Journalists and radio hosts are being stretched thin, pulled in more directions than ever. It’s not always feasible for them to read a book from beginning to end before an interview.
With this in mind, it’s best to provide the interviewer with all the information they need to properly guide the conversation, giving you the chance to fully communicate your message.
Before booking interviews, you’ll want to create 5-10 talking points that reflect your unique voice and your mission as an author. When brainstorming, consider the following:
- What do you want to communicate?
- How do you want to present yourself?
- Why is your perspective timely and relevant?
- What topics will entice readers to pick up a copy of your book?
When booking interviews, give the producer or host a copy of your book and press kit along with your list of sample talking points. You can also share any additional resources that may be helpful (book trailers, links to articles you’ve written, etc.)
During the interview, don’t be afraid to fill in the gaps if needed. Bring up important topics even if the host doesn’t. If there’s a specific talking point you’d like to emphasize, go for it. It’s ultimately up to you to promote your book. If possible, keep a notecard with your talking points in front of you during the interview.
If an interviewer gets something wrong, gently correct them. It’s better to set the record straight than to have misinformation spreading around after the interview airs.
And if you don’t have enough time to cover all your talking points in the interview, that’s okay. It can be helpful to spread your message across multiple interviews and guest articles to keep things fresh!
Looking for more interview tips? Check out our article here.