Books Forward Authors in the Media: May 2024

What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins in May 2024.

Excerpts/features

  • An excerpt from Dr. Ronald Ruff’s book Raising Children to Thrive was featured in Newsweek’s My Turn section.
  • Spiritual Media Blog recently featured an excerpt from When Skies Are Gray by Lindsey Henke.
  • Author Courtney Deane and her book When Happily Ever After Fails were featured by local news outlet the San Gabriel Valley Tribune.
  • Vegan Food & Living Magazine shared a few recipes from Yecenia Currie’s recently released cookbook Sweet & Savory Life.
  • Forward highlighted Rossi and her story of how a punk rock lesbian ended up in Hasidic Crown Heights.

Reviews

  • Christina Bacilieri’s novel The Last Refuge received an editor’s pick from BookLife.
  • Evette Davis received a five-star review from Readers’ Favorite for her upcoming fantasy novel The Others
  • Aaron Arsenault’s The Academy was praised for its fast pace and adventure in this review from The Werd Nerd Edits.
  • Foreword Clarion Reviews gave Lauren Martin’s book Night of the Hawk five stars in its review.
  • Rebellious Magazine noted the “talented cast of women singers” in the audiobook for 19: The Musical.

Interviews

  • The Mental Podcast with Bobby Temps had author Reginald L. Reed Jr. on to talk about his memoir The Day My Mother Never Came Home.
  • WTBR Morning Drive recently spoke with Joan Cohen about her new release, The Deepfake.
  • IndieView interviewed author J. Boyce Gleason about his Carolingian Chronicles series.
  • Don Silver spoke with Any Given Runway about his new book Scorched.
  • Thomas R. Weaver joined Cyrus Webb’s Conversations LIVE! to discuss his techno-thriller Artificial Wisdom.
  • Brian Morra hopped on the Meet the Thriller Author podcast to talk about his Able Archers series.
  • WGVU Common Threads interviewed Kelly James Clark about his book Raging Fire of Love.
  • Jennifer Moorhead spoke with the Shreveport-Bossier City Advocate about her upcoming thriller Broken Bayou.

Guest Articles

  • Tracy Mayo wrote a guest article for Best Self Media on the unfathomable separation of mother and child.
  • Writer’s Digest ran this Anne Abel piece about how storytelling can help overcome writer’s block.
  • Smithsonian Magazine ran this article from Tamara J. Walker about Black entertainer Ada “Bricktop” Smith.
  • Penny Lane detailed her three favorite reads of 2023 in this listicle for Shepherd.
  • Ann Bancroft talked about how her cancer diagnosis helped her let go of fear and make deeper connections in this piece for Best Self Media.

Want to stay up to date on what Books Forward authors are doing in May 2024 and beyond? Follow us on Facebook, X, Instagram, TikTok and Threads!

Image of a phone with social media apps. Text says "Creative ways to utilize social media." Books Forward logo above, and text below says "Marketing and Publicity"

Creative ways authors can utilize social media to build their brand

Keeping things fresh on social media can be a challenge! Creativity comes and goes, and not every idea works for every author. Here are some creative ideas you can throw onto your platforms when you’ve run out of posts.

Make Creative Book Trailers

Video is king on social media nowadays. That means having a book trailer to share makes easy content for engagement. According to DataReport, videos account for over 15% of all the content posted to Facebook, and Social Media Examiner says almost 50% of marketers utilize Facebook video in their campaigns. Using video can really help set you apart not just on social media but also in your advertising!

And don’t worry, you don’t have to be a pro to create a book trailer. Sites like Canva and FlexClip have templates to help you get started. Trailers are great places to show off creativity while giving readers a bite-sized sample of your book.

Audio Elements

Have an audiobook? Take advantage of those audio assets! Consider making creative posts like audiograms. These are a great way to give readers a sneak peek into how the book will sound. 

You can also partner with your audiobook narrator for a live stream. Ask each other questions about the writing and recording process; this type of collaboration can help you reach their audiences as well. 

Check out more of our tips on taking your audiobook promo to the next level!

