfranchised millions of African Americans while propelling presidents Nixon and Reagan into the White House, and then the election of America’s first black President, led to the expression of white rage that has been as relentless as it has been brutal.

Carefully linking these and other historical flashpoints when social progress for African Americans was countered by deliberate and cleverly crafted opposition, Anderson pulls back the veil that has long covered actions made in the name of protecting democracy, fiscal responsibility, or protection against fraud, rendering visible the long lineage of white rage. Compelling and dramatic in the unimpeachable history it relates, White Rage will add an important new dimension to the national conversation about race in America.

FOR WHITE WOMEN 

White women hold a precarious position in society — we can be the oppressor or the oppressed depending on how we leverage our identity and privilege. For an intersection look at how white women can negotiate our privilege to benefit marginalized folks read these compelling books: 

White Tears/Brown Scars: How White Feminism Betrays Women of Color by Ruby Hamad 

Taking us from the slave era, when white women fought in court to keep “ownership” of their slaves, through the centuries of colonialism, when they offered a soft face for brutal tactics, to the modern workplace, White Tears/Brown Scars tells a charged story of white women’s active participation in campaigns of oppression. It offers a long overdue validation of the experiences of women of color.

Discussing subjects as varied as The Hunger Games, Alexandria Ocasio-Cortez, the viral BBQ Becky video, and 19th-century lynchings of Mexicans in the American Southwest, Ruby Hamad undertakes a new investigation of gender and race. She shows how the division between innocent white women and racialized, sexualized women of color was created, and why this division is crucial to confront.

Along the way, there are revelatory responses to questions like: Why are white men not troubled by sexual assault on women? (See Christine Blasey Ford.) With rigor and precision, Hamad builds a powerful argument about the legacy of white superiority that we are socialized within, a reality that we must apprehend in order to fight.

Hood Feminism: Notes from the Women That a Movement Forgot by Mikki Kendall

Today’s feminist movement has a glaring blind spot, and paradoxically, it is women. Mainstream feminists rarely talk about meeting basic needs as a feminist issue, argues Mikki Kendall, but food insecurity, access to quality education, safe neighborhoods, a living wage, and medical care are all feminist issues. All too often, however, the focus is not on basic survival for the many, but on increasing privilege for the few. That feminists refuse to prioritize these issues has only exacerbated the age-old problem of both internecine discord and women who rebuff at carrying the title. Moreover, prominent white feminists broadly suffer from their own myopia with regard to how things like race, class, sexual orientation, and ability intersect with gender. How can we stand in solidarity as a movement, Kendall asks, when there is the distinct likelihood that some women are oppressing others?

In her searing collection of essays, Mikki Kendall takes aim at the legitimacy of the modern feminist movement, arguing that it has chronically failed to address the needs of all but a few women. Drawing on her own experiences with hunger, violence, and hypersexualization, along with incisive commentary on reproductive rights, politics, pop culture, the stigma of mental health, and more, Hood Feminism delivers an irrefutable indictment of a movement in flux. An unforgettable debut, Kendall has written a ferocious clarion call to all would-be feminists to live out the true mandate of the movement in thought and in deed.

White Women: Everything You Already Know about Your Own Racism and How to Do Better by Regina Jackson & Saira Rao

A no-holds-barred guidebook aimed at white women who want to stop being nice and start dismantling white supremacy from the team behind Race2Dinner and the documentary film, Deconstructing Karen

It’s no secret that white women are conditioned to be “nice,” but did you know that the desire to be perfect and to avoid conflict at all costs are characteristics of white supremacy culture?

As the founders of Race2Dinner, an organization which facilitates conversations between white women about racism and white supremacy, Regina Jackson and Saira Rao have noticed white women’s tendency to maintain a veneer of niceness, and strive for perfection, even at the expense of anti-racism work.

In this book, Jackson and Rao pose these urgent questions: how has being “nice” helped Black women, Indigenous women and other women of color? How has being “nice” helped you in your quest to end sexism? Has being “nice” earned you economic parity with white men? Beginning with freeing white women from this oppressive need to be nice, they deconstruct and analyze nine aspects of traditional white woman behavior–from tone-policing to weaponizing tears–that uphold white supremacy society, and hurt all of us who are trying to live a freer, more equitable life.

White Women is a call to action to those of you who are looking to take the next steps in dismantling white supremacy. Your white supremacy. If you are in fact doing real anti-racism work, you will find few reasons to be nice, as other white people want to limit your membership in the club. If you are not ticking white people off on a regular basis, you are not doing it right.

Against White Feminism: Notes on Disruption by Rafia Zakaria

Upper-middle-class white women have long been heralded as “experts” on feminism. They have presided over multinational feminist organizations and written much of what we consider the feminist canon, espousing sexual liberation and satisfaction, LGBTQ inclusion, and racial solidarity, all while branding the language of the movement itself in whiteness and speaking over Black and Brown women in an effort to uphold privilege and perceived cultural superiority. An American Muslim woman, attorney, and political philosopher, Rafia Zakaria champions a reconstruction of feminism in Against White Feminism, centering women of color in this transformative overview and counter-manifesto to white feminism’s global, long-standing affinity with colonial, patriarchal, and white supremacist ideals.

Covering such ground as the legacy of the British feminist imperialist savior complex and “the colonial thesis that all reform comes from the West” to the condescension of the white feminist-led “aid industrial complex” and the conflation of sexual liberation as the “sum total of empowerment,” Zakaria follows in the tradition of intersectional feminist forebears Kimberlé Crenshaw, Adrienne Rich, and Audre Lorde. Zakaria ultimately refutes and reimagines the apolitical aspirations of white feminist empowerment in this staggering, radical critique, with Black and Brown feminist thought at the forefront.

