What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for January 2026. Guest Articles/Interviews The Guardian: ‘He shouldn’t be allowed to hide’: the Golden State Killer’s prosecutor on the relentless search for the mass murderer TripFiction: “Talking Location With […]
Lit Happens
How to get author blurbs
An endorsement or “blurb” is a positive statement about a book, most typically quoted on book covers, from other authors, experts, or celebrities. You’ll also see blurbs on online retailer sites or in advertising. Endorsements are important marketing tools: they subtly encourage readers to purchase the book by promoting the author’s credibility and the book’s […]
Why authors should reconsider using AI
It’s become impossible for writers and other creatives to ignore the use of AI. From social media captions to full-length novels generated in mere seconds, generative AI makes grand promises on speed, efficiency and scale. And it can be a tempting promise for authors juggling deadlines, marketing and PR demands, and the general pressure of […]
A day in the life of xuni owner and website designer Madeira James
Books Forward is celebrating our 25th anniversary this year, and one of the ways we’re celebrating is by showcasing 25 people you should know in the book world. There are many unique roles in the book world, and the many kinds of people who play a part in the community we love. Today, we’re getting […]
December 2025: Books Forward Authors in the Media
What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for December 2025. Interviews Dallas Morning News: “Dallas poet Fatima-Ayan Hirsi on motherhood, grief and her collection ‘Dreams for Earth’” The Daily Free Press: “BU alum writes audiobook musical ‘Following […]
How to develop an elevator pitch
Describe yourself in three words. I’m sure you’ve been faced with this dreaded, near-impossible task at some point. The longer you consider your options, the farther you seem to be from your goal. How can anyone distill their identity, with its many layers, into only three words? As an author, you’re about to face a […]
What should I do if my book title changes?
The title is one of the first impressions you get to make on readers with your book. That’s why it’s so important to get it just right. If your current title is in need of some TLC, we’ll help prepare you for the process of making some changes. What makes a good book title? A […]
November 2025: Books Forward Authors in the Media
What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for November 2025. Interviews Species Unite: Alex Woodard: Ordinary Soil 8000 Promises: A Small Right Thing: Finding Healing in the Whole Story with Julie Ryan McGue The Well-Read Podcast: Ann […]
A day in the life of Marketing Director Jenn Vance
Books Forward is celebrating our 25th anniversary this year, and one of the ways we’re celebrating is by showcasing 25 people you should know in the book world. There are many unique roles in the book world, and the many kinds of people who play a part in the community we love. Today, we’re getting […]
What does author success look like?
Most authors forget to ask the one question that determines how their literary publicity campaign — and by extension, their book launch — will take shape. What does author success look like to you? Seriously, pause for a moment and ask yourself this question. What does success look like for you? Is it seeing “New York Times […]