“According to Hubspot, 90% of the information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.”[1]
When I first begin working on a publicity campaign with an author, we have a lot of bases to cover—How far can they travel for
When you’re gearing up to launch a new book, building buzz can be difficult, even for seasoned authors who have a loyal following of readers.
Social Media is this generation’s newspaper. It offers weather, news, sports, buying/trading, advertising, community, special interests, etc. All of which are great for killing time
When I started working with author, psychologist and terrorism expert Alice LoCicero to promote her newest nonfiction book, I knew right away that the possibilities
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