Tips for building mood boards and create brand aesthetics


A big part of author branding is making sure your personal social media and blogging efforts follow a particular theme, or have a certain aesthetic that associates your book with something that readers will notice and in turn, associate with you!

As a blogger myself, my aesthetic has often been described as colorful and coffee-obsessed. I almost always include a coffee mug and some sort of hot beverage in my photos, and I allow my photos to be bright, often including plants and greenery. I’ve had so many readers send me coffee-related posts and gifs from other bloggers, which warms my heart, knowing that they have gleaned something about me and thought of me in context with something I love.

Below, you’ll find tips and tricks for creating your own aesthetic, and opportunities to work on your brand!

Express Yourself

This sounds like it should be obvious, but I have a lot of authors that ask about sharing too much of their personality on social media, wondering if their platform should be book-specific. To that I say, sort of. Of course, we want the book to be present, you are an author! But if there are other things you enjoy, hobbies, professions, etc. – post those things too! They make you unique, and they might attract non-traditional readers who connect with something other than books, and that can open you up to a completely different audience! Don’t be afraid to show YOU without the pen in hand!

Be Consistent

Consistency is KEY, especially in a visual sense. It’s important for readers to see recurring patterns in your posts. For me, it’s the greenery. When friends come over, they always remark that they’ve seen my plants in all of my photos, and are often so excited to see “where the magic happens”. I’ve had friends gift me plants because they know that’s something I really enjoy from how often they appear in my photos. You want your readers to get to know you in that way, and also to create that association for them, so that when they see something that reminds them of you, they are reminded of your books and have the desire to continue reading throughout your career!

Add in a Pop of Color

One of the easiest and most essential pieces of author branding comes down to color, and ensuring that you are using the same colors across your multiple platforms. It comes back to the idea of consistency, but it can be helpful when readers are seeing you in different places that they have an association with! Select colors that resonate with you or are featured on your book cover, and be sure to use those same shades and colors for your website and social media alike!

Presets

In the world of Instagram, presets are quite popular. Presets are essentially filters that you can add to each and every photo you take to ensure that they have a similar aesthetic and appear related and consistent. This can be a simple way to ensure your photos are consistent and appear clean to viewers. The only downside to presets is that you often have to pay for them. They aren’t entirely too expensive, but it is something to consider!

Have Fun

None of this matters if you can’t have a bit of fun with it! Social media and branding, while a great way to connect with your audience, are still personal platforms where you are meant to be yourself. If your creative outlet looks different, allow for it to look different! You know yourself and your brand better than anyone! Don’t be afraid to try something outside of the box, especially if that means you’re going to find enjoyment!


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