White Feminism: From the Suffragettes to Influencers and Who They Leave Behind by Koa Beck

Written “with passion and insight about the knotted history of racism within women’s movements and feminist culture” (Rebecca Traister, New York Times bestselling author), this whip-smart, timely, and impassioned call for change is perfect for fans of Good and Mad and Hood Feminism. Addressing today’s conversation about race, empowerment, and inclusion in America, Koa Beck, writer and former editor-in-chief of Jezebel, boldly examines the history of feminism, from the true mission of the suffragists to the rise of corporate feminism with clear-eyed scrutiny and meticulous detail. She also examines overlooked communities–including Native American, Muslim, transgender, and more–and their ongoing struggles for social change. With “intellectually smart and emotionally intelligent” (Patrisse Cullors, New York Times bestselling author and Black Lives Matter cofounder) writing, Beck meticulously documents how elitism and racial prejudice have driven the narrative of feminist discourse. Blending pop culture, primary historical research, and first-hand storytelling, she shows us how we have shut women out of the movement, and what we can do to correct our course for a new generation. Combining a scholar’s understanding with hard data and razor-sharp cultural commentary, White Feminism “is a rousing blueprint for a more inclusive ‘new era of feminism'” (The Boston Globe).

FOR THE KIDS 

Are you a parent looking to start your kiddo early on fighting for equity and equality? Check out these fantastic kid’s books aimed to help young people understand racism and how to advocate for change: 

Be a King: Dr. Martin Luther King Jr.’s Dream and You by Carole Boston Weatherford, illustrated by James E. Ransome 

You can be a King. Stamp out hatred. Put your foot down and walk tall.

You can be a King. Beat the drum for justice. March to your own conscience.

Featuring a dual narrative of the key moments of Dr. King’s life alongside a modern class as the students learn about him, this engaging story highlights principles that readers today can emulate in their own lives. As times change, Dr. King’s example remains, encouraging a new generation of children to take charge and change the world . . . to be a King.

Through My Eyes by Ruby Bridges 

In November 1960, all of America watched as a tiny six-year-old black girl, surrounded by federal marshals, walked through a mob of screaming segregationists and into her school. An icon of the civil rights movement, Ruby Bridges chronicles each dramatic step of this pivotal event in history through her own words.

Stories of the Spirit of Justice by Jemar Tisby

We are living in the civil rights movement of our day. But the challenges of the present call us to remember the past. Throughout American history, there has always been a resilient group of people who, motivated by their faith, resisted oppression and pushed for greater equality and liberty for all. From well-known figures like Dr. Martin Luther King Jr., Rosa Parks, and Harriet Tubman, to those time has nearly forgotten, all these people tapped into an abiding spirit of justice to pursue the dignity of all people.

Stories of the Spirit of Justice is the companion book for young readers ages 8-12 to Jemar Tisby’s The Spirit of Justice and tells the story of the justice movement through short biographies of the figures who did the work. With illustrations depicting the people profiled and practical tips connecting readers to the continued fight for justice, this is essential reading for everyone who still dreams of a land where all are truly free.

Stamped (for Kids): Racism, Antiracism, and You by Jason Reynolds & Ibram X. Kendi, adapted by Sonja Cherry-Paul, illustrated by Rachelle Baker

This chapter book edition of the #1 New York Times bestseller by luminaries Ibram X. Kendi and Jason Reynolds is an essential introduction to the history of racism and antiracism in America

RACE. Uh-oh. The R-word.

But actually talking about race is one of the most important things to learn how to do.

Adapted from the groundbreaking bestseller Stamped: Racism, Antiracism, and You, this book takes readers on a journey from present to past and back again. Kids will discover where racist ideas came from, identify how they impact America today, and meet those who have fought racism with antiracism. Along the way, they’ll learn how to identify and stamp out racist thoughts in their own lives.

Ibram X. Kendi’s research, Jason Reynolds’s and Sonja Cherry-Paul’s writing, and Rachelle Baker’s art come together in this vital read, enhanced with a glossary, timeline, and more.

Antiracist Baby by Ibram X. Kendi, illustrated by Ashley Lukashevsky

Take your first steps with Antiracist Baby! Or rather, follow Antiracist Baby’s nine easy steps for building a more equitable world.

With bold art and thoughtful yet playful text, Antiracist Baby introduces the youngest readers and the grown-ups in their lives to the concept and power of antiracism. Providing the language necessary to begin critical conversations at the earliest age, Antiracist Baby is the perfect gift for readers of all ages dedicated to forming a just society.

Featured in its own episode in the Netflix original show Bookmarks: Celebrating Black Voices, Good Morning America, NPR’s Morning Edition, CBS This Morning, and more!

Jumpstarting your Substack, and 7 easy tips to start building readership

You’ve published a book, you wrote it, edited, published, and publicized it, and now it’s out into the world. The buzz and excitement around the launch is slowly dying down. Now, you’re ready to crack your knuckles and work on your next writing project. So, how do you keep your audience engaged in the lull between books? 

A great way to “bridge the gap” is through author newsletters. A platform that has been rapidly growing in popularity, is Substack. Let’s dive into the ins and outs of the author-friendly platform! 

What is a substack?