Craft Creative Cover Reveals

The cover reveal is a lost art, but it’s definitely something authors can still utilize! Create posts leading up to it teasing the release if you have a set day for your cover reveal. Author Emily Henry recently posted a creative series of videos unboxing items relating to her new book Funny Story

Readers are excited just seeing what the cover will be, and that helps build brand recognition for the book once it’s released. Building that excitement and buzz for a release is important!

Unboxing Videos

Of course, unboxing videos don’t have to be cryptic cover reveals like Henry’s above. Getting the first copies of your ARCs is a moment to celebrate! Shoot a quick video of you unboxing your ARCs to share with your followers. Bonus points if you can include family, friends — even pets! — anyone that has helped you on your publishing journey so far.

We love this example from author Pascale Lacelle (see, having pets involved really does make everything better!).

Additional Creative Visuals

If you have a book with character art, maps, or any other illustrations, don’t forget to show those off! You can still use the book’s aesthetic to make creative posts even if you don’t have additional art. J. Elle has various videos and images to highlight her book House of Marionne’s vibe of Bridgerton meets dark academia.

Pinterest is also a great place to gather various images and scenery with descriptions on how they relate to your book. Build various boards for characters, setting, themes — get creative with it!

Instagram Stories

Don’t forget about Stories if you have Instagram. With Stories, you can get opinions by sharing polls and having readers vote — maybe on something like your next cover or character name! You can also use the question box to directly engage with readers and answer their questions. 

Giveaways and Promotions

Giveaways are part of an effective publicity campaign because they heighten awareness of a book and increase chances for early reviews, which can later convert to sales. Consider running a giveaway for your followers if you have ARCs. Or if you’re running a giveaway on Goodreads, promote that on your social media channels.

Maybe you’ve created swag for your book. Bookish swag items are good options to include for giveaways or as incentives for pre-order promotions. They’re also visually appealing, which is important because social media leans heavily on aesthetics nowadays. You can also use giveaways like this to form a street team or find beta readers.

Get Personal

Your page doesn’t have to be — and shouldn’t be — just bookish stuff. Get creative by giving your followers a sneak peak into your personal life to break up the general coverage of the book. Share things like photos of your pets (always a popular option), your writing space, authors that inspire you, hobbies you enjoy or talents you have. Books Forward author Tim Facciola is a gladiator trainer and incorporates that into his social media content!

Being personal doesn’t mean releasing all your secret thoughts and family drama. But it does mean letting readers know that you are a person and can relate to them. 

Getting Started

If you’re just starting out on social media, don’t be overwhelmed! There is so much to learn, especially because each platform is different. The creativity will develop as you become more comfortable with each channel. Decide which platform is right for you, and start planning out how to use those platforms to promote your book!

Books Forward Authors in the Media: April 2024

What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins in April 2024.

  • Courtney Deane was featured in this article for the San Diego Union-Tribune about her new book, When Happily Ever After Fails.
  • This reviewer for Readers’ Favorite called Don Silver’s Scorched “one of the most thought-provoking books I have ever read.”
  • Holly Schindler wrote a piece for Smack Dab in the Middle about how holistic learning can nurture minds beyond the classroom.
  • Glenn Hileman joined Cyrus Webb for an interview on his show, Conversations LIVE!
  • Kirkus praised Penny Lane’s “articulate, emotional prose” in this review for her book Redeemed.
  • Brian Morra discussed his Able Archer series with host Lisa on Big Blend Radio.
  • LGBTQNation featured an excerpt from Rossi’s memoir The Punk-Rock Queen of the Jews.
  • Tara Mesalik MacMahon interviewed Sandra Bennett about creating an educator guide for Closet of Dreams in this piece for Unleashing Readers.
  • Anne Abel joined the Save a Pooch podcast to talk about her upcoming memoir Mattie, Milo and Me.
  • IndieReader featured Christina Bacilieri’s The Last Refuge as one of best reviewed books for March.
  • Author Thomas R. Weaver hopped on Bookshop at the End of the Internet to talk about his sci-fi release Artificial Wisdom.
  • Readers’ Favorite gave Dr. Chuck Wallington’s A Seat at the C-Suite Table five stars in this review.

