Have you ever watched an interview on television and couldn’t help but feel that something was drawing your attention away from the person’s message? Perhaps it was what they were wearing. People shouldn’t make judgments based on your appearance, but some will, even subconsciously. Certain colors, patterns and types of clothing can create unintentional distractions […]
Lit Happens
How Much Is Enough Book Publicity?
I’m asked all the time: How much should I publicize my book? How much should I spend on book publicity? What is the most important thing to do to promote my book? Unfortunately, just like putting an incredible book together is messy and huge, there is no self-evident right or wrong path to book publicity. […]
Three Reasons To Hire A Book Publicist
DIY book publicity is a given. As an author, you must work tirelessly to promote your book – work as hard as you did to write it (or harder). But, let’s be honest. There are some things you just can’t say about yourself. It’s a Catch-22 in which the author comes out either looking like […]
You’ve GOT to budget for publicity
So often we hear from authors who are interested in publicity but are also cash-strapped from having already spent vast resources on preparing their books for publishing. Self-publishing is especially expensive and authors have to make huge upfront investments before their books even see the light of day. Indie authors have the extra expenses of […]
How Do I Keep Writing? An Editor’s Advice
We’ve all been there: The sentence won’t work the way you want, you read over something you’ve written and somehow the magic just isn’t there anymore, or worst of the worst—the blank page stares at you, mute and judging. You stare it down; you write, scribble out, rewrite, delete, stare some more. When I worked […]
