I was recently at a conference where one of the other speakers, an author with her first book out, said she doesn’t blog. She said she put out a monthly newsletter, but she didn’t like blogging so she doesn’t do it. OMG, radical rebellion – she doesn’t blog! What happened to the rules? One must blog, one must run Facebook ads, one must Tweet!
I am well into the process of launching my first legal thriller, and as any newly published author knows, there is more to do than can be done. No matter how large the staff or how many contract vendors one engages, every opportunity cannot be mined. There is also more available than most can pay for. How does a newbie in the publishing world decide which avenues to explore and which to leave for the next author or the next book? How does a writer new or experienced select the marketing items where they can wisely spend their time and money?
I went through my process by trial and error, at first slinging mud to see what would stick. Early on, I realized that I was going to drop from exhaustion and never have time to finish the next book. Two major things came to the fore that helped me to narrow my focus and discover my personal path to publishing.
First, I hired an expert who kept up with the latest trends, and second, I started paying attention to what I enjoyed in the process. This sounds simplistic, just hire an expert and do what you like – but it’s not that easy.
With regard to the expert, I began my pre-launch process with an enthusiastic, but inexperienced advisor who cost a third as much as my current advisors, but who thought that every idea was a great idea. I followed this enthusiasm for a time, ordering promotional items, buying advertising, and wasting time on things that sold no books, got me little exposure, and drained my energy and my bank account. When I began working with a new publicist, I found that just by nature of the contract process, we explored what was important to me, what would be emphasized, and the strengths that both the advisor and I had that supported my launch. When we executed the contract, we followed a plan we had laid out in advance, without adding new tasks every time we saw a shiny new distraction.
Ok, you may say, “I’m on a budget or I’ve decided to do everything myself.” Same here for part of my campaign. Next, I evaluated each of my virtual staff members and re-assessed my ability to monitor and manage them. For the things I was keeping in house, I broke the plan into parts and looked at each one individually. I had a mental talk with the part of me that wears the publicist hat, then put on the social media hat, etc. until I went through each member of my internal and virtual team to assess what was working and what was not. I thought about what I or the consultant was good at in each department and set limits based on my honest response to that assessment.
Second, I looked at the tasks I hated doing and either delegated them to someone else or eliminated them from the publishing plan. My personal process brought me to a few conclusions. For example, I love to cook and have a recipe included as part of the story in each of the Texas Lady Lawyer novels, so I did a free Cookbook of Southern Recipes that I give to readers in exchange for subscribing to my mailing list. I also included wine in DOLLAR SIGNS as a part of the plot, so I partnered with wineries for book signings and paired books and wine in my newsletter to promote other authors. These items might be time consuming and feel like work to others, for me it’s play. Next, I looked at social media. I originally thought that Twitter was the place for me, but through the process, I realized I could make a more personal connection on Facebook and chose that method to interact. I designed memes of the best quotes about my book and put those up in a rotation so that I always had someone else praising my novel.
These realizations led me to the point of doing the things that fit my personality best. I began to make genuine connections with winery owners, other authors, and readers with similar interests. I found that when I signed books in another town, I found readers through these mutual interests in addition to reading.
I prepared a presentation entitled Legal Issues For Authors that I use to give a free talk to any writer’s groups that request it. (A similar talk could be given on lighthouses, childcare, ghosts, etc.) The presentation allows me to talk about a subject in which I specialize – law, and combine it with an area that I love – writing. It allows me to make a personal connection with other authors who are also readers, and allows me to feel I am giving something to my community.
All of these time consuming activities, and many others too numerous to mention here, feel less like chores and more like play because they suit my personality and allow me to show my strengths. They also eliminate the black box syndrome where all the information goes in mixes around and comes out the other end in a mysterious fashion. I can actually see the target with this new method and assess whether I hit the bullseye or fall short.
And, to answer your inevitable question, yes, I do blog. But, I blog about things that interest me – travel, photography, cooking, what’s going on in my real life. Not only does it follow my internal compass, but it provides a more organic and satisfying way to move through the publishing day.
Manning Wolfe is an author and attorney residing in Austin, Texas. She writes cinematic-style, smart, fast-paced thrillers with a salting of Texas bullshit. The first book in her series featuring Austin Lawyer Merit Bridges, is “Dollar Signs: Texas Lady Lawyer vs Boots King.” A graduate of Rice University and the University of Texas School of Law, Manning’s experience has given her a voyeur’s peek into some shady characters’ lives and a front row seat to watch the good people who stand against them.
This post was originally published on Murder by 4.