Want to stay up to date on what Books Forward authors are doing in April 2024 and beyond? Follow us on Facebook, X, Instagram, TikTok and Threads!

Tips to boost your ebook sales

So you want to increase your ebook sales?

Let’s assume you’ve already written a book that’s up to industry standards: It’s been edited and proofread, has an attractive cover, has been priced appropriately, etc. And of course you’ve identified the target audience for your book.

Let’s also assume you’ve been working on solidifying your author brand, have an engaging and updated website, and have looked into what social media platforms make the most sense for your brand.

Also, have you already been promoting your book through your social media channels, website, and earned and paid publicity efforts? Have you reached out to influencers? And we really hope you’ve been asking people to review your book on bookseller sites, and also have you —

Whew, yeah. There’s a whole foundation you have to lay down before you can even start focusing on book sales. But if you’ve done all that (great job!) and are now looking to jump-start your ebook sales, we’ve got some additional advice!

Optimize your Amazon listing

Ensuring your Amazon book listings are optimized is incredibly important when it comes to increasing your ebook sales. And there are a number of things to look for when making sure your Amazon listing is optimized:

  • Include a preview of your book.
  • Update back cover copy and include review blurbs.
  • Include any positive editorial reviews.
  • Update your About the Author section.
  • Consider utilizing A+ Content.
  • Check that your copy and keywords are SEO-optimized.

For more in-depth details on optimizing various aspects of your Amazon listings, check out this blog from our sister company Books Fluent on making your Amazon page pop!

Curate your email list

Building an email list is no joke, so take it step by step. Start by collecting email addresses at in-person events and through an incentive on your author website. This gives easy, direct access to those already familiar with your work as you release more books in the future. Your email list could help with hitting Amazon bestseller lists, building traction on your site and increasing your ebook sales.

You can also look to build your email list through paid promos from sites like BookSweeps or Crave Books. Or you can even run Facebook advertising to generate email leads. 

If possible try to find a reader magnet, or a little freebie you can offer people for subscribing to your email list. Some ideas include a short story, deleted scenes, an exclusive interview, swag, workbook pages — or even the first book of a series. The site BookFunnel is a great resource for setting up reader magnets and coordinating your sign-ups and downloads.

And don’t forget about the content for your newsletters: The goal of email marketing is to keep your readers engaged. You want to be in contact with them, but not excessively. Create an automation sequence to contact readers just the right amount. And keep brainstorming unique content that you can provide subscribers to keep them engaged and excited about future releases.

Run a price drop promotion

Price pulsing, or the temporary reduction of your ebook’s price, can be an effective way to generate buzz for your book, especially if partnered with advertising from various reader newsletter ads. These newsletters are free to readers, and publishers/authors pay to have their books included. Reader newsletter ads can be extremely beneficial in getting your book on people’s radar while boosting sales and your Amazon rankings.

Also make sure you have optimized your BookBub account and are looking into featured deals. Featured deals can be tough to get since they are editorially curated from BookBub. There are fixed aspects of a title the editors always consider during the selection process:

  • Number of reviews and Amazon ratings
  • The quality of the cover
  • Any accolades or awards the book has received
  • How many retailers the book is available on.

But their decisions are also influenced by factors that change over time. That means even though the book itself might be fantastic, trends in terms of what specific readers are interested in at any given time — and even the other submissions BookBub receives that week — have a heavy hand in what they’re able to select.

Because you have control over your ebook’s pricing, and because ebooks aren’t subject to the costs of printing and shipping, price pulsing can boost your readership and increase ebook sales across your backlist.

Consider a giveaway

Goodreads giveaways can be some of the most beneficial and cost-effective advertising tools at an author’s disposal. We recommend doing a digital book giveaway if you’re looking to specifically boost your ebook sales and overall readership. This saves you costs on printing and shipping books to winners. You can also have up to 100 winners for a digital book giveaway. This means there are potentially 100 readers who have received and read your book and could leave reviews.

