Latest news, industry announcements and opinions
What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for February 2026. Guest Articles Chicago Story Press: “What We Carry, What We Share” by Julie Ryan McGue Laura’s Books and Blogs: “Growing with a Story: What I Learned in […]
There are so many great duos: Sonny and Cher. Peanut butter and jelly. Calvin and Hobbes. An author and their publicist. If you’ve hired a publicist to help market your book, you’ve already taken the first step in building a truly dynamic partnership. And with any partnership, it’s important that both sides are working together […]
As an author, you have a lot to think about, and as you make your way through your publishing journey, you might be wondering, “What is swag and do I need it?” Defining swag Bookish swag is just any item you use to help promote your book – whether it’s through a giveaway or as […]
After decades of book marketing and brand-building campaigns for authors all over the world, Books Forward catches up with some of our author family members to see where their literary journeys have taken them since our early days of working together. Liz Lazarus worked with Books Forward in 2016 on her debut novel, Free of […]
What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for January 2026. Guest Articles/Interviews The Guardian: ‘He shouldn’t be allowed to hide’: the Golden State Killer’s prosecutor on the relentless search for the mass murderer TripFiction: “Talking Location With […]
An endorsement or “blurb” is a positive statement about a book, most typically quoted on book covers, from other authors, experts, or celebrities. You’ll also see blurbs on online retailer sites or in advertising. Endorsements are important marketing tools: they subtly encourage readers to purchase the book by promoting the author’s credibility and the book’s […]
It’s become impossible for writers and other creatives to ignore the use of AI. From social media captions to full-length novels generated in mere seconds, generative AI makes grand promises on speed, efficiency and scale. And it can be a tempting promise for authors juggling deadlines, marketing and PR demands, and the general pressure of […]
Books Forward is celebrating our 25th anniversary this year, and one of the ways we’re celebrating is by showcasing 25 people you should know in the book world. There are many unique roles in the book world, and the many kinds of people who play a part in the community we love. Today, we’re getting […]
What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for December 2025. Interviews Dallas Morning News: “Dallas poet Fatima-Ayan Hirsi on motherhood, grief and her collection ‘Dreams for Earth’” The Daily Free Press: “BU alum writes audiobook musical ‘Following […]
Describe yourself in three words. I’m sure you’ve been faced with this dreaded, near-impossible task at some point. The longer you consider your options, the farther you seem to be from your goal. How can anyone distill their identity, with its many layers, into only three words? As an author, you’re about to face a […]
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