Do I need to be on Threads? Or X? Or whatever new version of Twitter exists now?

Yeah, it’s exhausting keeping up with social media and whatever Twitter is now called — it’s X, by the way, even though the URL for the site still says Twitter. And with the many changes that have occurred at the former bird app, users are flocking (pun totally intended) to other newly created social media platforms. 

But do you need to?

Unfortunately, there’s no easy answer. Social media is a great tool to promote your book, but there’s no singular way to successfully do social media.

So what is Threads?

Threads is a text-based app that’s part of the Meta universe. With the ability to open an account via your Instagram account, Threads is a great alternative for those looking to take the leap from Twitter to an app with a similar interface and functionality. Threads has a 500-character limit for posts, and consists of a fun feature where you can share your Threads posts directly to your Instagram stories.

There are some downsides to the new app though: Threads definitely looks and performs better on mobile over desktop. Also, it’s really hard to get rid of your account. Want to delete your Threads account? You’re going to have to delete your Instagram account as well. And of course, like many new apps, there are glitches and it can be difficult to find your audience just starting out. 

But if you can look past the growing pains, you’ll find an app very similar to Twitter that has the potential 

Alternatives to X

If you can’t be on Elon Musk’s app without getting the ick, we understand. It’s important to decide what platform is right for you and post on an app you enjoy. If it becomes a chore, it’s going to feel like a chore. So here are some alternatives to X and Threads:

Mastodon

This definitely isn’t a straightforward alternative like Threads. It’s “decentralized” format declares to put the feed back in the hands of the users, which If you enjoy Reddit or Discord, then you’ll likely be able to catch on to how Mastodon functions. 

Spill

Billing itself as “a visual conversation at the speed of culture,” the Black-owned app has been developed to monitor abuse and/or hate against communities of color, like that users might have experienced on Twitter.

BlueSky

BlueSky was developed by Twitter’s former CEO, Jack Dorsey, so it stands to reason that there are similarities between the two platforms. It’s like Twitter, stripped down to the essentials. You can still post and include images and repost, but it differs greatly in that, like Mastodon, it’s decentralized, operating on independently run servers rather than one owned by a business.

WT.Social

Visually, it gives off a vibe similar to Facebook, though it labels itself “the nontoxic social network.” If that’s the case, the platform founded by Wikipedia’s creator would be a far cry from Zuckerberg’s.

If all else fails, you can still check out the stalwarts of the social media platforms and get to posting in places like Facebook and TikTok.

What do the numbers say?

Like it or not, X is still the leader when it comes to users. Excluding Facebook, Instagram and TikTok, X is still has millions more users than its closest competitor. Musk claims the platform has over 500 million, though that would be a large increase compared to user numbers in the mid-250 millions in 202 only a year ago.

Threads has over 100 million users, though that still lags greatly behind X. And the alternatives have even less. That doesn’t mean that audiences won’t steadily grow, but it does mean that when it comes to potential to reach the most people, X is still one of the largest platforms.

Ultimately, it’s important to find the platform that works for you. The best method to discover that is by jumping in and testing them out!

Reunited + A NYT Bestseller: Books Forward October 2023 Newsletter

Check out the latest newsletter featuring our award-winning authors and industry news. This issue features upcoming book releases, recent media coverage and much more!

Read the October 2023 newsletter here!

Books Forward Authors in the Media: October 2023

What can we say, Books Forward authors are always going, going, going! We’re excited to feature some of our authors and their recent media wins.

  • Heather Dixon wrote a guest post for In Reference to Murder.
  • BookLife called Kathryn K. Abdul-baki’s new book a “richly described memoir of a mid-century Arab-American childhood in the Middle East.”
  • Liz Kinchen chatted with Hippocampus Magazine about her new book “Light in Bandaged Places.”
  • My SA featured local author Rudy Ruiz.
  • Audrey Gale hopped on the Murder, Mystery & Mayhem Laced with Morality podcast for an interview.
  • Thushanthi Ponweera’s new book was reviewed by Bookworm for Kids.
  • Kveller featured author Bridget Hodder and her new book “The Promise” in this recent article.
  • Kosoko Jackson’s newest book made this Book Riot list of 9 YA Novels from the Horror Renaissance You Need to Read.
  • Indie Crime Scene interviewed author Maggie Giles about her recent release “Twisted.”
  • KSQD’s The Dream Journal hosted an interview with Roberta Kuriloff.
  • Author T.C. Morrison wrote about writing legal satire in this piece for Robot Butt.
  • Citywide Blackout interviewed Lyn Squire about his new book.
  • Rob Long and Andrew Dolberg were featured in Punxsutawney Spirit for their book “The Great Weather Diviner.”
  • Sanctuary Magazine featured an excerpt from Suzanne Marriott’s book “Watching for Dragonflies.”
  • American University alum Sid Balman Jr. was featured in this piece from The Eagle.
  • Ava Reid and Kosko Jackson made this TOR reading list of Most Anticipated Young Adult SFF/H for September & October 2023.
  • Cartoon Brew interviewed S.H. Cotugno about their new book “The Glass Scientists.”
  • Leisl Kaberry describes how she started her writing journey in this article for Book Club Babble.
  • BookLife named Lynn Slaughter’s “Missed Cue” an editor’s pick in this review.

Want to stay up to date on what Books Forward authors are doing? Follow us on Facebook, X, Instagram, TikTok and Threads!

Your Next Fav Read?: Books Forward BFFs October 2023 Newsletter

Check out the latest newsletter for our Books Forward Friends. This issue features highlights of our BFFs, fun titles available for review, and special opportunities for our friends.

Download the October 2023 newsletter here!

We Had a Killer Time: Books Forward September 2023 Newsletter

Check out the latest newsletter featuring our award-winning authors and industry news. This issue features upcoming book releases, recent media coverage and much more!

Read the September 2023 newsletter here!

Real Life BFFs: Books Forward BFFs September 2023 Newsletter

Check out the latest newsletter for our Books Forward Friends. This issue features highlights of our BFFs, fun titles available for review, and special opportunities for our friends.

Download the September 2023 newsletter here!

Meet Us In Nashville: Books Forward August 2023 Newsletter

Check out the latest newsletter featuring our award-winning authors and industry news. This issue features upcoming book releases, recent media coverage and much more!

Read the August 2023 newsletter here!

Books Forward BFFs August 2023 Newsletter

Check out the latest newsletter for our Books Forward Friends. This issue features highlights of our BFFs, fun titles available for review, and special opportunities for our friends.

Download the August 2023 newsletter here!

An Eye On Our Authors: Books Forward July 2023 Newsletter

Check out the latest newsletter featuring our award-winning authors and industry news. This issue features upcoming book releases, recent media coverage and much more!

Read the July 2023 newsletter here!

Books Forward BFFs July 2023 Newsletter

Check out the latest newsletter for our Books Forward Friends. This issue features highlights of our BFFs, fun titles available for review, and special opportunities for our friends.

Download the July 2023 newsletter here!