The best part about giveaways — besides getting the book into people’s hands — is that everyone who enters a Goodreads giveaway adds the book to their “want to read” shelf. This shows up in their personal feeds, so all their Goodreads friends see it.

Look into online advertising

Click, click, buy. Because it’s so easy to buy things online — and because digital advertising is literally everywhere — it only makes sense that online advertising is a must in your plan to increase your ebook sales.

There’s a variety of online advertising to consider, but some of the most popular options include:

  • Facebook/Instagram: Combined, Facebook and Instagram have one of the largest built-in user bases that you’ll find. Tap into these users by utilizing Meta Ads. You won’t get back what you put in right away. But you can track how well your ads perform by utilizing the statistics provided.
  • Amazon Ads: These are a great complement to Facebook advertising and a good way to promote your book no matter the launch date or ebook pricing. Setting up sponsored products or sponsored brand campaigns is easy, and you are in direct control of things like pricing, keyword selection and more. Check out this article from Author Media on setting up your own Amazon ad campaign.
  • Niche platforms like Reddit, LinkedIn and Tiktok can also be great to consider if you find the right audience. But remember, don’t just throw money at sites because you can. Really identify your audience and why you are advertising to make the most of your ad dollars.

Go forth and sell!

We can safely assume that most, if not all, authors want to sell books. There’s a plethora of resources at your discretion to increase ebook sales — it’s just a matter of finding the right options for you and your book.

Should you create swag for your upcoming book release?

People love free stuff. On that, we can all agree. But do you need to have bookish swag? Of course not!

But offering unique and creative swag items can make an author stand out in a crowded market. Items that tie into the book’s themes, characters, or setting can also intrigue potential readers. And this can make the author’s work more memorable!

Bookish swag can serve as a tangible representation of an author’s brand, increasing visibility and recognition among readers. Items with an author’s logo can also help reinforce the author’s presence in readers’ minds.

Ultimately, book swag serves as a marketing tool to promote both a book and its author. When readers use or display swag items, they become essentially walking advertisements, spreading awareness of an author and their work to a wider audience.

How can authors use swag?

In addition to ARC mailings, bookish swag can be utilized in a number of ways. Keeping swag on hand can be great for authors who have mailing lists and want to offer some freebies to readers who sign up for their newsletter. 

Many authors also like to conduct pre-order campaigns, and having swag to send to thank people who pre-order can be essential. Including book swag as part of a book purchase, whether through pre-orders or special promotions, can incentivize readers to buy the book. People often appreciate receiving additional value for their purchase, making them more likely to support the author’s work.

Keeping swag in bulk can also be great to bring with you when visiting with groups, libraries and bookstores. Many writers’ conferences also typically have tables where authors can donate their swag; this option is great to learn about other writers in your genre and connect with comparable authors.

Steps for creating swag

Creating bookish swag can be a fun and rewarding process for authors. Here are some steps to get started:

Define your brand:

Before creating any swag items, it’s essential to have a clear understanding of your author brand. Consider your genre, writing style, themes, and target audience. Your swag should reflect these aspects of your brand to ensure consistency and authenticity.

1. Brainstorm ideas:

Think creatively about what types of swag would resonate with your readers and tie into your book or brand. Consider practical items like bookmarks, tote bags, or mugs, as well as more unique or thematic items that relate directly to your book’s characters, setting, or themes. Keep reading to see more ideas!

2. Budget accordingly:

Determine your budget for creating and purchasing bookish swag items. Factor in the cost of design, production, packaging, and shipping. Also consider additional expenses such as marketing or distribution.

3. Design your swag:

Once you have some ideas, work on designing the swag items. If you have graphic design skills, you can create the designs yourself using software like Adobe Photoshop or Canva. Alternatively, you can hire a professional designer to bring your ideas to life. Books Forward is happy to work with you to design swag for your upcoming book release!

4. Source suppliers:

Research suppliers or manufacturers who can produce your swag items. Look for companies that offer quality products at affordable prices and have experience working with authors or small businesses. Consider factors like minimum order quantities, production time, and shipping costs.

