There are three cringe-worthy statements when authors explain “who” will read their book: “My book will appeal to both men and women, ages 10—100. Everyone
Have you ever watched an interview on television and couldn’t help but feel that something was drawing your attention away from the person’s message? Perhaps
I’m asked all the time: How much should I publicize my book? How much should I spend on book publicity? What is the most important
It’s every author’s nightmare, and every bookseller’s and publicist’s too: The bookstore is brightly lit, the e-blasts and media notices have gone out, the signs
10 Things Every First-Time Self-Publishing Author Should Know I love late night talk shows. (I’m staying up late to catch Clooney on Jimmy Kimmel.) I
Hmmmm…I could talk for days about this. But I’m gonna just stick with my top three. 1. Editors…..will make you want to throw your laptop across
DIY book publicity is a given. As an author, you must work tirelessly to promote your book – work as hard as you did to
So often we hear from authors who are interested in publicity but are also cash-strapped from having already spent vast resources on preparing their books
Twitter, (social media in general), is an opportunity to interact with the world in 140 characters or less. But how do you best use those
With over 300 million users a month, it’s hard to see the downside to using Instagram when it comes to promoting your book(s). Authors are
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