Tips for building mood boards and create brand aesthetics

A big part of author branding is making sure your personal social media and blogging efforts follow a particular theme, or have a certain aesthetic that associates your book with something that readers will notice and in turn, associate with you!

As a blogger myself, my aesthetic has often been described as colorful and coffee-obsessed. I almost always include a coffee mug and some sort of hot beverage in my photos, and I allow my photos to be bright, often including plants and greenery. I’ve had so many readers send me coffee-related posts and gifs from other bloggers, which warms my heart, knowing that they have gleaned something about me and thought of me in context with something I love.

Below, you’ll find tips and tricks for creating your own aesthetic, and opportunities to work on your brand!

Express Yourself

This sounds like it should be obvious, but I have a lot of authors that ask about sharing too much of their personality on social media, wondering if their platform should be book-specific. To that I say, sort of. Of course, we want the book to be present, you are an author! But if there are other things you enjoy, hobbies, professions, etc. – post those things too! They make you unique, and they might attract non-traditional readers who connect with something other than books, and that can open you up to a completely different audience! Don’t be afraid to show YOU without the pen in hand!

Be Consistent

Consistency is KEY, especially in a visual sense. It’s important for readers to see recurring patterns in your posts. For me, it’s the greenery. When friends come over, they always remark that they’ve seen my plants in all of my photos, and are often so excited to see “where the magic happens”. I’ve had friends gift me plants because they know that’s something I really enjoy from how often they appear in my photos. You want your readers to get to know you in that way, and also to create that association for them, so that when they see something that reminds them of you, they are reminded of your books and have the desire to continue reading throughout your career!

Add in a Pop of Color

One of the easiest and most essential pieces of author branding comes down to color, and ensuring that you are using the same colors across your multiple platforms. It comes back to the idea of consistency, but it can be helpful when readers are seeing you in different places that they have an association with! Select colors that resonate with you or are featured on your book cover, and be sure to use those same shades and colors for your website and social media alike!

Presets

In the world of Instagram, presets are quite popular. Presets are essentially filters that you can add to each and every photo you take to ensure that they have a similar aesthetic and appear related and consistent. This can be a simple way to ensure your photos are consistent and appear clean to viewers. The only downside to presets is that you often have to pay for them. They aren’t entirely too expensive, but it is something to consider!

Have Fun

None of this matters if you can’t have a bit of fun with it! Social media and branding, while a great way to connect with your audience, are still personal platforms where you are meant to be yourself. If your creative outlet looks different, allow for it to look different! You know yourself and your brand better than anyone! Don’t be afraid to try something outside of the box, especially if that means you’re going to find enjoyment!

Audiobooks to listen to when driving home for the holidays

It’s the most wonderful time of the year! Or maybe not, depending on what your holiday season looks like. 

For us bookworms, it can be a LOT of stimulation, and not enough time reading! If you’re like me, you recharge alone, meaning that reading time is pretty essential to your ability to fully function with your family. 

It’s also hard to get that quality reading time when you’re driving to and from different houses… or is it? With audiobooks, you can get that quality reading while you commute, or even slip an earbud behind your ear and cover it with your hair during family dinner — hey, I won’t judge!

Regardless of your situation, here are some audiobook recommendations to help you relax and recharge this holiday season!

Call Us What We Carry by Amanda Gorman

Narrated by the queen herself, this profound poetry is bound to entertain as you go from point A to point B!

Formerly titled The Hill We Climb and Other Poems, the luminous poetry collection by #1 New York Times bestselling author and presidential inaugural poet Amanda Gorman captures a shipwrecked moment in time and transforms it into a lyric of hope and healing. In Call Us What We Carry, Gorman explores history, language, identity, and erasure through an imaginative and intimate collage. Harnessing the collective grief of a global pandemic, this beautifully designed volume features poems in many inventive styles and structures and shines a light on a moment of reckoning. Call Us What We Carry reveals that Gorman has become our messenger from the past, our voice for the future.

Follow Amanda on Instagram, Facebook and Twitter.

These Precious Days by Ann Patchett

This one is also narrated by the author, and an author we know and love! Ann’s newest collection is a stunning exploration of self, and the world around us. 

“Any story that starts will also end.” As a writer, Ann Patchett knows what the outcome of her fiction will be. Life, however, often takes turns we do not see coming. Patchett ponders this truth in these wise essays that afford a fresh and intimate look into her mind and heart.

At the center of These Precious Days is the title essay, a surprising and moving meditation on an unexpected friendship that explores “what it means to be seen, to find someone with whom you can be your best and most complete self.” When Patchett chose an early galley of actor and producer Tom Hanks’ short story collection to read one night before bed, she had no idea that this single choice would be life changing. It would introduce her to a remarkable woman—Tom’s brilliant assistant Sooki—with whom she would form a profound bond that held monumental consequences for them both.

A literary alchemist, Patchett plumbs the depths of her experiences to create gold: engaging and moving pieces that are both self-portrait and landscape, each vibrant with emotion and rich in insight. Turning her writer’s eye on her own experiences, she transforms the private into the universal, providing us all a way to look at our own worlds anew, and reminds how fleeting and enigmatic life can be.

From the enchantments of Kate DiCamillo’s children’s books (author of the upcoming The Beatryce Prophecy) to youthful memories of Paris; the cherished life gifts given by her three fathers to the unexpected influence of Charles Schultz’s Snoopy; the expansive vision of Eudora Welty to the importance of knitting, Patchett connects life and art as she illuminates what matters most. Infused with the author’s grace, wit, and warmth, the pieces in These Precious Days resonate deep in the soul, leaving an indelible mark—and demonstrate why Ann Patchett is one of the most celebrated writers of our time.

Firekeeper’s Daughter by Angeline Boulley

A great audiobook for you and your YA readers in the family! One of the top reads of 2021, and for a good reason!

For fans of Angie Thomas and Tommy Orange, Angeline Boulley’s debut novel, Firekeeper’s Daughter, is a groundbreaking YA thriller about a Native teen who must root out the corruption in her community.

Eighteen-year-old Daunis Fontaine has never quite fit in, both in her hometown and on the nearby Ojibwe reservation. She dreams of a fresh start at college, but when family tragedy strikes, Daunis puts her future on hold to look after her fragile mother. The only bright spot is meeting Jamie, the charming new recruit on her brother Levi’s hockey team.

Yet even as Daunis falls for Jamie, she senses the dashing hockey star is hiding something. Everything comes to light when Daunis witnesses a shocking murder, thrusting her into an FBI investigation of a lethal new drug.

Reluctantly, Daunis agrees to go undercover, drawing on her knowledge of chemistry and Ojibwe traditional medicine to track down the source. But the search for truth is more complicated than Daunis imagined, exposing secrets and old scars. At the same time, she grows concerned with an investigation that seems more focused on punishing the offenders than protecting the victims.

Now, as the deceptions—and deaths—keep growing, Daunis must learn what it means to be a strong Anishinaabe kwe (Ojibwe woman) and how far she’ll go for her community, even if it tears apart the only world she’s ever known.

Follow Angeline on Instagram, Facebook and Twitter.

Wish You Were Here by Jodi Picoult

This is one of my favorite books of the year! Jodi Picoult explores the pandemic in a way that shocks readers and educates us on a particular part of the pandemic that we as readers have not otherwise experienced in literature. 

Diana O’Toole is perfectly on track. She will be married by thirty, done having kids by thirty-five, and move out to the New York City suburbs, all while climbing the professional ladder in the cutthroat art auction world. She’s an associate specialist at Sotheby’s now, but her boss has hinted at a promotion if she can close a deal with a high-profile client. She’s not engaged just yet, but she knows her boyfriend, Finn, a surgical resident, is about to propose on their romantic getaway to the Galápagos—days before her thirtieth birthday. Right on time.

But then a virus that felt worlds away has appeared in the city, and on the eve of their departure, Finn breaks the news: It’s all hands on deck at the hospital. He has to stay behind. You should still go, he assures her, since it would be a shame for all of their nonrefundable trip to go to waste. And so, reluctantly, she goes.

Almost immediately, Diana’s dream vacation goes awry. Her luggage is lost, the Wi-Fi is nearly nonexistent, and the hotel they’d booked is shut down due to the pandemic. In fact, the whole island is now under quarantine, and she is stranded until the borders reopen. Completely isolated, she must venture beyond her comfort zone. Slowly, she carves out a connection with a local family when a teenager with a secret opens up to Diana, despite her father’s suspicion of outsiders.

In the Galápagos Islands, where Darwin’s theory of evolution by natural selection was formed, Diana finds herself examining her relationships, her choices, and herself—and wondering if when she goes home, she too will have evolved into someone completely different.

Follow Jodi on Instagram, Facebook and Twitter.

Harlem Shuffle by Colson Whitehead 

I mean, it’s Colson Whitehead, do I really need to say more? There’s no doubt you’ll be entertained by this immaculate writer!

“Ray Carney was only slightly bent when it came to being crooked…” To his customers and neighbors on 125th street, Carney is an upstanding salesman of reasonably priced furniture, making a decent life for himself and his family. He and his wife Elizabeth are expecting their second child, and if her parents on Striver’s Row don’t approve of him or their cramped apartment across from the subway tracks, it’s still home.

Few people know he descends from a line of uptown hoods and crooks, and that his façade of normalcy has more than a few cracks in it. Cracks that are getting bigger all the time.

Cash is tight, especially with all those installment-plan sofas, so if his cousin Freddie occasionally drops off the odd ring or necklace, Ray doesn’t ask where it comes from. He knows a discreet jeweler downtown who doesn’t ask questions, either.

Then Freddie falls in with a crew who plan to rob the Hotel Theresa—the “Waldorf of Harlem”—and volunteers Ray’s services as the fence. The heist doesn’t go as planned; they rarely do. Now Ray has a new clientele, one made up of shady cops, vicious local gangsters, two-bit pornographers, and other assorted Harlem lowlifes.

Thus begins the internal tussle between Ray the striver and Ray the crook. As Ray navigates this double life, he begins to see who actually pulls the strings in Harlem. Can Ray avoid getting killed, save his cousin, and grab his share of the big score, all while maintaining his reputation as the go-to source for all your quality home furniture needs?

