As an author, you have a lot to think about, and as you make your way through your publishing journey, you might be wondering, “What is swag and do I need it?”
Bookish swag is just any item you use to help promote your book – whether it’s through a giveaway or as part of a preorder opportunity. It can be very simple, or you can make a box filled with items that pertain to your story!
Is it something that’s totally necessary? Absolutely not! But it can help your book stand out, and possibly give readers another reason to preorder. And there are options that fit almost any budget.
Bookmarks are a classic, cost-effective option, and can include a quote, your book cover, a headshot, and any other information you think readers, bookstore owners, or librarians might need. And when you order them in bulk, they are fairly cost-effective! You can also search bulk order sites for items related to your book to get ideas.
Get creative! We asked influencers about some of their favorite swag they’ve received, and here are some examples they gave!:
- Magnets
- Totes
- Sunglasses
- Candles
- Sunscreen and lotion
- Notebook
- Chapstick
- Playing cards
- Jewelry
- Postcards from cities visited in the book
- Beach towel
- Coasters
- Pens and pencils
- Wine glasses and cups
- Key chain
- Candy and snacks
- Stickers and temporary tattoos
There are tons of different directions you can go in. When we worked on a children’s book about a character made from salt from the swamps of Louisiana, we got together with a local spice company to create custom spice blends for swag boxes with a sticker of each character from the book on them.
When possible, it’s good to brand any swag you make with your website or the book title, so readers will remember you every time they use it! And when in doubt, have your friends and early readers give feedback on what they think.
Ellen Whitfield is senior publicist at Books Forward, an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.
Interested in what’s possible for your book sales and building readership? Check out our services, tell us your goals, and get a customized publicity campaign tailored just for you.