Substack is a powerful platform for writers, content creators, journalists, etc. looking to monetize their content. You can write content, and personal stories, share guest articles and so much more with readers and subscribers on a free or paid basis. Substack offers a tiered approach to subscription. You can decide how much content you want subscribers to access based on the tier they subscribe to. 

The platform launched in 2017 as an accessible way for writers to directly monetize their content or to reach a wider audience by bypassing the traditional, oftentimes gatekeep-y, aspects of publishing. No more pitching, no more hoops to jump through. If you want to publish an article, write a newsletter, or network with authors then full steam ahead with Substack. 

How does it work?

When you create a substack you can publish your content directly on the platform. This will get pushed out to your subscribers via a paid or free newsletter subscription. Substack users publish anything from guest articles, opinion pieces, news articles, open letters, and much much more. This is also a fantastic opportunity for you to connect directly with readers in the lull between books. Fans of your work can subscribe to your Substack and get your content delivered directly to their inbox. 

How do I get subscribers?

Great question! You’ve created the profile, and published your first article, now what? Below are some tips and tricks to get folks to follow along: 

  • Use a “call to action” on your substack: Calls to action are helpful because they get the reader engaged with your content. Try to use a button in every post, and ask readers to subscribe, comment, and share widely! Leave some open-ended questions at the end of your posts to encourage discourse in the comments. 
  • Turn on recommendations on Substack: The recommendations feature in Substack helps writers be discovered by new readers. According to Substack, “writers that make a recommendation are three times more likely to be recommended in return.” If you haven’t already, check out how to turn on recommendations here
  • Post about your substack on social media: If you have an active following, even if it is on the smaller side, on social media, be sure to post an announcement about your Substack. Incorporate a clickable link so folks can immediately subscribe. 
    • Author Jen Wilde posts about their Substack regularly on their Instagram. This encourages new subscribers in addition to alerting folks that do subscribe and follow their Instagram that a new post has dropped: 

  • Add a subscription button to your website: This might be a no-brainer, but don’t forget about your website! When readers Google your name, your website is oftentimes the first thing to appear in the search. Make sure everything you want viewers to see is all in one place. This includes a link to subscribe to your shiny new Substack. 

  • Find similar writers on Substack to connect with: Substack, like other social media platforms, is better when you use it and interact with it! Connect with other authors, writers, and content creators by subscribing to their Substack. Who knows, they might even return the favor!  
  • Line up interviews with people who share your niche: Collaboration is always helpful when trying to put yourself on the map of a new platform. Look for other writers in the community who you can interview that might, in turn, help you spread the word about your platform. 

Once you’ve tried out some of these tactics to jumpstart your Substack, check out some more recommendations from the platform itself here. And for even more recommendations on how to maximize your reader list, check out our blog post here. 

 

What are the different types of posts on Instagram and how do I use them?

Social media is a powerful tool to help you market your book and get it into the hands of readers! If you’ve settled on Instagram as your primary platform (or one of a few!) to get in touch with readers in your audience, you should take the time to learn all about the different types of posts (yes, there are more than one!). 

But before you dive in, be sure to give us a follow on Instagram! We love to post about our authors and what our staff is reading and hop on all the latest social media trends. Who knows, you might get some inspiration from our posts! 

Instagram Posts 

You’re probably most familiar with Instagram posts – these have been around since the inception of the app. Posts are single photos that you upload onto the app with a caption. 

Here’s how you create a post from the app: 

  1. Head to your profile
  2. Click the + sign in the top right of your screen 

  1. Select ‘post’ 

  1. Select a photo you’d like to post 

  1. Select a filter (if you’d like to use one) 

  1. Write a caption! When writing your caption be sure to use Alt Text or alternative text! This is important for a few reasons, but most importantly to make sure that your caption is accessible to disabled folks who may have visual impairments using Instagram. 

  1. Post! 

Not sure what to post? Here’s some inspiration from our Books Forward authors: 

Instagram Carousels 

Carousels are similar to posts, but there is more than one photo, graphic, or video in one post. Carousels are helpful because followers will need to ‘swipe’ through each slide, keeping them on your post for a longer period of time, which alerts that algorithm that your content is of particular interest to that follower.

Here’s how you create a carousel: 

  1. Head to your profile 
  2. Click the + sign in the top right of your screen 

  1. Select ‘post’ 

  1. Select the carousel icon 

  1. Select more than one photo, video, or graphic that you’d like to post. The limit used to be 10, but some people have a recent update that allows them to post as many as 20!

  1. Select a filter (if you’d like to use one) 

  1. Write a caption 

  1. Post! 

Not sure what to post? Here’s some inspiration from our Books Forward authors: 

Instagram Stories 

Instagram stories are posts that are not shown permanently on your Instagram account or feed. These are posts that are only available for 24 hours and they are used for timely announcements, news that might not warrant a full spot on the feed, or to ‘repost’ something someone else has posted. 

Where can I find Instagram stories? When you open the Instagram app on your phone you will immediately see the accounts that you follow if they have an active story on their page: 

Let’s see what Books Forward author, Anne Abel, is up to! Tap on the profile photo of the account whose story you’d like to view: 

Anne posted on her story 7 hours ago to let her followers know that she posted a new reel! If you tap on the video you will be automatically redirected to her post. 

Why are stories important? 