Harlem Shuffle’s ingenious story plays out in a beautifully recreated New York City of the early 1960s. It’s a family saga masquerading as a crime novel, a hilarious morality play, a social novel about race and power, and ultimately a love letter to Harlem. But mostly, it’s a joy to read, another dazzling novel from the Pulitzer Prize and National Book Award-winning Colson Whitehead.

Follow Colson on Twitter.

Small Things Like These by Claire Keegan

This novella is the perfect read for a shorter car ride, and one that is bound to give you ALL. THE. FEELS! 

It is 1985 in a small Irish town. During the weeks leading up to Christmas, Bill Furlong, a coal merchant and family man, faces into his busiest season. Early one morning, while delivering an order to the local convent, Bill makes a discovery which forces him to confront both his past and the complicit silences of a town controlled by the church. Already an international bestseller, Small Things Like These is a deeply affecting story of hope, quiet heroism, and empathy from one of our most critically lauded and iconic writers.

Follow Claire on Twitter.

The Holiday Swap by Maggie Knox

If you’re looking for a HOLIDAY specific read, this is the one for you! Especially if you loved the movie The Holiday!

When chef Charlie Goodwin gets hit on the head on the L.A. set of her reality baking show, she loses a lot more than consciousness; she also loses her ability to taste and smell—both critical to her success as show judge. Meanwhile, Charlie’s identical twin, Cass, is frantically trying to hold her own life together back in their quaint mountain hometown while running the family’s bustling bakery and dealing with her ex, who won’t get the memo that they’re over.

With only days until Christmas, a desperate Charlie asks Cass to do something they haven’t done since they were kids: switch places. Looking for her own escape from reality, Cass agrees. But temporarily trading lives proves more complicated than they imagined, especially when rugged firefighter Jake Greenman and gorgeous physician assistant Miguel Rodriguez are thrown into the mix. Will the twins’ identity swap be a recipe for disaster, or does it have all the right ingredients for getting their lives back on track?

Follow Maggie on Instagram and Twitter.

Apples Never Fall by Liane Moriarty 

If family drama is your thing (and not particularly your own!), this is the book to give you all of the dysfunctional family vibes. 

If your mother was missing, would you tell the police? Even if the most obvious suspect was your father? This is the dilemma facing the four grown Delaney siblings.

The Delaneys are fixtures in their community. The parents, Stan and Joy, are the envy of all of their friends. They’re killers on the tennis court, and off it their chemistry is palpable. But after fifty years of marriage, they’ve finally sold their famed tennis academy and are ready to start what should be the golden years of their lives. So why are Stan and Joy so miserable?

The four Delaney children—Amy, Logan, Troy, and Brooke—were tennis stars in their own right, yet as their father will tell you, none of them had what it took to go all the way. But that’s okay, now that they’re all successful grown-ups and there is the wonderful possibility of grandchildren on the horizon.

One night a stranger named Savannah knocks on Stan and Joy’s door, bleeding after a fight with her boyfriend. The Delaneys are more than happy to give her the small kindness she sorely needs. If only that was all she wanted.

Later, when Joy goes missing, and Savannah is nowhere to be found, the police question the one person who remains: Stan. But for someone who claims to be innocent, he, like many spouses, seems to have a lot to hide. Two of the Delaney children think their father is innocent, two are not so sure—but as the two sides square off against each other in perhaps their biggest match ever, all of the Delaneys will start to reexamine their shared family history in a very new light.

Will by Will Smith

This beloved actor gives us his life story, and it’s one of resilience. Whoever is riding in the car with you will be glad you brought Will on the road!

Will Smith’s transformation from a fearful child in a tense West Philadelphia home to one of the biggest rap stars of his era and then one of the biggest movie stars in Hollywood history, with a string of box office successes that will likely never be broken, is an epic tale of inner transformation and outer triumph, and Will tells it astonishingly well. But it’s only half the story. 

Will Smith thought, with good reason, that he had won at life: not only was his own success unparalleled, his whole family was at the pinnacle of the entertainment world. Only they didn’t see it that way: they felt more like star performers in his circus, a seven-days-a-week job they hadn’t signed up for. It turned out Will Smith’s education wasn’t nearly over. 

This memoir is the product of a profound journey of self-knowledge, a reckoning with all that your will can get you and all that it can leave behind. Written with the help of Mark Manson, author of the multi-million-copy bestseller The Subtle Art of Not Giving a F*ck, Will is the story of how one person mastered his own emotions, written in a way that can help everyone else do the same. Few of us will know the pressure of performing on the world’s biggest stages for the highest of stakes, but we can all understand that the fuel that works for one stage of our journey might have to be changed if we want to make it all the way home. The combination of genuine wisdom of universal value and a life story that is preposterously entertaining, even astonishing, puts Will the book, like its author, in a category by itself.

Follow Will on Instagram and Facebook.

Written for kids who feel like they don’t quite fit in, ‘Birdfish’ encourages a celebration of differences

WALCHWIL, Switzerland – Feeling like a fish out of water is nothing new for Katsura Suzuki, a Japanese woman working in the financial industry in Switzerland. In her new children’s book, The Birdfish and The Secret of Crystal Island (Berry Powell Press, Dec. 4, 2022), Suzuki hopes to help kids feel confident and discover that being different is what makes them powerful. With this story, she hopes to promote self-acceptance and encourage children to create belonging and harmony for communities that are divided.

More about The Birdfish and The Secret of Crystal Island: Being half bird and half fish, Staraku has never fit in. But when she leaves her home in search of a place to belong, a mysterious crystal island and a strange new guide show her that what makes her different makes her more powerful than she ever imagined.

When Staraku learns her island is on the brink of destruction, she must make a choice. Will she let the birds and fish who rejected her fend for themselves? Or will she use her new power to try to save them and bridge an impossible divide?

“The Birdfish and the Secret of Crystal Island”
Katsura Suzuki | Dec. 4, 2021 | Berry Powell Press | Middle Grade Fiction
Paperback | 978-1-7363953-4-9 | $9.99
Ebook | 978-1-7363953-5-6 | $4.99


More about KATSURA SUZUKI

Having lived in both the East and West, Katsura Suzuki, MBA, DBA, has over thirty years of experience in Swiss-based consulting and wealth management business plus thirteen years of formal training in Japanese meditative arts.

Katsura revolutionizes the field of global leadership development by introducing a science-based, results-oriented mindfulness method called The Invisible Gift. Her unique and timely message empowers adults and children to thrive in an increasingly globalized world through her children’s book, The Birdfish and the Secret of Crystal Island and her adult book, The Invisible Gift. Learn more at drkatsurasuzuki.com.

In an interview, Katsura can discuss:

  • Her experience as a Japanese woman doing international financial business independently in Switzerland and how that plays into her writing
  • How her multicultural background impacted the themes of Birdfish
  • How this book can help kids coping with feelings of rejection or bullying
  • Helping kids find self-acceptance and value in their differences
  • Why respecting nature and the world around us is so important and how kids can incorporate this into their lives

An Interview with Katsura Suzuki

1. Who is The Birdfish written for?

The Birdfish is primarily for kids who don’t quite fit the mold—like me. Perhaps they’re from a multiethnic background, they’ve moved around a lot, or there’s some other reason they just feel a bit different. I think everyone can relate to this in some way. In an increasingly globalized world, we all find ourselves wondering, “Who am I?” and “Where do I fit in?” at some point.

The Birdfish exists to help those kids find their freedom and purpose in being exactly who they are. Rather than covering up their differences, this book is meant to reveal their quirks and differences as the source of their strength.

2. How do you relate to Staraku in The Birdfish?

​​The story of The Birdfish is incredibly personal to me. In fact, it’s my story.

I am an only child, born and raised in Japan. Growing up, everyone knew me as “the tea ceremony master’s daughter” and assumed I would follow in my mother’s footsteps to become a master myself. So, at the age of five, I started my training. I sat still and quiet for hours at a time learning the ritual of making and serving tea. While I was supposed to be meditating, I actually spent most of those hours wishing I were anywhere else. I never quite fit the mold.

As soon as I could, I left Japan on a mission to find my own purpose. I moved to the US and eventually Switzerland, where I started my family and spent the next thirty-five years in Swiss-based financial advisory services. Both my kids are both biracial and bicultural. My work, my family, my life—it was all a blend of East and West. But at work, I was a Japanese woman constantly surrounded by Swiss men. And in Japan, I was the one who had left rather than becoming an esteemed tea ceremony master like my mother. In both East and West, I never fully felt like I belonged.

It wasn’t until I hit a crisis that I started having these vivid dreams. In them was a half-bird, half-fish creature with a funny little mentor who helped her find her power. Seeing her made me feel like I finally understood myself. I woke up and started writing. Those dreams became the basis for this book.

These dreams prompted me to start meditating again—this time for myself, not to please my parents. In meditation, I remembered the lost lessons of my childhood. Having cast them aside long ago, I asked those lessons to guide me again.

It was only then, when I began to embrace both parts of myself, that I began to feel whole.

The same is true of Staraku. Only when she fully embraces both parts of herself does she unlock her greatest power—to create her own sense of belonging, and to create belonging for others around her.

3. What are the major lessons Staraku learns from her mentor in the story that can apply to kids reading this book?

The major lessons Staraku learns from her mentor are based on the four principles of the Japanese tea ceremony: tranquility, purity, respect, and harmony.

  1. Tranquility: When others target you for being different, you can place boundaries around yourself that allow you to create your own sense of safety and calm.
  2. Purity: When we’re hurt, we can hurt others without realizing it. When we’re honest enough to recognize the ways we’ve hurt others too, we have purity of heart.
  3. Respect: Rather than being afraid of others’ differences, we must recognize their differences are what make them special and give them their unique purpose.
  4. Harmony: When we live into our purpose, we create a safe, welcoming space where everyone can belong, no matter how different they are.

Staraku learns all of this with the help of her new friends. Ultimately, these lessons allow her to embrace her uniqueness and turn her island into a place of harmony rather than conflict. When kids embrace these lessons, they also create harmony in the diverse world around them.

