The title is one of the first impressions you get to make on readers with your book. That’s why it’s so important to get it just right. If your current title is in need of some TLC, we’ll help prepare you for the process of making some changes. What makes a good book title? A […]
Lit Happens
November 2025: Books Forward Authors in the Media
What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for November 2025. Interviews Species Unite: Alex Woodard: Ordinary Soil 8000 Promises: A Small Right Thing: Finding Healing in the Whole Story with Julie Ryan McGue The Well-Read Podcast: Ann […]
A day in the life of Marketing Director Jenn Vance
Books Forward is celebrating our 25th anniversary this year, and one of the ways we’re celebrating is by showcasing 25 people you should know in the book world. There are many unique roles in the book world, and the many kinds of people who play a part in the community we love. Today, we’re getting […]
What does author success look like?
Most authors forget to ask the one question that determines how their literary publicity campaign — and by extension, their book launch — will take shape. What does author success look like to you? Seriously, pause for a moment and ask yourself this question. What does success look like for you? Is it seeing “New York Times […]
October 2025: Books Forward Authors in the Media
What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for October 2025. Interviews Emory Lawyer: An Interview with Lori B. Duff: judge, author, and Emory Law alum Books En Vogue: Through Our Teeth x Pamela N. Harris Twiniversity: Being […]
September 2025: Books Forward Authors in the Media
What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for September 2025. Interviews Publisher’s Weekly: “Debut Picture Book Creator Personifies Health Journey in ‘Yumi and Monster,’” with Kam Redlawsk City Mag: “Knockoffs with… Lyndall Clipstone” WY Daily: “Toano Author […]
A day in the life of literary agent Shelly Romero
Books Forward is celebrating our 25th anniversary this year, and one of the ways we’re celebrating is by showcasing 25 people you should know in the book world. There are many unique roles in the book world, and the many kinds of people who play a part in the community we love. Today, we’re getting […]
August 2025: Books Forward Authors in the Media
What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for August 2025. Interviews Badass Women at Any Age: “Reawakening Creativity with Lori Duff” Uncorking a Story: “Behind the Music: A Survivor’s Story of Healing and Hope, with Rob Tonkin” […]
July 2025: Books Forward Authors in the Media
What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins for July 2025. Interviews Delaware Public Radio: “Enlighten Me: A Lewes author’s debut mystery novel tells a story of suspense and redemption,” an interview with Wendy Gee From Betrayal to […]
What is the difference between marketing and publicity?(And why authors need both)
Maybe you’ve heard the phrase: Advertising is what you pay for; publicity is what you pray for. It’s accurate and can almost perfectly sum up the differences between marketing and publicity. In general, most successful book promotion campaigns will utilize both marketing and publicity. Marketing gets the word out fast, and publicity builds trust and […]