5. Order and distribute swag:

Order samples if possible, then plan how you will promote and distribute items to your readers. Consider offering them as incentives for pre-orders, giveaways at book signings or events, or as bonuses for joining your mailing list or reader group. You can also sell some things directly through your website or online store.

Ideas for printed bookish swag

  • Bookplates: You can sign and also leave a personalized note for readers
  • Bookmarks: If we’re being honest, you can never really have too many bookmarks.
  • Stickers: If you have a book that lends itself to fun art — graphic novels, fantasy, children’s books — consider stickers as a fun and easy way to 
  • Pins/buttons: They’re slightly more expensive, but pins and buttons can be a good alternative if you want to take a step up from stickers.
  • Mailer boxes: If you have a few things to include with a book, you can also design a special mailer box to ship everything. These will definitely set your box aside from a normal brown, cardboard box!
  • Postcards: These are great because in addition to being used as swag, you can also mail these out to bookstores and libraries to alert them of your new book.
  • Pens: If you have an author/series logo, pens are a perfect, small item to display that.
  • Tote bags/hats: If you have a larger budget, you can look at having fabric-based swag like a fun hat or a bookish tote (just like bookmarks, can you ever really have too many tote bags?).

Get creative with your bookish swag

Below are some examples of swag Books Forward authors have utilized!

If you’re on the fence about bookish swag, really sit back and consider how it can best serve your author brand and your goals for marketing your book. Overall, bookish swag can be a valuable tool for authors to enhance their brand, engage with readers, and promote their work effectively in a competitive market. It can serve as souvenirs and memorabilia for readers and remind them of their reading experience — creating a lasting connection to a book and its author.

Books Forward Authors in the Media: February 2024

What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins in February 2024.

Guest Articles

  • Anne Abel discusses writing her memoir in this guest article for Publishers Weekly.
  • Joseph Macolino wrote an article for Live Write Thrive about how flawed heroes are essential for literature.
  • Wen Peetes delves into tapping into and trusting your intuition in this piece for Spiritual Media Blog.
  • Courtney Deane penned a piece for GirlTalkHQ about finding happiness when happily ever after fails.
  • Mystery Writers of America featured an article from Michael Cooper on writing about war.
  • Gail Marlene Schwartz penned an article for Writing and Wellness about scribbling her way home.
  • Admissions Blog featured this article from Shaan Patel about resources for the new digital SAT.

Interviews

  • Ms. Magazine interviewed Maya Golden about her memoir The Return Trip.
  • Maggie Giles spoke with the crew at the Bookshop at the End of the Internet about her book Twisted.
  • Let the Good Talk Roll had Books Forward author Mignon Francois on to discuss The Cupcake Collection.
  • Roberta S. Kuriloff hopped on the Grief Dreams podcast for an interview about her book Framing a Life.
  • Deborah Kalb interviewed author Edward Green for a Q&A.
  • Pittsburgh City Paper interviewed Andrew Dolberg and Rob Long.
  • Save a Pooch recently had W.B. Murph on the podcast.
  • T.C. Morrison talks five things you need to know to become a great author for Authority Magazine.
  • Marschall Runge joined the Buddy Book Club podcast for an interview about his book Coded to Kill.
  • Citywide Blackout interviewed Jerry Madden on the family history and steel mill that inspired his new book.
  • Glenn Hileman spoke with the Denver Post about capturing his parents’ legacy in writing.
  • The Reading With Your Kids podcast had Fahad Siddiqui, of Our Story Media, on as a guest.
  • Kendra Petty and Talk Beliefs discussed escaping the author’s home-grown cult.

Features/Reviews

  • Suzette Mullen was featured in Tagg Magazine in a piece about coming out in her 60s.
  • Northwestern highlighted alumnus Arden Joy in a feature for Medill Magazine.
  • Snowflakes in a Blizzard spotlighted Tim Piper and his book The Powell Expeditions.
  • An excerpt from Dr. Chuck Wallington’s book A Seat at the C-Suite Table was featured by the HBCU Career Center Blog.
  • The Book Boys podcast highlighted Gary Stuart’s recent releases, Hide & Be and My Brother, Myself.
  • Publishers Weekly’s featured Meghan Kallman and Josephine Ferorelli in its 2024 book announcements.
  • Kirkus Reviews calls Christine Bacilieri’s new book “a suspenseful adventure that will engage readers to the final page.”
  • Joan Cohen’s The Deepfake is called “a realistic drama novel with suspense and intrigue” in this five-star review from Reader’s Favorite.

