As an author, one of the most versatile marketing tools is one you already have; in fact, it’s hiding within your book! A strong excerpt can help you build buzz for your book by driving interest and presales.
Purpose
First, consider: what do you want to accomplish with your excerpt? Who do you hope to reach? An excerpt can be used:
- On your website as a teaser for the book
- As an email list building tactic (providing a free sample of the book for readers who sign up for your newsletter)
- On another blog or website as a way of connecting with new readers
- As a teaser to be read aloud at an event or during a podcast interview
Length
Most authors would do well to select two excerpts of varying lengths: 200-500 words and 750-1000 words. Shorter excerpts are typically better for your author website, social media, and read-alouds, whereas longer excerpts are better for media exclusives and email list building.
Writing Style
A strong excerpt will highlight your signature writing style and unique tone without sacrificing your reader’s understanding of the characters and the underlying plot.
Momentum
A good excerpt will build momentum for your story, ultimately leaving the reader wanting to know more. You won’t need to end your excerpt with a shocking cliffhanger, unless that makes sense for your book. Oftentimes, subtle foreshadowing or compelling characterization will be enough to hook your reader.
The Set-Up
Once you choose an excerpt, consider whether or not new readers will be able to follow what’s happening. Excerpting your first chapter is a popular choice because you won’t need to provide much in the way of an introduction. If you choose an excerpt from the middle of your book, you’ll need to set it up by introducing the characters and sharing a brief synopsis of what has happened in the book so far.
Exclusivity
Many sites will want to share your excerpt exclusively, meaning it cannot appear anywhere else online (including your author website or your Amazon free sample!)
We know that selecting an excerpt from your book can be a daunting task. If you’re having trouble, consider asking a trusted friend, writing buddy, or member of your publicity team for their input. It’s often easier for someone else to find your perfect excerpt, which was hiding in plain sight all along.
Jackie Karneth is a publicist with Books Forward is an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.
Interested in what’s possible for your book sales and building readership? Check out our services, tell us your goals, and get a customized publicity campaign tailored just for you.