If anything, I felt more lost than before. For every country I spent time in, I took a piece of it with me. Rather than finding my home, my life became more globalized and complex until I surely didn’t fit in anywhere.

However, I learned so much from each culture I spent time in. I used to resent the challenges of being a global citizen, but my global worldview turned out to be my secret power. In work and in my personal life, when I embraced all different parts of myself, I was able to create a bridge between different worlds.

My writing melds Eastern and Western ways of thinking as well. While the Birdfish is written in English for a mostly Western audience, it’s rooted in the principles of the Japanese tea ceremony, and the name of the mentor figure has German roots. I think kids from around the world will each find something from The Birdfish they can see in their own story.

5. The theme of feeling like you are different is prevalent in this book. What are some challenges you face as a woman in the male-dominated financial world?

Being a Japanese woman in a heavily male-dominated financial world, I’ve often felt like a TV that’s constantly changing channels. I’ve spent so much of my life “changing channels” in order to make myself fit in. The higher up you go in the food chain, the more intense the feeling is.

I’ve had to change the way I communicate to be seen as authoritative. I’ve downplayed my Japanese roots to avoid being seen as exotic. I’ve had to learn how not to be taken advantage of just because I’m open and kind. I’ve had to become very, very flexible, bending this way and that to fit in every situation.

While using so much energy just to fit in, I forgot who I was as a result. It’s taken me a long time to rediscover who I really am. After decades of struggle, I’ve learned to embrace my differences again. I’ve learned to use my differences as a competitive advantage. But I feel the pain of those still “changing channels,” and I teach others with similar stories to turn their disadvantages into their strengths.

 

Historical fiction novelist retells the history of Columbus’s second voyage, depicting the indigenous peoples’ resistance to conquest

NEW YORK, New York – Author Andrew Rowen retells the history of Columbus’s invasion of Española on his second voyage from a bicultural perspective in the historical fiction novel “Columbus and Caonabó: 1493–1498 Retold,” releasing on Nov. 9, 2021—the sequel to his lauded 2017 bicultural presentation of Columbus’s first voyage, “Encounters Unforeseen: 1492 Retold.”

“Columbus and Caonabó: 1493–1498 Retold” dramatizes Columbus’s invasion of Española and the bitter resistance mounted by its Taíno peoples during the period and aftermath of Columbus’s second voyage. Based closely on primary sources, the story is told from both Taíno and European perspectives, including through the eyes of Caonabó—the conflict’s principal Taíno chieftain and leader—and Columbus.

Chief Caonabó opposes any European presence on the island and massacres the garrison Columbus left behind on his first voyage. When Columbus returns, the second voyage’s 1,200 settlers suffer from disease and famine and are alienated by his harsh rule, resulting in crown-appointed officers and others deserting for Spain. Sensing European vulnerability, Caonabó establishes a broad Taíno alliance to expel the intruders, becoming the first of four centuries of Native American chieftains to organize war against European expansion. Columbus realizes that Caonabó’s capture or elimination is key to the island’s conquest, and their conflict escalates—with the fateful clash of their soldiers, cultures, and religions, enslavement of Taíno captives, the imposition of tribute, and hostile face-to-face conversations.

As battles are lost, Caonabó’s wife Anacaona anguishes and considers how to confront the Europeans if Caonabó is killed. The settlers grow more brutal when Columbus explores Cuba and Jamaica, and his enslaved Taíno interpreters witness them forcing villagers into servitude, committing rape, and destroying Taíno religious objects. Chief Guarionex, whose territory neighbors Caonabó’s, studies Christianity with missionaries and observes the first recorded baptism of a Native in the Americas but ultimately rejects his own conversion. All brood upon the spirits’ or Lord’s design as epidemic diseases ravage the island’s peoples. Isabella and Ferdinand are disturbed when Columbus initiates slave shipments home, but they deliberately acquiesce—and the justification for the European enslavement of Native Americans begins to evolve.

The new novel is the sequel to “Encounters Unforeseen: 1492 Retold,” which portrays the lives of the same Taíno and European protagonists from youth through 1492.

“Columbus and Caonabó: 1493–1498 Retold”
Andrew Rowen | November 9, 2021
All Persons Press | Historical Fiction |
Hardcover | 978-0-9991961-3-7 | $32.95
Ebook | 978-0-9991961-4-4 | $12.99
Paperback | 978-0-9991961-5-1 | $19.95 (releasing in 2022)

Forty-two historic and newly drawn maps and illustrations are woven into the story, including portraits or sketches of Columbus, Caonabó, Isabella, and Anacaona and de Bry engravings from the 16th century.


About The Author

Andrew Rowen has devoted 10 years to researching the history leading to the first encounters between Europeans and the Caribbean’s Taíno peoples, including visiting sites where Columbus and Taíno chieftains lived, met, and fought. His first novel, “Encounters Unforeseen: 1492 Retold” (released 2017), portrays the life stories of the chieftains and Columbus from youth through their encounters in 1492. Its sequel, “Columbus and Caonabó: 1493–1498 Retold” (to be released November 9, 2021), depicts the same protagonists’ bitter conflict during the period of Columbus’s second voyage. Andrew is a graduate of U.C. Berkeley and Harvard Law School and has long been interested in the roots of religious intolerance.

Follow Andrew Rowen Online
Website: AndrewRowen.com | Facebook: @andrewsrowen


ADVANCE PRAISE FOR
“Columbus and Caonabó: 1493–1498 Retold”

“…fascinating. Rowen’s research into the historical record is impressively thorough…He carefully depicts what happened or may have happened (experts disagree) and…fictionalizes the perceptions, beliefs, and decisions of the European and Taíno protagonists, affording them commensurate sophistication. While unprovable, the fictionalizations are one of the book’s great strengths, stepping beyond worn stereotypes to humanize the protagonists as individuals…the book adds to our understanding of the Taínos and Contact history.”
– L. Antonio Curet, Caribbean archaeologist; museum curator. Co-ed., Islands at the Crossroads: Migration, Seafaring, and Interaction in the Caribbean

“…succeeds on two levels, as all the best historical fiction must…With meticulous research and deft phrasing, Andrew Rowen brings the 1490s to life. At the same time, he tells a great story, carrying us on a narrative journey as skillfully…”
– Matthew Restall, Seven Myths of the Spanish Conquest, When Montezuma Met Cortés

“As a leader in the Taíno community, I am often skeptical of non-Caribbean people writing about our history, culture, and customs. Many who embark on this endeavor have only skimmed through the upper layers of our written story. On the other hand, Andy Rowen takes us on a deep journey that humanizes our ancestors and treats us as equals rather than passive victims. The dialogue between the Caciques and Spaniards is intelligent, meaningful, and extremely believable…His writing invokes vivid images of events that happened long ago, credibly weaving fiction and fact! I recommend this book to anyone interested in the subject!”
– Kacike Jorge Baracutei Estevez, Higuayagua Taíno of the Caribbean

“…a feat of meticulous research, beautiful writing, and great imagination. Much of the early history of the Caribbean is irretrievably lost, but Andrew Rowen has given us a detailed and exciting glimpse.”
– Andrés Reséndez, The Other Slavery: The Uncovered Story of Indian Enslavement in America, Conquering the Pacific


In an interview, Andrew Rowen can discuss:

  • Why it is important to retell the history of Columbus’s voyages from both Native American and European perspectives – Columbus’s voyages are one of history’s seminal events and part of our children’s education, but most histories of the events—whether pro- or anti-Columbus—remain focused on Columbus and European decisions and actions, i.e., the “Columbus story” or the “Spanish empire story.” But the Native peoples who opposed Columbus also made decisions and took counter actions—it’s their story, too—and presenting their perspective reminds us that the European conquest violated not only their sovereignty but their civilization’s honored ideals, traditions, and sacred beliefs. Rowen’s goal is to present both Native and European perspectives of the history, through protagonists of equivalent gravity and dignity, depicting the actions and beliefs of both peoples, all closely based on the historical and anthropological record.
  • What’s retold in “Columbus and Caonabó” – It’s the first book to depict the thoughts, strategies, and actions of the Taíno chieftains who fought against Española’s invasion alongside those of Columbus and Queen Isabella and King Ferdinand. (Española is the island of the modern Haiti and Dominican Republic; the Taínos called it Haiti or Quisqueya.) It’s also the first to explore the animosity and face-to-face confrontation between Columbus and Chief Caonabó, who lead the resistance, becoming the first of four centuries of Native American chieftains to organize war against European invasion. Caonabó didn’t have the experience of the following centuries to draw upon.
  • Atrocities and enslavements – Historical accuracy does involve relating the atrocities Europeans committed, the first slave shipments of Native Americans sent to Spain, and Isabella and Ferdinand’s knowledge and oversight thereof, events ignored or erased in the educations of many of us. The novel carefully traces the beginning of the evolution of the European justification for the enslavement of Native Americans.
  • The initial Christian missionary efforts – Regardless of Isabella and Ferdinand’s heralding of their importance, the first baptisms on Española occurred only in September 1496, three years after the voyage sailed. The novel dramatizes the missionary effort leading to the first baptism, as well as Chief Guarionex’s (Caonabó’s equal, ruler of a neighboring chiefdom) study of Christianity with the missionaries and his rejection of Christianity.
  • Epidemic disease transmission and the staggering population decline from 1493 to 1498 – The novel explores the Taíno and European perceptions (pre-Scientific Revolution) of the causes of the epidemic diseases that beset the Taínos, including the role of Taíno spirits and Christ, and the relative extent to which the staggering population decline was caused by the diseases, collapse of Taíno society and famine, Spanish brutality, and suicide. (Experts debate such today.) Columbus himself observed the population decline (as recorded in his letters to Isabella and Ferdinand), and the novel depicts his absence of sorrow or sense of responsibility—his principal concern being that the decline jeopardized gold tribute payments.
  • Regardless of the decimation of Española’s Taíno population, the size and morale of Columbus’s settlement substantially deteriorated from 1493 to 1498 – Columbus’s settlement was racked by disease, hunger, his mismanagement and cruelty, and rebellion—so that, as 1498 dawns, the entire island hasn’t been conquered and resistance still boils in parts of the territory conquered. By the novel’s end, Taíno hope lingers that the European presence on the island can be contained, if not eliminated, and Caonabó’s wife Anacaona emerges to become a leader.