Want to stay up to date on what Books Forward authors are doing in February 2024 and beyond? Follow us on Facebook, X, Instagram, TikTok and Threads!

What is SEO? And why should I care about it?

What? Another digital thing we have to keep in mind?! We know, and apologies in advance.

But in our constantly-evolving digital world, Search Engine Optimization (SEO) has become a critical component for online success. Understanding the fundamentals of SEO — yes, even for authors — is essential for improving your online visibility and driving organic traffic to your website.

Okay, so what’s a search engine?

We promise you’ve used these before. They’re your sites like Google, Bing, Yahoo — you get the gist — and with them, you can search for, well, whatever you want really. Search engines exist so you can find answers to questions you have, directions for places you’re going, products you’re interested in buying, etc. 

So, how does search engine optimization work?

Search engines run various algorithms (some weird computer formula) to help you find the data you’re looking for; in essence, they’re combing the entire World Wide Web to narrow down the results to get you exactly what you need. By utilizing SEO, your aim is to get your website on the first page of results for search terms that mean the most to your target audience. Which means it’s important to understand your target audience: If you’re a YA romance author but a majority of your web traffic is from politically-active men in their 60s, you might not be hitting the right spot.

But why is SEO important?

With good SEO practice, your website will rank higher (or highest) on a search engine’s results page. The higher your website is situated on a page, the more likely someone is to click on your site. Think about it: If you’ve ever searched something, you’re unlikely to go past the first page of results — sometimes you might not even get to the bottom of that first page. Ultimately, the higher you rank, the more people are going to visit your website.

And it’s a circle: Good rankings mean good traffic, which means new customers (or in authors’ cases, new readers), exposing you to a larger and larger audience. The ultimate goal is to increase organic (nonpaid) traffic to a website by optimizing the site’s content, structure, and other elements, aligning them with the algorithms used by search engines. Speaking of organic traffic…

Paid vs. organic SEO

Have you ever searched for something and noticed the top result says “Sponsored” above it? That’s an example of a paid ad. The more general a search, the more paid results you’re likely to see. Searching for “blue dress” will net you a LOT of sponsored results. But searching for “blue dress Michelle Obama wore in 2011” will get your more specific results for images and articles. (A note: the results you see are going to be different from what someone else might see because search engine algorithms are taking into account your personal habits and practices!)

Now paid results are great, but a majority of clicks are going to come from organic SEO. Why? Have you ever almost clicked on an ad, realized it’s an ad, and then kept scrolling? That’s why. Many customers are averse to paid results because they feel they aren’t truly getting an accurate result for their search. 

SEO is a cost-effective strategy for driving traffic. While it can require an initial investment, the long-term benefits can outweigh the costs, especially for sustainable organic growth. Google alone processes billions of searches daily, and organic results are a large portion of that. Plus, with organic results, every click that sends traffic to your website is free. And who doesn’t like free?

How can I make my website more SEO-friendly?

There are a few easy steps you can take on your end, the first being to actually have a website.

General website tips

  • Make sure your site is user friendly: Factors like page load speed, mobile responsiveness, and easy navigation contribute to a better user experience, which can positively affect search rankings.
  • Create good content: Search engines prioritize high-quality, relevant content. Creating valuable, informative, and engaging content not only attracts visitors to your site, but that also signals to search engines that your site is a credible source of information.

Keep an eye on links

  • Utilize internal linking: When something on one page of your site links to another page.
  • Backlinking: Whether it’s through guest posts, interviews, or various other content, whenever something about you appears on someone else’s web page, see if you can have a link added that takes people back to your website.
  • Fix broken links: Keep an eye out for broken links; sometimes an interview you did might not be available online anymore, or a website might have changed the URL, breaking the link you have. 