  • IG stories will automatically refresh every time you post a story, keeping your profile photo at the front of your most dedicated follower feeds
  • IG stories are always at the top of the app, which means that this could increase your page’s visibility among followers 
  • Replies to stories from followers come through as direct messages, encouraging engagement.
  • Some followers might not organically see your posts on their feed, so reposting your own post to your stories to let followers know there’s something new on your page and will drive more traffic to your account 
  • Having stories lets potential followers know you’re active on the app 
  • You can share posts of folks who have reviewed your book 
  • You can share posts from other authors to create relationships and network with other authors in your genre 

What if I don’t want my stories to disappear after 24 hours? No worries, there’s a way to save important stories on your account, they’re called Instagram Highlights.

Instagram Highlights 

Instagram highlights appear on a person’s profile and are used to house important announcements that have been previously featured on their story. 

Check out Books Forward author Evette Davis’ highlights which feature press, events, characters, blog posts, and more: 

Feeling overwhelmed by social media? Still need some ideas about what to post? Get in touch with us! 

Books Forward has a talented team of digital marketing staff members who can audit your Instagram and additional social media accounts to create personalized recommendations to help you grow on socials based on your ideal reader, genre, and author brand. Together, we can get creative to promote your book!

How Authors Maximize Award Wins

Congratulations, you can now call yourself an award-winning author! Now what? How do you make sure you use these awards to your advantage? Below are a few strategies to use that award win to help promote your book and boost your author brand. 

Announce it to friends, family, and followers

We know that sometimes bragging about your accomplishments can feel a bit self indulgent, but you deserve it – you won an award! Here are some places where you can announce your accomplishment so friends, family, and fans can celebrate with you! 

  • Have an author newsletter? Be sure to add it there! 
  • Reach out to your Books Forward publicist to add to our author newsletter
  • Post about your achievements on social media.
  • Update your social media bios to show off your award-winning or bestselling status: 

Add it to your email signature

Adding your award win to your email signature is a great way to keep your network up to date on your wins, even if they don’t subscribe to your author newsletter: 

Update your website 

Books Forward author Anne Abel, is a fantastic example of an author who is leveraging her success on the very first page of her website.

She’s also utilizing Instagram’s pinned post feature to ensure that her book’s accolades are front and center when new followers visit her account:

Contact your publicist or publisher to add it to your book listings 

You want to make sure that your award-winning status is updated on your book’s buy pages so that new readers can see your wins. Awards can lend credibility to a book and the author’s writing, so new readers are more likely to check out your story if your award win is featured on the book page. 

Books Forward author Evette Davis has her award seal featured on the book cover listed on Amazon: 

Books Forward author Ava Reid has “A Study In Drowning” listed as an “Instant New York Times Bestseller” at the top of the book description on Amazon: 

Authors can also use Amazon A+ content to leverage their book’s accolades: 

Ask your publicist to add your wins to your press kit and pitches

At Books Forward, our publicists are your champions, and we’re always looking for ways to leverage your wins! Keep your publicist in the loop if you’ve entered into any contests for your book and we’ll be sure to add them to your press release and our personalized pitches. This will help ensure that your book stands the best chance of receiving the media attention it deserves! 

Looking for more ideas on leveraging your book’s awards and accolades? Need a passionate publicity team that will tailor a plan to your personal needs? Get in touch with us today! 

Creating and Setting Up Your Author Facebook Page

Now that you’re on the path to publishing a book you’re probably exploring ways that you can get the word out about your accomplishment. A great tool for spreading the news is social media! Particularly, if you’re looking to specifically set up a Facebook Author Page then you’re in the right place. 

Step One: Make sure you have a personal Facebook account 

Facebook does not allow users to make public pages without first having a regular Facebook account. 

Wait, I thought that my Facebook account was my “author page”… 

Some people do use their personal Facebook page as their author page, but you are missing out on valuable tools if you only use your personal page for your author updates.

Facebook “business pages” are public sites where you can “follow” a business, brand, or person. As a result, your friends and family that you’ve connected with on your personal Facebook account won’t be inundated with posts about your author brand and book unless they officially “follow” your author page. 

This is also helpful because you can allow readers, fans, and other people you might not know personally to follow along with updates on your Author Page without being connected to the posts that you share on your personal Facebook page. 

Step Two: Log in to your Facebook account 

Once you create a personal Facebook account, be sure to log in so you can get started setting up an Author Page. 

Already have a Personal Facebook account? Great news! Get started by logging on. 

Step Three: Scroll down on the left-hand side of your screen and select ‘pages’ 

Step Four: Click the ‘Create new page’ button 

Step Five: Create your author page! 

Congratulations! You’ve just created your Author Page, woo-hoo! Now it’s time to get it set up to make sure that you’re putting your best foot forward on social media. 

Setting Up Your Author Facebook Page

Step One: Select your page name

Start by adding a name to your Facebook page. We usually recommend adding “author” or “writer” or something similar after your name so visitors know exactly what your page is for when they first visit: 

Step Two: Select your category 

Categorizing your page helps Facebook users find it depending on their interests and social media algorithm. We’ve included some examples of how to categorize your page in the image below: 

Step Three: Add your author bio 

Facebook has a character limit on your page bio, so we recommend keeping this short and sweet! Make sure the most important information appears in your bio: 

  • Title and release date of your upcoming book 
  • Title(s) of any books you’ve previously published 
  • Awards or accolades such as “award-winning author,” “bestselling author,” “Amazon #1 release,” etc. 

Step Four: Create your page! 

Step Five: Finish setting up your page

Facebook will prompt you to add in some contact information; provide the information you feel comfortable with and know that some of these items could be shown publicly on your profile. To protect your privacy, we recommend that you either do not include sensitive information such as your address, phone number, etc., or toggle your privacy settings to hide information you do not want to share publicly. 

