Lit Happens

Why do virtual events have higher attendance but lower sales?

  After a monumental shift to hosting 2020 author events online, many bookstores reported that attendance for virtual events is higher (sometimes much higher) than for physical book events–but event-related sales are way down. In fact, during a briefing at the SIBA/NAIBA trade show in September 2020, Brooklyn bookstore Greenlight Books (who had hosted 150+ […]