BookTok has taken bookworms by storm – folks have discovered a reignited passion for reading, bookstores have seen huge upticks in sales, and eager creators have cultivated a special, diverse community. It’s a uniquely warm & charming corner of the internet … but it can also be quite intimidating. When I first stumbled into BookTok, […]
Lit Happens

How do pre-orders affect release day sales?
What are pre-orders and why are they important? Pre-orders are early purchases of your book that will be fulfilled on publication day. Historically, pre-orders have been viewed as a predictor of a book’s success by retailers. If your book is making waves before publication day, booksellers may increase their initial orders and provide your book […]

Books paired with Golden Globe nominees
I personally prefer the Golden Globes to the Oscars myself, because I’m more of a TV than a movie gal, so I love the inclusion of both in the nominations. We put together a little reading list with recommendations from some of this year’s nominees. If you loved Avatar: The Way of Water, read The […]

Ten sci-fi books to read for Science Fiction Day Link
Happy Science Fiction Day! What better way to celebrate the day than with a few sci-fi stories that travel across the stars on space voyages filled with political intrigue, suspense, thrills, and the deep connection humans make with each other. These books defy the odds, raise the stakes, and make you wonder what lives beyond […]

Best practices for influencers working with publicists
I’ve been a Bookstagram influencer for six years now. Throughout that time, I’ve worked with many different publishing houses, promoted books to my audience, reviewed some lovely and incredible new favorites, and made some strong relationships with publicists. The experience of working with a publishing house to help promote a book is incredible. I feel […]

An interview with Dana Swift of Books & Books
What’s your favorite area of your bookstore? I love the children’s area. There is something truly magical about this colorful place where kids of all ages come to discover a new book or discover the joy of reading. It isn’t always some portal into fantasy or adventure either. The children’s area can also be where a […]

Books to read if you are looking forward to Glass Onion
I remember Knives Out being one of the most fun experiences I’ve had at a movie theater in a long time, and I’m so excited to watch Glass Onion over Christmas break. A locked room (boat?) mystery with quirky characters? Count me in! If you’ve already seen it and loved it, or if you’re looking […]

Are preorder campaigns “worth it” for authors?
Preorder campaigns are all about offering incentives for readers to purchase books in advance, usually in the form of some kind of bonus material, like exclusive swag and/or signed books. But are preorder campaigns “worth” the time and expense of doing them? New York Times bestselling author Joan He is known for her creative preorder […]

An interview with Vicky Sanz of The Wild Detectives
What’s your favorite area of your bookstore? Our nook is a special one, not only is it a place where I enjoy reading myself along with a cozy drink, but also is where awesome book discussions happen. It always puts a smile on my face when I see groups of friends or random people connecting […]

An interview with Melissa Smith of Bodacious Bookstore
What’s your favorite area of your bookstore? My favorite area of the bookstore is the cozy gray chairs near the window. The lighting is perfect for reading and the chairs are so comfy! I also absolutely love our children’s area, which looks like a lighthouse. It’s so magical. What’s the coolest book cover that you […]