Partner with Your Publicist

Every author wants his or her book to be a success. Dreams of best-seller lists, grand book tours with sold out speaking engagements, and that coveted interview with Oprah, luxuriate in the backs (and often fronts) of many the writerly mind. But the process of connecting the dots between first draft and The New York Times Bestseller List often escapes even the most ambitious book author.

I’ve been watching the first season of Z: The Beginning of Everything this week, which is an entertaining show about Zelda Sayre, the socialite, writer, and wife of F. Scott Fitzgerald. It has struck me how much publishing has changed since the days of Max Perkins’ golden era—in the early 20th century and prior, a writer’s book-related responsibilities were often to simply write.

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