However, we would strongly recommend including your author website! 

Step Six: Add your cover photo and author headshot

We recommend you keep your headshot consistent across all your social media platforms and your author website. This is not necessary, but it helps readers identify all your accounts across platforms easily! 

What is a cover photo? A cover photo appears at the top of the Facebook page and it provides the visitor with immediate additional information about your page. This space is prime real estate, so use it for timely announcements or the highest leverage information you want a visitor to take away when visiting your page. 

Need help designing a beautiful, professional, and informative cover photo? We’ve got you covered (ha)! Reach out to us here to inquire about our design services! 

Here’s an example of how your headshot and cover photo will look on your author page using Books Forward author Evette Davis as an example

  • Evette’s cover photo conveys the most important information: her latest book, THE OTHERS, is out now. 
  • The featured headshot is professional and consistent across her social media platforms. 
  • Her bio is short and contains the most important information: 
    • Release of her most recent book 
    • The titles of her previous books 
    • The type of author she is: “sci-fi and dystopian” 
    • And where she’s located 

Step Seven: Add a call to action

We recommend choosing the “learn more” call to action button and linking where visitors can buy the book. Your website will be in your contact section, and thus there is no need to list your website again here. Consider linking your buy page on Bookshop.org, as this website supports independent bookstores, which readers love supporting! 

Step Eight: Invite your friends

When you click “invite your friends” Facebook will send invitations to all your Personal Facebook friends to “like” and “follow” your account. Before sending off the invitations, there will be an option to send the invites to your entire friend list or choose a select number of people to invite. 

This is helpful because this feature allows you to kickstart your follower base on your Facebook Page. 

Step Nine: Start posting!

Above are some examples of Evette Davis’ posts on Facebook. She started out posting a little bit more about herself in her Meet The Author post. For more posting inspiration, check out her full page here.

Once you’ve set up an Author Facebook Page you can also advertise through Facebook, which can help open up more opportunities for you and your book! Interested in learning more about how to use social media to your advantage? Drop us a line to learn more about our social media management services! 

What’s the difference between blog tours and influencer tours?

To blog tour or to influencer tour, that is the question!

The biggest hurdle when promoting your book is getting it into the hands of readers who will enjoy it. And where else to turn to but the wonderful World Wide Web? 

There are thousands of voracious readers on the internet posting reviews to social media platforms like Instagram and Facebook. Some dedicated reviewers have started their own blogs to house their long-form reviews. 

It can be hard to narrow down which platform and which reviewers are the best fit for your story with so many platforms out there. Here’s a quick breakdown of the differences between blog tours and influencer tours.

First things first: What is a blog or influencer tour?

A virtual book tour is similar to a traditional book tour (heading to bookstores to meet and greet readers). Still, it is much more accessible because it’s done entirely online. Nowadays, there are so many wonderful bloggers, bookstagrammers, and booktokkers who can champion your book online to create additional buzz! 

Organizing a blog or influencer tour can be a lot of work — there are a lot of moving parts. That is why an experienced publicist at Books Forward can help coordinate on your behalf!

What is the key difference between a blog tour and an influencer tour? 

A blog tour is a collection of bloggers who post about your book on their individual blogs. Below are some examples of blog tours: 

An influencer tour is a collection of social media reviewers who post about your book on their platforms. This could be on Facebook, X, Instagram, TikTok, etc! Here are some examples of an influencer book tour: 

A note that some blog tours might incorporate influencers in some of their tour stops. If you want to limit tour stops to blogs only, read the fine print or speak with the company directly about who participates in their tours.

What is your main goal? 

Before booking a blog or influencer tour you need to think about your main goal. Here are some guiding questions that can help narrow your focus: 

If your answer is “yes, all of that!” then we’d encourage you to prioritize 1-2 things that matter the most to you. Not all tours are of the same caliber, and there are pros and cons to every company. 

Who is your target audience? 

This is one of the biggest questions in book marketing. You should always think about and prepare to have your “ideal reader” in mind when considering a tour! There are a few genres that we have seen do incredibly well with online book tours.

For example, YA novels — particularly YA fantasy — receive an overwhelming amount of exposure on social media. Additionally, romance books (especially romantasy or smut) perform extremely well in the Bookstagram and BookTok communities

We recommend booking a Facebook influencer tour or a blog tour if you gear your writing toward an older audience. Older readers are more likely to have a limited presence on social media (Facebook is the most popular platform among Boomers and older generations) or they might follow specific reviewer blogs if they are avid readers. 

Where do you spend your time on the internet? 

You also want to factor in what you like to do when you’re on the internet! If you don’t have a TikTok account then you might want to organize a tour on a platform that you’re more familiar with, that way you can repost, comment, and share reviews or spotlights from the tour hosts. 

If you don’t have social media but would love to spotlight reviews on your website, then a blog tour might be a better option for you. 

How will this affect my SEO? 

Both blog tours and influencer tours will help boost your SEO because tour hosts will include your name and book title in their posts. These tours are a fantastic way to get a concentrated amount of buzz in a particular online community to help spread the word about your story straight from the source: a credible book reviewer. 

I want to organize an influencer tour, but I’m not active on social media!

Don’t worry, we have a service for that! If you’re interested in Books Forward helping you out with social media, then get in touch with us about our social media management opportunities. 

