There are so many options these days on how to get your book into the hands of readers. Gone are the days when one single path led to publication, and it can be confusing to wade through the pros and cons of being independently versus traditionally published. One of the ways you can evaluate how to move forward with your manuscript is to think about how you would prefer to promote your book.
The book promotion tactics an indie published author takes can be different from those with large publishing contracts, largely due to the higher level of control independent authors maintain over their books. If you’re thinking about indie publishing for your book, consider how much easier it is to engage in these forms of book promotion as an indie author.
Ellen Whitfield is senior publicist at Books Forward, an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.