An Interview with Andrew Rowen

In 2017 when you released your first book, it was the 525th anniversary of Columbus’s first voyage. Why is it still important for people to understand 1492 and its aftermath, and what do your novels add to our understanding?
The collision of European and Native American peoples that began in 1492 influenced the establishment of—and is fundamental to understanding—the world and societies we live in today. The history of the collision is neither just “a Columbus story,” “a Spanish empire story,” or a “European colonial usurpation story,” but the story of the collision of two proud civilizations—with different social norms and traditions, moral beliefs, and religions. My books are an attempt to tell both sides of that broader story and contribute to a more fulsome appreciation of it. The history includes enslavements and atrocities, and my books depict them based on the historical record.

Can your two novels be read independently?

Yes. I wrote them to be readable independently because there may be different audiences. “Columbus and Caonabó” depicts events from September 1493 to April 1498 that many people don’t know much about—Columbus’s invasion of Española and the initial Taíno resistance. Its first chapter contains the information a reader of the book needs to understand about both peoples prior to 1493.

“Encounters Unforeseen” dramatizes the lives of the same Taíno and European protagonists prior to their encounters in 1492—their childhood educations, love affairs and marriages, rises to power or prominence, and religious beliefs in creation and man’s origin—and then their astonishment, fears, and objectives in 1492 and 1493. It’s a deeper bicultural dive into a history most people think they already know.

Why did you choose to write the series as historical fiction rather than historical nonfiction?

I’ve written both as historical novels for two reasons. In my view, they had to be novels because the Taínos had no written history and a novel’s greater speculative latitude was necessary to achieve commensurate dignity and gravitas of the Taíno and European protagonists. Just as important, I wanted to write them as novels so that readers could experience the encounters through the eyes of each protagonist, not merely understand events.

I try to present each participant’s actions and thoughts consistent with my interpretation of the historical record to the extent one exists and—to the extent not—as I speculate likely could have occurred, fictionalizing detail. I stick to history rather than inventing an overarching literary story plot.

What research have you done?

I’ve spent 10 years researching the primary accounts written by the conquering Europeans who witnessed the events, knew the participants, or lived in the 16th century (to the extent credible) and, as they had no written history, studies of the Taínos by modern anthropologists, archaeologists, and other experts. The book contains a fulsome Sources section citing authorities and discussing interpretations of historians and anthropologists contrary to my presentation and issues of academic disagreement.

My research also included extensive onsite investigation, visiting the sites in Haiti, the Dominican Republic, Spain, and other places where the protagonists lived, met, or fought. The onsite investigations both added to my understanding of the historical record and inspired creating scenes in the novel.

What can you tell us about the title characters of “Columbus and Caonabó”?

Caonabó was the supreme chief of Maguana, one of the six principal chiefdoms of Española in 1493. He had risen to chieftain before 1492 by virtue of his ability and valor in repelling Caribe raiders, and he was the first chieftain to recognize that the Europeans came to conquer and had to be expelled from the island. In Columbus’s own words, Caonabó was “the most important chief on the island and the most courageous and most ingenious;” “no one is bolder or more daring in war;” and “all the island’s chiefs watch what he does closely and no longer have any fear, being emboldened by his killing of Christians.”

One of history’s most controversial figures, Columbus was a sincerely religious Genoese commoner who rose to be a merchant, an expert mariner, and then nobleman. In the period 1493–1498, he doesn’t understand his geographical theory that one could sail directly from Spain to Cathay (shared by some others in his time) was wrong, and he believes in the right of a conqueror to enslave the conquered (a view shared by some others in his time). The novel traces his anguish and struggle to prove his geographical theory, find gold and Cathay, and bring slavery (in gold’s absence) to Española during this period, as well as his severity with his men and their rebellion.

How does “Columbus and Caonabó” stray from traditional Columbus narratives? Have you made any historical interpretation that is new or different?

Obviously, the novel differs in concept—presenting the Native story and civilization side by side with the European. Taíno resistance is not the focus of existing historical works.

The book is very complete thematically, presenting in one book a depiction of the political, social, and religious dimensions of the conflict, as well as the disease transmission and population decline.

I believe my depictions of Columbus’s actions and his men’s atrocities generally reflect the most current research.

Did you learn anything surprising while researching this time period?

I’ve researched the period and events in primary and secondary sources for 10 years now. While I’m occasionally surprised by specific events or thoughts I stumble upon in these sources, my abiding surprise is the extent to which my boyhood education unqualifiedly professed a rightfulness in Columbus’s invasion and the superiority of European beliefs and ignored or erased the atrocities committed.

How did the Taino people fight back against the settlers?

The Taínos’ principal weapons were spears, arrow-slings, bow and arrows, and wooden clubs. The Europeans had spears, swords, crossbows, muskets, cannons, a small cavalry of horsemen with lances, and twenty attack dogs.

What atrocities did Columbus’s men commit?

Collectively, Columbus’s men forced Taínos into servitude, raped them, destroyed their religious objects, and, when making reprisals against Taíno resistance, enslaved them, burned them at the stake, and butchered non-combatants.

How many slave shipments did Columbus send to Spain during the five-year period that the novel covers? Who were the enslaved? What happened to them?

Four shipments, involving about roughly eight hundred indigenous people. The first was of about two dozen Taínos and Caribes taken aboard in the Lesser Antilles—Guadeloupe and St. Croix—on the voyage to Española, largely with the intent they be trained in Spain to serve as interpreters and assist missionaries when returned to Española. The other shipments were largely of Taínos captured on Española, shipped to be sold into slavery in Spain to finance the settlement. However, at Isabella and Ferdinand’s order, their sale was conditional, pending a determination by theologians and lawyers whether enslavement of Indians was permissible—which determination wasn’t made during the period of the novel. Many died of European diseases on the ocean crossings to Spain, and many others died of diseases in Spain, either awaiting or after sale.

Columbus’s men in Española also took an unrecorded number of Taínos as slaves for themselves.

What was Isabella and Ferdinand’s reaction to the slave shipments?

In 1493, Isabel and Ferdinand anticipated that the “Indians” on Española would become their vassals upon the island’s conquest, not their slaves or slaves to Española’s European settlers. From 1493–1498, they consistently denied Columbus’s repeated requests to institute a general slave trade of indigenous peoples. But slavery existed on certain permitted bases in Spain and court financiers were interested in financing overseas conquests by selling conquered peoples. As the woes and financial losses of the Española settlement grew, Isabella and Ferdinand permitted the sales of the captives shipped but imposed the condition that the sales be subject to theologians and lawyers determining permissibility. In 1496, they acknowledged that war captives could be sold.

One of the stated purposes of Columbus’s second voyage was to bring Christianity to the natives. How did you depict the missionary effort and the first baptisms?

Of the 1,200 sailing on the second voyage, about a dozen were missionaries. Their leader, whose appointment was affirmed by Pope Alexander VI, deserted his post in 1494, and the first baptisms of Taínos on Española didn’t occur until 1496. Most contemporary observers, including Columbus and the famous chronicler Bartolomé de las Casas, thought the effort was meager.

That said, there were a few missionaries with genuine zeal, in particular a friar Ramón Pané, a Catalan. I wrote a number of scenes envisioning how Pané tried to surmount the language barrier to teach, how the first baptism unfolded, and Pané’s instruction of the Taíno chieftain Guarionex in Christian doctrine. Guarionex was renowned for his wisdom of the Taínos’ religion and spirits, and he rejected Christianity.

How did you research and depict the staggering Taíno population declines?

I read the views of historians, population experts, and epidemiologists, who continue to debate the basic magnitude and causes of Taíno death. Much is not agreed and speculative. There’s substantial disagreement over the size of Española’s indigenous population at the invasion’s inception—estimates generally range from one hundred thousand to eight million. Experts also debate the relative extent that its decline should be attributed to Spanish brutality (warfare and the harsh conditions of servitude and slavery), the collapse of the indigenous social system occasioned thereby (famine, flight to remote areas, and suicide), or the ravage of European diseases, and epidemiologists offer varied analyses of the diseases transmitted.

I don’t try to answer these questions, but the novel presents my interpretations or speculations of the protagonists’ perceptions of the underlying answers.

“Columbus and Caonabó” includes 42 historic or newly drawn maps and illustrations. Tell us about them.

There’s a newly drawn sketch of Caonabó set beside a historic portrait of Columbus, as well as portraits of Isabella and Ferdinand and a newly drawn sketch of Anacaona. There also are newly drawn maps to show where events took place, and the routes Columbus took at sea are marked on historic maps that were drawn between 1500 and 1516. There are famous de Bry engravings depicting the Spanish conquest of Española and elsewhere, woven into relevant scenes.

What is your opinion of Columbus? Should Columbus Day be celebrated?

In my books, I try to be analytical and portray what each Taíno and European protagonist—including Columbus—did and thought as validly as I can determine or speculate based on research of the historical record. I also try to present each protagonist’s thoughts within the context of his or her 15th century perspective and to leave moral judgments to each reader.

Columbus did have admirable qualities—perseverance through adversity, rising from a humble origin to nobility, and great skill as a mariner—and many scenes in my books depict those qualities. But he violated the sovereignty of and enslaved Native peoples and men under his command committed atrocities—all facts recorded by contemporaneous chroniclers. The latter actions often are excused on the basis that Columbus was simply a European man of his times; but regardless, from our 21st century perspective, as well as the 15th century Taíno perspective, Columbus did many bad things.

In my view, federal and state governments shouldn’t observe Columbus Day because doing so honors a historical figure whose legacy—while foundational to our present civilization and possessing some qualities and heritages we admire—is eviscerated by invasion, enslavements, and atrocities we and our governments in the 21st century condemn. Indigenous People’s Day should be celebrated instead. Non-observance of Columbus Day doesn’t deny his role in history; it reflects that our societies have progressed beyond honoring his legacy.