Key takeaways: 

  • Influencer tours are likely to “go viral” because social media apps have been designed for engagement, sharing, and a wide reach of content. But blogs can be harder to find organically because there is no “for you feed” for bloggers — just your Google search results. 
  • Bloggers tend to write longer-form reviews. If you’re looking for a platform that will have more space to discuss the book in a written format, that might be the avenue for you. 
  • Do you have ebooks or physical copies available for the tour? Booktokkers and Bookstagrammers operate on visual platforms that require images or videos. They likely will want physical copies of the book to make content with. Bloggers are usually more amenable to digital copies because they tend to focus on written reviews rather than aesthetic photos or videos. 

Ready to get started? 

To learn more about which blog or influencer tours might be a good fit for you fill out our contact form and get in touch with our sales team!

Already a part of the Books Forward family? 

Reach out to your publicist or digital marketing strategist to learn more about which tours will be the right fit for you and your book. 

 

May the Odds Be Ever in Your Favor: Getting Noticed by the Celeb Book Club Holy Trinity

If you’re a reader (or alive and breathing on planet Earth) then you’ll be familiar with the three most powerful celebs in terms of book recommendations – Reese Witherspoon, Jenna Bush-Hager, and Oprah Winfrey. You’ve probably observed the overnight celebrity effect that any of these women can have on debut novelists to seasoned authors. Their book club blessings can skyrocket a novel’s success and oftentimes launch it onto bestseller lists. It’s no wonder that these celebrity endorsements are attractive to many if not all, writers.

So, how do these book clubs work? 

A lot of folks assume that these book clubs are brand extensions of the celebrity and to a degree, that’s true. After all, Reese Witherspoon has famously turned her book club into a movie/ TV show pipeline with her picks Little Fires Everywhere, Daisy Jones and the Six, The Last Thing He Told Me, and Tiny Beautiful Things having been adapted (or are in the stages of being adapted) to movies/TV shows. 

However, these women chose to run book clubs – not hair product lines like Blake Brown Beauty from Blake Lively or shapewear like Skims from Kim Kardashian – so one can assume that they genuinely love being connected to readers and chatting about books. Oprah has even stated, publicly and frequently, that she reads every single book that she picks. For a recent selection, The Covenant of Water, she said You know, for this most recent book I knew three pages in.”

But how likely are they to pick my book

The short answer is, not likely! I’m not going to sugarcoat that for you. As expert book publicists, we want to ensure that you use your resources wisely and effectively. There are plenty of fantastic opportunities to reach your audience and build your readership. In most cases, it would not be a fruitful use of your time and resources to directly pitch these clubs.

Why won’t they pick my book as their book club pick? 

Reese, Oprah, and Jenna read voraciously – which is why they started book clubs. There has been discourse among the bookish community that they don’t actually read the books, but this Esquire article that does a deep dive into the inner workings of the clubs would beg to differ. 

So first and foremost, you would have to get the book in their hands. And that is no easy feat because they historically don’t like to receive pitches for their book club picks. Reese, allegedly, has her own “book scout” that directly coordinates with the big five publishers. 

And here’s a real-life example of what happens when you cold mail out your book to Reese’s club for consideration:

So, what are the criteria for selecting books? 

I know it might be a shot in the dark, but can you still send them a pitch? 

At the end of the day, that’s a conversation you can have with your publicist. Prepare for them to be frank about the likelihood of anything coming to fruition! We want your book to have the best shot at success. This is why it is essential that we save one of your most valuable resources (books!) for media outlets that are more likely to cover your work. 

Our team strives to champion your story and advocate for appropriate media and influencer coverage. We will absolutely take big swings at higher-level outlets that are open to receiving pitches that make sense for their beat. Reese, Oprah, and Jenna, however, have their own method of selecting and promoting books for their book clubs. 

We value authors who are an active participant in their publicity campaigns. We’re always open to hearing any ideas or suggestions they have regarding coverage for their books. Authors know their stories and messaging better than anyone else! Don’t lose sight of the fact that there are other great – and attainable – opportunities, media outlets, influencers, and reader book clubs for your book’s promotion.

Looking for a publicist to represent your work and find the best ways to reach your audience? Drop us a line here!

NetGalley vs. Edelweiss: the difference between the digital advanced reader review platforms

When publishing a book, authors know that there is very little that is more valuable than an advanced reader– someone who is willing to read and review your book before publication – lending your book credibility from an unbiased perspective. 

But how do you get your book out to a wide audience without breaking the bank? That’s where digital advanced reader copies (ARCs) come into play. NetGalley and Edelweiss are two platforms that house digital copies of ARCs so authors, publishers, and publicists can safely send out digital copies to interested readers before pub date. 

So, what’s the difference between NetGalley and Edelweiss

First, let’s zero in on your target audience. What’s your genre? Who is your ideal reader? How wide are you trying to go? 

NetGalley is a platform that, historically, caters to publicity rather than sales. While they do attract a wide audience (librarians, bloggers, book reviewers, booksellers, etc.) they are generally more beloved amongst bloggers and independent reviewers. If you’re looking to get your hands on some reviewers who are ~advanced~ in the art of requesting and reviewing ARCs then NetGalley is the place for you. Check out our super duper scientific pyramid chart that demonstrates the intensity of the NG reviewer: 

Edelweiss is a platform that is geared a bit more towards sales– they primarily focus on librarians and booksellers, and some independent reviewers have claimed to have a pretty low approval rate on Edelweiss

The platforms by the numbers: 

According to the 2023 Edelweiss review: “the number of users active on Edelweiss continues to grow year after year. Up from 2022, the number of unique users on the site has increased 10%. And, 59 U.S. indie bookstores began sending us their POS data this year—bringing the total number of U.S. Trade Analytics Stores to 661 in Q3 of 2023.”

