Lit Happens

Foreword Reviews Celebrates 25th Anniversary in 2023

First magazine to exclusively cover indie books exemplifies change in publishing TRAVERSE CITY, MI – Foreword Reviews is celebrating its 25th-year anniversary as the premier magazine for reviews of independently published books. After its founding in 1998 as the first magazine to focus exclusively on indie books and publishers, Foreword now:  Reaches 36,000 booksellers and […]

Tips for new BookTokers

BookTok has taken bookworms by storm – folks have discovered a reignited passion for reading, bookstores have seen huge upticks in sales, and eager creators have cultivated a special, diverse community. It’s a uniquely warm & charming corner of the internet … but it can also be quite intimidating. When I first stumbled into BookTok, […]

Best practices for influencers working with publicists

I’ve been a Bookstagram influencer for six years now. Throughout that time, I’ve worked with many different publishing houses, promoted books to my audience, reviewed some lovely and incredible new favorites, and made some strong relationships with publicists. The experience of working with a publishing house to help promote a book is incredible. I feel […]

Are preorder campaigns “worth it” for authors?

Preorder campaigns are all about offering incentives for readers to purchase books in advance, usually in the form of some kind of bonus material, like exclusive swag and/or signed books. But are preorder campaigns “worth” the time and expense of doing them? New York Times bestselling author Joan He is known for her creative preorder […]