What’s next for you?
There will be at least one more sequel.


PRAISE FOR ANDREW ROWEN’S FIRST NOVEL,
“Encounters Unforeseen: 1492 Retold”

“Amazing! The lives, loves, victories and defeats of the Taíno Indians are just as meticulously and poignantly brought to life as Columbus, his famous voyage and Queen Isabel’s court. A sprawling, globe-trotting, all-consuming tour de force illuminating all sides of the epic cultural clash that created the New World.” – Trey Ellis, Platitudes, Home Repairs, Right Here, Right Now

“The encounter of Columbus and Native Caribbean peoples set in motion events that created the modern world. History books provide brief accounts, but what was the Encounter really like, what did it mean, how was it expressed, in simple, human terms? Andrew Rowen transports us to this moment of creation, and does so by tracing the lives of the main protagonists. This is a fascinating story of enmeshed lives, and the consequences of new worlds. It is written with scrupulous detail to historical accuracy, and, even knowing how it will end, the prose is an imaginative and entertaining portrait of a past we could not otherwise experience.” – William F. Keegan, Curator of Caribbean Archaeology, Florida Museum of Natural History, Talking Taíno, Taíno Indian Myth and Practice

“Rowen’s research—a combination of scholarly investigation and travel conducted over six years—is nothing less than breathtaking. The sensitivity and originality of his portrayals are equally impressive, avoiding the trap of simply retelling a familiar tale from an exclusively European perspective or casting the explorers as nothing more than rapacious colonialists…A remarkably new and inventive take on a momentous episode in the 15th century.” – Kirkus Reviews

Self-help book from a cancer survivor promotes advocacy and action with personal stories and essential advice

Survivor shares twelve lessons to empower cancer patients and caregivers

PITTSBURGH, Pa. – Kelley Skoloda was the healthiest person she knew—until the day she became a cancer patient. During her first, routine colonoscopy, Kelley received a shocking diagnosis: colon cancer. Three years later, her new book reveals how stories can be powerful motivators and how painful distraction can be turned into advocacy and action.

Based on the true story of her cancer journey, “A Way Back to Health” (She Writes Press, November 9, 2021) reveals surprising lessons that paved the way for her recovery, shares helpful action steps for those who find themselves in a similar situation, and illuminates how personal stories can powerfully motivate and heal. With a foreword by Lisa Lurie, co-founder of Cancer Be Glammed, the book also features examples of how other amazing survivors have learned to manage, survive and thrive in the face of cancer. She also explores how often overlooked actions, such as trusting your instincts, speaking up, getting a second opinion, and watching for miracles, can have a profound impact on recovery—lessons meant to help patients advocate for themselves and help friends, family, and caregivers as they wrestle with cancer and its treatment.

“Stories can be powerful motivators and, with cancer, can promote advocacy and action,” said Kelley Skoloda, author. “By sharing my story, I hope that someone will find the help they need on their cancer journey.”

Cancer will affect one in three people directly, and many more indirectly, in their lifetime. With its real-life stories and unexpected lessons, “A Way Back to Health” is a helpful and relatable guide to the most important information you need to know about cancer—for the time you need it most.

“A Way Back to Health: 12 Lessons from a Cancer Survivor”
Kelley Skoloda | November 9, 2021 | She Writes Press | Nonfiction, Self-Help
Paperback | ISBN: 978-1-64742-217-2 | $16.95


KELLEY SKOLODA: Kelley is a wife, mom, daughter, sister, aunt, author, and MBA; the founder and CEO of KS Consulting & Capital; and, now, a cancer survivor. She is a recognized authority on consumer brand marketing whose business book, Too Busy to Shop: Marketing to Multi-Minding Women, was named a “must read” by Publisher’s Weekly. As co-chair of the investment committee of the Next Act Fund, she invests in female-led startup companies. She has been named one of the “most influential women in business” by the Pittsburgh Post-Gazette and serves on several boards of directors. She has been quoted in HuffPo, Time.com, TODAY.com, Fortune.com, Forbes, Adweek, BRANDWEEK, C-SPAN, and many other media outlets. Kelley’s family is the center of her life and she loves to golf, cook, travel, and enjoy cat humor with them. She is grateful every day for the love and support she received throughout her health challenges and hopes her story can be helpful to others navigating cancer. For more information, visit: https://www.awaybacktohealth.com/

Follow Kelley Skoloda on social media:
LinkedIn: @kelleyskoloda | Twitter: @kelleyskoloda


In an interview, Kelley Skoloda can discuss:

  • How the response from sharing an article on Medium inspired a full-length book
  • How stories are powerful motivators to get health screenings
  • How and why she blended her advice with the personal stories of other survivors
  • How her approach to cancer treatment changed from distraction to action
  • Why self-advocacy is critical for cancer patients and is particularly challenging for women
  • Five lessons and suggested action steps for turning a frightening diagnosis into a manageable journey
  • Counter-intuitive actions that she took that helped her
  • How she managed being an entrepreneur and running a business while having cancer
  • What she ultimately hopes readers will take away from this book

An Interview with Kelley Skoloda

1. Before you wrote “A Way Back to Health,” you had shared an article on Medium that touched many readers. Can you tell us about your article, and how this turned into a full length-book?

After a life changing diagnosis, I felt the need to let my friends and business network know what had happened. Through an article on Medium (which can be found in its entirety in the Appendix of the book) and a Facebook post, I shared the story of my situation, diagnosis, and surgery. As a result of sharing my story, I was soon inundated with not only well wishes but also reactions like “I’ve been meaning to schedule my colonoscopy screening and now I’m doing it,” and “Your story has incentivized me to get my [husband/mother/father] scheduled for their next screening.” Dozens and dozens of people responded and were taking action, not because of the new guidelines (which had just been released and in the news that week), but because of a personal story.

2. How are stories powerful motivators?

I still wrestle with sharing my story because I don’t want the pain of reliving even a second of the ugliness. But what I have found is that there is pain in not sharing a part of my life that has forever changed who I am. After undergoing the full process, from diagnosis to surgery to chemo and back to health, I learned a great deal along the way. I witnessed other patients and their families struggling with challenges like I had experienced. They are lessons I never wanted or expected to learn, but they helped me and, based on the power of personal stories, could help others who are coping with a similar situation.

3. There’s a feeling of warmth and community that shines through this book. Why did you decide to highlight the stories of other survivors in this book?

In talking with other survivors, I found that many share similar sentiments. To explore an even wider range of experiences, my editor suggested that I incorporate lessons from other cancer survivors. My “call for survivor stories” on Facebook and LinkedIn received an amazing response. Fellow “warriors” shared moving and powerful stories with me and granted me permission to share them in this book. While reading the stories shared with me, I felt like my immense pain and suffering paled in comparison to what so many others and their families, especially children, have endured. There is such a quiet strength among these survivors. Given the ubiquity of cancer in general, someone you know is likely suffering right now, and there is always someone who is having a worse day than you.

4. How did your approach to cancer treatment change from distraction to action?

Once you are diagnosed with cancer, cancer can take over your life. The doctors’ appointments are time-consuming and the healthcare system is maddening to navigate. The anxiety and mental anguish infiltrate daily life and impact everyone in the family. When I started to advocate for myself and take action, I felt less distracted and started to gain more mental control of my situation.

5. What does it mean to advocate for your health? Why is this important and why is it particularly challenging for women?

Medical expertise is critical, but only YOU know you best. One month into my chemo regimen, I was in dire straits due to side effects, and I found it hard to speak up. Self-doubt about my condition, a significant loss of energy, not getting much of a reaction from the medical team, and not wanting to be a pain all contributed to my reticence. Don’t let yourself get to this point. If things don’t seem right to you, then they aren’t. Speak up for yourself.

Speaking up is important, critically important, and, in fact, encouraging patients to speak up about problems that occur during hospitalizations can improve patient experience and safety, research indicates. However, it is a universal challenge. While many people speak out about many things, speaking up for yourself is not nearly as common. It’s particularly difficult for women the world over, given how our society and culture trains both men and women to think and behave, and shapes how we all perceive assertiveness. Having spent decades in the marketing industry working with powerful women and men, I have seen the tendency firsthand for women to advocate strongly for others but neglect to speak up for themselves. Whether it’s a result of politeness or uncertainty, many women tend to not speak up, or not speak up loudly enough.

6. What are the top 5 actions you would recommend for turning a frightening diagnosis into a manageable journey?

  1. Do Your Research, knowledge is power.
  2. Get A Second Opinion, your doctor is one expert in a field of many.
  3. Watch for Miracles, especially when you are facing cancer, every part of your life can produce miracles, if you look for and recognize them.
  4. Prepare to Speak Up, if things don’t seem right to you, then they aren’t
  5. Trust Your Instincts and Take Action, only you know you best.

7. What are some counter-intuitive actions that you took that helped you?

In one chapter in particular, Fake it Til You Make It, I talk about how I got up, got dressed, put on make-up, combed my hair and worked almost every day, despite pain, fatigue and despair. Though my mind and body were not up to the task, I found that “faking it” helped me get through tough times. I refused to let cancer define or lessen me. I even dressed in “work clothes” for doctors appointments and chemo treatments.

8. How did you manage being an entrepreneur and running a business while having cancer?

Having just launched my consultancy eight months before my cancer diagnosis, dealing with a life-changing health condition in addition to being solely responsible for my business was a lot. So, I got up every day, got dressed and worked. I received good advice from friend Lisa Lurie, also a cancer survivor, to not take on too much work and allow myself some flexibility, which I did. But when you are responsible for helping to support your family, it’s a big incentive to work through the challenges.

9. Who do you hope will read this book, and what do you ultimately hope they take away from it?

I’ve seen the quote, “Stories help others. Share yours.” While talking recently to a friend who had been diagnosed with breast cancer, she said she had read about my story on social media. She went on to say that she and her family had taken several of the actions that I recommended and that they helped her. It is my hope that by sharing my story, someone will find the help they need on their cancer journey.

How did the pandemic change the way we read?