Source: Edelweiss 2023 Year in Review for Publishers

NetGalley, on the other hand, does outperform Edelweiss by the numbers, which you can see below from a screenshot from their April 2024 community report. While Edelweiss reported 230,000+ users in 2023 NetGalley is significantly outpacing them with a whopping 600,000+ active members: 

Source: NetGalley Community Report, April 2024 

What are the reviewers saying? 

There are pros and cons to both sites, but don’t just take our word for it. Vicky over at Vicky Who Reads says that even though the NetGalley site is more visually appealing and easier to navigate she prefers how Edelweiss allows users to add notes for the publisher: “Edelweiss allows you to write a paragraph (or ten) about why you are requesting that title and why you want to read it, and although the publisher might not read beyond your personal description, it does provide the opportunity to emphasize why you would love to read & honestly review one of their novels.”

Meanwhile, Georgiana, who is the blogger behind Readers’ High Tea says “I will definitely continue asking for access to advanced reading copies via NetGalley, as I am happy with the experience I’ve had so far. Ever since I started using NetGalley I stopped using Edelweiss, and at the moment I do not think I’ll go back again.” Check out her full blog post where she breaks down the pros and cons of NetGalley from a reviewer perspective! 

Sammy who blogs at We Write At Dawn breaks down the approval rates from NetGalley compared to Edelweiss: 

“…I have a better chance of getting approved through NetGalley than on Edelweiss any day! But I’ll put some (poorly done) math below! Approved / (Pending) + (Denied)

Chance of getting approved on NetGalley: 63%

Chance of getting approved on Edelweiss: 6%

Yeah, my math is probably flawed, but just looking at the percent difference makes me want to cry!”

Keep in mind that authors can set their approval criteria when they upload their book to NetGalley or Edelweiss. However if, historically, users are more likely to be approved on one platform than another then that will impact where your niche audience might be most active. 

Final thoughts: 

There are pros and cons to each site and picking which platform is best for your book will ultimately depend on who your target audience is and what your goals are with promoting digital ARCs. Your Books Forward publicist can give expert insight on which platform may yield better results with that information in mind! 

Books Paired with Sabrina Carpenter Lyrics to Celebrate the Release of Short n’ Sweet 

First and foremost, up until “Espresso” and “Please Please Please” summer, I would not have called myself a Sabrina Carpenter fan (#TeamOlivia obvi). But I, like the rest of TikTok and the whole of planet Earth, could not get away from the insidiously catchy lyrics: I’m working late, ’cause I’m a singerrrrr. That led me down an earnest rabbit hole of listening to the pop princess’ entire discography and well, let me say, blondie has some bops. To wet your whistle in anticipation of Sabrina’s sixth studio album, let me present to you some book recs paired with iconic lyrics from the quip queen herself: 

“Please Please Please” paired with “Tell Me Lies” by Carola Lovering

“And we could live so happily / If no one knows that you’re with me”

In a fever dream of heterosexual toxicity, I re-eye-guzzled the first season of the adaptation of “Tell Me Lies” on Hulu in anticipation of season 2. There’s just something so feral about watching Grace Van Patten and Jackson White reenact live footage from my most toxic relationship (shout out to my ex, I wish you nothing but the worst!) that immediately made me think of Please Please Please. Like Stephen DeMarco did quite literally nothing BUT embarrass Lucy. But, I get it, girl, sometimes we lose a brain cell or two in pursuit of an ugly-hot man who knows how to lay it down. 

“Slim Pickins” paired with “How to Date Men When You Hate Men” by Blythe Roberson

“A boy who’s nice, that breathes / Well, I swear he’s nowhere to be seen”

As a bisexual baddie who spent most of her early 20s chasing after truly ain’t shit men, I certainly could have done with some of the sage advice in Blythe’s book. However, I’m staunchly in my I Don’t Date Men Era and I pray every day that my perfect golden retriever partner never releases me back to the streets because I fear I would suffer. Carpenter teased Slim Pickins a few weeks before release and as soon as I heard it on TikTok I knew that this track would be one of my favs from her newest album. 

“Espresso” paired with “Triple Sec” by TJ Alexander 

“Say you can’t sleep, / baby, I know That’s that me espresso” 

By espresso, she definitely meant an espresso martini, right? This song is cute, flirty, and suuuuper catchy — nothing embodies that more than this swoony-worth polyamorous romance novel from TJ Alexandar. I would consider myself honored, blessed, and fully at peace if I lived to see the day of a queer power pop thruple consisting of Reneé Rapp, Chapell Roan, and Sabrina Carpenter. Probably not in the cards, but a girl can manifest, OKAY. 

“Tornado Warnings” paired with “Acts of Desperation” by Megan Nolan 

“I’m lying to my therapist / I keep saying things like / I never saw him and we never kissed” 

We’ve all been there, right? Completely enthralled by maybe the world’s worst possible match and still hanging on to hope that it could work out!! When I first heard the lyrics to this song I was like oof, girl, I can relate! Because when you’re lying to your therapist about your relationship you know deep down it’s time to kick that situationship to the curb. 

