An interview with D.J. Johnson of Baldwin and Co.

What’s your favorite area of your bookstore?
The podcast studio

What’s the coolest book cover that you like to have facing out on the shelves?
Farming While Black

If you had a staff pick for a recent new release, what would it be? Backlist pick?
The 1619 Project by Nikole Hannah-Jones
Go Tell It On The Mountain by James Baldwin

Do you have a strange customer story?
Yes, someone called and asked if we had a restroom.

What author have you been starstruck to meet, or have you gotten to host a fun virtual event?
Nikole Hannah-Jones

What are some misconceptions people have about working in a bookstore?
That it’s easy and you’re just sitting around reading all day.

What is your least favorite bookstore task?
Cleaning toilets

Favorite part about working in a bookstore?
Being surrounded by books all day and having access to read them all.

Can you recommend an underrated readalike book for one of the store’s top titles?
Think and Grow Rich/ The Money Book for the Young, Fabulous & Broke by Suze Orman.

D.J. Johnson is the owner of Baldwin and Co. in New Orleans.