Authors are always trying to find new ways to reach readers and get their book to as many people as possible. There are a lot of ways to achieve this, but one of the more successful strategies is by submitting for reader newsletters.
So, what are reader newsletters?
Reader newsletters are essentially tools for book promotion. They are free to readers, and publishers or authors pay to have their book included. A newsletter is sent out to subscribers advertising books that are on sale, or even free, for a limited time.
The cost to have your book included varies based on the newsletter but it can range from around ten dollars to hundreds of dollars. This usually has to do with the audience you are reaching.
These newsletters are all about offering bargains for their subscribers, which means that to run a book promotion through them, you usually drop your e-book price between $0-$3.99 for 3-5 days. This is what draws readers in to buying your book.
It is a great way to gain exposure and get some sales. Often these promotions increase your standing in Amazon rankings, which also gets your book seen by more people.
Many newsletters allow you to target a specific genre which means that the people seeing your book in the newsletter are the type of person who is most likely to buy your book.
It is important, however, to try and pick newsletters that often see good results. You ideally want to generate at least enough sales to pay for the promotion.
So, what are some of the best ones?
We submit for a full range of newsletters and the best ones do depend on genre and other factors, but here are some of my top recommendations.
- Bookbub: This always gets great results, but it is pretty pricey (can cost thousands of dollars), and they only accept 10-15% of the books that are submitted. If you are selected, it is a great opportunity and usually is one that recoups the money spent on the promotion itself. Just be aware that you may have to submit multiple times before you are selected.
- Bargain Booksy: This ranges from $10-$95 depending on the genre and is easy to submit for.
- Fussy Librarian: Easy to submit for, ranges from $10-$30 depending on genre.
- Book Lemur: I don’t just love it for the fun name, but it is a plus. This newsletter costs anywhere from $25-$55 depending on price drop price point and genre. They are easy to submit for and are very communicative if there is ever a problem.
- Just Kindle: This is a great one that is set at $43. There is no waiting around to get approved for this one. Everything is quick, and your newsletter ad is scheduled before you leave the website.
There are many newsletters out there and they all have benefits!
So, what do you need in order to submit for them?
Each website is a little different in the information needed to book an ad. Here are some of the things that are often required:
- Title of the book and author name
- Original price point and discounted price during the dates selected
- ASIN
- Book cover image
- Short description of book (Pay attention to character count required on each site)
- Author bio
- Number of ratings/star rating
- Dates of price drop
- Date you want the ad to run
Some newsletters require all of that information while others only want a subset. It is important to have these things on hand so that the submission process can be quick.
So, is it worth it?
Reader newsletters can be extremely beneficial in getting your book on the radar of a new set of people. Having these ads go out to people who love your genre can boost sales and your ranking on Amazon. As an author, exposure is likely one of your top priorities. Running these ads and these discounts is a perfect way to catch the reader’s eye. This is a low time commitment way to see maximum results.
Ellen Whitfield is senior publicist at Books Forward, an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.
Interested in what’s possible for your book sales and building readership? Check out our services, tell us your goals, and get a customized publicity campaign tailored just for you.