“Feather” paired with “Boy Parts” by Eliza Clark 

“Your signals are mixed,  / you act like a bitch / You fit every stereotype, Send a pic

“Boy Parts” might not be the exact pairing that you’d think of for Carpenter’s over it anthem “Feather,” but I have my reasons. What are they? Great question, I’d love to tell you. “Boy Parts” follows an unhinged photographer (“send a pic!”) who takes explicit photos of ‘average-looking’ men. This novel is incendiary, shocking, and a bit obsessive and I think that perfectly describes a woman who has to declare, loudly and often: I feel so much lighter like a feather with you off my mind. We’ve all been there, telling people we’re like 100%, definitely, (no seriously, why do you keep asking me?) completely over our ex, right? 

“Because I Liked A Boy” paired with “Men Have Called Her Crazy” by Anna Marie Tendler 

“I’m a homewrecker, I’m a slut / I got death threats filling up semi-trucks / Tell me who I am, guess I don’t have a choice”

I am a sucker for a good title and this memoir piqued my interest as soon as I saw it floating around social media. It’s no secret that men can have a pervasive, intense, and sometimes dangerous impact on a woman’s life. From Carpenter taking a few strays after the release of Olivia Rodrigo’s debut, Sour, to Anna recounting traumatic events involving men that led to her psychiatric stay — I’m sure this pair of women would have lots to chat about over coffee.

“Vicious” paired with “Bunny” by Mona Awad 

“You like a certain type of woman / Who’s smart but neglects intuition / When you’re insecure, could be me, could be her.” 

“Bunny” is marketed as “The Secret History” meets Jennifer’s Body and frankly, I cannot fathom a more vicious combination. There’s something poetic about a woman with a score to settle, I mean the saying is “Hell hath no fury like a woman scorned.” “Bunny” is the perfect saccharine companion for Carpenter’s bubbly yet hard-hitting lyrics in “Vicious.” 

“Fast Times” paired with “Little Rot” by Akwaeke Emezi

“Fast times and fast nights, yeah / Closed eyes and closed blinds, we couldn’t help it” 

Akwaeke Emezi is an author who, in my (always correct and superior) opinion, never misses, and “Little Rot” is no different. The “Fast Times” lyrics are flawlessly in step with the chaotic, steamy, and unsettled nature of “Little Rot.” Emezi calls their latest work “unhinged” and there’s nothing that’s going to get me to slam a pre-order button faster than that. So, this book is paired with Carpenter’s “Fast Times” if nothing else to demonstrate the speed at which I needed to have this book in my hands.

What is digital advertising and how can it help me promote my book?

Writing and publishing a book is a marathon, not a sprint! Digital advertising is a great complement to your publicity plan that can also keep the momentum going for your book long after pub day! 

  • But what is digital advertising and how can it help me get my book into the hands of readers?
  • When is the ideal time to opt into digital advertising? 
  • And how will I know which paid opportunities are right for me and my book? 

The Difference Between Book Publicity and Digital Advertising

Digital advertising essentially comprises different forms of paid advertisements and promotions, whether that be sales ads on Facebook and Amazon or coordinating a paid influencer campaign. Book publicity typically focuses on organic or earned (i.e. not paid) media coverage, through bloggers, social media tastemakers, reporters, or other media outlets. 

Both of these strategies have a function and a purpose – digital advertising is geared toward conversions and sales while publicity is aimed at elevating your author brand through exposure, credibility, and developing a strong foundation of readership for your books to come. When applied correctly, digital advertising will complement the work done with book publicity.

For a deeper understanding of the difference between digital advertising and publicity campaigns, check out this article. 

Why Use Digital Advertising? 

  • You can control the audience! Whether you’re scheduling an eblast to reach college-level librarians or coordinating an influencer review campaign with established fantasy reviewers on Instagram, you can pick a niche and find paid opportunities that will help you reach your ideal audience. 
  • Advertising campaigns are typically shorter than publicity campaigns and therefore might yield more tangible results in a shorter time. 
  • Digital advertising campaigns also have the potential for long-term use. Sometimes, publicity campaigns focus on the timely aspects of a book launch or holiday that aligns with the book’s message. Digital advertising is more flexible and can run at any point in your book’s lifetime. 

How Do I Decide Which Digital Advertising Strategies To Use? 

1. Identify your audience: This is key because you want to make sure you’re advertising to the right group of people, otherwise you might waste money and resources. 

    • If you’ve written a young adult book and would like to get your story into the hands of younger readers, you might consider a social media influencer book tour. 
    • If your book is a nonfiction title focusing on the psychology and development of young people, then you might consider setting up an eblast to high school librarians. 

2. What is your goal with digital advertising? 

    • Are you interested in trying to push sales? Traditional sales ads through Facebook and Amazon might be the best fit for you. 
    • Would you like to work on getting your books into the hands of independent bookstores? Try a newsletter eblast with your regional independent bookseller association.
    • Hoping to garner more signups for your email newsletter? Look into giveaway promotions that encourage newsletter sign-ups.
    • Would you like to build up your author brand on social media? We’d recommend coordinating some paid influencer reviews to create some social media buzz online. 

3. What’s your budget? It’s important to think about how much money you’d like to put into digital advertising so that your digital strategist can recommend the best fit for you with your audience and budget in mind. 

There Are So Many Digital Advertising Strategies Out There! 

Yes! There are tons and tons of advertising services aimed to help authors get exposure for their books. It can definitely feel overwhelming. It’s important to remember that digital marketing is a great strategy throughout the book’s entire lifetime. You don’t have to opt into everything. Try a few strategies to see what is a good fit for your budget and your book. 

Still feeling overwhelmed? That’s what we’re here for! Books Forward has a dedicated and experienced digital marketing team that can craft a plan that makes the most sense for your goals and budget!