Since the pandemic began, we’ve been hearing about “getting back to normal” and adjusting to “the new normal,” but the truth is that the social changes resulting from the pandemic are still fresh and sweeping. We asked our team: how has the pandemic changed the way we read and interact with books?

In 2021, are we buying more ebooks and audiobooks? Are we reading more? Reading less? Happily attending virtual events, or eager for that fresh in-person bookstore experience?

Our team discusses all of that in more below. And we want to hear from you–how has the pandemic affected the way you read?

“When the pandemic emerged last March, I thought for sure my reading would slow down as life got more complicated, but instead the opposite has been true. I’ve never read more than I have over the past few years, and books have been a welcome escape. Some days, they’re the only thing that doesn’t feel turned upside down! And my end-of-the-day reading time has never been more sacred to me.”

–Ellen Whitfield, Publicity Director

“Before the pandemic, I was strictly a print reader, but when local bookstores and the library shut their doors, I turned to audiobooks to fill the literary void in my life. I still love the feeling of holding a physical book and flipping through the pages, but I gained a new appreciation for audiobooks. I always have a pair of headphones on me now.”

–Angelle Barbazon, Lead Publicist

“I used to be really into literary fiction, but during the pandemic I saw myself entertaining fantasy and romance novels – which were two of my least favorites prior. I picked fantasy because I wanted to escape reality, and romance because I wanted a happy ending.

Regarding events – I prefer physical, but living in Dayton, OH – there aren’t many. I typically have to travel to a bigger city for events. The pandemic uniquely allowed for me to attend more events, though in a virtual format. But hey, to me, that’s better than nothing! I very much hope that bookstores continue to do hybrid events for the sake of someone like me!”

–Elysse Wagner, Campaign Strategist and Publicist

“I’ve always been a fan of romance, but I’ve started reading a lot more romance and just general books that I know will have happy endings and make me feel good. I have to space out books that I know will be mentally draining or make me think because I want to give them the attention they deserve, but I also need to be in the right headspace for them.

I’ve only been to a physical bookstore a couple of times since the beginning of 2020, and that’s one of the things I miss the most. Getting bookmail is great, but nothing can compete with walking in a bookstore and browsing the stacks. Though I am actually very fond of virtual events and I hope we continue to see those for years to come. They allow me to hear from authors I’d otherwise never get the chance to see (and also getting to wear sweatpants during a virtual event is a plus).”

–Jennifer Vance, Publicist & Digital Marketing Strategist

“My book habits haven’t changed too much! I’m really picky about book formats (I only read trade paper; I hate hardcover books and mass market, lol) and I have no attention span for audiobooks. So I haven’t branched out into new formats. I do think the amount of books I read/buy has increased over the course of the pandemic, though.

With so much downtime on my hands, it’s been a fun project to create a home library and fill up the space I have with books I’m excited about. I did buy a lot of books from Bookshop.org during the pandemic (when my local bookshop was closed) and since they’ve re-opened, I’ve been shopping in person and online, sort of in a 50/50 split. As for events, I prefer in-person events, and I haven’t been to any book events (virtual or otherwise) since the start of the pandemic. I’m hoping in-person events may be safe and more common in 2022, and if they are, I might attend again!”

–Jackie Karneth, Publicist

“Before the pandemic, if I was reading it was from a paperback. But when the pandemic hit it seemed like everyone was giving each other advice on ‘life hacks’ of any kind. I remember hearing people talk about how they read so many books a year, and it was because of audiobooks. I don’t know if it’s just because I started working in the book industry right at the beginning of the pandemic, or if it was because of COVID that people seemed to be talking about audiobooks more, and how convenient they were.
Before the pandemic I definitely would basically only buy books from Barnes and Noble or Amazon. I am not proud of it! But when the pandemic hit, people were posting about their local indie stores so often, and it reminded me how important it is to shop from and support local businesses. Now, if I have a book in mind that I want to read, I always check an Indie bookstore first to see if they carry it.
Virtual events were convenient and fun when we didn’t have any other choice, but nothing beats in person events. I also engage with books through Booktok and through Bookstagram now. I didn’t even know these platforms existed before the pandemic.”

–Corrine Pritchett, Publicist & Digital Marketing Strategist

Three Ways the Pandemic Has Changed Book Publicity (For Good)

The Covid-19 pandemic has transformed industries across the world, and book publishing and promotion are no exception. When the U.S. government declared a national emergency in March 2020, our literary publicity team at Books Forward began to work through the rapid, sweeping changes that would define our lives and work until this moment (and for the foreseeable future).

We’ve seen plenty of changes in the book publishing and PR industry during our more than 20 years in business, always adapting to stay ahead of the trends. This time, we—as well as countless authors, booksellers, and publishers—have had to adapt like never before. In some ways, the publishing world will never be the same—and we are working hard to stay three steps ahead of the challenges, opportunities, and innovations the pandemic has presented.

Here are three ways the pandemic has changed the book industry, most likely for good:

Virtual events are here to stay.

We’ve known for a long time that book tours aren’t always the splashy money-makers they used to be. But the pandemic has simultaneously a). put the nail in the coffin of traditional book tours and b). resurrected book tours from the dead—still benefitting our beloved indie bookstores.

Virtual events have undeniable perks, not least of which is the fact that authors and audiences are no longer inhibited by physical distance to the store.

With facades shuttered to the public, many bookstores underwent a crash course in rapidly transitioning to virtual programming, from experimenting with various video chat and streaming platforms to finding fresh ways to reach audiences on social media. Virtual events have undeniable perks, not least of which is the fact that authors and audiences are no longer inhibited by physical distance to the store. In fact, bookstores reported significant increases in virtual attendance vs. in-person attendance. In August 2020, Third Place Books’ events manager, Sam Kaas, told our staff that their event attendance was higher than average (70-80 online, vs. 20 in-store), although sales were lower. Over time, Kaas said attendance “settled into a more normal pattern” and sales increased, with variation from event to event.

Françoise Brodsky, Director of Community Outreach and Events at Shakespeare & Co also confirmed sales have varied, but “participation has increased, because it is not linked geographically anymore.” Doloris Vest at Book No Further confirmed that although attendance fluctuates, their event pre-sales have been comparable to sales at in-store events.

All three stores confirmed that they intend to host virtual events long term and will most likely offer “hybrid” virtual/in-person programming into the future. At the start of the pandemic, Books Forward introduced a Virtual Learning Author Program that successfully connected our authors with homebound teachers, parents, librarians and booksellers in new ways. We feel confident and excited about the opportunities that virtual events present, and we are happy to digitally connect our authors with readers around the globe.

Audiobooks and ebooks are on the rise.

It should surprise no one that the demand for audiobooks and ebooks keeps growing. During the pandemic, downloadable book sales increased across retailers. According to Good E-Reader, in the U.S. during January to September 2020, ebooks sales increased by 15.8%, (with revenues for the children’s and YA genres in particular up by 69.7%). Downloadable audiobook sales increased by 15.0% during that time, finishing 2020 with an approximate 17.6% boost for the year as a whole.

Recognizing the need for downloadable books early on, our firm launched the #BooksForwardHelpline in March 2020 to help readers and authors support indie bookstores and libraries, troubleshoot their reading or listening devices, and connect with great new book recommendations.

This year we’re thrilled to launch specialized Audiobook Production and Promotion services to help our clients connect with ever-expanding audiences of readers in new ways, and get a share of what has become a billion-dollar industry.

Paying attention to the news cycle is more important than ever.

In the second quarter of 2020, Covid-19 dominated the headlines. Getting media attention for new book releases is always challenging in this competitive environment. Getting media attention during an unprecedented worldwide pandemic? We all remember the news cycle being 24/7 coronavirus.

But our authors never cease to amaze us with the variety of perspectives and stories they have, and our publicists were able to help our authors share constructive insights with the media during such an unprecedented time. Bryan E. Robinson, Ph.D., author of #Chill: Turn Off Your Job and Turn On Your Life, helped Forbes readers cope with pandemic anxiety (an article that has been viewed over 147,000 times). Professor Peter Ward explained the evolution of handwashing with Vox, based on his book The Clean Body: A Modern History. Novelist Christine Meade (The Way You Burn) shared a poignant personal story about her pregnancy fears during the pandemic with HuffPost. And gardening expert Monique Allen contributed to Good Housekeeping’s advice on isolation gardening and victory vegetables patches thanks to her book, Stop Landscaping, Start Lifescaping.

You never know when you can contribute in a meaningful and authentic way to a journalist’s story.

Now that a measure of “pandemic fatigue” has set in and the news cycle is more varied, our media outreach has become a bit more normalized. Nevertheless, we’re always working to stay on top of the rapidly changing headlines, and we would encourage all authors to do the same. You never know when you can contribute in a meaningful and authentic way to a journalist’s story.

Marissa DeCuir is the president and partner of Books Forward publicity and Books Fluent publishing. As a former journalist with stories published in USA Today, National Geographic and other major publications, she’s always looking for the best hooks to utilize in author publicity and book marketing. She values fostering the relationship between writer and reader in an organic way, and believes in taking a personal and strategic can-do approach to help authors reach their goals. Under the 21-year-old JKS Communications brand, Books Forward and Books Fluent are committed to elevating voices, breaking barriers and promoting books that empower, inspire and move the world forward.

This article originally appeared on Killer Nashville.

Optimistic sci fi sequel explores complicated relationships on a near-future planet close to climate disaster

Sydney, Australia – Award-winning author Sarah Lahey returns to 2050 Earth with an optimistic second novel in The Heartless Series. Nostalgia is Heartless (She Writes Press, Oct. 26, 2021) continues Quinn Buyer’s journey as she navigates a desolate planet on the brink of destruction while juggling her pregnancy, her depressed meerkat, and her relationship with her partner.

Earth, 2050. Pregnant, unemployed, and living back home with her father, climate scientist Quinn Buyers wonders how she got to this point in her life. Her famous scientist mother is mysteriously missing, the planet is at risk from a massive solar storm, the Transhumans want to take a colony to Titan, and her assisted living companion, a robotic meerkat, is showing clear signs of anxiety and depression. But her biggest challenge is her partner. How can she reconcile her long-distance relationship with this reserved, enigmatic cyborg?

