What is a Booktok account and how do I start one?
What is Booktok? The first thing you should know when you hear people refer to Booktok, is that they are talking about a sub-community of
July 3, 2022
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How Should Authors Promote Their Books in 2022
In our new “State of the Industry” blog series, we’re breaking down how the pandemic has transformed the publishing industry. By understanding how the industry
June 27, 2022
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Tips to consider when setting up bookstore events
Some authors don’t look forward to events – too many people, too much talking about themselves and their work. While others can’t wait for their
June 26, 2022
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Should I enter my book in awards contests?
If you’re marketing your own book, you may be focused on getting reviews, booking events, and building a social media following. But have you considered
June 14, 2022
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How to decide which social media platform is for you
Social media is one of the most effective ways to market your products or services. I know that when I find out about a new
May 26, 2022
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So you got a book review — now what?
Ah, the coveted book review. Every author wants them, and everyone in the industry talks about how important they are. But have you ever stopped
May 4, 2022
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Book marketing: What it is, and why it is never done
When authors write a book, what is the goal? To sell copies, to create a reader base, to retire from their day job and become
April 17, 2022
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Book industry reviews: what are they, and why are they useful?
Great authors are great readers, and as a reader, there are several sources you might turn to in order to discover new books: trusted newspapers
April 8, 2022
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Tips for building your author community
When writing a book and getting it out into the world, authors are often most focused on finding their audience and readers – rightfully so!
March 22, 2022
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Why is developing an author brand important? PLUS tips to help you develop your brand now
You probably hear it all the time: What’s your brand? Are you developing your brand? How are you cultivating your brand? The word “brand” can
March 17, 2022
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