Analyze your site’s copy/text

  • If you have a blog, take a look at the titles you’re using: Are your titles engaging and appealing? Can you make a title into a list? Or a question? Would you want to click on that title if you saw it?
  • Within your general website copy, also make sure you’re utilizing keywords that would appeal to your target audience. If it’s a keyword that would make sense for Amazon, it will likely make sense to have someone on your website as well.

Audit your site

Hire someone who can take an objective, third-person look at your website and see what improvements can be made. 

When will I see results?

Like most things, results usually don’t happen overnight. Keep an eye on your website traffic for a period of months — not days — to see how traffic has been affected by the steps you’ve taken to make your site more SEO friendly. 

By understanding and implementing the key components of SEO, you can enhance your online visibility, attract your targeted audience, and build a sustainable online presence. And as search engine algorithms continue to evolve, staying informed about SEO best practices and adapting to changes will remain crucial for achieving and maintaining those high rankings on search engine results pages.

You’re truly never done optimizing your website; make sure you are regularly updating and checking on what improvements you can make. And if you’re feeling overwhelmed doing it on your own, look into hiring a service that can help!

Books Forward Authors in the Media: December 2023

What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins.

  • My SA featured author Rudy Ruiz in an article on the Texas Book Festival.
  • Andrew Dolberg and Rob Long wrote an article featured by the Climate Fiction Writer’s League.
  • Asian Avenue Magazine featured author Mike Yam and his children’s book in its November edition.
  • Kathryn K. Abdul-Baki wrote a piece for Arab America on connecting to her roots through writing.
  • Fantasy Hive featured an article from Alison Levy on realism in the fantasy genre.
  • G.B. Smith talks 5 things anyone can do to take great photos in this piece for Authority Magazine.
  • The GSMC Book Review Podcast had author Francesca Miracola on recently to talk about her book I Got it From Here.
  • Meghan Kallman and Josephine Ferorelli wrote a piece for GirlTalkHQ on putting family planning at the center of the climate conversation.
  • WCAX featured local author Gail Schwartz and how she hopes to inspire readers with her new book.
  • Author Audrey Gale joined Big Blend Radio to discuss her recent release, The Human Trial.
  • Table Read Magazine spoke with author T.C. Morrison about his satirical tort lawyers series.
  • Edward Green talks about success and feeling unworthy in this piece for Best Self Media.
  • Brevity featured a guest post from Suzette Mullen on her micromemoir fail.
  • Our Story publishing was featured in a recent episode of Absolutely Intercultural.
  • Readers’ Favorite calls Marschall Runge’s Coded to Kill a “masterfully crafted thriller.”
  • Maya Golden wrote an article for Women Writers, Women’s Books on the physical decomposition of writing a memoir.
  • Conversations LIVE! had author Maggie Giles on recently to talk about her new book Twisted.
  • Michael Cooper talks about his favorite year in Jerusalem in this guest article for A Writer of History.

Want to stay up to date on what Books Forward authors are doing? Follow us on Facebook, X, Instagram, TikTok and Threads!

Books Forward Authors in the Media: November 2023

What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins.

  • Maya Golden’s article I Was Called ‘Little Black Girl’ and Treated Like a Gimmick was featured by Newsweek.
  • The New York Times featured Rudy Ruiz on a recent reading list of 6 Paperbacks to Read this Week.
  • George Franklin and his new book were covered by The Hill in this recent story.
  • Author Lyn Squire stopped by In Reference to Murder for an Author R&R.
  • Finding Genius had author Audrey Gale on to discuss novel writing.
  • Kosoko Jackson was interviewed by Nuvo News about his childhood and how it influenced his writing.
  • Culturess called Ava Reid’s new book a “dark, emotional and important gothic fantasy.”
  • Maggie Giles’ alumni outlet Western News featured her and her book Twisted.
  • Edward C. Green wrote an article for Spiritual Media Blog about living a life of low self-confidence.
  • GirlTalkHQ featured this article from Alison Levy about how her real-life experiences influenced her new book.
  • Chrissy Holm and her book Finding Sunlight were featured by Tagg Magazine.
  • BookLife says Wen Peetes is “transparent and fully vulnerable” in this review for Inner Child Healing.
  • S. H. Cotugno discusses ways that monsters and mad scientists can be empowering characters in this article for Writer’s Digest.
  • Marschall Runge wrote a piece for Real Clear Health on hackers attacking health care.
  • NBC Washington interviewed Kathryn K. Abdul-Baki about her book Dancing Into the Light.
  • Suzette Mullen talks about her new book in this feature for Out Front Magazine.
  • Mexico News Daily spotlighted Ann Marie Jackson and her book The Broken Hummingbird.
  • Sophia Kouidou-Giles was featured in the National Herald on how her latest book highlights the sorceress Circe.
  • Writer’s Digest ran this piece from author David Scidmore about using physics to explain characters and world-building.