The sequel to Sarah Lahey’s debut novel and the second book in the Heartless Series, Nostalgia is Heartless delves into the world of the near future, exploring a society on the brink of climate catastrophe. This time, Quinn’s adventures take her across the globe to Antarctica . . . where it rains all day, every day. Readers will delight in following Quinn’s journey as she races to save her family, her planet, and — hopefully — her love life.

Nostalgia is Heartless
Sarah Lahey | Oct. 26, 2021 | She Writes Press
Paperback | 9781647422097 | $16.95
Ebook | B08W2CKXZF | $9.95
Science fiction/climate fiction


More about SARAH LAHEY

Sarah Lahey is a designer, educator, and writer. She holds bachelor’s degrees in interior design, communication, and visual culture, and works as a senior lecturer teaching classes on design, technology, sustainability and creative thinking. She has three children and lives on the Northern Beaches in Sydney, Australia. Find out more at https://www.sarahlahey.com/.

Follow Sarah on social media:
Twitter: @SarahKLahey
Instagram: @SarahKLahey


Advanced praise for ‘Nostalgia Is Heartless’

“This near-future story of a world ravaged by climate change will delight lovers of both romance and action sci-fi. Alternately funny and philosophical, this story paints a vivid, high-tech world while still packing an emotional punch… The quirky characters lend a whimsical feel to the story, and Lahey is clever and inventive in imagining new technology while still dealing with relatable problems.” Booklife Reviews

“In this gripping novel set in a near future beset by relentless climate emergencies, a principled scientist grapples with personal and scientific challenges.” Foreword Clarion Reviews

“A thrilling and immersive work of speculative climate fiction. The mix of humor, whimsy, and science makes for a climate change-centered adventure that manages to feel escapist and topical at the same time.” Kirkus Reviews

Awards and praise for ‘Gravity is Heartless’

2021 Independent Publishers Award – Gold Medal (Science Fiction 2021), International Book Awards – Finalist (Science Fiction 2020), American Book Fest Awards – Finalist (LGBTQ)

“Loved it. An adventure romp . . . set in a not too distant future and played for high stakes. It’s fun, witty and endlessly inventive . . . Bravo.” Peter FitzSimons, author of over 20 books, including, Kokoda, Gallipoli and Nancy Wake

“This is an impressive first novel by Sarah Lahey with its scope, literary qualities, and philosophical insight. I highly recommend Gravity Is Heartless.” Readers Favorite Review

“Lahey’s prose is lush—describing a deeply imaginative world—and on the whole, the story is thoroughly engrossing. An engaging adventure set in a deftly illustrated future.” Kirkus Reviews

“An inherently fascinating and fully entertaining read that showcases author Sarah Lahey’s impressive flair for originality and the kind of narrative storytelling style that keeps the reader’s attention fully focused from cover to cover.” Midwest Book Review

“Infused with wonder and the brilliance of the real world, Lahey excels in Quinn’s narration, breathing life into the dying world while giving Quinn a unique, knowledge-based personality.” Paperback Paris


In an interview, Sarah can discuss:

  • Our relationship with technology and Artificial Intelligence (AI)
  • The future of smart cities and smart buildings
  • How to trust your crazy ideas and think creatively
  • Balancing real world issues like climate change with fantastic ideas like time travel in her books
  • Why it’s important to her to maintain a sense of optimism in science fiction

An Interview with Sarah Lahey

1. What inspired you to write a story featuring climate change?

I’ve been a designer for over 30 years, and a decade ago I started lecturing university students on sustainable design. I asked my students if they believed in climate change — less than half the class raised their hands. So, I thought, how am I going to teach this? Why don’t people believe in climate change; it’s a scientific fact?

So, I decided to write a novel set in the middle of a climate change catastrophe, where sea levels have risen, clouds have disappeared, and the planet is heating up. I thought if people read this, they might understand more fully what life would be like in a world affected by climate change.

2. Nostalgia is Heartless balances human aspects with more futuristic topics. How did you achieve this?

I think a key principle of science fiction writing is that the inhabitants of future worlds will be very similar to you and me. Some people will be anxious, some neurotic, and some will be perfectionists. The way different generations behave and move through the world is strikingly similar.

Humans might not change that much, but the world they inhabit will. Creating and describing this world takes a good imagination, a solid understanding of the past and the present—to be able to effectively describe the future—and lots of research, particularly in science, technology, medicine, and engineering, because these disciplines embody change.

3. What kind of research do you do for books featuring technology that’s still more or less in discovery phases?

My research coincided with my knowledge and love of architecture and the built environment, and this spilled over into the book. Most of the new technologies and world building ideas are based on real world scenarios. Many of the ideas are already in place, or not that far away, but not all of these will be adapted by mainstream culture.

4. Where do you draw inspiration?

Everything I do influences my writing. My ideas come from art, architecture, literature, film, music, and nature. Ideas are everywhere, the universe is filled with them. Everything, and everyone is interesting. But you must put yourself in a good place to find ideas, and then learn to trust yourself and your crazy ideas.

5. Your story isn’t strictly sci-fi and also includes a romantic element. What was your inspiration for Quinn’s relationship? How do you mesh these genres?

I don’t think you can have a story without love, whether that be romantic love, or something more pragmatic. It’s a fundamental life force that permeates everything we do. I like the idea of finding love, sex, romance when you least expect it, and that’s what I wanted for Quinn.

 

Baby’s fight for survival, mother’s perseverance inspire in powerful new memoir on infertility and premature birth

OAKLAND, Calif. – Pregnancy can feel scary enough when all things go according to plan, but how much does that fear escalate when you’re told your baby is arriving dangerously early? Author and mother Melissa Harris encounters all that and more, which she details in her breathtaking debut memoir, “One Pound, Twelve Ounces” (Nov. 2, 2021, She Writes Press).

Harris’ dream of being a mother again shatters when a fertility doctor tells her she may never have another child because of a physical anomaly in her uterus. Determined to persevere, she undergoes nine surgeries, goes through a year of fertility treatments and endures multiple miscarriages. When what she’s decided will be her last attempt results in becoming pregnant, she’s told that this baby, Sam, is also at risk. While lying in a hospital bed for six days, trying to get to the golden standard 24-week gestation mark, Harris makes a decision: She will give this baby every chance to live, no matter what it takes.

Follow this inspiring journey of one mother’s determination to give her micro-preemie a fighting chance — and the story of that baby’s remarkable battle to survive.

“A powerful story of resilience and parental love. Melissa does a beautiful job of taking the reader on her journey through infertility and heartache … What Melissa went through to become a mother again and what Sam endured in his first year will leave you feeling inspired and hopeful. It’s through stories like this that we humanize one another. A must read.” — Aaron Wright, award-winning author of “Thirteen Doors”

“One Pound, Twelve Ounces:
A Preemie Mother’s Story of Loss, Hope and Triumph”
Melissa Harris | Nov. 2, 2021 | She Writes Press | Memoir
Paperback | 978-1647422134 | $16.95 | Ebook | $9.95


MELISSA HARRIS is a single mother of two children living in Oakland, Calif., where she was raised. She was on the fast track to being a partner in a mid-sized ad agency when she gave birth to her second child, Sam, and the trajectory of her life changed. Melissa is now a work-from-home account manager for two virtual creative agencies in the Bay Area. In her free time, she drives kids from activities to appointments to playdates, volunteers at the neonatal intensive care unit at Alta Bates Hospital where Sam was born, and helps her congresswoman fight for better health care for all Americans. For more information, visit Melissa’s website, https://melissaharrisauthor.com/ .

Follow Melissa on social media:
Facebook | Twitter | Instagram


In an interview, Melissa Harris can discuss:

  • How she coped mentally, physically and emotionally with the struggle to become pregnant and her miscarriages
  • The American health care system and the roles it plays in fertility, pregnancy and birth
  • Parental leave policies among U.S. employers and how they affect employees
  • Her work with her state representative to fight for better health care
  • Advice for those struggling with infertility, miscarriage, or a premature birth
  • How to best support people struggling with becoming or staying pregnant
  • Her PTSD diagnosis and the frequency with which it affects mothers of premature babies
  • How writing her own experiences grew into the idea for the memoir
  • The ways her book differs from other books tackling infertility and prematurity

An interview with Melissa Harris

It must have been extremely challenging both mentally and emotionally during the struggle to become and stay pregnant. How did you cope?

I am not sure I did cope! The years of trying to get pregnant were so difficult emotionally. Every time the pregnancy test came back negative, I felt like a failure. That feeling was further enforced by the fertility doctor telling me that the struggle was due to my body. The only thing that kept me going was my desire for a second child and the sweet face of my daughter.

What advice do you have for those struggling with infertility and the pregnancy journey?

Forgive yourself. Pregnancy loss is not your fault. Trouble getting pregnant is not your fault. Be kind to yourself and know you are not alone. Get a therapist, an outlet for your anger, something. I wrote and I talked to my therapist. Letting those feelings out is vital.

How can a loved one, family, friends, etc. best support someone who is struggling with challenges in pregnancy?

The best support is to be available. Be honest: You don’t know what that person is going through; you can’t take their pain away. What you can do is be patient and understanding. It can be hard to be around someone who is sad all the time, but remember, it’s not about you. Send a funny video, a kind note, let them know that even if they don’t respond you are there — no matter what.

How has your parenting journey changed as a single mother?

Single parenting is a whole different level of parenting. You are now balancing being outnumbered by kids (at least in my house) and having to coordinate with a co-parent on rules. In my personal case, I have the kids over 80 percent of the time and an added layer of a co-parent who is less involved and not 100 percent in agreement on the structure my kids need. It’s a fine line to walk — and a complex one.

Why did you decide to write your story as a memoir instead of the blog you began writing?

I started my blog as a way to keep my brother, who lived in Lesotho at the time, informed about what was going on with Sam. Then it grew, as family and friends from all over began to turn to the blog for updates. Then, friends who knew people with a preemie would ask if they could share my blog or even introduce me to their friends. It became clear to me that my story and experience could be helpful for others.