Want to stay up to date on what Books Forward authors are doing? Follow us on Facebook, X, Instagram, TikTok and Threads!

Do I need to be on Threads? Or X? Or whatever new version of Twitter exists now?

Yeah, it’s exhausting keeping up with social media and whatever Twitter is now called — it’s X, by the way, even though the URL for the site still says Twitter. And with the many changes that have occurred at the former bird app, users are flocking (pun totally intended) to other newly created social media platforms. 

But do you need to?

Unfortunately, there’s no easy answer. Social media is a great tool to promote your book, but there’s no singular way to successfully do social media.

So what is Threads?

Threads is a text-based app that’s part of the Meta universe. With the ability to open an account via your Instagram account, Threads is a great alternative for those looking to take the leap from Twitter to an app with a similar interface and functionality. Threads has a 500-character limit for posts, and consists of a fun feature where you can share your Threads posts directly to your Instagram stories.

There are some downsides to the new app though: Threads definitely looks and performs better on mobile over desktop. Also, it’s really hard to get rid of your account. Want to delete your Threads account? You’re going to have to delete your Instagram account as well. And of course, like many new apps, there are glitches and it can be difficult to find your audience just starting out. 

But if you can look past the growing pains, you’ll find an app very similar to Twitter that has the potential 

Alternatives to X

If you can’t be on Elon Musk’s app without getting the ick, we understand. It’s important to decide what platform is right for you and post on an app you enjoy. If it becomes a chore, it’s going to feel like a chore. So here are some alternatives to X and Threads:

Mastodon

This definitely isn’t a straightforward alternative like Threads. It’s “decentralized” format declares to put the feed back in the hands of the users, which If you enjoy Reddit or Discord, then you’ll likely be able to catch on to how Mastodon functions. 

Spill

Billing itself as “a visual conversation at the speed of culture,” the Black-owned app has been developed to monitor abuse and/or hate against communities of color, like that users might have experienced on Twitter.

BlueSky

BlueSky was developed by Twitter’s former CEO, Jack Dorsey, so it stands to reason that there are similarities between the two platforms. It’s like Twitter, stripped down to the essentials. You can still post and include images and repost, but it differs greatly in that, like Mastodon, it’s decentralized, operating on independently run servers rather than one owned by a business.

WT.Social

Visually, it gives off a vibe similar to Facebook, though it labels itself “the nontoxic social network.” If that’s the case, the platform founded by Wikipedia’s creator would be a far cry from Zuckerberg’s.

If all else fails, you can still check out the stalwarts of the social media platforms and get to posting in places like Facebook and TikTok.

What do the numbers say?

Like it or not, X is still the leader when it comes to users. Excluding Facebook, Instagram and TikTok, X is still has millions more users than its closest competitor. Musk claims the platform has over 500 million, though that would be a large increase compared to user numbers in the mid-250 millions in 202 only a year ago.

Threads has over 100 million users, though that still lags greatly behind X. And the alternatives have even less. That doesn’t mean that audiences won’t steadily grow, but it does mean that when it comes to potential to reach the most people, X is still one of the largest platforms.

Ultimately, it’s important to find the platform that works for you. The best method to discover that is by jumping in and testing them out!