What sets your book apart from other memoirs tackling the same topics?

I am not a doctor. I am not religious. The majority of books on these topics are either written by someone with a medical background or someone who believes that God’s will is an important factor in their story. Neither are the case with me. I am just telling my story. What I learned, what I felt, what I experienced. It is a real story, told by a real person for other real people.

How is Sam doing today?

Sam is amazing. He is almost 11. He is slightly nearsighted (who isn’t) and sometimes gets constipated (who doesn’t). He was diagnosed with autism when he was around 2½ years old. He is currently main-streamed at a dual-language immersion school. Sam is fully bilingual (English/Spanish), has a great group of friends, is a huge fan of Usain Bolt, NASCAR and F1. He tells the BEST jokes. Basically: Sam is a hoot, and I can’t wait to see him continue to grow.

Researcher turns quest for finding Mr. Right into sexy dating experiment in funny, enlightening new memoir

The search for love has no age limit — at 50, it may be just the beginning

OAKLAND, Calif. – The modern-day dating world can feel tedious, but what if it didn’t have to be? What if instead you turned your search for love into a sexy, fun social experiment? Author and researcher Carolyn Lee Arnold does just that in her debut memoir, “Fifty First Dates After Fifty,” (Nov. 2, 2021, She Writes Press).

After Arnold, a free-spirited, 50-something longing for a life partner, breaks up with her non-committal Buddhist boyfriend (and holds a “letting go” ceremony to seal the deal), she challenges herself to go on 50 first dates during her search for a monogamous life partner. Set in the Bay Area world of personal growth workshops and spiritual ceremonies, this revealing memoir traces the adventurous path of Arnold’s universal quest for love. The goal of 50 dates with 50 different partners pulls her forward through the highs and lows of dating — magical and ecstatic, pining and painful — while her heart soars, falls and keeps on going. Buoyed by her dating project, she avoids settling for the wrong guy and discovers the type of man she wants.

Erotic in places, funny in others, this upbeat memoir about the search for a partner at midlife is a celebration of one woman’s unabashed sexuality. Join Arnold on terrible dates, great dates and everything in between as you follow her midlife journey of self-discovery and self-love along the way to finding Mr. Right.

“Carolyn’s story of dating resilience and persistence shows us that finding a deep love is possible at every age.” — Sasha Cagen, author of “Quirkyalone”

“Fifty First Dates After Fifty: A Memoir”
Carolyn Lee Arnold | Nov. 2, 2021 | She Writes Press | Memoir
Paperback | 978-1647422110 | $16.95 | Ebook | 978-1647422127 | $9.95


CAROLYN LEE ARNOLD drew upon her 30 years as a social science researcher and 10 years as a relationship workshop assistant to create the dating project in “Fifty First Dates after Fifty.” A native Californian from Los Angeles with a New England education, Arnold found her true home in the San Francisco Bay Area, where she prepared for dating and life by attending spiritual ceremonies, working in free clinics, leading women’s backpacking trips, hiking the local green hills, identifying as a lesbian-feminist in the 1970s and ’80s, and earning graduate degrees in women’s studies, statistics and educational research. “Fifty First Dates after Fifty” is her first book, and excerpts have been published in Persimmon Tree, Outside In Literary & Travel Magazine, and the Human Awareness Institute’s Enlighten Journal. An excerpt from her second memoir, about her lesbian-feminist years, has been published in Noyo River Review. Still a feminist, she lives in the Bay Area with her partner — one of her 50 dates. For more information, including dating resources, visit carolynleearnold.com/.

Follow Carolyn Lee Arnold on Instagram @carolyn.lee.arnold
and Facebook @CarolynLeeArnoldAuthor

Praise for Carolyn Lee Arnold:

“This is no mere memoir but a handbook on how to date the adult way. By reading Arnold’s entertaining and upbeat story of voracious exploration, Generation X, Y and Z can learn everything no one ever taught them about effective communication, self-care, emotional responsibility and joyful sexual freedom. If dating is in your future, this inspirational book is for you.”
Robin Rinaldi, author of “The Wild Oats Project”

“This book will have great appeal to other seekers — men and women — especially those who are older or long for a deep sensual connection to others. Carolyn is such a role model for other middle-aged women — unafraid, unabashedly sensual and assertive. I love how brave and brazen she is!”
Julia Scheeres, New York Times best-selling author of “Jesus Land”

“Carolyn boldly shares the raw vulnerabilities of being a person truly living life on her own terms.
You’ll be rooting for Carolyn all the way through as she tries, fails, feels, picks herself up,
dusts herself off and courageously moves forward into her next new adventure. …
I was hooked at the prologue. You will be too.”
Wendy Newman, author of “121 First Dates”

“Carolyn Arnold’s dating stories in ‘Fifty First Dates After Fifty’ will be inspiring for any woman who worries that life has passed her by and that it’s too late to attract a life partner. There will be bad dates, broken hearts and dashed expectations — and some hot fun along the way.”
Sasha Cagen, feminist life coach and author of “Quirkyalone”


In an interview, Carolyn Lee Arnold can discuss:

  • How to avoid dating pitfalls and learn to date the adult way — with effective communication, self-care, emotional responsibility and joyful sexual freedom
  • Embracing sexuality and empowering others to open more sex-positive dialogues
  • How women can have control over their own bodies and reject traditional gender roles
  • The need to integrate more conversations about sex and sexuality into our daily lives
  • Rejecting the internal pressure to settle and trusting that you can find Mr. Right at any age
  • Insight into the different types of dating and dating communication, including dating someone with a large age gap and openly discussing sex and sexual preferences
  • The vast array of relationships, including monogamous, polyamorous and open relationships
  • Learning about and tapping into emotional intimacy
  • The Human Awareness Institute’s heart-centered approach to dating and relationships

An interview with Carolyn Lee Arnold

What made you want to write down your experiences and share them with the world?

In my late 50s, I set a goal of dating 50 men in order to find the right partner for me. As I proceeded through my “Fifty First Dates Project,” I noticed that while I was thoroughly enjoying dating, many women my age were feeling discouraged by their dating experiences. So I wanted to offer my approach and experiences as models and inspirations for other women. Also, I found that right partner, so I wanted to offer hope to older women that they could find their mate in later years.

How did setting a goal of 50 dates make dating more enjoyable?

Setting a goal of 50 dates and framing my dating as a research project gave me forward momentum and objectivity that took the weight off each date to be “the one.” Knowing that I could move on to the next date helped me evaluate each date based on how I felt about myself, how I felt about the man, and how I felt about our interactions. I could enjoy the man I was with without so much pressure. If we didn’t seem like a match, either from his or my perspective, it was not a big tragedy—just more information on the way to finding the right partner. And I could look forward to the next date.

You went on a lot of different dates. What was your most painful dating experience?

​​I dated a small business owner who said he wasn’t in a financial position to date and that he didn’t want to be sexual unless we were monogamous. I ignored both statements because I saw his potential as a partner, and then I watched as he ignored his own boundaries by continuing to date me and becoming sexual when I was still seeing others. By then, I was sure we were on the way to becoming partners, so I was surprised when he suddenly pulled back, saying he could not be partners or lovers with me. It was very painful because my hopes for a partner had been raised by my fantasy and his actions.

What about your most wild or magical dating experience?

One of my most wild dates was accompanying date number 9, who was my lover, to a New Year’s Eve party. He suggested that we might want to “play” with another couple there, i.e. have sex with them, and it turned out that I already knew and liked the woman and was instantly attracted to the man. We ended up setting up a cozy sleeping nest in the basement and stayed up late having a safe sex discussion. But by the time we finished we were too tired to do anything, so we slept and then made love to each other in the morning. That man ended up being date number 10 and my model of an ideal partner.

My most magical date was being led on a path up a backyard slope to a candlelight hut playing angelic music. It felt like a hillside house out of “Lord of the Rings.” This man, who danced in an African dance troupe, had also prepared an exotic dinner served in a room filled with African masks and statues, accompanied by stirring world music, so the whole evening felt otherworldly.

Why didn’t you think polyamory would work for you? What made you want to search for a monogamous relationship?

I didn’t think that polyamory would work for me because I wanted to be my man’s main focus, emotionally and sexually, and I wanted him to be mine. I had been in short monogamous relationships and I loved monogamy — the emotional security of knowing that you would both bring all your emotional and sexual energy to each other and not get distracted by others. I tried a short polyamorous relationship at a summer retreat, and although I loved the freedom my partner gave to me, I could not imagine being emotionally secure enough to give my partner the same. Plus, I was a busy professional: I didn’t have the time I knew it would take to process the painful bumps along the way to a successful polyamorous relationship.

Do any of the men you’ve dated know they are in the book? How do they feel about it?

Many of the men I dated knew that they were part of a dating project with a goal of 50, as I would tell them about the project if we had more than a few dates. I wrote the book after I finished the project, and when it was done, I contacted the men who were the major dates to see if they wanted to read their chapter and make sure that their privacy was protected. I had changed all their names and many personal characteristics. All those who read their chapter approved of how I disguised them. They were overwhelmingly positive about what I had written — either flattered about what I said about them or impressed with my honesty about our interactions—and supportive of my publishing it. Some even wanted their real names used!

What is the best piece of dating advice you can give to those who are single and searching for what you have found?

My overall dating advice is to increase your ability to love yourself and develop an awareness of what you have to offer as a partner. The way to do that is to build up your support network: friends, women’s or men’s groups, personal growth workshops, and communities of people with your shared interests, values and beliefs. Surround yourself with people who love and appreciate you — as a single or partnered person — and do the inside work to love yourself as much as they love you. That will attract someone who loves and appreciates you that same way. And remember, you only need one!

What are you working on next?

I’m working on a memoir about the 18 years I spent identifying as a lesbian, from my mid-20s to my early 40s. It starts with my first attractions to women and includes my decision to declare myself a lesbian, my years in the Berkeley and San Francisco lesbian-feminist community of the 1970s and ’80s, my decision to go back to dating men, and why that process took 18 years. This period of my life is alluded to in “Fifty First Dates after Fifty,” and I realized that it deserves its own book.